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    LEC010 - International Franchising. Report

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    Yana Rivera
    The document discusses key concepts in international business including markets, factors influencing international business, international marketing decisions, obstacles in franchising, systems affected by obstacles, and solutions. It defines domestic and international markets and lists political, economic, social, and other external and internal factors impacting international business. International marketing decisions include whether to enter international markets, selecting target countries, entry method, and marketing mix. Major obstacles in franchising are enforcing vision, relationships, costs, management teams, growth, and innovation. Systems affected include territory, fees, taxes, modifications, and dispute resolution. Solutions center around having capital, infrastructure, relationships, staff, and understanding the franchisor role.

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    LEC010 - International Franchising. Report

    Uploaded by

    Yana Rivera
    15 views8 pages
    The document discusses key concepts in international business including markets, factors influencing international business, international marketing decisions, obstacles in franchising, systems affected by obstacles, and solutions. It defines domestic and international markets and lists political, economic, social, and other external and internal factors impacting international business. International marketing decisions include whether to enter international markets, selecting target countries, entry method, and marketing mix. Major obstacles in franchising are enforcing vision, relationships, costs, management teams, growth, and innovation. Systems affected include territory, fees, taxes, modifications, and dispute resolution. Solutions center around having capital, infrastructure, relationships, staff, and understanding the franchisor role.

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    LEC010_International-Franchising.-Report

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    The document discusses key concepts in international business including markets, factors influencing international business, international marketing decisions, obstacles in franchising, systems affected by obstacles, and solutions. It defines domestic and international markets and lists political, economic, social, and other external and internal factors impacting international business. International marketing decisions include whether to enter international markets, selecting target countries, entry method, and marketing mix. Major obstacles in franchising are enforcing vision, relationships, costs, management teams, growth, and innovation. Systems affected include territory, fees, taxes, modifications, and dispute resolution. Solutions center around having capital, infrastructure, relationships, staff, and understanding the franchisor role.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views8 pages

    LEC010 - International Franchising. Report

    Uploaded by

    Yana Rivera
    The document discusses key concepts in international business including markets, factors influencing international business, international marketing decisions, obstacles in franchising, systems affected by obstacles, and solutions. It defines domestic and international markets and lists political, economic, social, and other external and internal factors impacting international business. International marketing decisions include whether to enter international markets, selecting target countries, entry method, and marketing mix. Major obstacles in franchising are enforcing vision, relationships, costs, management teams, growth, and innovation. Systems affected include territory, fees, taxes, modifications, and dispute resolution. Solutions center around having capital, infrastructure, relationships, staff, and understanding the franchisor role.

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    Market

    • a system of institutions, rules and procedures relating to the exchange of


    goods and services between persons or organizations.
    • can be defined in different ways, including by geography, customer,
    product or even the behavioral characteristics of consumers.

    Domestic Market
    • geographic region within the national boundaries of a
    company's home country.

    International Market
    • geographically as a market outside the international
    borders of a company's country of citizenship
    Influences on International Business

    External factors:
    • Political Factor
    • Economic Factor
    • Legal Factor Internal factors:
    • Social Factor • Human Resources
    • Environmental Factor • Financial Resources
    • Technical Factor • Innovation Capabilities
    • Organizational Structure
    • Value Proposition
    International Marketing Decision
    Those firms planning to enter the global markets have to decide
    on following key decisions:

    1. International Markets Decision: “Whether to go for


    international market?”

    2. Market Selection Decision: “To whom of which country to


    sell?”

    1. Market Entry Decision: “How to enter the international


    market?”

    2. Marketing Mix Decision: “Which type of marketing mix


    should a firm prepare?”

    3. Organisation Decision: “What type of organisation should


    a firm adopt to manage international business?”
    Major Obstacles When Running Franchise
    1. Enforcing the vision and consistency
    2. Lacking a Harmonious Relationship
    3. Managing Rising Costs
    4. Building a Management Team
    5. Growth and Investment in Infrastructure,
    Technology and People
    6. Supporting Franchisees
    7. Bringing Innovation
    Systems Affected by the Obstacles

    • Territory and Exclusivity


    • Fees
    • Taxes
    • System Modifications
    • Sub-Franchise Agreements
    • Supply Arrangements
    • Dispute Resolution
    • Governing Law
    Solutions
    • Having Sufficient Capital
    • Building a Solid Infrastructure
    • Building Solid Relationships
    • Bringing the Right Staff on Board
    • Understanding your Role as
    Franchisor
    References
    • https://study.com/academy/lesson/internatio
    nal-market-definition-lesson-quiz.html
    • https://assignmenthelp4me.com/article-
    major-factors-affecting-international-
    business-202.html
    • http://www.yourarticlelibrary.com/marketing/
    international-marketing-decision/48741
    • https://www.cleverism.com/7-major-
    obstacles-when-running-franchise-business/

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