BS A0.1

NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)
Unit Code, Number and Title K/508/0574 RQF level 5 - Unit 32: Business Strategy
Semester and Academic Year Semester 1, Academic year 2022-2023
Unit Assessor(s) Dinh Anh Tuan, Ta Minh Quang, Le Thi Thai Ha, Tran Thi Huyen Trang
BS A0.1: Business Strategy Report

Assessment Number and Title (Individual written assignment)
Issue Date September 30th, 2022

Submission Date 10:00 am, Friday, December 2nd, 2022
IV Name Nguyen Thuy Chinh
IV Date September 30th, 2022
Student name
NEU Student ID Pearson ID
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials for
material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.
I certify that the assignment submission is entirely my own work and I fully
Student declaration understand the consequences of plagiarism. I understand that making a
false declaration is a form of malpractice.
Student name / Signature Date:
1
ubmission format and Instructions:
 This is an individual assignment.
 The submission format is in the form of an E-report. Please refer the “Turnitin Submission Rules”
that was posted on Moodle.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.
 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference
guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
 Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To
pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To
achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To
achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and
Merit criteria).
Unit Learning Outcomes:

LO1: Analyse the impact and influence which the macro environment has on an organization and its
business strategies.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market
sector.
Assessment Brief and Guidance:
ASSIGNMENT BRIEF
In this assignment, you are to choose an appropriate company (which currently operates in
Vietnam) so that you can collect information for strategic analysis. Your responsibility is to perform a
strategic analysis of the chosen company, using a number of concepts and analytical tools/frameworks in
business strategy. You are requested to write a report to:
2
1. Briefly introduce the company of your choice. (600 words)
You should briefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (1000 words)
You should apply the PESTEL framework to analyse the current conditions in the notable sub-
environments (at least 04 out of 06) on reliable sources of data/information.
3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given
market sector. (800 words)
You should apply Porter’s Five Forces model evaluate the competitive forces of a given market sector for
the chosen company.
Learning Outcomes and Assessment Criteria

Achieved Achieved Achieved
Learning Outcome Pass (ticked) Merit (ticked) Distinction (ticked)
P1 Applying LO 1, 2, 3 & 4
LO1 Analyse the appropriate M1 Critically analyse D1 Critique
impact and influence frameworks analyse the macro and interpret
which the macro the impact and environment to information
environment has on influence of the determine and inform and data
an organization and macro environment strategic applying
its business on a given management environmental
strategies. organization and its decisions. and
strategies. competitive
analysis to
P3 Applying
M3 Devise produce a set
LO3 Evaluate and Porter’s Five
appropriate of valid
apply the outcomes of Forces model
strategies to improve strategic
an analysis using evaluate the
competitive edge directions,
Porter’s Five Forces competitive forces
and market position options,
model to a given of a given market
based on the objectives
market sector sector for an
outcomes. and tactical
organization.
actions.
Formative Feedback: Assessor to Student
3
Action Plan
Summative Feedback: Assessor to Student
Choose One The Student Is Awarded:

(*) Referral PASS Grade MERIT Grade DISTINCTION Grade
Name Of Assessor: Date Of Assessment:
Re-submission Feedback:
Choose One The Student Is Awarded A:

(*) Referral PASS Grade
Name Of Assessor: Date Of Assessment:
Feedback: Student to Assessor
Signature & Date:
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed at the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.
4

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NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

Semester and Academic Year Semester 1, Academic year 2022-2023

BS A0.1: Business Strategy Report

Issue Date September 30th, 2022

IV Name Nguyen Thuy Chinh

IV Date September 30th, 2022

NEU Student ID Pearson ID

Student name / Signature Date:

 This is an individual assignment.

Unit Learning Outcomes:

Assessment Brief and Guidance:

Learning Outcomes and Assessment Criteria

Formative Feedback: Assessor to Student

Summative Feedback: Assessor to Student

Choose One The Student Is Awarded:

Name Of Assessor: Date Of Assessment:

Choose One The Student Is Awarded A:

Name Of Assessor: Date Of Assessment:

Feedback: Student to Assessor

Signature & Date:

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