A PROJECT ON

"FINANCE IN BRIGHT WAYZ INSTITUTION"

Submitted to

University Of Mumbai For Partial Completion Of The Degree Of

Bachelor In Commerce (Management Studies)
Semester VI (2019-20)
Under The Faculty Of Commerce

Submitted By
SONAL VIJAY DEDHIA
Roll No. 584
Under The Guidance Of
PROFESSOR : MRS. VAISHALI BEHERE

Uttari Bharat Sabha’s

RAMANAND ARYA D. A. V. COLLEGE
STATION ROAD, BHANDUP EAST, MUMBAI – 400042
MARCH (2019-20)

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 A PROJECT ON
“FINANCE IN BRIGHT WAYZ INSTITUTION”
Submitted to

University Of Mumbai For Partial Completion Of The Degree Of

Bachelor In Commerce (Management Studies)
Semester VI (2019-20)
Under The Faculty Of Commerce

Submitted By
SONAL VIJAY DEDHIA
Roll No. 584
Under The Guidance Of
PROFESSOR : MRS.VAISHALI BEHERE

Uttari Bharat Sabha’s

RAMANAND ARYA D. A. V. COLLEGE
STATION ROAD, BHANDUP EAST, MUMBAI – 400042
MARCH (2019-20)

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 Uttari Bharat Sabha’s
RAMANAND ARYA D.A.V. COLLEGE
DATAR COLONY BHANDUP (E),
MUMBAI – 400042.

CERTIFICATE

This is to certify that Ms. SONAL VIJAY DEDHIA Roll No. 584 has worked and duly
completed her project work for the degree of Bachelor in Management Studies (Finance)
under the faculty of commerce in the subject of Account and Finance and her project is
entitled, "FINANCE IN BRIGHT WAYZ INSTITUTION” under my supervision.

I further certify that the entire work has been done by the learner under my guidance and
that no part of it has been submitted previously for any degree of diploma of any
University.

It is her own work and facts reported by her personal findings and investigation

Date - _________

Course Coordinator : Principal :

Mrs. Chandrakala Srivastava Dr. Ajay. M .Bhamare

Project Guide/ Internal Examiner : External Examiner :

Mrs. Vaishali Behere

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 DECLARATION BY LEARNER

I the undersigned Ms. SONAL VIJAY DEDHIA here by, declare that the work
embodied in this project work titled “FINANCE IN BRIGHT WAYZ
INSTITUTION”, forms my own contribution to the research work carried out under the
guidance of Mrs. VAISHALI BEHERE is a result of my own research work and as not
been previously submitted to any other University for any other Degree / Diploma to this
or any other University.

Wherever reference has been made to previous work of others, it has been clearly indicated
as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and
presented in accordance with academics rules and ethical conduct.

Name & signature of the learner

Ms. Sonal Vijay Dedhia

Certified By

Name & signature of the Guiding professor

Mrs. Vaishali Behere

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 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth
is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.

I would like to thank my Principal, Dr. Ajay. M . Bhamare for providing the necessary
facilities required for completion of this project.

I take this opportunity to thank our Coordinator Mrs. Chandrakala Shrivastava

for her moral support and guidance.

I would also like to express my sincere gratitude towards my project guide Mrs.
Vaishali Behere whose guidance and care made the project successful.

I would like to thank College Library, for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly and indirectly helped
me in the completion of the project especially my parents and peers who supported me
throughout my project.

Signature of Student

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 Table of Content

SR.NO TOPIC PAGE NO.

1. Executive summary 10

2. Chapter 1 13
• Organisation Details
• History
• SWOT analysis
• Marketing Mix

3. Type of Organisation 23

4. Structure of Organisarion

5. Organisation Culture 24

6. Service of Organisation 26

7. Vision and Mission of the Organisation 27

8. Objectives of the Organisation 28

9. Chapter 2 31
• Learning Objective

10. Chapter 3
• Details of Internship 35

11. Chapter 4 54
• Details of Other Department
• Finance Department
• Sales Department

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 • Human Resource
• Research and development Department
• Purchase Department
• Marketing Department
• Production Department
• Administration department

12. Business Process 60

13. Student Observation 63

14. Chapter 5 66
• Students Experience
• Value Addition
• Learning
• Practical application of application from
FYBMS and SYBMS
• Suggestions and Recommendation
• Conclusion
• Refernce

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 TOPIC:FINANCE IN THE BRIGHT WAYZ INSTITUTION
EXECUTIVE SUMMARY:

This project was done in the company named BRIGHT WAYZ .Project titled ‘FINANCE

OF THE BRIGHT WAYZ’.

This company is basically under the MBA PREPARATION, BANKING EXAMS

PREPARATION, PERSONALITY DEVELOPMENT MODULE.

The following are the detail information of the BRIGHT WAYZ COMPANY:

BRIGHT WAYZ helps to build the existing gap in between the institution and enables

you get the job that you deserve and desire. Corporate looks out for efficient and effective

professionals and not just the degree holders. A degree never adds a feather in your cap,

unless you prove your capabilities. And here in this process, starting from getting you to

the expected academic results, till you face an interview, BRIGHTWAYZ will hold and

guide your path. We nurture your strengths and enhance your skills.

I am also including the mission and vision:

VISION: To be a leader in empowering students, irrespective of the institute to make it

big in the corporate sector.

MISSION: BRIGHT WAYZ aims to deliver the managerial and competency building
skills which are conducive to faster innovation, by becoming a hub for various
educational services which will help the institutions , the students and the corporates.

BRIGHT WAYZ management services has been working in the field of education since 5
years and its associated with graduate ,engineering, and medical colleges and trained
more than 30000 students across Mumbai.

BRIGHT WAYZ is started in a vision of providing a wide range of programs to the

college over all development of the students and guides them to choose their career path
on the basis of their individual personality.
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 In the BRIGHT WAYZ there are various additional programmes like campus to
corporate, job fair, NAAC activities support, wellness program, professional certificate
programs, accounting and tally 9.0, digital marketing.

BRIGHT WAYZ encourages and guide its students to do their POST GRADUATION in
management and provides high quality training for CET/CAT entrance exam and also
trains students for group discussion and personal interview.

My study from this project of BRIGHT WAYZ project is to know, find and to deal with

people how to communicate, how to explain about the MBA scheme , how to input all the

details of the students ,and also go to various colleges to explore the MBA knowledge

and also communicate by them in digital methods and solving their problems.

The founder of the BRIGHT WAYZ is MRS NIRMALA TAWARE –

Nirmala’s BRIGHTWAYZ is running successfully under the leadership of

Mrs Nirmala Taware.- She is having a rich experience of over 15 years in corporate
finance and HR Functions. She is taking care of regular finance and admin. She has s
trengthened the pillars of the BRIGHT WAYZ business. Keeping up with the
achievement of the founder has been a daunting task for the group ,but has nevertheless
been the key inspiration for all.

MR NIKETAN TAWARE: DIRECTOR, B. TECH CIVIL- VJTI and MBA –

MARKETING-
Always have combination of smart work and hard work Mr. Niketan has started

BRIGHTWAYZ with the mission of developing competent Youth for the society. He has

interacted more than 10000 students from the various colleges from PAN India and

guided more than 4000 students for management career. Under the leadership of

Mr. Niketan Taware.

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 BRIGHT WAYZ has ventured into MBA Exam training, Banking Exam Coaching,
Personality Development and various innovative diplomas.

BRIGHT WAYZ also have a branches in various locations like –

THANE, BHANDUP, KALYAN, ULHASNAGAR, ANDHERI, VASHI, KURLA,

GHATKOPAR.

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 CHAPTER: 1

ORGANIZATIONAL DETAILS:

Our team: BRIGHTWAYZ is a competency building institute and has been known for its

innovative and customized approach for every service. Our team consists of many

professionals from VJIT, JBIMS, IIMS, UDCT, Symbiosis and IIT who have a vision of

changing the current education system / sector by imparting their respective domain

knowledge and professional expertise gained during their corporate lives.

People working in organization differ in term of physical features like age, and sex.

MRS. BHAVNA AGRAWAL:

She is an MBA in Marketing and having 15 years of experience in Training,

Management, and operations of corporate sector. She is an expert trainer in

Communication Skills, Image Management and Personality Development. She has

trained more than 4000 students as a Youth Trainer and taking care of regular

operations at BRIGHT WAYZ.

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 DR HRISHI SHAH- CHIEF FINANCE OFFICER:

He is PHD in Management with over 12 years of Academic & Corporate Experience.

DR HRISHI has joined BRIGHT WAYZ in June 2016. He is expert finance strategist

with specialization in Corporate Finance & Strategy. He has rich experience in Project

Finance, Equity & Debt Management, and Mergers & Acquisitions.

He is particularly known for developing innovative financial solutions in a complex

and challenging environment. His key forte lies in his ability to create a win-win situation

for all stakeholders.

MR TUSHAR AGARWAL :

A noted academician, author, trainer and motivational speaker with over 10 years of

experience. He holds three master’s degrees – MBA (Marketing) from MET Mumbai,

MBA (Finance) from University of Wolver Hampton, England, M. Com. from SMU.

He has also authored seven books on E-Commerce, Production management, Human

Resource Management, Quality management and more. Prof. AGRAWAL has also

published and presented 17 research papers in International Conferences.

MR TUSHAR BHILARE- MARKETING AND PUBLICITY HEAD:

He is founder of I Catch Production and having an 12 years of experience in Film

Production, Graphics, editing, cinematography, VFX and social media marketing. He

is active YouTube vlogger and blogger .At BRIGHT WAYZ he is suggesting various

marketing solutions and brand management.

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 FOUNDER • MRS. NIRMALA TAWARE

DIRECTOR • MR. NIKETAN TAWARE

• MS. SHERRYL
MANAGER
THAKKER

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 HISTORY:

WHAT WE DO ?

BRIGHT WAYZ MBA preparation module is specifically designed for specific

students who would like to do an MBA from Top MBA colleges.

MBA is known as masters in business administration and can done with following 5

ways.

1.Full time 2 years - MMS. MBA and PGDM

2.Part time-3 years-MM. MFM, MHRM

3.Distance

4.Executive MBA

5.Correspondence MBA

PROGRAMME DETAILS: Extensive programme held on weekends/weekdays

[depending on your choices]. Includes lectures covering all topic, module

wise test, full length test and online test. Mock interviews once you get an
interview calls.

WHO SHOULD ATTEND: This course is specially designed by the students who

would like to fly in the different colors.

Graduate streams of any streams –ENGINEERING, SCIENCE, COMMERCE, and

ARTS.

Last year appearing from students from- ENGINEERING, SCIENCE, COMMERCE

and ARTS.

Vision is to be one of the best coaching institute for professional aspirants and a life
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 changer. Mission is to train and build up the requisite managerial skill sets in turn

increasing the competency levels of the young minds, thus developing a generation of

Professionals with a holistic approach.

BRIGHT WAYZ or BRIGHT WAYZ DEVELOPMENT describes the active and

purposeful management of a career by an individual. Ideas of what comprise "career

management skills"are described by the Blueprint mode. Key skills include the ability to

reflect on one's current career , research the labor market determine whether education is

necessary, find openings, and make career changes. These theories assume that

candidates have a free choice of employers and careers. In reality, the scarcity of jobs and

strong competition for desirable jobs severely skews the decision-making process. In

many markets, employees work particular careers simply because they were forced to

accept whatever work was available to them. Additionally, Ott-Holland and colleagues

found that culture can have a major influence on career choice, depending on the type of

culture. BRIGHT WAYZ success is a term used frequently in academic and popular

writing about career. It refers to the extent and ways in which an individual can be

described as successful in his or her working life so far. There are a range of different

educational, counselling, and human resource management intervention that can support

individuals to develop and manage their careers. Career support is commonly offered

while people are in education, when they are transitioning to the labor market, when they

are changing career, during periods of unemployment, and during transition to

retirement. Support may be offered by career professionals, other professionals or by

non- professionals such as family and friends. Professional career support is sometimes

known as BRIGHT WAYZ.

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 The backbone to our strategic process is the data backed content which has been

researched and played a important role in our BRIGHT WAYZ. While entering all the

details of the students that who wants to come and join all the details are been stored in

the excel word of the digital process.

BRIGHT WAYZ is designed to help individuals from commerce and finance background

to help background to crack the banking recruitment entrance exams. These exams help

you to get jobs in premier banks such as Reserve Bank Of India, State Bank Of India,

Punjab National Bank, Bank of Baroda, and other public sector banks .BRIGHT WAYZ

is also designed to help the individuals from any sector to make him/her ready as per the

expectations of the corporate sector. As per the research 70% of the graduate and post

graduate students are not able absence of external and internal skills.

BRIGHT WAYZ helps to build the existing gap in between the institution and enables
you to get a job that you deserve and desire BRIGHT WAYZ preparation module is also
designed for specific students who would like to do an MBA from TOP MBA
COLLEGES. MBA is known as Master In Business Administration and can done with
following 5 ways. Hence out of this , Full time MBA is attracting major value from all
MBA aspirants. Full time MBA bifurcated into following degrees.

BRIGHT WAYZ is today acknowledge by multi-location and multi-programme training

specialist run on corporate lines and offers a wide range programs not only for national
and state level entrance exams like CAT, MAT, JEE MAIN, and JEE ADVANCE and
also for the international exams like GMAT, GRE, IELTS, TOEFL. BIRIGHT WYAZ
also offers a unique IT foundation.

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 SWOT ANALYSIS:

Each and every company has its SWOT ANALYSIS i.e. its STRENGHTHS,
WEAKNESS, OPPORTUNITIES, WEAKNESS and THREATS.

STRENGTH OF THE BRIGHT WAYZ –

• The staff members are well educated and trained according to their
allocated departments.
• The infrastructure facilities are in the excellent conditions as the refreshments
provided to the customers and staff members are fresh and healthy to consume.
• The services provided here are intangible.
• The company has its reputation in the market
• Our clients are bold and willing to take chances.
• We work closely with a wide range of clients from different sectors and regions.
• They motivate the employees to work more hard and achieve the goals of the
organization.
• They promote business digitally and mouth communication.

WEAKNESS OF THE BRIGHT WAYZ –

• As the company is situated in the thane district many of the peoples staying in
Mumbai are not aware of the company so that customer are not aware of it.
• So they are doing the business from past 5 years so sometime it must be difficult
to convenience the customers.

OPPORTUNITIES OF THE BRIGHT WAYZ --

• They provide many verbal and non- verbal facilities to the students according to
their needs and requirements.
• It is also give the freedom to work and speech in front of more than thousand
students and parents, which is capable to us.

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 THREATS OF THE COMPANY –

• Problem of trust issues of money i.e. fees and documents of the students.
• Burden of lots of information storing in the computer and calling them after in
each and every lectures and giving them a details about the timing and asking for
the feedback.
• Strong competition from internal sector.

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 MARKETING MIX :

Marketing Mix refers to the set of actions, or tactics that a company uses to promote its
brand or product in the market. The 4Ps of marketing mix are, Price, Place, Product,
Promotion.

PRICE –

1. The service of the product is done by verbal and non- verbal way.
2. The pricing strategy of the product is 25,000 of all CET and CAT in MBA
process.
3. Price reflects the value attached services or product by the service provider.
4. As the customers are more concerned about obtaining the quality services rather
that the cost of the services.
5. In other institute there is a all time payment for the MBA, CET, and CAT course
but in BRIGHT WAZ there is optional that after your entrance exam who wants
to continue they can pay fees and those who do not they may not continue etc.

PLACE –

1. The work is done in the office whether it be calling, inquiries, details etc.
2. It is a service based business and services is like a consuming.
3. All work is done through website and hand to hand.
4. BRIGHT WAYZ has spread its branches through some sectors like VASHI,
BHANDUP, THANE, KALYAN, KURLA, GHATKHOPAR, ULHASNAGAR.
5. It almost have 7 distributors who supplies and have an institution in the sector of
the MBA preparation institution.
6. It is surprising to know that BRIGHT WAYZ sells some free notes to various
place of Colleges.

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 PRODUCT –

A product is anything that can be offered to make for attention, acquisition, use or
consumption that satisfy wants or a needs.

1. CET
2. CAT
3. MBA
4. PGDM
5. EDUCATIONAL
6. MEDIA
7. BANKING
8. MISCELLANEOUS AND MANY MORE

PROMOTION –

1. Sponsorship of an event or contest or race is a away to generate future positive

policy.
2. Promotion includes advertising, telemarketing, publicity, sales promotion, word
of mouth, personal way method, E-marketing etc. Each of these services are
needed to be applied in different degrees.
3. The promotion mix refers to the blend of several promotional tools used by the
business to create, maintain, and increase the demand for goods and services.

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 TYPES OF ORGANIZATION:

• There are a variety of legal types of organizational including corporation

government, non-governmental organizational, political organizational,
international organizational, armed force characteristics, non – for Profit
Corporation, partnership, corporative and educational institutions.
• A hybrid organization is a body that operates in the both public sector and the
private sector and simultaneously, full feeling public duties and developing
commercial marketing activities.
• A voluntary association is an organization consisting of volunteers such
organization may be also operate without legal formalities, depending on
jurisdiction including informal clubs.
• Organization may also be operate in secret and / or illegally in the case of
societies, jurisdiction, including organization.
• Mainly there are two types of organization namely: formal organization and
informal organization.
• Organization refers to the production and distribution of the goods to be ultimate
customers or students.
• It is verbal and non-verbal marketing producer.
• Every organization has its own structure which defines their hierarchy , the
distribution of roles responsibilities within the organization.
• The organization of the company affect which department is powerful, which
department takes more decisions or which department has less power.
• These company is a private organization they offer a broad range of product that
reflects contemporary trends.
• Functional organization, Project organizational and Matrix organization these are
the common organization in the project management.

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 ORGANIZATIONAL CULTURE:
1. The timing of the BRIGHT WAYZ is from morning at 9:00 am till the evening by
6:00.pm. Hence the BRIGHT WAYZ is daily open Monday to Sunday.
2. Dressing code for the institution of the BRIGHT WAYZ is formal dress or
traditional dress, with shoes etc.
3. In the BRIGHT WAYZ the values that are maintain are to keep silent, to maintain
relationship, to be care and lovable, to help people, honesty, loyalty, intelligent
,values of time, to do work on time, a good listener, a good person.
4. In the BRIGHT WAYZ the ethical values is a most that are justice, honesty,
empathy, compassion, respect, and the responsibility.

Organizational culture represents the collective values, beliefs and principal of

organizations members and the product of such factors as history, product, market,
technology, strategy, type of employees, management style, and national culture, culture
includes the organizations vision, values, norms, systems, symbols, languages,
assumptions, beliefs, and habits.
Every organizational culture is a unique one. Organizational plays a several role
important functions in organizations.
Organizational culture create a sense of identity among the employees. Employees
develop a feelings of being a part of that organization.

In order to keep the organization functions culture alive and vibrant, organization adopt
the HR and marketing practices.

There are 3 major forces that play an important role in maintaining organization culture:
• SELECTION PRACTICES
• ACTIONS OF TOP MANAGEMENT
• SOCIALIZATION

1. Organizational culture is an important force influencing the behaviour.

2. In this organizations employees do have uniform but their own [formal or
traditional].
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 3. In this organization every employees birthday is celebrated.
4. Every customer/ students who visit our institution receives the refreshments
according to their requirements i.e. tea, coffee, soft drinks etc.
5. In this organization there is a different rooms as a inquiry room, doubt room and
also a waiting room with all a luxury provided in it
6. An organizational structure is a system that outlines how certain activities are
directed in order to achieve the goals of an organization. These activities can
include rules, roles, and responsibilities.
7. The organizational structure also determines how information flows between
levels within the company. For example, in a centralized structure, decisions flow
from the top down, while in a decentralized structure, decision-making power is
distributed among various levels of the organization.
8. Having an organizational structure in place allows companies to remain efficient
and focused.

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 SERVICE OF THE ORGANIZATION :

• E – COMMERCE :
We provide commerce website development and design service.

• DIGITAL MARKETING :

We help your website to rank on various search engineers and increase your
visitors.

• MOBILE APPS :

We provide native mobile applications development services.

• PROGRAMME CONTENT :

Specific lectures and case studies on various – real estate, retail, it, media,

education, medical, banking, share market.

• LEARNING :

BRIGHT WAYZ provide various learning methods of PERSONALITY

DEVELOPMENT, BANKING, PGDM, BANKING, MBA, CET, CAT etc.
.In BRIGHT WAYZ there be a free service organization lecturers a
consultancy and also a seminar career to the students and to their parents etc.

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 VISION OF THE ORGANIZATION:
• To innovate build and provide technologies that create opportunities for everyone
to grow.
• To provide the students more satisfaction services.
• To be all leader in empowering students, irrespective of the institute, to make it
big in the corporate sector.

MISSION OF THE ORGANIZATION:

• To aim the delivery of the managerial skills and competency skills which are
conductive to faster innovations; by becoming a hub for various educational
services which will help the institution, the students and the corporates.
• To sharing all the learning experiences to the students.
• To help the business to get the digital presence and have opportunities to grow
online.

VALUES :

• Creativity
• Honesty Unity
• Result Oriented
• Versatility
• Dream Big

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 OBJECTIVES OF THE ORGANIZATION :

Business objectives are clearly defined targets that are set by management or business
owners. They give directions and the modes in which the business needs to operate.

• To study the efforts taken by management for the purpose of maintaining quality
and services in the customer satisfactions

• To know which services are provided by the organization attracted by the

customers.

• To know how to lead and generate.

• To know the reasons for which the customers are attracted towards the
organization.

• To know their preferences and according to their choices and suitability give them
proper services.

• To know the consumer behavior of the students / consumers.

• TO CREATE SIPPORTIVE VALUES: Every organization and employees has

some values and norms. The values and norms can help the organization to upload
its own culture. Organization development creates supportive suitable values and
norms

• TO INCREASE MOTIVATIONAL LEVEL: Motivational create interest for

work among the employees. Therefore another important objective of
organization development is to increase motivation.

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 • TO CREATE JOB SATISFACTION: Job satisfaction encourages the people to
work hard with joy. Organization development creates a job satisfaction of
employees who are involved in organization development activities.

• TO INCREASE KNOWLEDGE AND SKILLS: Knowledge on latest methods

and skills can streamline the growth of any organization. Organization
developments intends to increase the knowledge and skill level through training.

• TO CREATE AND MAINTAIN WORK ENVIRONMENT: Working

environment must be favorable in the organization. Organization development
practitioner to create favorable working environment and maintain the same for
smooth functioning in future.

• TO ESTABLISH AND MAINTAIN INTERPERSONAL RELATIONS:

Organization development activities may be implemented with a view to
establishing and at the same time maintain interpersonal relations among the
people of the organization. This can ensure continuous growth.

• TO ENCOURAGE PEOPLE TO SOLVE PROBLEMS : Every organization has

many problem and challenges. Organization development encourages people to
solve these problems and face challenges at present and future.
• TO CREATE AWARNESS : Organization development creates awareness among
the people working in the enterprise. They feel the need for change in comparison
with each other.

• TO ENSURE PROPER USE OD INDIVIDUAL EFFORTS : Individual

performances should be improved. This is possible by using individual efforts
properly, organization development ensures proper use of human efforts and
commitment.
• TO IMPROVE ORGANIZED PERFORMANCE : Another objective of
organization development is to improve the overall performance of organization.

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 Thus organization can be established as one of the important institutions in human
history.

• TO APPLY BEHAVIOURAL SCIENCE THEORIES: The first objective of the

organization development is to apply some behavioural science theories in the
organization. By applying these theories organization development practices
hopes for development

Increase from the past 5 years have been took place and from this year 2020 the
rate of line as been gone higher.

MANAGING EVERYTHING IN ONE PLACE:

Properties, enquiries, customers, transactions, site visits.

PROFESSIONAL CUSTOMERS COMMUNICATION:

Brochures, E-mail, SMS.

MANAGE MULTIPLE EMPLOYEES ACROSS TEAMS:

Setup access and view rights for different teams and employees.

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 CHAPTER: 2

LEARNING OBJECTIVES:

Our life is a continuous process. Right from the time we are born till we die, keep
learning more things. We acquire new information and knowledge about different events,
learn new languages, customs and traditions of the society. Learning is the fundamental
process in the organization. Organization that invest in employees learning process in the
organization Environment the encourages employees to learn we are likely to be more
production and profitable. Thus learning, may be defined as any relatively permanent
change in behavior brought through experience. Learning objectives are statements that
define the expected goal of a curriculum, course, lesson or activity in terms of
demonstrable skills or knowledge that will be acquired by a student as a result of
instruction.

Apply effective voice calling and oral communication to handle the clients.

• Analyze the global environment of sales and marketing.

• Use critical thinking skills in business situation regarding dealing with customs
and their choices.

• Apply an ethical understanding of the customers behaviour like oral

communication or voice calling while dealing.

• Synthesize information regarding the effectiveness of marketing methods and the

sales procedure, and make appropriate decision to the organization.

• Providing design services like designer will help you show your customers and
possible clients just how your business is different throughout your marketing
materials.

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 Properly management, supervision and guidance in an organization.

• Evaluate a company’s implementation of a performance based pay incentive

method.

• To know about the services which is been provided by the company.

• To improve any convincing skills.

• To know the concept to address specific management needs at the individual,

team, division and organizational level.

• To gain practical application of marketing and finance.

• To formulate strategies allowing organization to achieve strategic goals.

• Team building skills which is required to support successful performance.

• Through this internship I got to know about various companies, their

requirements, and the preference of customers who are willing to join company.

• To improve the personality of an individual in organization and the individuals

with different psychology that determine the adjusting nature of person.

• PROFITABILITY: The basic objective of the organization is to maximize profit

.They provide services with help of creating leads with multiple platforms of
social media.

• CUSTOMERS SERVICE: Good customer service helps to retain clients and

generate repeat avenue. Keeping your customers happy should be the primary
objective of the organization.
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 • TO RETAIN EXISTING CUSTOMERS: Retaining existing customers is an
important factor as retaining customers is easier than attracting new ones.

• TO IMPROVE MARKET POSITION: To enjoy better position in market. It is

important for organization to take step forward towards improvement of their
image.

• TO PROVIDE CUSTOMERS LOYALTY: Customers loyalty is important factor

of an organization as it leads to customers loyalty towards organization. For
creating loyalty the organization has to provide good quality of services to their
customers.

• I too learned the openness to experience in which a person is curious, imaginative,

artistic and creative in work.

• I learned technical as well as communication skills of an organization which is an

ability to apply specialized knowledge.

• I learned conceptual skills which is an ability to analyze and diagnose complex

situations, which deals with ideas and are important in decision making.

• I also learned to how to work in an team in a well organized company. I was in an

team where the members have complimentary skills and are committed to
common purpose or set of performance goals.

• I learned good communication skills which is helpful for an person while

communicating to their clients.

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 Communication is the process by which information is transmitted between individual
and organization so that an understanding response results.

➢ My purpose to join the company was to get the knowledge about how the markets
works and get some experience in finance field.
➢ To learn how to deal with customers.
➢ From my seniors I learned that the greatest weakness lays in giving up. The most
certain way to succeed is always to try one more time.
➢ Thus I wanted to personally deal with customers.
➢ And to learn and observe other different services which can be provided through
social media.
➢ During the process of my training I also learned- success comes to those who
work hard and stay with those, who don’t rest on the laurel of the past.

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 CHAPTER: 3

DETAILS OF INTERNSHIP:

An internship is job training for white collar and professional careers.

Internships for professional careers are similar in some ways but not as rigorous to
appreciate ships to the professionals, trade and vacations jobs but the lack of
standardization and oversight leaves the teams open to the broad interpretation. Interns
may be college or university students, high school students or post-graduate students.
This position may be paid or un-paid and are usually temporary.

General, an internship consist of an exchange of service for experience between the

student of an organization. Students can also use an internship to determine if they have
an interest in a career option, to create a network of contacts, or to gain school credits.
Some interns find permanent paid employment with the organization for which they
worked upon completion of internship. This can be significant benefit to the employer as
experienced interns often need little or no training when they begin regular employment.
Unlike a trainee programme, employment and completion of an internship is not
guaranteed.

➢ DESIGNATION

Worked as an interns in the BRIGHT WAYZ like a worker.

➢ DEPARTMENT

Finance Department

➢ WORK RESPONSIBILITIES AND THE DUTIES

Maximum Responsibilities and duties were delegated me as I was quite interested in

doing that I was in a management training section they allotted me to call the students
and have the information of the CET,CAT, MBA products and to convince them to join.
According to the customers/students business and needs of the product I used to show the

35 | P a g e
 catalogues. In that catalogues having the full information about the product and the work
done by the company.

• Types of MBA?

Full Time – 2 years: MMS and PGDM

Part Time – 3 year + 2 year experience

Distance MBA

Correspondence

Executive – 16 months – 5 year experience

➢ Difference between MMS and PGDM:

MMS – Meaning and full form of MMS is Masters of Management Studies. 2

years course it is. There will be total 4 semester in MMS. Portion goes on for
12 year. Caste seat is of 50%. Degree will get of university of Mumbai. Fees
will be for open 3L-4L and for the OBC 2L-3L and for the SC/ST/NT will be
50K-1L.

PGDM – Meaning and full form of PGDM is Post Graduation in Diploma

Management.2 Years course it is. There will be total 6 semester in PGDM.
Portion goes on for after every 2 years. Caste seat is of 0 %. Degree will get of
AICTE. Fees will be for all caste above 5L.

• 4 Steps for MBA :

1. CET – 200 MARKS
2. GROUP DISCUSSION
3. PERSONAL INTERVIEW
4. DOCUMENT VERIFICATION
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 • Journey of an MBA :
JUNE 2020 – FIRST YEAR – NORMAL MMS/ PGDM : FIRST YEAR -:
COMMON – SECOND YEAR : SPECIALIZATION.- MARKETING, HR,
FINANCE, OPERATIONS, IT.

JUNE 2021 – SECOND YEAR - BFSI : FIRST YEAR FINANCE –

SECOND YEAR – JOB – FINANCE , FENPRO, DBF .

JUNE 2022 – JOB + MBA - .DEGREE – FULL TIME MBA – MONDAY –

FRIDAY: JOB – SATURDAY – SUNDAY : COLLEGE.

• BRIGHT WAYZ Support:

1. CET COACHING
2. GROUP DICUSSION PRACTICE
3. PERSONALITY DEVELOPMENT
4. CET EXAM FOR FILING

• Budget, Location, Stream :

1. COLLEGE LIST
2. COLLEGE VIST
3. COLLEGE PROCESS

• BRIGHT WAYZ Fees :

TIME , EFFORT , COACHING – JUNE 2020 - 25,000 /-

25,000 /- AFTER ADMISSION

POST DATED CHEQUE – 01/ 04 / 2020

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 • Rules of BRIGHT WAYZ :

1. Attendance is compulsory as per the mentioned lectures at all centres.

2. You need to attain all the personality development activities, Mock
Test and other workshops.
3. PDC need to be submitted at the time of admission.
4. Fees include CET Coaching and DTE / AICTE Process.
5. CET registration fees, College registration fees is different.
6. Once college admissions process is over, you cannot cancel the
admission and college fees is not refundable under.
7. BRIGHT WAYZ fees of Rs.25,000/- .Will not be refund under any
circumstances.

➢ Following are the steps that are shown to the customers :

1. Qualifying

2. Pre-approach

3. Approach

4. Presentation

5. Over all objectivess

6. Follow – up

7. Timing

8. Short coming

Timing of the internship is, it use to start at morning 9:00am and it use to end up by
6:00pm.

Short coming is the only difficulties that I been faced was the travelling far to different

38 | P a g e
 colleges with the company from my residence and from my station.
Problem faced there is no problem faced in the company the manager, the director, the
staff member gave me the well guidance regarding any task assigned to me.

Follow - up is the last step of process where the customers ensure the satisfaction and
build the relationship in order to repeat the business with them. Follow – up is an
important part of assuring customers satisfaction, desire and wants of the customer .This
might be sending a thank you note, calling the customer to make sure that was it
satisfactory to them, or checking it to make that to sure a service is meeting a students
expectation.

Good follow – up helps to ensure customers referrals, positive reviews, and actually leads
you back to the first step in the process because it provides the opportunities to learn
about new needs for this customers or new customers or new customers through referrals.

The presentation takes place that how is the process of the MBA ,CET, CAT and in that
presentation it has been well defined about the whole years of process and the total
amount of the fees for MBA, CAT, CET.
Hence the students / customers needs wants and add value to the customs of life is known
as the presentation.

There’s a good deal of presentation involved before ever makes his/her pitch or
presentation, but the presentation is where the research pays off and his/her idea for the
prospect comers alive.

Approach is the step where there actually interests with the customers for the first time.
First impressions (e.g. the first few minutes of call) are crucial to building the clients
trust. As a professional, you would almost never make a pitch right away, instead, you’d
work to establish a report with the customers first. This is called the approach. The
approach may be on the phone, in person, or via e-mail or other online method such as
social network.

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 This is the second stage of the process in which the person collects information about the
potential customers and understands them before making the call is called pre- approach.
The pre-approach is the ―doing your homework part of the process. A good person
researches his prospect, familiarizing himself with the customer’s needs and learning all
the relevant background info he can about the info he can about the individual or
business.

After all, spending an hour discussing the capabilities of your company’s ovens with a
lead that is about to go out of business would be a waste of time. It’s much more fruitful
to invest your time with a qualified prospect, one who has the desire or ability to buy the
product or service. This is the first step in which the potential customers are identified by
the person is called prospecting. It is also the step of finding qualified prospect that can
and will buy and pay for your product or service within a reasonable period of time.
Before planning a person conducts research to identify the people or companies that
might be interested in her product. In the B2B example, before the salesperson called the
company, she had to find the company’s information somewhere—probably in a local
business directory. This step is called prospecting, and it’s the foundational step for the
rest of the sales process. This is the other component to step one. What happens if the
customer is not interested in the salesperson’s product, or he’s interested but his business
is struggling financially and doesn’t have the resources for a big purchase? Perhaps he is
only an employee, not the manager, and he doesn’t have the authority to make the
purchasing decision.

I joined in June month and done my internship for 5 months and I use to go for the
internship by 9 a.m. in morning and come return back by the evening 6 p.m. in and the
internship was of all weeks and he internship was also open at Saturday and Sunday.

40 | P a g e
 ADDITIONAL SERVICES / THE PROGRAMMES :

With an aim to support colleges and to equip students with various skills to excel in
professional career Brightwayz offers an umbrella of services and programs to the
colleges.
The programs have been planned keeping abreast with current market scenario and are
continuously upgraded as per the requirement .BRIGHT WAYZ caters to all 1st year 2nd
year 3rd year students and offers following programs in colleges

1. CAMPUS TO CORPORATE- A strategically designed program for all the year

students to enhance employability skills. The program consists of 40 hours
module divided into 20 days . Cost of the program is rupees 1000 per student.

2. JOB FAIR- BRIGHT WAYZ organizes Job Fair in colleges for final year
students and also provides placement assistance to students who have completed
campus to corporate program.

3. NAAC ACTIVITIES SUPPORT- BRIGHT WAYZ supports colleges to

implement and complete activities for NAAC.

4. WELLNESS PROGRAMME- BRIGHT WAYZ conducts wellness program for

students as well as faculties for overall holistic development.

5. PROFESSIONALS CERTIFICATE PROGRAMMES- BRIGHT WAYZ has

tied up with professional institutes to provide an array of professional courses to
provide an edge to the students and stand apart in today's competitive
environment.
ss
6. ACCOUNTING AND TALLY 9.0- 40 hours program with practical training
and internship support. Program includes training on Accounting , GST ,
Taxation.

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 7. DIGITAL MARKETING- Joint certification with Google providing practical
training.

BRIGHT WAYZ has successfully implemented these programs in various colleges.

These programs are conducted by professionals in respective fields to ensure quality.

BRIGHT WAYZ MBA PREPARARTION MODULE PROGRAMME –

BRIGHT WAYZ MBA preparation module preparation is designed to help individuals

from all the backgrounds to get in MBA field by cracking various entrance tests as
mentioned.

BEFORE IT LETS UNDERSTAND THE DIFFERENT PATTERNS OF MBA –

Management studies can be pursued by doing MBA (Masters in Business

Administration) in the following ways:

2 years Full time - MMS,MBA and PGDM

3 years Part time - MMM.MFM,MHRM

Executive MBA

Job plus MBA

Of the above, full time MBA has major value from all management aspirants. Full
time MBA bifurcated into following degrees

MMS - Master in Management Studies - Mumbai University

MBA – Masters in Business Administration - Other than Mumbai University

42 | P a g e
 PGDM - Post Graduate Diploma in Business administration-(AICTE
approved).

FOR THIS WE HAVE FOLLOWING EXAM :

1. CAT – Common Academic Test conducted by any one of the IIM’s

2. MH-CET – Common Entrance Test conducted by DTE, Maharashtra.

3. SNAP conducted by Symbiosis

4. NMAT conducted by NMIMS

5. MAT, CMAT and ATMA conducted by different bodies.

PROGRAMME DETAILS –
1. Extensive programme held on Weekends/Weekdays (Depending on your choice)
2. Pedagogy includes lectures covering all topics, module wise test, full length test
and online test. (Up to 100 test will be taken)
3. Mock interviews once you get interview call

WHO SHOULD ATTEND –

This course is specially designed for students who would like to fly in sky with
different colors.
1. Graduated streams of any streams- Engineering, Science, Commerce and arts
2. Last year Appearing students from Engineering, Science, Commerce and arts

Duration: One year extensive Coaching and Crash Courses of 2 months are also
available.
Class timings: Lectures: Saturdays and Sundays (2 hrs each)/ Mon-Wed-Fri (1.5 hrs
Each ) 4 test each weeKK
43 | P a g e
 Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar
Programme fees- Call our program manager at 7710946409 for fee structure and
Discounts.
FACULTY –
Faculty would include best academicians for Mathematics and English while current
affair and test preparation will be covered by people who have cracked similar exams
and are working in these public sector banks.

BBEM- BANKING BRIGHT WAYZ EXAM MODULE –

BBEM- Brigtwayz Banking Exam Module is designed to help individuals from
commerce and finance background to crack the banking recruitment entrance exams.
These exams help you get jobs in premier banks such as Reserve Bank of India, State
Bank of India, Punjab National Bank, Bank of Baroda and other public sector banks.

PROGRAMME DETAILS :
Extensive programme held on Weekends/Weekdays (Depending on your choice)
Pedagogy includes lectures covering all topics, module wise test, full length test and
online test. (Upto 100 test will be taken)
Mock interviews once you get interview call.

WHO SHOULD ATTEND –

This course is specially designed for students who would like to fly in sky with
different colours.
1. MMS/MBA – 1st and 2nd year students
2. Graduates: 3rd students from any stream interested in banking stream

Duration: 6 months
Class timings: Lectures: Saturdays and Sundays (2 hrs. each)/ Mon-Wed-Fri (1.5 hrs.
Each) 4 test each week
Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar

44 | P a g e
 Programme fees - Call our program manager at 7710946409 for fee structure and
Discounts.

ABOUT FACULTY:

Faculty would include best academicians for Mathematics and English while current
affair and test preparation will be covered by people who have cracked similar exams
and are working in these public sector banks.

PERSONALITY DEVELOPMENT MODULE:

Personality development module is designed to help individuals from any sector to

make him/ her ready as per the expectations of the corporate sector. As per the
research,70 percent of the graduate and postgraduate students are not able to perform
as per the expectation from corporate because of various external and integral
problems.
From the extensive research, Brightwayz team designed BCS module which will help
any individual to work upon following elements of his/her personality.
1. Confidence
2. Knowledge about various domains – 12 domains.
3. Body Language
4. "I am the best" Thinking – Never say Die Attitude
PROGRAMME DETAILS –
1. 1 year extensive programme held on Weekends.
2. Pedagogy includes case studies, field visits, interactive class sessions, guest lectures by
industry experts and project assignments.
3. Certificate is awarded after successful completion.

PROGRAMME CONTENT –
BRIGHT WAYZ Team has defined 16 innovative services under this module which is
very much difficult to explain though this website module.
We would like to invite you to our office where you will have a meeting with our

45 | P a g e
 representatives to understand your personality and after the examination of your
personality. We will explain you the content of the module.
What are you waiting for??? Call us on 7710946409.

WHO SHOULD ATTEND ?

This course is specially designed for such students who would like to fly in sky with
different colours.
1. : B.SC, B.Com, BMS, BA,BCA
2. MMS/MBA/MCA – 1st year and 2nd year students
3. Engineers : 3rd Year and 4th Year Graduates Professionals

Duration: 1 year/6 month/3month

Class timings: Saturdays and Sundays (2 hrs. each)
Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar
Programme fees - Call our program manager at 7710946409 for fee structure and
Discounts.

ABOUT FACULTY:
The Programme is delivered by alumni of best B-Schools such as S P Jain, JBIMS,
Welingkar IIMs with 3-4 years of working experience. And from the best of
Engineering colleges from VJTI.

46 | P a g e
 INNOVATIVE COURSE

COURSE 1

BRIGHT WAYZ CAPITAL MODULE- BCM:

Designed to help individuals who all are having interest in Capital Market and
Derivate Market. This module will help individual to understand the importance of
Capital market with technical knowledge and to impart them with practical expertise.
With the knowledge of tools and techniques in Capital Market, you’ll open yourselves
to new career opportunities in this segment where SKY IS THE LIMIT......

PROGRAMME DETAILS:
1. 2 months programme held on Weekends
2. Pedagogy includes Notes, Actual Trading, Case studies, Interactive class session
guest lectures by industry experts and project assignments.
3. Certificate is awarded after successful completion.

PROGRAMME CONTENT:
1. NSE Capital market (Dealers Module)
2. NSE Equity Derivatives (Dealers Module)
3. BSE Cash Certification
4. Options Trading Strategies
5. Live Strategies
6. Mock Papers

WHO SHOULD ATTEND ?

This course is specially designed for MMS students who are pursuing specialization in
Finance and B.Com – 3rd year students who like to pursue their career in
Capital/Share Market
Duration: 2 months
Class timings: Saturdays and Sundays (4 hrs. each)
Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar

47 | P a g e
 Programme fees - Call our program manager at 7710946409 for fee structure and
Discounts.

ABOUT FACULTY –
The Programme is delivered by working professionals who all working with best of
companies from this domain with work experience of 5 years.

COURSE 2 :

BRIGHT WAYZ- Supply Chain Management Module BRIGHT WAYZ-

Supply Chain Management Module is designed to help individuals understand the
importance ofsupply chain and to impart them with supply chain expertise. With the
knowledge of tools and techniques in SCM, you’ll open yourselves to new career
opportunities in industries such as FMCG, Retail, Automobile, Logistics etc.

PROGRAMME DETAILS :
1. 2 months programme held on Weekends
2. Pedagogy includes case studies, field visits, interactive class sessions, guest
lectures by industry experts and project assignments.
3. Certificate is awarded after successful completion.

PROGRAMME CONTENT :
1. SCM- Fundamentals
2. SCM- Network Design and optimization
3. Demand and Supply Planning
4. Inventory Management
5. Logistics Management
6. Strategic Sourcing

WHO SHOULD ATTEND? :

48 | P a g e
 This course is specially designed for MMS students who are pursuing specialization in
Operations.
Duration: 2 months
Class timings: Saturdays and Sundays (4 hrs each)
Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar
Programme fees - Call our program manager at 7710946409 for fee structure and
Discounts.

ABOUT FACULTY:

The Programme is delivered by alumni of best B-Schools such as S P Jain and IIMs
with 3-4 years of working experience.

COURSE 3

BSM MODULE :

BRIGHT WAYZ - Shopper Marketing Module is designed to help individuals

understand the importance and uses of Shopper Marketing in FMCG and Retail
Industries. With the rise of Modern Retail and changing Shopper habits, companies
are increasingly looking forth for employees who can understand the Shopper and
execute strategies to capitalize the Shopper Marketing Opportunities.
Ideal for students looking for a career in Marketing and who want hands-on
knowledge of Shopper Marketing which would be useful from Day 1 in their
Marketing Careers.

PROGRAMME DETAILS :
1. 2 months programme held on Saturdays or Sundays.
2. Pedagogy includes case studies, field visits, interactive class sessions, guest
lectures by industry experts and project assignments
3. Certificate is awarded after successful completion.

49 | P a g e
 PROGRAMME DETAIL:
1. Fundamentals of Sales & Distribution.
2. The Need & Fundamentals of Shopper Marketing.
3. Managing the Product Assortment for Shoppers.
4. Planogram & Merchandising.
5. Pricing, Promotions & Offers in Retail Environments.
6. Exploring various forms of Point of Purchase elements.
7. Creating & Executing the Shopper Marketing Strategy.

WHO SHOULD ATTEND?:

This course is specially designed for MMS students who are pursuing specialization in
Marketing & Retail.
Duration:2 months
Class timings: Saturdays and Sundays (3 hrs each)
Where: Bhandup, Ghatkopar, Kalyan, Vashi, Thane, Ulhasnagar
Programme fees - Call our program manager at 7710946409 for fee structure and
Discounts.

ABOUT FACULTY :
The Programme is delivered by alumni of some of the best B-Schools such as S P Jain
with 5 years of working experience at leading FMCD and FMCG.

50 | P a g e
 INSTITUTE TRADE MARK :
A trademark is a name or symbol that a company or institute uses on its products and
that cannot legally be used by another company or institute. A trademark identifies the
brand owner of a particular product or service. Trademarks can be used by others
under licensing agreements. The trade mark was registered under the academy.

➢ Why it was selected ?

Many internship can give you the opportunity to work in areas that you won’t work
anytime in future, you might get to know people that become lifetime friends, or you
can realize how passionate you were about something you only got to know through
the internship you had. Having an internship can definitely be something that
transforms your life and gives you new perspective .I decided to go with
BRIGHTWAYZ to understand the how communication service providing proceeds their
functions.

➢ Work culture of the organization ?

Work culture plays an important role in extracting the best out of employees and
making them stick to the organization for a longer duration. The employees and the
superiors were supportive and cooperative. All the employees working with high
interest towards organizations interest.

➢ What type of organization ?

The organization is concerns it .It includes different functions like it department,

communication department , problem solving department.

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 SR.NO. NAME COLLEGE CONTACT Y/N
NUMBER
1 ANUJ R.A.D.A.V. 9320878739 Y

2 SANGEETA N.K.T 9876508765 Y

3 USHA DHYANSADHANA 9879865478 Y

4 NIKHIL R.A.D.A.V. 8759875365 N

5 MANISHA R.J. 8080655370 N

6 NEHAL SNDT 8452000771 Y

7 VIKAS R.J. 8767262656 Y

8 REHAN SNGC 7045568465 Y

9 NAMRATA AGRAWAL 8976457372 Y

10 ANJALI S.D.V. 9769510023 N

11 YOJANA VPM 9029399594 Y

12 UMA VPM 8689872995 N

13 ABBAS SNGC 9702969734 Y

14 PRIYANKA MEHTA 8356916841 N

52 | P a g e
 This is the entry system who and those who are interested in the BRIGHT WAYZ and
want to come , learn and join our BRIGHTWAYZ.

53 | P a g e
 CHAPTER : 4

DETAILS OF OTHER DEPARTMENTS –

Name of the Organization: BRIGHT WAYZ INSTITUTION.

Duration of Internship: 15 JUNE 2019 TO 15 NOVEMBER 2019.

BRIGHT WAYZ is a complex organization with well- equipped personnel in terms of

technical, theoretical and practical knowledge spear heading each and every one of their
individual departments such as follows:

➢ SALES DEPARTMENT :

At BRIGHT WAYZ the sales department plays a vital role in the marketing of the
organization’s products and services. It is the heart of an organization. It is a key division
in the business that is responsible for selling the various products and services provided
by the company to the ultimate customers.

➢ HUMAN RESOURCE DEPARTMENT :

The Human Resource Department: it is one of the major and key departments of the
company as it houses and manages a very huge amount of Human Capital including the
workers at their production go down and the employees working as a part of the main
stream organization.
The Human Resources Department is concerned with the following terms :
Recruitment and selection: Ensuring that the right people are recruited to the right jobs.

Training and development: Enabling employees to carry out their responsibilities

effectively and make use of their potential.

54 | P a g e
 Employee relations: Including negotiations over pay and conditions.

Grievance procedures and disciplinary matters: Dealing with complaints from

employees or from the employer.

Health and Safety matters: Making sure employees’ work in a healthy and safe
environment.

Redundancy procedures: Administering a proper system that is seen to be fair to all

concerned when deciding on redundancies and agreeing redundancy payments.

➢ FINANCE DEPARTMENT :

The Accounting and Finance Department of BRIGHT WAYZ is concerned with the
following:

➢ Keeping financial record of transactions involving monetary inflows or

outflows of the company.

➢ Preparing financial statements (the income statement, balance sheet and cashflow
statement) for reporting to external parties. The financial statements are also the starting
point for calculating any tax due on business profits.

➢ Payroll administration Paying wages and salaries and maintaining appropriate

income tax and national insurance records.

Preparing management accounting information and analysis to help managers to plan,

control and make decisions.

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 ➢ RESEARCH DEVELOPMENT :

Being a marketing based company the Research and Development (R & D) Department
of BRIGHT WAYZ it is concerned with the following:

Developing new products or services : Improving existing products/services to make

sure that the products are not just according to the customers’ desires and preferences but
also to make sure that the products are not harmful or ecologically or technologically
destructive in any manner.

R&D activities are closely co-ordinated with the organization’s marketing department to
ensure that the organization is providing exactly what its customers want in the most
efficient, effective, technical and economical way.

➢ PURCHASING DEPARTMENT :
The Purchasing Department of BRIGHT WAYZ are the top of the market as they are
been followed by the constituents of the ―Purchasing Mix.

1. QUANTITY –
Although buying in large quantities can attract price discounts and prevent inventory
measures for running out and on the other hand, there are substantial costs involved in
carrying a high level of inventory BRIGHT WAYZ Purchasing Department
constantly pays attention to their consumer wants needs and preferences and the
inventory level. Thereby, formulating the solution and striking the perfect balance
between both the above mentioned scenarios.

2. QUALITY –
Frequent consultation with the sales and Production, architects R&D and Marketing
Functions is done to determine an acceptable level of quality. This helps in
eliminating the trade-off between price and quality in acquiring goods and services.

56 | P a g e
 3. PRICE –
In the BRIGHT WAYZ there is only one price in the MBA, CET and CAT process
module that is 25,000/-.Each and every person the person the price is been treated
same etc.

➢ MARKETING DEPARTMENT :
BRIGHT WAYZ Marketing Department has a very basic function. Thereby, adapting the
4P’s of marketing which are:

a) Product: Having the right product at the right time in terms of benefits that
customer’s value and demand.

b) Price: Setting the right price which is consistent with potential customers’
perception of the value offered by the different product.

c) Promotion: Promoting the product in a way which creates maximum customer

awareness and persuades potential customers to make the decision to
purchase the product in our company.

d) Place: Making the product available in the right place at the right time-
including and choosing appropriate distribution interdiamentary channels.

➢ PRODUCTION DEPARTMENT :
BRIGHT WAYZ production department plays a very important role as it takes charge of
transforming the raw materials into products as per the consumers’ desires. Thereby,
aiding the survival of the company.

Functions of the Production Department are as follows:

Planning and scheduling the production of the products depending upon the requirements
of the company and demands of the consumers or clients.

57 | P a g e
 Controlling and supervising the production workforce as there is a huge workforce
involved in the production of natural veneer based products.

Managing product quality (including process control and monitoring maintenance of

building plant and equipment).

Efficient control of inventory in order to avoid unnecessary build- up of stock.

Identifying, analyzing and determining the best production methods and COMPANY
layout to provide maximum efficiency and effectiveness.

➢ ADMINISTRATION DEPARTMENT -
Mandate of the Administration Department includes the following:

A. Provision of offices for all staff.

B. Provision of all office equipment for use by staff e.g. Computers, refreshments
etc.

C. Ensuring a clean and secure office environment for all the departments.

D. Ensuring availability of adequate lighting, water, telecommunication, email, fax,

technology, computers, transportation facilities etc.

E. Providing, where possible, designated parking for vehicles.

F. Ensuring availability of all the necessary stationery for the use of company e.g.:
Calculator’s pen drives papers printout facilities Xerox etc. and many more.

G. Ensuring availability of adequate photocopying services/facilities.

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 BRIGHT WAYZ has been supported a lot to me and to the students of the various
colleges and their parents. They a lot a job for those students who want to internship or a
normal job. They also help in the financial works of the money issues. They also give the
placements to the students. A better job a better MBA colleges to students .

Because of this job now I can talk with customers by face to face challenges and also can
do online process and I can do all the computer work like the PPT, EXCEL,WORD etc.
and many more.

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 • BUSINESS PROCESS :

A business process or business method is a collection of related, structured activities or

tasks that produce a specific service or product (serve a particular goal) for a particular
customer or customers.

It may often be visualized as a flowchart of a sequence of activities with interleaving

decision points or as a Process Matrix of a sequence of activities with relevance rules
based on data in the process.

Every app development company have a very systematic and well-designed line of
business process that continuously challenges the market and other competitors

Business processes comprise a set of sequential sub-processes or tasks with alternative

paths, depending on certain conditions as applicable, performed to achieve a given
objective or produce given outputs.

Each process has one or more needed inputs. The inputs and outputs may be received
from, or sent to other business processes, other organizational, or internal or external
stakeholders.

Business processes are designed to be operated by one or more business functional units,
and emphasize the importance of the ―process chain‖ rather than the individual units.

The students are been located in various places like where they stay in near by places
their BRIGHT WAYZ branches are been located. As example the boy his residence is
near thane so his classes will be near Thane district.

RELATED CONCEPT FOR THE BUSINESS PROCESS :

• WORKFLOW - Workflow is the movement of information or material from

one activity or worksite to another. Workflow includes the procedures, people
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 and tools involved in each step of a business process. A single workflow may
either be sequential, with each step contingent upon completion of the previous
one, or parallel, with multiple steps occurring simultaneously. Multiple
combinations of single workflows may be connected to achieve a resulting
overall process.

• BUSINESS PROCESS MANAGEMENT BCM - Business Process

Management also termed as BPM covers how we study, identify, change and
monitor business processes to ensure theyrun smoothly and can be improved
over time. It is a continuous evaluation of existingprocesses and identification
of ways to improve upon it, resulting in a cycle of overallorganizational
improvement.

• KNOWLEDGE MANAGEMENT –
Knowledge Management is the definition of the knowledge that employees and
systems use to perform their functions and maintaining it in a format that can be
accessed by other.The Gartner Group definition states that & quote ;Knowledge
management is a discipline that promotes an integrated approach to identifying,
capturing, evaluating, retrieving, and sharing all of an Enterprise’s information
assets. These assets may include databases, documents, policies, procedures,
and previously un-captured expertise and experience in individual workers.

INFORMATION TECHNOLOGY IN THE BUSINESS PROCESS –

Advances in information technology over the years, have changed business
processes within and between business enterprises. In the 1960s, operating
systems had limited functionality and any workflow management systems that
were in use, were tailor made for the specific organization.
• Processes that enable them to get more from less;

• Processes and products that support their customers’ sustainability ambitions;

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 • Processes that help them contribute a way of bright and beautiful world.

I was doing the internship work in the BRIGHT WAYZ I was the interns for 5 months I
use to come at morning 9 am and I used to closed my work by 6 pm evening. The work
was no more only we have to concentrate on the students and clear their problems
whether it would be of MBA, CET, CAT etc. Or whether it would be the personality
development issues and English speaking and talking.

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 STUDENTS OBSERVATIONS

There are certain observations made by me during my time of management trainee which
areas follows:

• There is a high level of ethical behaviour and discipline maintained in the

organization of each and every department.

• Employee grievances are immediately recognized and controlled.

• Employees are given ample amount of freedom in order to voice their ideas and
thoughts irrespective of their job or position, suggestions etc.

• The ambience created by the organization and its employees makes newly
joining employees feel right at home.

• The seating arrangements with regards to the departmental heads and its
members are well organized by the manager of the company according to the
person’s talent knowledge ideas and skills.

• Employees can freely approach their seniors or superiors regarding any issues
without any hesitation.

• All the employees from top to bottom level of organization are corporative to
each other.

• The office is well ventilated and well-lit creating a stress free and anti- depressing
surrounding for employees to work in.

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 • Inter-departmental communication between individual employees is easy due to
intercom within the company.

• Employees are highly encouraged to join in on several training and development

programs organized by the company on a regular basis.

• Company surveys for the architects are conducted both by outsourcing to

Company surveys for the architects are conducted both by outsourcing to other
various factors such as time constraint, cost- efficiency, employee comfort
regarding confidentiality, etc. and many more.

• Employee documents are always under lock and key preventing misuse of
personal information of any company employee.

• Instructions and guidelines given by superiors regarding even the smallest of

tasks is very clear, objectified, intricate and well explained.

• If any sales person is absent then another person of that department will be
handling the customers.

• The customers who visit our organization are provided deep knowledge about
the product they are going to purchase. And they are provided by the
refreshments according to the time and availability.

How do internships benefit employee ?

1. Year-round source of highly motivated pre-professionals.

2. Students bring new perspectives to old problems

3. Visibility of your organization is increased on campus.

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 4. Quality candidates for temporary or seasonal positions and projects.

5. Freedom for professional staff to pursue more creative projects.

6. Flexible, cost-effective work force not requiring a long-term employer

commitment.

7. Proven, cost-effective way to recruit and evaluate potential employees.

8. Your image in the community is enhanced as you contribute your expertise to

the educational enterprise

• Keep your focus on the future :

With the job market experiencing a dearth of qualified employees, it only makes sense to
investigate early those quality high school, community college, technical school and
college students whom you can bring back later. Take on interns now and you’ll have a
competitive advantage in recruiting the best workers—you’ll already be known to the
employees you want most. Your new workers will already be trained for your workplace
and loyal to your company, lowering training time, recruiting costs and turnover rates.
You’ll build a reputation that will pay off with students, colleges and the community.
And your company will save money while benefiting from the input of talented,
enthusiastic, innovative people. With all of these advantages, you might find that you
can’t afford not to do internships.

Businesses rely on marketing staff to create unique and appealing designs for logos,
media materials and merchandise. Interns may be given a chance to explore the creative
process by assisting with the creation of client projects or learning how to use
design software.
Depending on the intern’s comfort level and experience, he might learn through job
Shadowing a mentor or by directly contributing his ideas and designs to the assignment.

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 CHAPTER : 5

STUDENTS EXPERIENCE –

From my first day on the internship BRIGHT WAYZ helped me to feel right at home as
the superiors were ready enough and willing to pay total attention despite their busy
schedule to train me educating me about all the home décor products with the functioning
of a company how it is manufactured and installed and many other processes and also
invested in my learning and trusted me to work on different initiatives that would benefit
both myself in my future as well as the organization. They also helped me to handle 2/3
customers at the same time by paying the equal attention to all the customers.

• Although one of the most challenging parts of working for such an esteemed
and major organized company was coming to grips with how large the
organization really was and acclimating to my first real ―corporate and
―effective job.

• One of the most important things to take away from the internship is the new
found knowledge, creative ideas and the way how the architects are presenting
and explaining their views to their clients which include knowing how to full
fill tasks relevant to my desired career path. Thereby, furthering my focus and
interest towards the marketing aspect of an organization. Not only that, but
another important and key point to take away is the polishing, sharpening and
honing of the skills I already learned and possessed.

There are many competitors of the institutions which are as follows:

• T.I.M.E.S.
• CETKING
• STUDY CAMPUS
• DEODHAR
• MENTORS
• KSHITIJ
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 • EDGE
• THE PRAYAS
• RAJARAM
• VIDYALANKAR
• SAGAR
• SUCCESS
• CHANDAN
• BOP

Our business is unique. Our designer will help you show your customers and possible
clients just how your business is different throughout your marketing materials. We will
use our knowledge, creativity and design experience to create beautiful layouts, designs
and illustrations demonstrate your company’s uniqueness and effectively communicate
your message.

Finally I learned how to manage the things properly, time management, punctuality,
disciplined, mannerism etc.

• This internship has helped me to be a better organized person, while dealing

multiple targets in organization during the tenure of internship. Swift
management of time and behavioural etiquettes were thoroughly implemented.

• One of the most important thing to be carried along with me from this internship
is new found knowledge, creative ideas and the way how engineers are trying to
be compliant to client’s needs, which includes knowing how to fulfil tasks
relevant to my desired career path.

• Also, the organization invested in my learning and trusted me to work on

different initiatives that would benefit both myself in my future endeavors as
well as the organization.

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 VALUE ADDITION :

To apply classrooms theory ?

The main objective behind this internship was to apply classroom theory. What have I
learned in the classroom, which relates to the world of work? How are the concepts I
have read about in textbooks applied in practice? What theories, ideas, or concepts might
be applied in my career area?

To improve skills ?
To improve skills such as: operating office or computer equipment; handling a variety of
situations simultaneously; organizing or analysing, data, records, or budgets; or
improving teamwork, writing, and speaking abilities.

Personal Development
To identify clear examples of leadership styles that either promote good working
relationships or hinder a productive work environment. And also, how to deal with
pressure, tension, and praise in work relationships.

To make a more complete (and impressive) resume:

It's pretty obvious, but one of the best things about completing an internship is being able
to add it to your resume.

To make new connections:

To make new connections it will act as references in the future, one should walk away
from an internship with a handful of new connections: senior employees, clients, fellow
interns, etc.

A greater sense of professionalism:

Working in an office environment (or any kind of professional setting) can be difficult to
get used to - and the best (perhaps only) way to learn how to navigate the working world
is through real life, hands-on experience. After my internship, I have a better idea of the

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 appropriate way to behave as a professional and a sense of corporate know-how.

Goals for personal enhancement:

• To Expand philosophy and knowledge in the field:

In depth knowledge of the field can be an enlightening experience which can
widen the boundaries of specific topics out of the box.

• To gain a greater understanding of the duties and responsibilities:

In a corporate world an intern can be substantially irresponsible and irrelevant if
he/she is unaware of his/her duties and understanding of the role of work profile.

• To Identify personal strengths and weaknesses:

Self-evaluation is the key for assessment of his/her own. This helps you zeroed
down your personal short comings and golden points.

• To Understand and adhere to professional standards in the field:

Internship helps to understand and adhere your professional standards leading to a
disciplined mannerism

• To Relate, to interact with, and learn from current professionals in the field:
An intern can learn a lot by relating, interacting with the professionals who are
present in the field since number of years with fortified experience.

• To Broaden your knowledge and education by continuing to learn:

Since an intern gets to learn numerous things and vast amount of knowledge, this
continuation of learning process rather enhances the knowledge of an intern
substantially.

• To Put theory into practice:

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 In intern gets to put his theoretical knowledge into practice while completing the
tenure of his internship. Internship is the proven ground for an intern to apply, try
and verify the methods he/she have been learning through-out his academic.

• To Develop the initiative and motivation to be a self-starter and work

independently:
Although it’s a new beginning for an intern while working, his abilities of taking
initiatives are motivated without taking someone else’s help, concern or
motivation.

• To Keep current in the field, update knowledge as standards are revised:

Since an intern continuously keep on applying theories he has been leaning, his
concepts and knowledge gets polished with every application and the revision
keeps him updated

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 PRACTICAL APPLICATION OF KNOWLEDGE FROM FY AND SY

BMS :

BRIGHT WAYZ helped me in learning the practical applications of various concepts,

theories and processes that have been available and taught to us as a part of our
educational syllabus and curriculum.

Working at BRIGHT WAYZ helped me realize the duties and responsibilities of a person
right from the basic level up to the managing head of the organization. Being my first
corporate experience, the internship opened up new doorways in terms of both skills and
knowledge required to survive in today’s corporate world as a professional seeking
course of marketing.

Practical application and use of concepts from past years are as follows:

• BUSINESS RESEARCH METHOD :

A business research method refers to a set of research techniques that companies

Employee to determine whether a specific business endeavor is worth their time
and effort. Additionally, research methods help companies establish the viability
of business success and choose an appropriate marketing approach for their
products and services.

• EXIT INRTEVIEW PROCEDURES :

Creating exit interview forms and conducting the interview in order to find out the
reason for the employee leaving the organization.

• NEW EMPLOYEES JOINING PROCEDURES :

Procedures, forms and documents to be submitted to the company by the
candidate during their joining.

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 • NEW INTERNS JOINING PROCEDURES :
Procedure and forms to be filled out during the admission of a new intern at the
Organization.

• UPDATING AND RECORDING EMPLOYEE ROSTER :

Keeping track of employees joining and leaving the company at any certain point
of time and updating the roster maintained at the organization.

• FILLING AND RECORDING EMPLOYEE DETAILS :

Filing and updating employee details if there is any change such as change in
mobile no., residential addresses, medical status, leave notices, etc.

• HANDLING CONFIDENTIAL EMPLOYEE DOCUMENTS :

Making sure that the personal files containing details regarding the employees
working in the organization are kept safe and away from other employees in order
to preserve the confidentiality and to respect the privacy of every individual
employee in the company.

• ORGANIZATION BEHAVIOUR AND CORPORATE ETHICS :

Adhering to the rules and regulation of the company with regards to its own Code
of Conduct and behavioural principles.

• EFFECTS OF MERGERS AND ACIQUITION :

Effect in terms of benefits or loss inherited by the company during mergers or
with of other company’s in order to make up for the short comings in the current
company status or to improve the image and functioning of the company.

• LEADERSHIP APPOINTING :

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 Identifying the candidate with proper leadership qualities and capable of handling
the leadership duties and responsibilities and appointing them at the right place at
the right time.

• MOTIVATION AND MORALE :

Improving employee morale by organizing events such as practical or

motivational talks, or by providing proper rewards for completion of the given
task etc.

• FRAMMING QUESTIONAIRES :
Identifying the kind of questionnaire to be prepared whether objective, descriptive
or online, offline etc. and framing the questionnaire required conducting surveys
and feedbacks according to the requirements within the organization.

• PERFORMANCE APPRAISAL :
Conducting performance appraisal and training and development activities in the
organization to make sure that the employees are constantly updated with the
changes in terms of procedures, rules and regulation, laws, technology,
systematic, periodic and an impartial rating of an employee’s excellence etc., with
relation to the company.

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 SURVEYS AND FEEDBACK :
Conducting Surveys and Feedbacks on a regular basis in order to identify the mind set of
the employees regarding a certain matter or change in the company or any complain if
any or to also identify any grievances among the employees or workers working in the
organization.

• ORGANIZATIONAL BEHAVIOUR :
Evaluating a job based on its worth or value with comparison to other jobs in the
organization and also to behave in the well organized company.

• EMPLOYEE ENGAGEMENT ACTIVITIES :

Initiating employee engagement activities to make sure that employees are
involved in the organization. Thereby, boosting their motivation and morale.
Also, to create a feeling of being heard among the employees of that company.

• PREVIOUS OR PAST EXPERIENCE :

Background checking of an employee with regards to previous employment
history, references, behaviour , certificates, qualification, etc.

• RECRUITMENT AND SELECTION :

Process involved during recruitment and selection of a candidate for a vacant
position in the organization.

• WAGES AND SALARY :

Calculation and Payment of wages and salary for all other departments to all the
employees employed within the organization or related to the organization.

• PAYROLL ACTIVITIES :
Initiating transactions related to employees, office staffs, workers etc., with
regards to salary, bonus, compensation, etc

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 SUGGESTIONS AND RECOMMENDATIONS :

• Update information time to time it also affect the usability of the students.

• Innovative efforts must be launched to improve the position through better

marketing strategies.

• Innovative category of information, images, and logo can give a company an

advantage over competitors.

• Most of the students belong to age group of 18- 25 years. So, the institution has
to concentrate more on those students to enhance the usability of process.

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 CONCLUSION :

• During my management trainee of Two months as a marketing Intern at this

esteemed organization the experience and knowledge imparted to me has been
very much enlightening and rewarding.

• Most of all the internship training has enabled me to realize the importance and
significance of marketing Personnel in the organization.

• Overall, my internship at BRIGHT WAYZ has been a wonderful experience and

success. I was able to gain practical skills, work in a fantastic environment, and
make connections that will last a lifetime.

• Also, working in the organization has helped me understand the future scopes
present in the corporate world for my selected stream and the expectations from a
company.

• Towards it upcoming fresher’s and the requisites to be fulfilled by students before

stepping foot into the corporate world and face the competitors.

• BRIGHT WAYZ has helped me gain a deep understanding regarding the duties
and responsibilities upheld by marketing Personnel in the organization along with
the level of creativity, ideas, behaviour, and discipline to be maintained in the
organization.

• BRIGHT WAYZ despite being a company that has just recently emerged it holds
a strong foothold in the marketing and managing department.

• Also I have been learned from the BRIGHT WAYZ that how to communicate
with people, how to interact with the people, how to solves their problems, how to
helped them etc.
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 • Overall experience of the BRIGHT WAYZ was good as I can now communicate
with people, interact with them properly, a good attraction I can also understands
their problems and also can solve their problems while reading their faces

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 REFERENCE :

Following are the list of books and links which has been referred for completing the
project work:

• Business Research Method ( MANAN PRAKASHAN 1ST EDITION)

• Principles of management (VIPUL PRAKASHAN 3RD EDITION)

WEBSITES :

www.Brightwayz.in

www.Brightwayz4career

www.facebook.com/Brightwayz4career

INSTAGRAM HANDLE : brightwayz_mba

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