Factor Analysis
Factor Analysis
THE ADVANTAGE OF PCA over an average is that it automatically weights each of the
variables in the calculation.
FACTOR ANALYSIS
Acc. To Hatcher, 1991
- is a method for modeling observed variables, and their covariance structure, in terms of
a smaller number of underlying unobservable (latent) "factors"
-it is generally an exploratory/descriptive method that requires many subjective
Judgments.
- It is widely used tool and ofetn controversial because the models, methods and
subjectivity are so flexible that debates about interpretations can occur.
- Done by means of principal components analysis (CPA)
WHY USE FACTOR ANALYSIS
- Acc to Hackett, 1986
- is a useful tool for investigating variables relationships for complex concepts such as
socioeconomic status, dietary patterns, or psychological scales
- Allows researchers to investigate concepts that are not easily measured directly by
collapsing a large number of variables into a few interpretable underlying factors.
WHAT IS FACTOR
-Key concept of factor analysis is that multiple observed variables have similar patterns
of responses because they are all associated with a latent (not directly measured)
variables.
Ex. People may respond similarly to questions about income, education, and occupation,
which are all associated with the latent variable socioeconomic status.
FACTOR LOADINGS
-Acc to Rahn 2001, it is a relationship of each variable to the underlying factor is
expressed by the so- called factor loading. It can be interpreted like standardized
regression coefficients (which denotes a correlation between two variables).
-Once you run a factor analysis and think you have some usable results, its time to
eliminate variables that are not strong enough. They are usually the ones w/ low factor
loading.
-As a rule of thumb, your variable should have a rotated factor loading of at least /0.4/
onto one of the factors in oder to be considered important.
-Some researchers use mush more stringent criteria such as cut off of absolute value of
0.7
FACTOR SCORES
-allow you to use a single variable as a measure of the factor in the other analyses, raher
than a set of items.
HOW BIG THE SAMPLE SIZE DO YOU NEED FOR FACTOR ANALYSIS
-Acc to Martin & Harrington, 1999. Most of the time we plan the sample size for a data
set based on obtaining reasonable statistical power for a key analysis of that data set. But
nit only issue in sample size and not every statistical analysis uses p-value. One example
is Factor Analysis.
-Factor analysis is a measurement model of an underlying construct.
- The focus is understanding w/c variables are associated with which latent constructs.
The approach is slightly different if your running an exploratory or a confirmatory model,
but the overall focus is the same.
RULES OF THUMB
TAKEAWAYS
1. You are going to need a large sample. That means in the hndreds of cases. More is
better.
2. You can get away w/ fewer observations if the data are well-behaved. If there are no
missing data and each variable highly loads on a single factor and not others, you wont
need as many cases.
3. The main issue w/ small data sets is overfitting (a secondary issue is if the sample is
really small, the model wont even converge).
- Yes, Confirmatory Factor Analysis can use p-values, for overall model fit chi-square test
as well as specific path coefficients. Exploratory Factor Analysis does not.
HOW MANY VARIABLES AND OBSERVATIONS
ROTATIONS
- Acc to Rahn 2001, axes of the factors can be rotated within the multidimensional
variable space.
-Ex. The program looks first for the strongest correlations between variables and the
latent factor, and makes that factor 1 or called as axis 1. Then look for the second set of
correlations calls it factor 2 or axis 2. And so on.
- Inorder to make the location of the axes fit the actual data points better, the program can
rotate the axes, Ideally, the rotation will make the factors more easily interpretable.
- Rotations that allow for correlation are called obliques rotations; rotations that assume
the factors are not correlated are called orthagonal rotations.
-Programs offer many different types of rotations. An important difference between them
is that they can create factors that are correlated or uncorrelated w/ each other.
- If orthogonal ang rotation, we specified that factor 1 and 2 are not correlated.
Evidence based on the consequences of testing - The extent to w/c the consequences of
the use of the score are congruent w/ the proposed uses of the instrument.