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PERSUASION
History, Theory, Practice

1  Nike shares are up 18% year to date, putting its market value at more than
$265 billion.
2  VIDEO03:06 What to expect from Facebook’s move to the metaverse
Squawk on the Street WATCH LIVElogo UP NEXT | TechCheck 11:00 AM ET
logo TV Squawk on the Street WATCH LIVElogo UP NEXT | TechCheck
11:00 AM ET Listen TRENDING NOW Entrepreneur and business magnate
Elon Musk gestures during a visit at the Tesla Gigafactory plant under
construction, on August 13, 2021 in Gruenheide near Berlin, eastern
Germany.
3  The company is still waiting on a patent filed in April 2019 for “Cryptokicks,”
which Nike plans to use as a nonfungible token.
4  Market Data Terms of Use and Disclaimers Data also provided by Reuter.
5  In this article NKE +4.
6  The Oregon-based company has filed several new trademarks this week
that indicate its intent to make and sell virtual Nike-branded sneakers and
apparel.
7  The following day, two more applications, for the “Air Jordan” and
“Jumpman” logos, were filed.
8  As Nike prepares for the virtual world, its physical world has most recently
been impacted by supply chain issues.
9  Gerben said the trademark filings will also add value to the overall brand
portfolio as trademarks are a form of property.
10  S.
11  As part of the application, the company indicated its intent to make and
sell virtual branded sneakers and apparel.
12  In addition to the trademark requests, Nike also is looking to staff up in the
space.
13  GET IN TOUCH CNBC Newsletters Sign up for free newsletters and get
more CNBC delivered to your inbox SIGN UP NOW Get this delivered to your
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14  37%) Gerben Perrott PLLC First Facebook, now Nike? The apparel giant
has taken its first steps into the metaverse.
15  All Rights Reserved.
16  ” The trademark filings “would very clearly be a nod to this idea of the
metaverse,” Gerben said.
17  27 for “Nike,” the brand’s famous slogan “Just Do It,” and its swoosh logo.
18  Gerben Perrott PLLC This is not the brand’s first foray into the virtual
world.
19  In May 2019, the Jordan brand partnered with Fortnite, where characters
wore Nike-branded sneakers.
20  “They’re filing new applications for the company’s main trademarks, saying
that they’re going to launch and start selling virtual clothing, headwear, shoes,
in online and virtual worlds.
21  The company didn’t immediately respond to a request for comment on its
future plans.
22  VIDEO03:33 Nike files for ‘virtual goods’ trademarks to brand NFTs, video
games “Nike is protecting their trademarks for this new era,” said Josh
Gerben, a trademark attorney.
23  SKIP NAVIGATION logo logo MARKETS BUSINESS INVESTING TECH
POLITICS CNBC TV WATCHLIST CRAMER PRO MAKE IT USA INTL
Search quotes, news & videos SIGN IN RETAIL Nike is quietly preparing for
the metaverse PUBLISHED TUE, NOV 2 202112:03 PM EDTUPDATED TUE,
NOV 2 20218:31 PM EDT Jessica Golden @JGOLDEN5 SHARE Share
Article via Facebook Share Article via Twitter Share Article via LinkedIn Share
Article via Email KEY POINTS Nike has filed seven trademark applications as
it prepares to enter the metaverse.
24  According to a search of Nike jobs, the company recently posted openings
for a virtual material designer of footwear and other virtual design roles.
25  People familiar with Nike’s plans said the space is a priority for the brand
and consumers can expect to see more virtual rollouts in the months ahead.
26  Global Business and Financial News, Stock Quotes, and Market Data and
Analysis.
27  However, people familiar with its strategy said the space is a priority for
the brand and consumers can expect to see more virtual rollouts in the
months ahead.
28  23, the company lowered its fiscal 2022 outlook to account for longer
transit times, labor shortages and prolonged production shutdowns in
Vietnam.
29  Dow extends its rebound, jumping 300 points as investors reassess
omicron risk UAE to shift weekend to Saturday and Sunday from next year
logo Subscribe to CNBC PRO Licensing & Reprints CNBC Councils Supply
Chain Values CNBC on Peacock Advertise With Us Join the CNBC Panel
Digital Products News Releases Closed Captioning Corrections About CNBC
Internships Site Map Ad Choices Careers Help Contact News Tips Got a
confidential news tip? We want to hear from you.
30  “If you want to police your trademarks in that world, it’s going to be easier
if you just own registrations for virtual goods,” he said.
31  According to the U.
32  Nike has also had several collaborations with the online gaming platform
Roblox.
33  Privacy Policy | Do Not Sell My Personal Information | CA Notice | Terms
of Service © 2021 CNBC LLC.
34  The job listings, posted on Oct.
35  ” According to Gerben, the new trademarks also provide Nike extra
protection in the event others attempt to use the brand in an unlicensed way.
36  “You can imagine the value that Nike’s name or logo holds if you were just
selling, so the more protection you build into your trademarks, arguably the
more value you’re adding to the book value of the company,” he added.
37  Miami jury rules in favor of Craig Wright, who claimed to invent bitcoin
Traders work on the floor of the New York Stock Exchange (NYSE) on
December 02, 2021 in New York City.
38  In total, seven different applications have been submitted.
39  A Division of NBCUniversal Data is a real-time snapshot *Data is delayed
at least 15 minutes.
40  23, said, “this role sits in the Digital Product Creation group, a team
focusing on igniting the digital and virtual revolution at Nike.
41  Elon Musk says ‘civilization is going to crumble’ if people don’t have more
children Here’s how much money 40-year-olds should invest each month to
become a millionaire The Bitcoin logo is displayed on the screen of a Bitcoin
ATM on November 10, 2021 in Los Angeles, California.
42  In its most recent earnings report, on Sept.
43  Patent and Trademark Office, Nike filed applications on Oct.
44  00 (+2.

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The original is :
1 SKIP NAVIGATION logo logo MARKETS BUSINESS INVESTING TECH
POLITICS CNBC TV WATCHLIST CRAMER PRO MAKE IT USA INTL
Search quotes, news & videos SIGN IN RETAIL Nike is quietly preparing for
the metaverse PUBLISHED TUE, NOV 2 202112:03 PM EDTUPDATED TUE,
NOV 2 20218:31 PM EDT Jessica Golden @JGOLDEN5 SHARE Share
Article via Facebook Share Article via Twitter Share Article via LinkedIn Share
Article via Email KEY POINTS Nike has filed seven trademark applications as
it prepares to enter the metaverse.
2 As part of the application, the company indicated its intent to make and sell
virtual branded sneakers and apparel.
3 People familiar with Nike’s plans said the space is a priority for the brand
and consumers can expect to see more virtual rollouts in the months ahead.
4 In this article NKE +4.
5 00 (+2.
6 37%) Gerben Perrott PLLC First Facebook, now Nike? The apparel giant
has taken its first steps into the metaverse.
7 The Oregon-based company has filed several new trademarks this week
that indicate its intent to make and sell virtual Nike-branded sneakers and
apparel.
8 According to the U.
9 S.
10 Patent and Trademark Office, Nike filed applications on Oct.
11 27 for “Nike,” the brand’s famous slogan “Just Do It,” and its swoosh logo.
12 The following day, two more applications, for the “Air Jordan” and
“Jumpman” logos, were filed.
13 In total, seven different applications have been submitted.
14 VIDEO03:33 Nike files for ‘virtual goods’ trademarks to brand NFTs, video
games “Nike is protecting their trademarks for this new era,” said Josh
Gerben, a trademark attorney.
15 The company didn’t immediately respond to a request for comment on its
future plans.
16 However, people familiar with its strategy said the space is a priority for the
brand and consumers can expect to see more virtual rollouts in the months
ahead.
17 In addition to the trademark requests, Nike also is looking to staff up in the
space.
18 According to a search of Nike jobs, the company recently posted openings
for a virtual material designer of footwear and other virtual design roles.
19 The job listings, posted on Oct.
20 23, said, “this role sits in the Digital Product Creation group, a team
focusing on igniting the digital and virtual revolution at Nike.
21 ” The trademark filings “would very clearly be a nod to this idea of the
metaverse,” Gerben said.
22 “They’re filing new applications for the company’s main trademarks, saying
that they’re going to launch and start selling virtual clothing, headwear, shoes,
in online and virtual worlds.
23 ” According to Gerben, the new trademarks also provide Nike extra
protection in the event others attempt to use the brand in an unlicensed way.
24 “If you want to police your trademarks in that world, it’s going to be easier if
you just own registrations for virtual goods,” he said.
25 Gerben said the trademark filings will also add value to the overall brand
portfolio as trademarks are a form of property.
26 “You can imagine the value that Nike’s name or logo holds if you were just
selling, so the more protection you build into your trademarks, arguably the
more value you’re adding to the book value of the company,” he added.
27 Gerben Perrott PLLC This is not the brand’s first foray into the virtual world.
28 In May 2019, the Jordan brand partnered with Fortnite, where characters
wore Nike-branded sneakers.
29 Nike has also had several collaborations with the online gaming platform
Roblox.
30 The company is still waiting on a patent filed in April 2019 for “Cryptokicks,”
which Nike plans to use as a nonfungible token.
31 As Nike prepares for the virtual world, its physical world has most recently
been impacted by supply chain issues.
32 In its most recent earnings report, on Sept.
33 23, the company lowered its fiscal 2022 outlook to account for longer
transit times, labor shortages and prolonged production shutdowns in
Vietnam.
34 Nike shares are up 18% year to date, putting its market value at more than
$265 billion.
35 VIDEO03:06 What to expect from Facebook’s move to the metaverse
Squawk on the Street WATCH LIVElogo UP NEXT | TechCheck 11:00 AM ET
logo TV Squawk on the Street WATCH LIVElogo UP NEXT | TechCheck
11:00 AM ET Listen TRENDING NOW Entrepreneur and business magnate
Elon Musk gestures during a visit at the Tesla Gigafactory plant under
construction, on August 13, 2021 in Gruenheide near Berlin, eastern
Germany.
36 Elon Musk says ‘civilization is going to crumble’ if people don’t have more
children Here’s how much money 40-year-olds should invest each month to
become a millionaire The Bitcoin logo is displayed on the screen of a Bitcoin
ATM on November 10, 2021 in Los Angeles, California.
37 Miami jury rules in favor of Craig Wright, who claimed to invent bitcoin
Traders work on the floor of the New York Stock Exchange (NYSE) on
December 02, 2021 in New York City.
38 Dow extends its rebound, jumping 300 points as investors reassess
omicron risk UAE to shift weekend to Saturday and Sunday from next year
logo Subscribe to CNBC PRO Licensing & Reprints CNBC Councils Supply
Chain Values CNBC on Peacock Advertise With Us Join the CNBC Panel
Digital Products News Releases Closed Captioning Corrections About CNBC
Internships Site Map Ad Choices Careers Help Contact News Tips Got a
confidential news tip? We want to hear from you.
39 GET IN TOUCH CNBC Newsletters Sign up for free newsletters and get
more CNBC delivered to your inbox SIGN UP NOW Get this delivered to your
inbox, and more info about our products and services.
40 Privacy Policy | Do Not Sell My Personal Information | CA Notice | Terms of
Service © 2021 CNBC LLC.
41 All Rights Reserved.
42 A Division of NBCUniversal Data is a real-time snapshot *Data is delayed
at least 15 minutes.
43 Global Business and Financial News, Stock Quotes, and Market Data and
Analysis.
44 Market Data Terms of Use and Disclaimers Data also provided by Reuter.

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