Starbucks Case

STARBUCKS
A bittersweet reuptation recovery
Aditi Choudhary - 105

Ishika Agrawal- 119
Janvhi Vijay - 120
Joel Nendungat - 121
Kostubh Bharadwaj- 122
Priyanshi Singhal - 136
Priyasha Sharma- 137
Sarthak Agarwala- 144
Shipra Jain- 145
Shubham Pradeep- 148
Siddharth Saini - 149
1 About Starbucks
2 Social Responsibility and Sustainability
3 The Incident
Navigation 4 The Fallout/ Consequences
Page 5 The Further Steps
About
In 1971, the first Starbucks coffee shop in the world opened in

Seattle, selling whole-bean coffees that had just been freshly
roasted. The establishment had a wonderful spot in the famed
Pike Place Market, and its name came from the 1851 book
Moby Dick, which was inspired by the romanticism of early,
maritime coffee dealers. Starbucks was founded with the goal
of giving customers a sincere and welcoming experience. This
focus was enhanced in the 1980s, When Howard Schultz, the
chair and CEO from 1986 to 2000 and from 2008 to 2017 was
motivated by the romantic experience of visiting coffee shops
in Italy, To this day, the business still aspires to fulfil Schultz's
desire to bring the same experience home and establish "a
place for dialogue and a sense of community" as a transitional
space between work and home.
Social responsibility and sustainability
Community, Ethical Sourcing, Environment, and Diversity are the four pillars on which Starbucks' social responsibility strategy is built.
Additionally, to ensure that their programmes are as successful as possible, Starbucks produces a Global Responsibility Report (in 9
different languages!) that disseminates information showing the impact they have made over the past year.
COMMUNITY ETHICAL SOURCING ENVIRONMENT DIVERSITY
In order to address economic gaps in
our communities and promote
creation of The success of the farmers Greener store formats will economic opportunity in historically
neighbourhood and suppliers who use 30% less water and disenfranchised groups, Starbucks
shops that cultivate and manufacture energy in North America, joins the Economic Opportunity
[their] products is and 2–3 of the stores will be Coalition in collaboration with the
collaborate with public, commercial, and social
correlated with our powered by renewable
nearby nonprofits energy. services sectors.
success."
Youth training to guarantee that by 2030, One of Forbes' Top Employers for
The business is dedicated Women in 2022 is Starbucks.
opportunity 50% of the water it uses
to making sure that the For the sixth time, Starbucks
through the food coffee, tea, cocoa, and
would be recycled or saved
received a perfect score of 100 on
donation initiative Tons of used coffee grounds the Disability Equality Index from
manufactured goods they
FoodShare from Starbucks Japan have Disability:IN, designating us as a Best
use are made and been converted into cow
Starbucks College Place to Work for Disability
purchased in a responsible feed and compost. Inclusion.
Achievement Plan and ethical manner. By 2030, it wants to cut the Starbucks plans to spend $1.5 billion
Academy of amount of rubbish it sends to annually with a variety of suppliers by
Starbucks Coffee landfill in half. 2030.
The Earth is referred to as Starbucks received a score of 100 on
the Disability Equality Index, making
Starbucks' "most essential
it one of the Best Places to Work for
business partner."
Disability Inclusion (DEI).
The Incident
Racial Discrimination
On April 12, 2018, Two black men
named Rashon Nelson and Donte
Robinson were arrested at one of the
Starbucks store in Philadelphia after
the store manager called the police
and accused them of trespassing.
Video footage of the incident went
viral on social media which led to
controversial public relations and
brand image crisis for the world’s
biggest coffee retailer
The Fallout/Consequence
It lead to serious threat to Starbucks ' reputation and
customer loyalty, as many customers and stakeholders
questioned the company ' s commitment to diversity
and inclusion
This incident also highlighted the need for Starbucks
to address social issues in a responsible and effective
way, and to take action to prevent similar incidents
from happening in the future.
Concerns about employee morale and the company ' s
ability to attract and retain diverse talent, as many
employees and potential employees questioned the
company ' s commitment to diversity and inclusion
The incident also had a negative impact on Starbucks '
financial performance, with the company ' s stock price
dropping and sales declining in the weeks following
the incident
Revise policies and procedures to ensure the use of facilities so
1 that they do not disproportionately affect particular groups
Further Steps
Diversify their workforce in leadership and management
2 positions so that the company can understand the needs better
There could be a system for reporting and addressing these

3 incidents, which can be better than posting on social media
Design stores that are more accessible for people w disabilities

4 provide gender-neutral restrooms and create spaces that are
comfortable for people of all ages, backgrounds, and abilities.
Starbucks could emphasize sustainability in its stores and
operations. This could include using eco-friendly materials in its
5 store designs, reducing waste through composting and recycling
programs, and sourcing its coffee and other products in an
environmentally responsible manner.
Social connections among its customers by creating

6 opportunities for them to connect with one another

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STARBUCKS

A bittersweet reuptation recovery

Aditi Choudhary - 105

2 Social Responsibility and Sustainability

Navigation 4 The Fallout/ Consequences

Page 5 The Further Steps

In 1971, the first Starbucks coffee shop in the world opened in

There could be a system for reporting and addressing these

Design stores that are more accessible for people w disabilities

Social connections among its customers by creating

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