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    Media Information Literacy Lesson 2

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    Joshua Lander Soquita Cadayona
    Traditional media like television, newspapers, radio and magazines have long been used in marketing and advertising. However, new media is now the future of advertising as more customers and businesses use digital options like online advertising, online streaming, and social media advertising to find and share information. The document then provides a brief history of technological eras from the prehistoric age to the current information age and notes some key differences between traditional and new media.

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    Media Information Literacy Lesson 2

    Uploaded by

    Joshua Lander Soquita Cadayona
    112 views4 pages
    Traditional media like television, newspapers, radio and magazines have long been used in marketing and advertising. However, new media is now the future of advertising as more customers and businesses use digital options like online advertising, online streaming, and social media advertising to find and share information. The document then provides a brief history of technological eras from the prehistoric age to the current information age and notes some key differences between traditional and new media.

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    Traditional media like television, newspapers, radio and magazines have long been used in marketing and advertising. However, new media is now the future of advertising as more customers and businesses use digital options like online advertising, online streaming, and social media advertising to find and share information. The document then provides a brief history of technological eras from the prehistoric age to the current information age and notes some key differences between traditional and new media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    112 views4 pages

    Media Information Literacy Lesson 2

    Uploaded by

    Joshua Lander Soquita Cadayona
    Traditional media like television, newspapers, radio and magazines have long been used in marketing and advertising. However, new media is now the future of advertising as more customers and businesses use digital options like online advertising, online streaming, and social media advertising to find and share information. The document then provides a brief history of technological eras from the prehistoric age to the current information age and notes some key differences between traditional and new media.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 4

    Media Information Literacy

    LESSON 3
    THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA

    Traditional media, or as some check with as previous media, has been employed in the
    marketing/advertising world for years. Once associated with advertising, ancient media encompasses that of
    TV, newspaper, radio and magazine ads. These sorts of communication area unit the steadfast ways in which
    businesses have reached each customers and alternative firms for many years.
    New media is that the way forward for advertising. Additional and additional customers and
    businesses accept new media to seek out their info. Ultimately, new media refers to content that’s simply
    accessible via many various sorts of digital media. Once associated with advertising, some samples of new
    media embody on-line advertising (retargeting, banner ads, etc.), on-line streaming (radio and television)
    and social media advertising.
    PREHISTORIC AGE (Before 1700s)
    People discovered fire, developed paper from plants and cast instrumentality or weapon through stone,
    bronze, copper and iron.
    INDUSTRIAL AGE (1700s-1930s)
    People used the power of steam, developed machine tools, established iron production and manufacturing of
    various products (including books through the printing press).
    ELECTRONIC AGE (1930 - 1980)
    People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the
    early large scale computers (through vacuum tubes, transistors and integrated circuits). In this age, long
    distance communication became possible.

    New (Information) Age (1970-Present)


    People advanced the use of microelectronics in the invention of personal computers, mobile devices
    and wearable technology. In this age, the Internet paved the way for faster communication and the creation
    of the social network. Moreover, voice, image, sound and data are digitalized.
    The Difference Between Traditional Media and New Media
    Let us try to compare this traditional media and new media, in the view of how this Media being part in our
    daily lives today. As we continually interacting, listening and exchanging ideas to each and every one. The
    New media is much appreciated and completely being use in different form of communications. It allows its
    users to give their opinions instantly.

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