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Media Impacts

Media information and technology

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Melvin Gaspar
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24 views2 pages

Media Impacts

Media information and technology

Uploaded by

Melvin Gaspar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF or read online on Scribd
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MEDIA LITERACY AND ITS IMPACT “Media and Information Literacy recognizes the primary role of media in everyday lives. It lies at the core of freedom of expression and information- since it empowers citizens to understand the functions of media and other information providers to critically evaluate their content, and to make informed decisions as users and producers of information and media content.” (UNESCO) With the flooding information that technology offers, weighing the validity, accuracy, and reliability become a burden to an individual who doesn’t know how to use it. Who are media literate individuals? From the framework of Aufderheide (1992 as cited in Koltay, 2011): A media literate person can decode, evaluate, analyze and produce both print and electronic media. Emphases in media literacy training range widely, including informed citizenship, aesthetic appreciation and expression, social advocacy, self-esteem, and consumer competence. In other words, media literate individual cannot only use media platforms but, able to analyze and evaluate information that was taken from it. Being able to evaluate media information leads an individual to explore the use of technologies in various fields such as businesses, commerce, and communications. The use of technologies in promoting these economic aspects creates an impact on media users and most especially to society. ‘The components of Media and Information Literate to an Individual are the following: PERSONAL/EDUCATIONAL Doing research have become very convenient ® Communication has been made easier a. Improved quality of life © Information has become widely accessible GPS (GLOBAL _ POSITIONING SYSYTEM)- space-based satellite navigation system that provides location and time information in all weather condition. © Media serve the people by informing public about subject b. Greater political participation they need or they want © Informing the public of the political affairs in the country Encourage the public to take more active role in the government c. Better economic opportunities Influx of media offerings has led to the creation of more jobs in the media, New jobs like social media managers or _— multimedia specialists have been created d. Improvement learning environment ‘Source of information Made learning a choice Social Learning Environment Equips learners with the tools necessary to collaborate and participate with teachers and peers both inside the classroom and beyond the walls of the school. €. More cohesive social unit Social technologies are changing the way we collaborate and communicate with each other. Media may play a hand towards holistic development of the society.

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