Genres of Viewing G7

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GENRES OF VIEWING

Viewing Genre is another type of genre which is in a form of visual. Meaning, something that it is seen
or viewed especially that of found in television screen or in an internet-based programs. We have learned in the
introductory part of this lesson that most of our activities, especially with the advent of the internet, gadget, and
digital revolution, are spent on watching TV, surfing net, and watching videos on YouTube, Netflix, and the
like. Remember, we do not simply watch or view these materials to be entertained or merely because we want
to watch them. More importantly, an understanding of the material viewed help us navigate the information we
want to find. Also, through learning the different features, purpose and intended audience for each particular
genre, help us learn the needed information easily and efficiently.
Like any other genre, the materials we view on screen come in different forms, purpose and intended
audience. Learning about these features and forms helps the viewers understand what they are viewing and
adjust how they will process the information presented in the material. This will allow the viewer to become
actively engage, think critically and creatively on the material viewed.
Analysis: An analysis is an examination of the details of the material viewed, a critical study of its influence,
effect, or implication to the viewer, to a specific audience or to the society.
Genre Analysis: A genre analysis seeks to identify the category of the material viewed. This is followed by a
careful examination of how the message and the purpose of the viewed material creates impact to him.
Example:
Matanglawin by Kuya Kim Atienza on Philippines’ Growing Problem on Plastic.
Genre: Educational Program
Genre Analysis: Matanglawin is an Award Winning and a science-environmental educational program, hosted
by Kim Atienza discussing various topics. One of the issues aired in 2018 discussed the Philippines’ Growing
Problem on Plastic. It gave the viewers an information of the volume of plastic and waste that are being used
and contributed by the Filipinos every year. It presented facts which allow viewers to know that the country is
the third’s largest waste producer around the world. With the problem on waste presented, the Filipinos,
therefore, are highly encouraged to observe waste segregation and recycling to help alleviate the fast-growing
problem on plastic. The solutions to this problem according to the information presented are unlimited which
implies that the Filipinos have a lot of things to do, to contribute ways of addressing the problem, thus help
reduce the volume of waste produced every day. This would mean a better country and a better place to live in.
Activity: Genre Match
This time, you have to study the titles of the materials in Column A and decide or simply match the title to the
appropriate genre used. Write the Letter only.

Column A Column B
_____ 1. TV Patrol A. Infomercial
_____ 2. Kilos Na! Environmental Conservation B. Documentary
_____ 3. Battle of Manila 1945 C. Animation
_____ 4. I-Witness: Lake Sebu D. Variety Show
_____ 5. Finding Nemo E. News/Flash News
_____ 6. Math Tinik F. Education
_____ 7. All- Out Sundays G. Trailer
_____ 8. Amazing Earth
_____ 9. Snow White and the Seven Dwarfs
_____ 10. The History of Philippine Television

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