TPD Midterms Reviewer

Course code: DYCHETP313
Week 6-7 -DEVELOPMENT OF NEW PRODUCTS

Course code: Tourism
FROM THE EXISTING TOURISM PRODUCTS Product and Development
Introduction:
• This lecture/presentation is intended to have you learners of 3rd year to conceptualize
tourism products into new dimensions where tourists will be looking forward in their
visits to different destinations.
At the end of this module, you are expected to:

• Review and assess the current quality and standard of the country’s tourism product,
both existing and potential in terms of its diversity;
• Intensify promotion of existing products to current market to increase market share;
• Conduct market analysis to identify new and untapped markets with strong growth
• potential for existing products.
Discussion:
• Tourism products are the combination of what the tourist does

at the destination and the services used.
• Tourists always looks for new experiences from the destinations
including the facilities and amenities that they will be using.
• It is a great challenge for the tourism service and product
providers to offer something new in the market for continuous
patronage and increase revenue.
Tourism product development should:
• Be authentic and indigenous to reflect the unique attributes of the

destination;
• Have the support of the host community;
• Respect the natural and socio-cultural environments without damaging it;
• Be differentiated from competitors
• Be of sufficient scale to make a significant economic contribution
An experiential
factor
Tourism
product
Emotional factor
should be
defined as:
Physical factor
Forms of Tourism development
• To be able to produce a tourism development policy and plan, it is important

to understand the different forms of tourism development. From these,
planners can choose and or combine forms for a destination’s development.
Forms of Tourism
Development:
• 1.Resort-based tourism-a destination area that is
relatively self-contained and typically provides a wide
range of tourist facilities and services.
• Integrated resort – a planned development for
virtually exclusive use by tourists.
• Town resort – it combines the usual land uses and
activities of a town community
but is economically focused on resort activities.
• Retreat resort – small-scale, high quality planned
resorts located in remote areas such as a small island.
Forms of Tourism Development:
2. Urban tourism – it exists in big

cities through not primary area.
3. Special interest and adventure
tourism – refers to tourists usually in
small group who are traveling to learn
about a particular experience related
to an area or related to physical and
challenging activities.
Forms of Tourism Development:
4. Water transport tourism – capitalizes on activities on water.
• Cruise ship tourism – allows the tourist experience board and

lodging and other recreational activities on board a ship
intended for those purposes.
• River and canal tourism – involves tourists taking river boat

cruises with accommodation and meals provides on board the
boat.
• Yachting tourism – involves yachting as a major tourist

attraction or activity in a destination.
Forms of Tourism
Development:
5. Residential tourism – refers to cabins, houses,
apartments that are developed expressly as a vacation
or retirement homes and often include a combination
of these in one development.
6. Alternative forms – refers to non-traditional forms

of tourism development.
7. Sustainable tourism – small-scale, non-conventional,

non-mass specialized forms of tourism that is socially
and environmentally sensitive and respectful.
Formulating Tourism Policy:
-The following considerations should be accounted for when formulating

policies for tourism development:
• Tourism development policy is determined in the plan formation stage of

the planning process.
• Policies to be made refer to the type and extent of tourism that should be
developed in an area and any special factors to be considered in its
development.
Formulating Tourism Policy:
• Objectives are basic considerations in policy-making because the policy is the

expression of how objectives can be achieved. The political and economic
ideology of the country or region can also affect the policy.
• Policy also evolves from the survey, analysis and synthesis of any present tourism
development patterns and infrastructure, tourist attractions, and tourist markets.
• Socio-economic and environmental factors should also be taken into

consideration.
• Government should assume leading role in policy-making.
Policy Considerations:
-Role of the government – the role (passive or active) of government in

tourism development should be identified.
• Passive – government neither encourages or discourages tourism and

adopts measures for the general development process.
• Active – government has a general policy for developing tourism.
• Environmental protection, cultural conservation and sustainable development

– policies should also be able to address these elements
• Reasons for developing tourism – may provide justification for development.
1. Economic reasons – employment, foreign exchange earnings, etc.

2. Social reasons – encourages cross-cultural exchange.
3. Social reasons for domestic tourism – provide opportunities
for recreation and political reasons.
4.Environmental and cultural conservation
• Type of tourism to be developed – quality tourism relates to controlled

development aiming for high expenditure tourism markets.
• Extent of tourism development – should be appropriate for the country or

region; choice of small-scale or mass tourism.
• Growth rate of tourism – identify whether tourism development is on a slow,

medium or fast-paced level.
• Location and staging development

Inputs of Plan Formulation:
• The objectives and policies set forth the over-all parameters for the type of
development to be planned and provide a guide for formulating the plan.
Example:
Objective: minimize socio-cultural impacts of tourism

Policy: control and develop tourism
• Survey and analysis inputs – inputs from the survey that should be included in the
plan.
What is responsible tourism
product development?
• It is the process of developing assets into

tourism goods, services and experiences for
consumption. Responsible tourism product
development requires integrating
sustainability principles in the process.
What is commercial viability?
• Developing a tourism product does not

mean that visitors will come; following a
good product development process helps
ensure the business, product, or service can
compete effectively and make a profit.
Development of tourism related products and
experiences requires:
• Understanding existing supply and future demand for products

• Market research on visitor needs and satisfaction, product
development gaps and opportunities
• Understanding the types of experiences that a visitor market
seeks
• Assuring the value and sustainability of the tourism project
Ensuring viable responsible
tourism products by meeting
market needs:
1. Market Growth
- market visitation volume
-market size
-market interest and trends
2. Motivations and needs

-reason for travel
-kinds of experiences desired
Ensuring viable
responsible tourism
products by meeting
market needs:
3. Travel patterns
-means of travel
-length of stay
4. Spend
-level of money spent by visitor
types
-value to local development
5. Sustainability
-greatest interest in the destination
Sources/References:
• A. Book/Ebook:
• (2019) Smart tourism and competitive advantage for stakeholders

Bradford, West Yorkshire : Emerald Publishing Limited.
• (2019).Tourism products development - how developed are ghanaian
tourism products? [opinion. All Africa.Com
• Milićević, S., *et.al+. (2020). Tourism Product in the Function of
Improving Destination Competitiveness: Case of Vrnjacka Banja,
Serbia: Acces La Success." Calitatea 21 (178): 133-138.
Sources/References:
• A. Book/Ebook:
• Pasaribu, J., Badaruddin, H. S., and Aqus P. (2019). The Effect of Tourism Products and Visits on the Economy
of Society in Samosir Regency, Indonesia. Journal of Environmental Management & Tourism 10 (8): 1924-
1933Ma, W. and Tingting, H. (2019). Development of Inquiry- Based Learning Tourism Products in Binzhou
from the Perspective of Tourism Resources. Journal of Landscape Research 11 (5): 141-145.
• Cohen, Erik, and Spector, Sam, eds. 2019. Space T tourism : The Elusive Dream. Bingley: Emerald Publishing
Limited. https://www.proquest.com/legacy docview/EBC/5853324?accounti d=205168.
• (2019).Smart Tourism and Competitive Advantage for Stakeholders.. Bradford, West Yorkshire: Emerald
Publishing Limited. https://www.proquest.com/legacy docview/EBC/5734570?accounti d=205168.
• (2019).Tourism products development – how developed are ghanaian tourism products? [opinion. All
Africa.Com
• Chatzitheodoridis, F., & Kontogeorgos, A. (2020). Exploring of a small-scale product under economic
instability: The case of a greek rural border area. Economies, 8(3), 52
• Ma, W. and Tingting, H. (2019). Development of Inquiry- Based Learning Tourism Products in Binzhou from
the Perspective of Tourism Resources. Journal of Landscape Research 11 (5): 141-145.
• Milićević, S., [et.al]. (2020). Tourism Product in the Function of Improving Destination Competitiveness: Case
of Vrnjacka Banja, Serbia: Acces La Success." Calitatea 21 (178): 133-138.
Sources/References:
• B. Web Page:
• Old-New forms of Tourism Product Development (2022) retrieved from:

https://www.youtube.com/watch?v=ZpVv1ithEEo
• Phases of Tourism Product Development (2020) retrieved from:
https://www.tutorialspoint.com/tourism_management/tourism_management_phases_of_produc
t_development.htm
• Tourism Management - Developing Product (2020) retrieved from:
https://www.tutorialspoint.com/tourism_management/tourism_management_developing_produ
ct.htm
• Tourism Tidbits - Old-New forms of Tourism Product Development (2019) retrieved from:
https://www.hospitalitynet.org/opinion/4094077.html
• What are the prerequisites to successful tourism product development? (2020) retrieved from:
https://askinglot.com/what-are-the-prerequisites-to-successful-tourism- product-development
Sources/References:
• C. Media:
• Consumer Behaviour (2019) retrieved from:
https://www.youtube.com/watch?v=60eRK7AwgwM
• The provision of tourist products and services || Travel and
Tourism(2020) retrieved from:
https://www.youtube.com/watch?v=lDOWW-mDBo4
• Tourism Market Segmentation (2018) retrieved from:
https://www.youtube.com/watch?v=YcGrW76Jhx4
• Tourism Product (2018) retrieved from:
https://www.youtube.com/watch?v=RxSv8SmSq_U
Reflective Journal for Week 6-7
• Instructions:
• Answer the following questions based on your understanding about the recent discussion. Explain
your answer in detail (100 words per item. (A total of 800 words, equivalent to 10 points of your
daily activity)
• 1. What were the two or three main idea/concepts I found useful in today’s session, and why?
• 2. What beliefs of mine have changed about teaching and learning as a result of this session?
• 3. One thing I learned in this session that I may be able to use in the future is…
• 4. Issues that interested me a lot, and that I would like to study in more detail.
• 5. I am still unsure about
• 6. What did we not cover that I expected we should?
• 7. What strategies have I used in the past were reinforced by this session; Have I been discouraged
from any others?
• 8. Miscellaneous interesting facts I learned in this session…
• Adapted from: Learning Journals <http://www.audiencedialogue.net/journal.html>
Assignment: Research the following:
1. Types of Product Development
• Penetration
• Product Development
• Market Penetration
• Product Diversification
• Market Penetration
Quiz for Week 6-7
• 10 points Matching Type will be uploaded in Schoology
Prepared by:
Wilson Manansala Figueroa
Faculty
Week 8-TYPES OF
PRODUCT
DEVELOPMENT
Course description: Tourism Product and Development
Introduction
• This lecture is intended to have you learners of 3rd year to make use
of the knowledge gain and follow a good product development
process to ensure the business product or services can compete
effectively and make profit.
• At the end of this presentation, you are expected to:

• Understand existing supply and future demand for the products;
• Expand on products in destination and promote to existing market
segments;
• Attract new markets with strong growth potential;
Discussion:
• The creation of a tourism product is a

complex process. The product creation
process starts with primary inputs such
as resources, raw materials, other
materials for construction, energy, and
fuel. This could also include the
agricultural products required to prepare
food for the tourists.
Discussion:
• The primary inputs are then processed
further through manufacturing or
construction into intermediate (or
processed) inputs. The intermediate
inputs are nothing but the tourism
facilities such as gardens, parks,
museums, art galleries, shopping
centers, convention centers,
accommodations, restaurants, and gift
or souvenir shops. They facilitate and
support the tourism.
Discussion:
• The final outputs are nothing but the

personal experience the tourist takes
from availing services and by carrying out
various tourism-related activities. The
tourists utilize the intermediate outputs
(or services) to generate intangible but a
high value experience such as satisfaction,
recreation, and completion of a business
related task or maintaining a contact of
friends or relatives.
Steps of Tourism Product Development:
• Research the Market
• At this step, the tourism marketing

force conducts research on the current
market to identify the opportunities. In
includes economy, study of various
market segments and their varied
requirements, past market data, and
current market and tourism trends.
Steps of Tourism Product Development
• Match the Product with Market
• By assessing the market segments and

conditions for tourism, different
packages are created for various market
segments such that they can satisfy the
requirement of each segment of
individuals.
Steps of Tourism Product
Development
• Assess the Destination
• S i n c e d e st i n at i o n s fo r m t h e b a s i s o f p ro d u c t
development, the product development force visits
the prospective tourism destination to assess its
tourism potential and its ability to accommodate and
serve the tourists, features of the destination, and its
shortcomings. It is assessed to judge if the destination
is fulfilling the requirement of Accommodation,
Attractions, Activities, or Amenities. It is also checked
for the ease of Accessibility.
• Understand the Stakeholder Role
• Tourism product development is the result of collaborative efforts of
various stakeholders. It involves identifying all the stakeholders in
private and public sectors, DMOs, Tourism and allied businesses, and
their respective roles in creating or developing a part of a tourism
product. The stakeholder meetings are conducted for creating a
project plan. The project goals are set to realize long-term vision,
medium-term action plans, and short-term progress assessments.
•
Steps of Tourism
Product Development
• Product Building
• At this step, the product is built using required

resources and consultations of the expertise to
create intermediate inputs (facilities and
amenities) and intermediate outputs (services).
It encompasses not only development of
destination infrastructure but also support for
special activities and experiences.
Steps of Tourism Product
Development
• Marketing & Promotion
• The functional and emotional benefits of the tourism at the

tourist destination are communicated to the market. The
marketing people create brochures, place advertisements
on the business portals, and contact media to promote the
destination and the product on the television and radio.
They also use various other marketing techniques to
increase the product visibility.
• Providing Human and Technical Resource

• It includes providing skilled staff and contemporary technology to
cater the needs of tourists efficiently, to handle all tourism related
operations at the destination effectively, and to communicate with
the staff easily.
Market Penetration and Development
• A market penetration analysis enables

tourism business owner or supplier to
examine existing offerings (products and
services) in new and existing markets.
Market penetration occurs through price
concessions, improved promotion and
increased distribution channels,
acquisition of a rival in the same market,
or product differentiation.
Other important considerations in
determining product development
options
• Tourism marketing strategies

• Destination uniqueness and branding
• Tourism branding
• Competitor destinations
Sources/References:
• A. Book/Ebook:

Sources/References:
• A. Book/Ebook:
Africa.Com
Sources/References:
• B. Web Page:

t_development.htm
ct.htm
Sources/References:
• C. Media:
Reflective Journal for Week 8
• Instructions:
daily activity)
from any others?
• . Projecting Potential Market Demand:
• Information
• Planning
• control
• Land Use
• Infrastructure
• Funding
Quiz for Week 8
Prepared by:
Faculty
Week 9-FACTORS
INFLUENCING
SUCCESS AND
SOURCES OF
FUNDING
Course description: Tourism Planning
and Development
Introduction
• This module is intended to have you learners of 3rd year to gain knowledge
on the basics of tourism economic, environmental and socio-cultural
impacts of tourism. Also, you will learn the importance of the roles that
the government is taking part in the development of the tourism industry.
At the end of this module, you are expected to:
• Discuss on how authorities establish fees, rates, etc. from tourism

development and other visitors amenities;
• Describe on how to improve the capabilities for income generation in
which local executives establish a business climate and harness local
entrepreneurial competence;
• Appreciate the role of local authorities in ensuring that the
communities benefits from tourism.
• The impacts of tourism have been the most researched area of tourism and
economic impacts are focused than any other type of impact. Tourism
impacts have been classified as economic, socio-cultural and
Review on the environmental.
Benefits and • Economic impacts may be both positive and negative. The positive
economic impacts are contribution to foreign exchange earnings,
Impacts of Tourism contribution to government revenues, generation of employment and
contribution to regional development. The negative impacts, on the other
hand, are inflation, opportunity costs and overdependence on tourism.
The tourism industry has been divided into
eight different sectors or areas:
1. Accommodation
2. Events and Conferences
3. Food and Beverage
4. Tourism Services
5. Transportation
6. Travel Trade
7. Adventure Tourism and Recreation
8. Attractions
The Role of LGU towards Tourism
Development
• Local governments are increasingly being called to play a larger and
more pro- active role in driving the country’s sustainable and inclusive
economic development. NGAs should enable LGUs to efficiently and
effectively access national resources in order to perform their role as
economic managers (rather than their traditional service delivery
roles).
1. DOT
Organizing for 2. LGU
Tourism
Growth 3. Tourism Councils and
Associations
4. Private Sector
Identifying the target market
Destination Building industry

partnerships for destination
Marketing marketing needs
Local destination marketing

campaigns
Sources/References:
• A. Book/Ebook:

Sources/References:
• A. Book/Ebook:
Africa.Com
Sources/References:
• B. Web Page:

t_development.htm
ct.htm
Sources/References:
• C. Media:
Reflective Journal for Week 9
• Instructions:
daily activity)
from any others?
• Competitive Conditions; and Potential Local Obstacle
• Conditional Authority of LGU
• DOT Accreditation
Quiz for Week 9
Prepared by:
Faculty

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Course code: DYCHETP313

Week 6-7 -DEVELOPMENT OF NEW PRODUCTS

At the end of this module, you are expected to:

• Tourism products are the combination of what the tourist does

• Be authentic and indigenous to reflect the unique attributes of the

• To be able to produce a tourism development policy and plan, it is important

2. Urban tourism – it exists in big

4. Water transport tourism – capitalizes on activities on water.

• Cruise ship tourism – allows the tourist experience board and

• River and canal tourism – involves tourists taking river boat

• Yachting tourism – involves yachting as a major tourist

6. Alternative forms – refers to non-traditional forms

7. Sustainable tourism – small-scale, non-conventional,

-The following considerations should be accounted for when formulating

• Tourism development policy is determined in the plan formation stage of

• Objectives are basic considerations in policy-making because the policy is the

• Socio-economic and environmental factors should also be taken into

-Role of the government – the role (passive or active) of government in

• Passive – government neither encourages or discourages tourism and

• Environmental protection, cultural conservation and sustainable development

1. Economic reasons – employment, foreign exchange earnings, etc.

• Type of tourism to be developed – quality tourism relates to controlled

• Extent of tourism development – should be appropriate for the country or

• Growth rate of tourism – identify whether tourism development is on a slow,

• Location and staging development

Objective: minimize socio-cultural impacts of tourism

• It is the process of developing assets into

• Developing a tourism product does not

• Understanding existing supply and future demand for products

2. Motivations and needs

• (2019) Smart tourism and competitive advantage for stakeholders

• Old-New forms of Tourism Product Development (2022) retrieved from:

• At the end of this presentation, you are expected to:

• The creation of a tourism product is a

• The final outputs are nothing but the

• Research the Market

• At this step, the tourism marketing

• Match the Product with Market

• By assessing the market segments and

• At this step, the product is built using required

• The functional and emotional benefits of the tourism at the

• Providing Human and Technical Resource

• A market penetration analysis enables

• Tourism marketing strategies

• (2019) Smart tourism and competitive advantage for stakeholders

• Old-New forms of Tourism Product Development (2022) retrieved from:

• Discuss on how authorities establish fees, rates, etc. from tourism

Organizing for 2. LGU

Destination Building industry

Local destination marketing

• (2019) Smart tourism and competitive advantage for stakeholders

• Old-New forms of Tourism Product Development (2022) retrieved from:

• Conditional Authority of LGU

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