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    Yd1109 03

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    The document discusses how technological changes, particularly the rise of the internet, have disrupted traditional marketing approaches. It argues that companies must now focus on content marketing and developing engaging content to connect with audiences online. Specifically, companies need to understand their audiences' interests and publish high-quality, relevant content to maintain engagement and remain competitive. While content creation requires significant investment, it allows companies to have conversations with customers and stay relevant in their industry.

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    Yd1109 03

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    The document discusses how technological changes, particularly the rise of the internet, have disrupted traditional marketing approaches. It argues that companies must now focus on content marketing and developing engaging content to connect with audiences online. Specifically, companies need to understand their audiences' interests and publish high-quality, relevant content to maintain engagement and remain competitive. While content creation requires significant investment, it allows companies to have conversations with customers and stay relevant in their industry.

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    The document discusses how technological changes, particularly the rise of the internet, have disrupted traditional marketing approaches. It argues that companies must now focus on content marketing and developing engaging content to connect with audiences online. Specifically, companies need to understand their audiences' interests and publish high-quality, relevant content to maintain engagement and remain competitive. While content creation requires significant investment, it allows companies to have conversations with customers and stay relevant in their industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Yd1109 03

    Uploaded by

    Click Here
    The document discusses how technological changes, particularly the rise of the internet, have disrupted traditional marketing approaches. It argues that companies must now focus on content marketing and developing engaging content to connect with audiences online. Specifically, companies need to understand their audiences' interests and publish high-quality, relevant content to maintain engagement and remain competitive. While content creation requires significant investment, it allows companies to have conversations with customers and stay relevant in their industry.

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    You are on page 1of 2

    From the materials, the prospect issues are the technological interruptions in the

    marketing sector. Basically, the internet has rapidly changed the marketing terrain. This poses a

    challenge to companies as they have to leverage technology to achieve the most out of it. In the

    past organizations used the TV-industrial complex in advertising their products. However, this

    has changed as people are more glued to the internet. This requires companies to appeal to their

    niches directly and more actively. As the technology advances, people are more keen to listening

    and interested to try out something new. Essentially, the prospects are that companies should

    focus more on content marketing as it can easily help them connect with their audience.

    Based on the videos, most organization are yet to adapt to the fast-changing

    contemporary marketing world. Companies need to get ready and understand that the internet has

    changed almost everything turning consumers to their audience. Firms need to understand the

    interests and desires of their audience and focus on delivering the most suitable and essential

    information to them by creating the content they desire to consume. The internet can help

    companies reach their target audience rather than interrupting them. Firms should use content to

    their advantage as a conversation with their audience. Apparently, people are becoming more

    and more informed and publishing quality content remains the only strategy to win a bigger

    market. By publishing good content, firms will remain relevant in their niches. However,

    organizations will be required to invest well in content creation as it is a long and tedious

    process. This way for, companies will keep their audience engaged. Basically, companies need to

    be different and remarkable to be noticed.

    Finally, the story of the clients is that companies depend on advertising to sell their

    brands. In truism, companies could generate revenue through advertisements that can be

    reinvested in TV. With people showing changes in their choices and preferences, adverts have
    turned ineffective as people are no longer keen in advertisements. The conventional marketing

    strategy worked by interrupting the consumers and pushing information out to them. With no

    other channels to choose from, adverts were the only relevant and effective means. Adverts were

    made in channels like TVs, radio, magazines and newspapers. The story ought to change and

    focus more on content marketing to reach their target audience. By leveraging the internet,

    companies can reach more people and remain relevant. The client can rewrite their stories by

    ensuring they develop immersive entertainment services, ensure convenience, develop a culture

    of belongingness and create a whole new experience to ensure they do not lose their clients.

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