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    Tata 1Mg: Bringing Care To Health

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    Sourav Nanda
    Tata 1MG is an Indian healthcare platform that provides e-pharmacy, diagnostics, and health consultation services. The document discusses improving user engagement and retention for 1MG. It identifies competitors and outlines 1MG's offerings. Market research shows strong growth in online pharmacies in India. The document then profiles potential user personas and proposes features for physical fitness tracking, personalized data tracking, and personalized health history. It outlines metrics to measure the features' success and a launch strategy involving development, testing, release, and tracking.

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    Tata 1Mg: Bringing Care To Health

    Uploaded by

    Sourav Nanda
    179 views10 pages
    Tata 1MG is an Indian healthcare platform that provides e-pharmacy, diagnostics, and health consultation services. The document discusses improving user engagement and retention for 1MG. It identifies competitors and outlines 1MG's offerings. Market research shows strong growth in online pharmacies in India. The document then profiles potential user personas and proposes features for physical fitness tracking, personalized data tracking, and personalized health history. It outlines metrics to measure the features' success and a launch strategy involving development, testing, release, and tracking.

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    1mg data

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    Tata 1MG is an Indian healthcare platform that provides e-pharmacy, diagnostics, and health consultation services. The document discusses improving user engagement and retention for 1MG. It identifies competitors and outlines 1MG's offerings. Market research shows strong growth in online pharmacies in India. The document then profiles potential user personas and proposes features for physical fitness tracking, personalized data tracking, and personalized health history. It outlines metrics to measure the features' success and a launch strategy involving development, testing, release, and tracking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    179 views10 pages

    Tata 1Mg: Bringing Care To Health

    Uploaded by

    Sourav Nanda
    Tata 1MG is an Indian healthcare platform that provides e-pharmacy, diagnostics, and health consultation services. The document discusses improving user engagement and retention for 1MG. It identifies competitors and outlines 1MG's offerings. Market research shows strong growth in online pharmacies in India. The document then profiles potential user personas and proposes features for physical fitness tracking, personalized data tracking, and personalized health history. It outlines metrics to measure the features' success and a launch strategy involving development, testing, release, and tracking.

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    TATA 1MG

    Bringing care to health

    Problem Statement
    Improve the User Retention and Engagement for
    Tata 1mg

    Kanwaljeet Singh
    skanwaljeet00@gmail.com
    linkedin.com/in/kanwaljeetsingh0
    About 1mg
    Tata 1mg, previously 1mg, is a LegitScript certified integrated
    healthcare platform based in Gurgaon, India. It provides services,
    including e-pharmacy, diagnostics, e-consultation and health content
    Goals
    Improve Engagement and Retention for 1mg

    Competitors
    Netmeds
    Pharmeasy
    Medlife
    Apollo Pharma
    WeChemist
    Offerings
    Lab tests
    Medicine Delivery
    Consultation
    Market Research
    The total value of online pharmacies across India in 2019 amounted
    to approximately 20 billion U.S. dollars
    E-pharmacy is the biggest business category dominated over 85 per
    cent of the GMV share as on December 2019
    Online pharmacy 1mg saw its total income increase by 158%, from
    INR 19 Cr in the fiscal year 2018-19 (FY19) to INR 49 Cr in FY20
    The market is expected to grow at a compounded rate of 44 per cent
    to reach $ 4.5B by 2025.
    The sector garnered $ 700M in investments in 2020 alone
    User Persona

    Jake, 34 Naomi, 24 Trevor, 29


    Jake is a travel Naomi is a fitness Trevor is an
    enthusiast and enthusiast, wants to engineer by
    wants to have an be able to have an profession, and due
    app using which he App, which can be to his busy schedule
    can order used to track her is looking for an app
    medicines for his workouts, and be to schedule online
    parents able to use the tests and
    same app to order consultation
    supplements
    Feature 1 - Physical Fitness Tracking

    Today, a user needs to


    have multiple apps to meet
    their fitness goals, also a
    user can use this to get in
    touch with a dietician and
    buy supplements
    Feature 2- Personalized Data Tracker

    The user can use


    this feature to
    keep a track of
    their data, and a
    V2 can be used to
    suggest the user
    some
    supplements
    based on their
    results
    Feature 3- Personalized History

    Improve the My
    health records
    feature to track
    the Vaccination
    Status, Insurance
    details. Also a
    feature could be
    implemented to
    let the users have
    recurring orders
    and some
    discount could be
    given
    Metrics

    Visitor to Percentage of Time spent by


    Subscriber the users user
    ratio using the MOM(Month-
    Change in features onMonth)
    CAC Percentage of Growth in
    Dwell time on the users SignupsDropof
    website chosing not to fs at each of
    Dropoffs at use the steps
    each of the Bounce rates CLV
    steps How many DAU
    Rate of customers Dropoffs
    revenue experienced midway while
    change the AHA using the
    % change in moment feature
    sales
    Launch Strategy

    DEVELOPMENT REGRESSION A/B TESTING RELEASE TRACKING &


    The suggested feature Checking the impact Launch the feature to Release the feature to FEEDBACK
    will be developed first on other functionalities 30% of the users, all the users Tracking the metrics
    after the design and track the metrics and and feedback is an
    documentation phase then optimize important stage to
    decide whether to
    keep or kill the feature
    Thankyou

    Kanwaljeet Singh
    skanwaljeet00@gmail.com

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