PREFACE

It is the requirement of the B.B.A 4 Years from The Legend College affiliated with University of
Punjab that all students of B.B.A 4 Years have to spend six or eight weeks in any organization to
get practical exposure and to get familiarized with the ways to live in the organizational
environment which is dramatically different from the educational environment. That two
months period called “Internship Period “, if spent properly and sincerely, enables the students
to be more confident, more knowledgeable, more responsible and, above all, more committed
to its work in the practical field. I have also been assigned to do internship of six weeks period
in M.A INDUSTRIES.

It has enabled me to understand the practical scenario and sharpen our decision making power
and utilizing the resources in an effective manner, so that our resources generate maximum
profit.

In preparing this report, I have put all of my best efforts and tried my level best to give
maximum knowledge. Despite of my all the coherent efforts, I do believe that there will always

be a room for improvement in the efforts of learner like me .

Sadia Dia
 1

INTERNSHIP REPORT
ACKNOWLEDGMENT
ON
All praises to Almighty ALLAH and our Holy Prophet MUHAMMAD
M.A INDUSTRIES
(S.A.W) who gave me the courage and patience for completion of this final
report.

I wish to acknowledge my gratitude to my inspiring Teachers for their endless

persistence, support and encouragement, and for providing me a lifetime
opportunity to work in M.A INDUSTRIES.

I am also very thankful to the Manager of M.A INDUSTRIES Mr. SHAHID

IQBAL who gave me opportunity to work with experienced persons in their
organization.

I am also thankful to my Parents, Family and Friends that continually offered

encouraging support.

Sadia Dia
Bachelor of Business Administration

The Legend College, Near BCG Chowk,

1
Sui Gas Road, Multan
 LIST OF CONTENTS
 
CONTENTS PAGE #

PREFACE II

INTRODUCTION 6

1.1 EXECUTIVE SUMMARY  7

1.2 IMPACT & INNOVATION

1.3 OUR PROMISE OF TRUST

1.4 MANAGEMENT

1.5 MISSION STATEMENT  7

1.6 VISION STATEMENT 

2.1 TECHNOLOGY
10

2.2 PACKAGING
11

2.3 QUALITY ASSURANCE

2.4 EMPLOYEES TO FAMILY

12

2.5 PRODUCT LINES

13

2.6 RAW MATERIAL 15

2.7 PRODUCTION PROCESS 16

2.8 ORGANIZATION STRUCTURE  17

2.9 MARKETING OPERATIONS 17

2.10 STRUCTURE OF THE MARKETING DEPARTMENT  18

2.11 NUMBER OF EMPLOYEES IN THE MARKETING DEPARTMENT  19

2.12 MARKETING OPERATIONS 19
EXECUTIVE SUMMARY

As a student of BBA also got the chance to be a part of a reputed business 

organization during my summer vacations. This practice by the institutions is known as
Internship Program. It is a compulsory part of our studies.

This report is about my internship program with the M.A INDUSTRIES. An

Edible Garments company working in Pakistan, at Gardezi Morh, Larh. In this
report you will find the detail about the company right from its incorporation to the
current position.
Along with it, the processes of marketing and sales planning are also
discussed in detail. However information for all departments is included in this
report. This report includes chapters on history of organization, its management,
and fields of activities, and recommendations for improvement of Organization.
This report will serve to be an important document for the organization.
Recommendations for improvement of the organization are also noted and they
can serve to be beneficial for the organization.

Modren Garments

The working of the front line sales force is checked by the continuous visits of
the officials in the markets. They design the promotion campaigns according to
the minds of that specific area which they want to attract.
 We strive to meet your everyday textile needs.

OUR CAPABILITIES
We offers our customers a complete solution of knit and woven
fabrics, laminates and composites. M.A.INDUSTRIES. Specialty
Products Division produces high technology fabrics for diverse end
markets including water filtration, window covering, performance
apparel, medical and other industrial applications.

OUR PRODUCTS
Performance textiles are found in almost every application. You might
find them enhancing the look of your vehicle interior, filtering clean
water, or helping athletes perform at the highest levels. No matter
where they’re used, our products are designed to uphold the highest
standards of performance.
INTRODUCTION

M.A.INDUSTRIES is located in Industrial Estate of Multan in South Punjab Pakistan. We

are the family owned business and professional managed. We are Textiles Company
supplying apparel and home textiles readymade garments products having strong
family background of experience and finance.  We have more than 200+ stitching
machines and a team of 200+ people to deliver fast and quality products. Fabric
technologies include warp, weft insertion and circular knit, as well as woven
constructions to create limitless styles of fabric ranging from rigid to flexible, heavy to
lightweight, tricot to double needle bar spacer fabrics. Guilford is also one of the world’s
leading producers of textile composites with flame, adhesive and flatbed lamination
capabilities

HISTORY
M.A. Industries was established in November 2010 as Manufacturer of Apparel
and Home Textile Products and started its operations from 80 stitching
machines. There were around 125 employees at that time. The skill,
determination, commitment and dedication of those under the leadership of Mr.
Khawaja Muhammad Muddaser (CEO) enabled the organization not only to
sustain its early success but also to emerge as a fast growing venture.
Consequently, 170 stitching machines were added soon after gathering a work.
MANAGEMENT
Mr. Khawaja Muhammad Muddaser
Chief Executive

Mr.Shahid Iqbal
Finance Manager

Mr. SAQLAN
Marketing & Sales Manager

VISION STATEMENT
Our vision is to achieve and then remain as the most progressive and
profitable Company offering a wide range of quality products and service
provider in terms of industry standards and stakeholders interest.

MISSION STATEMENT
Our mission is to be dynamic, profitable and growth oriented company by
providing good return on investment to its shareholders and investors,
quality products to its customers, a secured and friendly environment place
of work to its employees and to project Pakistan’s image in international
market.
1 Line Statement on Industry
CODE OF CONDUCT

 Committed to provide quality products and services to all its local and international
customers.

 Further committed to comply with all applicable Regulatory and Customers’

requirements, thereby ensuring achievement of customers’ continuous satisfaction.

 An equal opportunity employer which does not differentiate between its employees on
the basis of cast, creed, sex or religious affiliations.

 Always willing, through a liberal training policy, to educate, train and groom its
employees to enhance their professionalism, commitment and personal growth leading
to achievement of greater goals.

Specialities
Our company is one of the top ten companies for supplying garments in volume to US and
Europe customer in yarn dyed clothing for casual wear, sleep wear and night wear and fashion .
Achievements
We are thankful for Almighty ALLAH and our team, our employees to achieve the target of our
quality products exports volume and it has increased a lot from last 5 years with good business
from customer repeat orders, appreciations workmanship and quality products .

Certifications
We are member of following companies:

 Federal Board of Revenue (Pakistan)

 All Pakistan Textile Manufacturing Association (Pakistan)

 Pakistan Hosiery Manufacturer and Export Association (Pakistan)

 Towel Manufacturer Association (Pakistan)

 Multan Chamber of Commerce and industry (Pakistan)

 ISO 9001 – 2008

 Sedex
Clients
We have our clients mainly in the following countries:

 United States

 Europe Brazil

 Peru

Clients
We have following main partners:

 Mahmood Group

 Fazal Cloth Mills

 Nishat Group

 Interlope

 Siddique Sons Denim

 YKK

 Sapphire

 Kamal
Human Resource Department
Employee’s benefits & advantages:

This department is also called the backbone of the any company. Because the success of any
business is depending upon it. The reason is that the employee’s benefits are related with this
department. All the recruitment is to be done by this department. Training, Recruitment,
selection, and compensation are the main function performed by this particular department.

Training & development:

This is one of the important functions of human resources department. All employees needed
specific training related to their function to maintain company standards. Training is not only
important for the employees but it is necessary for newly hired people whether they are
experienced or not. Training is also important to develop carrier planning and promotion
system and records for monitoring employee’s carrier progress. It helps managers to evaluate
and recommend employees for development of all activities and only training provides
information regarding how to institute and operate quality improvement programs and team
building.

Employees Benefits & Advantages:

Benefits are the rewards which are given to employees in the response of their good
performance. It is being analyzed that employee’s productivity is directly related to benefits.
If a firm wants to motivate their employees a good number of benefits should be given to
them. M.A INDUSTRY is emerging because it is using strategy that they are giving quite a
reasonable number of advantages to their permanent employees.

Finance Department
Finance department is the part of M.A INDUSTRY that manages its money. The basic
functions that a finance department typically includes planning, organizing, auditing,
accounting for and controlling its company's finances. The finance department also
usually produces the company's financial statements

Bookkeeping and Payables/Receivables

Bookkeeping is the most basic financial activity in a company. Before a business owner ever
considers hiring a CFO, they bring in a bookkeeper, who tracks all of the transactions in the
organization, covering both sales and expenses. As the organization grows, they might hire
more specialized payables and receivables clerks, to take over functions such as
corresponding with vendors and suppliers, above and beyond recording transactions.

Financial Reporting and Control

Financial Reporting and Control is the function that takes raw accounting entries and
transforms them into usable and comparable financial statements. Requiring far more
judgment than the bookkeeper’s role, this function involves everything from ruling on how to
implement accounting principles to designing financial processes of the organization,
selecting accounting systems, liaising with external auditors, and ensuring that there are no gaps
or oversights in existing processes.

Tax and Compliance

Running a business involves paying tax, and paying tax means doing a lot of calculations and
filling out a lot of forms. Often using the financial statements as a basis, along with various
other configurations of the information produced by Bookkeeping and Payables/Receivables,
the Tax and Compliance function will make sure all of the government forms and filings are
sent complete and on-time to the taxman. A strong Tax and Compliance function will go one
step beyond simple compliance, and will find ways to minimize tax, so as to maximize the
company’s net income.

Treasury & Working Capital Management

The key role of Treasury is to make sure that the company doesn’t run out of cash. This
means, among other things, forecasting the upcoming working capital (receivables, payables
and inventory) needs of the company, investing surplus cash in short-term instruments to
generate modest interest income, and managing currency risk.

Capital Budgeting

Capital Budgeting is the function responsible for selecting between the various uses of
capital, or capital projects. After all, most organizations will have money available to invest
in the business, with the hopes of either growing sales or reducing expenses. But the
opportunities for spending typically exceed the amount available to spend, so Capital
Budgeting develops business cases to evaluate and identify the most effective projects. A
strong Capital Budgeting function will not only forecast project benefits, but will also track
these benefits over time to determine whether the use of capital was as effective as originally
anticipate.

SWOT Analysis
SWOT analysis is an incredibly simple, yet powerful tool to help you develop your business
strategy, whether you’re building a startup or guiding an existing company.
 SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths and weaknesses are internal to your company—things that you have some control
over and can change. Examples include who is on your team, your patents and intellectual
property, and your location.

Opportunities and threats are external—things that are going on outside your company, in the
larger market. You can take advantage of opportunities and protect against threats, but you
can’t change them. Examples include competitors, prices of raw materials, and customer
shopping trends.

STRENGTHS
 M.A INDUSTRY is a highly-diversified company operating in many different markets and
sectors of those markets.

 The variety of brands gives M.A INDUSTRY a strong ability to weather economics because
it serves many different segments of the market.

 It has well-established relationships with other powerful brands..

 M.A INDUSTRY owns one of the regional’s most recognized and trusted brands.

 It has strong research and development capabilities that are growing.

 M.A INDUSTRY has strong relationships with retailers.

 It includes well-established brands with a large amount of market share in some of the largest

WEAKNESSES
 Much of its sales depend upon a few well-recognized brands. This makes the
company vulnerable to any sudden changes in consumer behavior.

 Some of its brands, such as modern, are not tailored to modern lifestyles and are seen
as old-fashioned by some customers.

 The company is heavily dependent upon advertising to shape consumer opinion and
drive traditional sales. This can lead to high marketing costs with a questionable
return on investment.
  There is a high cost for launching new brands to supplement older, less-fashionable
food products.

OPPORTUNITIES
 Growing business by providing better quality and price than competitors.

 Increased disposable income in different sectors.

 Changes in lifestyle, such as dinners in restaurants etc. can coverage all the
restaurants to get maximum benefit.
 .

THREATS
 Centralized decision making
 huge competitors
 less from company owned
 Market is saturated because of no barriers on entrance and its effect will remain
longer
 Resources are going to finish
 electricity load shedding creates problem
Making products

Everyone company wants that their products and brands run successfully in market

and generate revenue. Many companies try to copy the existing successful brand name,

advertising and marketing strategy logo, but they do slight change in spell of name or in logo.

But now a day companies are giving names of social media web sites to make their product

more famous.

Procurement department where the head was Mr. SAQLAN he was also the head of

Raw material he ordered the raw material on the bases of the planning of the factory that how

much they need the material and what kind of the material. According to production he places

the order for the future. I went there he gave the list of the materials and the quantity he asked

me to review it. Then I attended the meeting between the manufactures who delivers the raw

materials for the factory. M.A INDUSTRY has the term and law for the manufactures who

delivers the raw material if they don’t follow these term then they can cancel the order for
example if the raw material is not according to their need or it lake the consistency the

research and development department cancel the order and ask them to ring the new one. The

manufacturer told me about the marketing situation in the Pakistan. He told me that to bring

the order as high quantity as this they have to be prepare for the long time. Meeting went

about 1 hour where Mr. SAQLAN gave them the orders for the next month also. After the

raw material arrived in the factory it is examine in the research and development department

Mr. SHAHID assigned me to Mr. SAQLAN who is head of purchasing raw material in

factory

 I inquired Mr. SAQLAN about Raw Material use to make the products which

was very informative and helpful.

 The products included; Royal Treat, Peanut Passion, Chocolaty, Waltz,

Chocolate Wafer and Strawberry Wafer.

 Mr. SAQLAN gave the detail of products ingredients one by one with details

of product’s ingredients & nutritional information as are under.

Conclusion

In my point of view, the internal setup and working pattern is not enough
well developed regarding to the management. There is lack of some management functions
like planning, organizing, leading and controlling. This sort of thing comes in strategic
planning. So, as a whole company should focus on strategic planning in which all these
things come. But to the external environment, the company has well reputed image in the
public. It seems to be working well according to the market situation. It had captured a large
 volume of market share. One good thing is that they know how to make and retain customers
according to market trend. So, they listen customers complains and solved them on priority
basis. They believe in quality not quantity. Company is very much conscious about the
satisfaction of the customers and their quality product. All the staff of the company is also
very cooperative to the customer and work with coordination for better quality.

   RECOMENDATION
Company is doing well its business. But there is always need for improvement in every
system.
So, I suggest following recommendations for the company. If the company adopts them, I
think it can increase company revenue.

 They must have separate department for marketing, sales, HR, and administration
 An employee friendly environment must be created. So, employee’s small mistakes should be
ignored.
 A website is very necessary for company now a day. As all other ghee companies are
providing online booking facility to the customers.
 Punctuality of workers and strong communication between departments must be assured.
 Free campaign about the acknowledgement of product.
Packaging style is old and need to be revised (like Dalda has recently introduced an oil bottle
with interactive features)