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Peer-Graded Assignment

The document discusses making two goals for the company Office Green SMART. The first goal is to increase brand awareness by increasing unique website visits by 15K per month. This goal is specific, measurable as it provides a metric, attainable as new marketing strategies will be used, relevant as it supports business objectives, and time-bound with a deadline of the end of the third quarter. The second goal is to increase the customer satisfaction rate by 10% within a year. This goal also provides specifics, is measurable using past data, is attainable based on customer interests, supports business objectives of retention, and includes a one year timeline.

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2K views

Peer-Graded Assignment

The document discusses making two goals for the company Office Green SMART. The first goal is to increase brand awareness by increasing unique website visits by 15K per month. This goal is specific, measurable as it provides a metric, attainable as new marketing strategies will be used, relevant as it supports business objectives, and time-bound with a deadline of the end of the third quarter. The second goal is to increase the customer satisfaction rate by 10% within a year. This goal also provides specifics, is measurable using past data, is attainable based on customer interests, supports business objectives of retention, and includes a one year timeline.

Uploaded by

Nam Pham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Rewrite the two goals below to make them SMART.

Then explain what makes them Specific,


Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid ambiguity?

Response:The goal is specific as the company wants to increace the brand awareness ny increasing the
Website traffic.The Marketing Manager wants unique page visits to increase by at least 15K each month.

What makes this goal measurable? Does it include metrics to gauge success?

Response:In this scenario, increasing the unique website visits by 15K each month is the metric used and
hence the goal is measurable What makes this goal attainable?

Is it realistic given available time and resources?

Response:Office Green will promote the new service with a new marketing and sales strategy, a
redesigned website with a new Plant Pals landing page, and a print catalog.

What makes this goal relevant? Does it support project or business objectives? Response: What makes
this goal time-bound? Does it include a timeline or deadline?

Response:Yes the project goal includes a deadline The project is scheduled to launch by the end of the
third quarter. The project team will continue to collect data on the project’s progress through the rest of
the year and assess how well it has met its goals at the end of the fourth quarter.

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid ambiguity?

Response:The goal is specific as the company CEO wants the customer satisfaction rate to increase by
10% this year What makes this goal measurable?

Does it include metrics to gauge success?

Response:The Vice President of Customer Success expects Office Green to achieve a customer
satisfaction rating of over 90% this year—a slight increase over last year. The rating has stayed between
85%-90% for the last five years. Hence the goal is measurable keeping last five years data as the
benchmark.

What makes this goal attainable? Is it realistic given available time and resources?

Response: Last year, 70% of customers who left Office Green for competitors said they did so because
they wanted more extensive services.

When surveyed, 85% of existing customers expressed an interest in Plant Pals. What makes this goal
relevant? Does it support project or business objectives?
Response: What makes this goal time-bound? Does it include a timeline or deadline?

Response:Yes, the company has set 1year as the timeline

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