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What is generative AI?
Everything you
need to know
May 2023
In this guide:
The potential of AI technology has been percolating in the background for years. But when
How does generative AI
work? ChatGPT, the AI chatbot, began grabbing headlines in early 2023, it put generative AI in the
spotlight.
What are use cases for
generative AI?
What are the benefits of This guide is your go-to manual for generative AI, covering its benefits, limits, use cases,
generative AI? prospects and much more.
What are the limitations of
generative AI?
What concerns surround

generative AI?
What are some examples of

generative AI tools?
Generative AI vs. AI
Generative AI history
Best practices for using

generative AI
The future of generative AI
Generative AI FAQs
Latest generative AI news

and trends
1 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

In this guide:

What is generative AI? Everything you need to know
work?
GEORGE LAWTON, CONTRIBUTOR
generative AI?
Generative AI is a type of artificial intelligence technology that can produce various types of
What are the benefits of
generative AI? content, including text, imagery, audio and synthetic data. The recent buzz around
generative AI has been driven by the simplicity of new user interfaces for creating high-
generative AI? quality text, graphics and videos in a matter of seconds.
generative AI? The technology, it should be noted, is not brand-new. Generative AI was introduced in the
What are some examples of 1960s in chatbots. But it was not until 2014, with the introduction of generative adversarial
networks, or GANs -- a type of machine learning algorithm -- that generative AI could create
convincingly authentic images, videos and audio of real people.
Best practices for using On the one hand, this newfound capability has opened up opportunities that include better
generative AI movie dubbing and rich educational content. It also unlocked concerns about deepfakes --
The future of generative AI digitally forged images or videos -- and harmful cybersecurity attacks on businesses,
Generative AI FAQs including nefarious requests that realistically mimic an employee's boss.

and trends Two additional recent advances that will be discussed in more detail below have played a
critical part in generative AI going mainstream: transformers and the breakthrough language
models they enabled. Transformers are a type of machine learning that made it possible for

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researchers to train ever-larger models without having to label all of the data in advance.
work? New models could thus be trained on billions of pages of text, resulting in answers with
more depth. In addition, transformers unlocked a new notion called attention that enabled
generative AI? models to track the connections between words across pages, chapters and books rather
What are the benefits of than just in individual sentences. And not just words: Transformers could also use their
generative AI?
ability to track connections to analyze code, proteins, chemicals and DNA.
generative AI?
The rapid advances in so-called large language models (LLMs) -- i.e., models with billions or
generative AI?
even trillions of parameters -- have opened a new era in which generative AI models can
write engaging text, paint photorealistic images and even create somewhat entertaining
generative AI tools? sitcoms on the fly. Moreover, innovations in multimodal AI enable teams to generate
Generative AI vs. AI content across multiple types of media, including text, graphics and video. This is the basis
for tools like Dall-E that automatically create images from a text description or generate text
captions from images.
generative AI
These breakthroughs notwithstanding, we are still in the early days of using generative AI to
create readable text and photorealistic stylized graphics. Early implementations have had
Generative AI FAQs
issues with accuracy and bias, as well as being prone to hallucinations and spitting back
Latest generative AI news weird answers. Still, progress thus far indicates that the inherent capabilities of this type of
and trends
AI could fundamentally change business. Going forward, this technology could help write

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code, design new drugs, develop products, redesign business processes and transform
work? supply chains.

generative AI?
HOW DOES GENERATIVE AI WORK?
generative AI? Generative AI starts with a prompt that could be in the form of a text, an image, a video, a
What are the limitations of design, musical notes, or any input that the AI system can process. Various AI algorithms
generative AI?
then return new content in response to the prompt. Content can include essays, solutions to
What concerns surround problems, or realistic fakes created from pictures or audio of a person.
generative AI?

generative AI tools? Early versions of generative AI required submitting data via an API or an otherwise
complicated process. Developers had to familiarize themselves with special tools and write
applications using languages such as Python.
Best practices for using Now, pioneers in generative AI are developing better user experiences that let you describe
generative AI
a request in plain language. After an initial response, you can also customize the results with
feedback about the style, tone and other elements you want the generated content to
Generative AI FAQs reflect.
and trends

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work?

generative AI?

generative AI?

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Generative AI FAQs

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GENERATIVE AI MODELS
How does generative AI Generative AI models combine various AI algorithms to represent and process content. For
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example, to generate text, various natural language processing techniques transform raw
generative AI? characters (e.g., letters, punctuation and words) into sentences, parts of speech, entities and
actions, which are represented as vectors using multiple encoding techniques.
generative AI?

generative AI?

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Generative AI FAQs

and trends

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Similarly, images are transformed into various visual elements, also expressed as vectors.
work? One caution is that these techniques can also encode the biases, racism, deception and
puffery contained in the training data.
generative AI?
What are the benefits of Once developers settle on a way to represent the world, they apply a particular neural
generative AI? network to generate new content in response to a query or prompt. Techniques such as
What are the limitations of GANs and variational autoencoders (VAEs) -- neural networks with a decoder and encoder --
generative AI?
are suitable for generating realistic human faces, synthetic data for AI training or even
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facsimiles of particular humans.

generative AI tools? Recent progress in transformers such as Google's Bidirectional Encoder Representations
from Transformers (BERT), OpenAI's GPT and Google AlphaFold have also resulted in neural
networks that can not only encode language, images and proteins but also generate new
content.
generative AI
WHAT ARE DALL-E, CHATGPT AND BARD?
ChatGPT, Dall-E and Bard are popular generative AI interfaces.
Generative AI FAQs
Dall-E. Trained on a large data set of images and their associated text descriptions, Dall-E is
and trends an example of a multimodal AI application that identifies connections across multiple media,
such as vision, text and audio. In this case, it connects the meaning of words to visual
elements. It was built using OpenAI's GPT implementation in 2021. Dall-E 2, a second, more

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How does generative AI How neural networks are transforming generative AI

work?

Researchers have been creating AI and other tools for programmatically generating content
generative AI? since the early days of AI. The earliest approaches, known as rules-based systems and later
What are the benefits of as "expert systems," used explicitly crafted rules for generating responses or data sets.
generative AI?
What are the limitations of Neural networks, which form the basis of much of the AI and machine learning applications
generative AI?
today, flipped the problem around. Designed to mimic how the human brain works, neural
What concerns surround networks "learn" the rules from finding patterns in existing data sets. Developed in the
generative AI?
1950s and 1960s, the first neural networks were limited by a lack of computational power
generative AI tools? and small data sets. It was not until the advent of big data in the mid-2000s and
improvements in computer hardware that neural networks became practical for generating
content.
Best practices for using The field accelerated when researchers found a way to get neural networks to run in parallel
generative AI
across the graphics processing units (GPUs) that were being used in the computer gaming
The future of generative AI industry to render video games. New machine learning techniques developed in the past
Generative AI FAQs decade, including the aforementioned generative adversarial networks and transformers,
have set the stage for the recent remarkable advances in AI-generated content.
and trends

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capable version, was released in 2022. It enables users to generate imagery in multiple styles
work? driven by user prompts.

generative AI? ChatGPT. The AI-powered chatbot that took the world by storm in November 2022 was built
What are the benefits of on OpenAI's GPT-3.5 implementation. OpenAI has provided a way to interact and fine-tune
generative AI? text responses via a chat interface with interactive feedback. Earlier versions of GPT were
What are the limitations of only accessible via an API. GPT-4 was released March 14, 2023. ChatGPT incorporates the
generative AI?
history of its conversation with a user into its results, simulating a real conversation. After
generative AI?
the incredible popularity of the new GPT interface, Microsoft announced a significant new
investment into OpenAI and integrated a version of GPT into its Bing search engine.
Bard. Google was another early leader in pioneering transformer AI techniques for
processing language, proteins and other types of content. It open sourced some of these
models for researchers. However, it never released a public interface for these models.
generative AI Microsoft's decision to implement GPT into Bing drove Google to rush a public-facing
chatbot, Google Bard, to market. Google suffered a significant loss in stock price following
Bard's rushed debut after the language model incorrectly said the Webb telescope was the
Generative AI FAQs
first to discover a planet in a foreign solar system. Meanwhile, Microsoft and ChatGPT
Latest generative AI news implementations have also lost face in their early outings due to inaccurate results and
and trends
erratic behavior.

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work?

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Generative AI FAQs WHAT ARE USE CASES FOR GENERATIVE AI?
Latest generative AI news Generative AI can be applied in various use cases to generate virtually any kind of content.
and trends
The technology is becoming more accessible to users of all kinds thanks to cutting-edge

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breakthroughs like GPT that can be tuned for different applications. Some of the use cases
work? for generative AI include the following:

generative AI? • Implementing chatbots for customer service and technical support.
• Deploying deepfakes for mimicking people or even specific individuals.
generative AI? • Improving dubbing for movies and educational content in different languages.
• Writing email responses, dating profiles, resumes and term papers.
generative AI?
• Creating photorealistic art in a particular style.
• Improving product demonstration videos.
What concerns surround • Suggesting new drug compounds to test.
generative AI?
• Designing physical products and buildings.
What are some examples of • Optimizing new chip designs.
• Writing music in a specific style or tone.
USE CASES FOR GENERATIVE AI, BY INDUSTRY
New generative AI technologies have sometimes been described as general-purpose
Best practices for using technologies akin to steam power, electricity and computing because they can profoundly
generative AI
affect many industries and use cases. It's essential to keep in mind that, like previous
general-purpose technologies, it often took decades for people to find the best way to
Generative AI FAQs organize workflows to take advantage of the new approach rather than speeding up small
Latest generative AI news portions of existing workflows. Here are some ways generative AI applications could impact
and trends
different industries:

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• Finance can watch transactions in the context of an individual's history to build better
How does generative AI fraud detection systems.
work?
• Legal firms can use generative AI to design and interpret contracts, analyze evidence
What are use cases for and suggest arguments.
generative AI?
• Manufacturers can use generative AI to combine data from cameras, X-ray and other
What are the benefits of metrics to identify defective parts and the root causes more accurately and
generative AI? economically.
What are the limitations of • Film and media companies can use generative AI to produce content more
generative AI? economically and translate it into other languages with the actors' own voices.
• The medical industry can use generative AI to identify promising drug candidates more
generative AI? efficiently.
• Architectural firms can use generative AI to design and adapt prototypes more quickly.
generative AI tools? • Gaming companies can use generative AI to design game content and levels.
WHAT ARE THE BENEFITS OF GENERATIVE AI?
Best practices for using Generative AI can be applied extensively across many areas of the business. It can make it
generative AI easier to interpret and understand existing content and automatically create new content.
The future of generative AI Developers are exploring ways that generative AI can improve existing workflows, with an
Generative AI FAQs eye to adapting workflows entirely to take advantage of the technology. Some of the
potential benefits of implementing generative AI include the following:
and trends
• Automating the manual process of writing content.
• Reducing the effort of responding to emails.

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• Improving the response to specific technical queries.
How does generative AI • Creating realistic representations of people.
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• Summarizing complex information into a coherent narrative.
What are use cases for • Simplifying the process of creating content in a particular style.
generative AI?

generative AI? WHAT ARE THE LIMITATIONS OF GENERATIVE AI?
What are the limitations of Early implementations of generative AI vividly illustrate its many limitations. Some of the
generative AI?
challenges generative AI presents result from the specific approaches used to implement
generative AI? particular use cases. For example, a summary of a complex topic is easier to read than an
explanation that includes various sources supporting key points. The readability of the
generative AI tools? summary, however, comes at the expense of a user being able to vet where the information
Generative AI vs. AI comes from.
Here are some of the limitations to consider when implementing or using a generative AI
generative AI app:
• It does not always identify the source of content.
Generative AI FAQs • It can be challenging to assess the bias of original sources.
• Realistic-sounding content makes it harder to identify inaccurate information.
and trends • It can be difficult to understand how to tune for new circumstances.
• Results can gloss over bias, prejudice and hatred.

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How does generative AI Attention is all you need: Transformers bring new capability
work?

In 2017, Google reported on a new type of neural network architecture that brought
generative AI? significant improvements in efficiency and accuracy to tasks like natural language processing.
What are the benefits of The breakthrough approach, called transformers, was based on the concept of attention.
generative AI?
What are the limitations of At a high level, attention refers to the mathematical description of how things (e.g., words)
generative AI?
relate to, complement and modify each other. The researchers described the architecture in
What concerns surround their seminal paper, "Attention is all you need," showing how a transformer neural network
generative AI?
was able to translate between English and French with more accuracy and in only a quarter
generative AI tools? of the training time than other neural nets. The breakthrough technique could also discover
relationships, or hidden orders, between other things buried in the data that humans might
have been unaware of because they were too complicated to express or discern.
Best practices for using Transformer architecture has evolved rapidly since it was introduced, giving rise to LLMs
generative AI
such as GPT-3 and better pre-training techniques, such as Google's BERT.
Generative AI FAQs
WHAT ARE THE CONCERNS SURROUNDING GENERATIVE AI?
and trends
The rise of generative AI is also fueling various concerns. These relate to the quality of
results, potential for misuse and abuse, and the potential to disrupt existing business

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models. Here are some of the specific types of problematic issues posed by the current state
work? of generative AI:

generative AI? • It can provide inaccurate and misleading information.
• It is more difficult to trust without knowing the source and provenance of information.
generative AI? • It can promote new kinds of plagiarism that ignore the rights of content creators and
artists of original content.
generative AI?
• It might disrupt existing business models built around search engine optimization and
advertising.
What concerns surround • It makes it easier to generate fake news.
generative AI?
• It makes it easier to claim that real photographic evidence of a wrongdoing was just an
What are some examples of AI-generated fake.
• It could impersonate people for more effective social engineering cyber attacks.

generative AI
Generative AI FAQs

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WHAT ARE SOME EXAMPLES OF GENERATIVE AI TOOLS?
work? Generative AI tools exist for various modalities, such as text, imagery, music, code and
What are use cases for voices. Some popular AI content generators to explore include the following:
generative AI?
What are the benefits of • Text generation tools include GPT, Jasper, AI-Writer and Lex.
generative AI?
• Image generation tools include Dall-E 2, Midjourney and Stable Diffusion.
What are the limitations of • Music generation tools include Amper, Dadabots and MuseNet.
generative AI? • Code generation tools include CodeStarter, Codex, GitHub Copilot and Tabnine.
What concerns surround • Voice synthesis tools include Descript, Listnr and Podcast.ai.
generative AI? • AI chip design tool companies include Synopsys, Cadence, Google and Nvidia.
GPT joins the pantheon of general-purpose technologies
Best practices for using OpenAI, an AI research and deployment company, took the core ideas behind transformers
generative AI to train its version, dubbed Generative Pre-trained Transformer, or GPT. Observers have
The future of generative AI noted that GPT is the same acronym used to describe general-purpose technologies such as
Generative AI FAQs the steam engine, electricity and computing. Most would agree that GPT and other
transformer implementations are already living up to their name as researchers discover
and trends ways to apply them to industry, science, commerce, construction and medicine.

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ETHICS AND BIAS IN GENERATIVE AI
How does generative AI Despite their promise, the new generative AI tools open a can of worms regarding accuracy,
work?
trustworthiness, bias, hallucination and plagiarism -- ethical issues that likely will take years
generative AI? to sort out. None of the issues are particularly new to AI. Microsoft's first foray into chatbots
in 2016, called Tay, for example, had to be turned off after it started spewing inflammatory
generative AI? rhetoric on Twitter.
generative AI?
What is new is that the latest crop of generative AI apps sounds more coherent on the
What concerns surround surface. But this combination of humanlike language and coherence is not synonymous with
generative AI?
human intelligence, and there currently is great debate about whether generative AI models
generative AI tools? can be trained to have reasoning ability. One Google engineer was even fired after publicly
declaring the company's generative AI app, Language Models for Dialog Applications
(LaMDA), was sentient.
Best practices for using The convincing realism of generative AI content introduces a new set of AI risks. It makes it
generative AI
harder to detect AI-generated content and, more importantly, makes it more difficult to
detect when things are wrong. This can be a big problem when we rely on generative AI
Generative AI FAQs results to write code or provide medical advice. Many results of generative AI are not
Latest generative AI news transparent, so it is hard to determine if, for example, they infringe on copyrights or if there
and trends
is problem with the original sources from which they draw results. If you don't know how the
AI came to a conclusion, you cannot reason about why it might be wrong.

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GENERATIVE AI VS. AI
work? Generative AI produces new content, chat responses, designs, synthetic data or deepfakes.
What are use cases for Traditional AI, on the other hand, has focused on detecting patterns, making decisions,
generative AI?
honing analytics, classifying data and detecting fraud.
generative AI? Generative AI, as noted above, often uses neural network techniques such as transformers,
What are the limitations of GANs and VAEs. Other kinds of AI, in distinction, use techniques including convolutional
generative AI?
neural networks, recurrent neural networks and reinforcement learning.
generative AI?
Generative AI often starts with a prompt that lets a user or data source submit a starting
generative AI tools? query or data set to guide content generation. This can be an iterative process to explore
content variations. Traditional AI algorithms process new data to return a simple result.

generative AI
Generative AI FAQs

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work?

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GENERATIVE AI HISTORY
Generative AI FAQs
The Eliza chatbot created by Joseph Weizenbaum in the 1960s was one of the earliest
examples of generative AI. These early implementations used a rules-based approach that
and trends broke easily due to a limited vocabulary, lack of context and overreliance on patterns,
among other shortcomings. Early chatbots were also difficult to customize and extend.

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The field saw a resurgence in the wake of advances in neural networks and deep learning in
work? 2010 that enabled the technology to automatically learn to parse existing text, classify image
elements and transcribe audio.
generative AI?
What are the benefits of Ian Goodfellow introduced GANs in 2014. This deep learning technique provided a novel
generative AI? approach for organizing competing neural networks to generate and then rate content
What are the limitations of variations. These could generate realistic people, voices, music and text. This inspired
generative AI?
interest in -- and fear of -- how generative AI could be used to create realistic deepfakes that
generative AI?
impersonate voices and people in videos.

generative AI tools? Since then, progress in other neural network techniques and architectures has helped
expand generative AI capabilities. Techniques include VAEs, long short-term memory,
transformers, diffusion models and neural radiance fields.

generative AI
Generative AI FAQs

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BEST PRACTICES FOR USING GENERATIVE AI
work? The best practices for using generative AI will vary depending on the modalities, workflow
What are use cases for and desired goals. That said, it is important to consider essential factors such as accuracy,
generative AI?
transparency and ease of use in working with generative AI. The following practices help
achieve these factors:
generative AI?

generative AI? • Clearly label all generative AI content for users and consumers.
• Vet the accuracy of generated content using primary sources where applicable.
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• Consider how bias might get woven into generated AI results.
• Double-check the quality of AI-generated code and content using other tools.
What are some examples of • Learn the strengths and limitations of each generative AI tool.
• Familiarize yourself with common failure modes in results and work around these.
Generative AI history THE FUTURE OF GENERATIVE AI

generative AI The incredible depth and ease of ChatGPT have shown tremendous promise for the
widespread adoption of generative AI. To be sure, it has also demonstrated some of the
difficulties in rolling out this technology safely and responsibly. But these early
Generative AI FAQs
implementation issues have inspired research into better tools for detecting AI-generated
Latest generative AI news text, images and video. Industry and society will also build better tools for tracking the
and trends
provenance of information to create more trustworthy AI.

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Furthermore, improvements in AI development platforms will help accelerate research and
work? development of better generative AI capabilities in the future for text, images, video, 3D
content, drugs, supply chains, logistics and business processes. As good as these new one-off
generative AI? tools are, the most significant impact of generative AI will come from embedding these
What are the benefits of capabilities directly into versions of the tools we already use.
generative AI?
What are the limitations of Grammar checkers are going to get better. Design tools will seamlessly embed more useful
generative AI?
recommendations directly into workflows. Training tools will be able to automatically
generative AI?
identify best practices in one part of the organization to help train others more efficiently.
And these are just a fraction of the ways generative AI will change how we work.

generative AI
Generative AI FAQs

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Generative AI FAQs

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GENERATIVE AI FAQS
work? Below are some frequently asked questions people have about generative AI.
generative AI? Who created generative AI?
generative AI? Joseph Weizenbaum created the first generative AI in the 1960s as part of the Eliza chatbot.
generative AI? Ian Goodfellow demonstrated generative adversarial networks for generating realistic-
What concerns surround looking and -sounding people in 2014.
generative AI?
What are some examples of Subsequent research into LLMs from Open AI and Google ignited the recent enthusiasm that
has evolved into tools like ChatGPT, Google Bard and Dall-E.
Generative AI history How could generative AI replace jobs?

generative AI
Generative AI has the potential to replace a variety of jobs, including the following:

• Writing product descriptions.
Generative AI FAQs • Creating marketing copy.
• Generating basic web content.
and trends
• Initiating interactive sales outreach.
• Answering customer questions.
• Making graphics for webpages.

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Some companies will look for opportunities to replace humans where possible, while others
work? will use generative AI to augment and enhance their existing workforce.

generative AI? How do you build a generative AI model?
What are the benefits of A generative AI model starts by efficiently encoding a representation of what you want to
generative AI?
generate. For example, a generative AI model for text might begin by finding a way to
generative AI? represent the words as vectors that characterize the similarity between words often used in
What concerns surround the same sentence or that mean similar things.
generative AI?
What are some examples of Recent progress in LLM research has helped the industry implement the same process to
represent patterns found in images, sounds, proteins, DNA, drugs and 3D designs. This
Generative AI vs. AI generative AI model provides an efficient way of representing the desired type of content
Generative AI history and efficiently iterating on useful variations.
generative AI How do you train a generative AI model?
The generative AI model needs to be trained for a particular use case. The recent progress in
Generative AI FAQs LLMs provides an ideal starting point for customizing applications for different use cases. For
Latest generative AI news example, the popular GPT model developed by OpenAI has been used to write text, generate
and trends
code and create imagery based on written descriptions.

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Training involves tuning the model's parameters for different use cases and then fine-tuning
work? results on a given set of training data. For example, a call center might train a chatbot
against the kinds of questions service agents get from various customer types and the
generative AI? responses that service agents give in return. An image-generating app, in distinction to text,
What are the benefits of might start with labels that describe content and style of images to train the model to
generative AI?
generate new images.
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How is generative AI changing creative work?
generative AI? Generative AI promises to help creative workers explore variations of ideas. Artists might
What are some examples of start with a basic design concept and then explore variations. Industrial designers could
explore product variations. Architects could explore different building layouts and visualize
them as a starting point for further refinement.
Best practices for using It could also help democratize some aspects of creative work. For example, business users
generative AI
could explore product marketing imagery using text descriptions. They could further refine
The future of generative AI these results using simple commands or suggestions.
Generative AI FAQs
What's next for generative AI?
and trends
ChatGPT's ability to generate humanlike text has sparked widespread curiosity about
generative AI's potential. It also shined a light on the many problems and challenges ahead.

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In the short term, work will focus on improving the user experience and workflows using
work? generative AI tools. It will also be essential to build trust in generative AI results.

generative AI? Many companies will also customize generative AI on their own data to help improve
What are the benefits of branding and communication. Programming teams will use generative AI to enforce
generative AI? company-specific best practices for writing and formatting more readable and consistent
What are the limitations of code.
generative AI?
What concerns surround Vendors will integrate generative AI capabilities into their additional tools to streamline
generative AI?
content generation workflows. This will drive innovation in how these new capabilities can
generative AI tools? increase productivity.
Generative AI could also play a role in various aspects of data processing, transformation,
labeling and vetting as part of augmented analytics workflows. Semantic web applications
Best practices for using could use generative AI to automatically map internal taxonomies describing job skills to
generative AI
different taxonomies on skills training and recruitment sites. Similarly, business teams will
use these models to transform and label third-party data for more sophisticated risk
Generative AI FAQs assessments and opportunity analysis capabilities.
and trends In the future, generative AI models will be extended to support 3D modeling, product design,
drug development, digital twins, supply chains and business processes. This will make it

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easier to generate new product ideas, experiment with different organizational models and
work? explore various business ideas.

generative AI? What are some generative models for natural language processing?
What are the benefits of Some generative models for natural language processing include the following:
generative AI?

generative AI? • Carnegie Mellon University's XLNet
• OpenAI's GPT (Generative Pre-trained Transformer)
• Google's ALBERT ("A Lite" BERT)
generative AI?
• Google BERT
What are some examples of • Google LaMDA
Generative AI vs. AI Will AI ever gain consciousness?
Generative AI history Some AI proponents believe that generative AI is an essential step toward general-purpose
Best practices for using AI and even consciousness. One early tester of Google's LaMDA chatbot even created a stir
generative AI
when he publicly declared it was sentient. Then he was let go from the company.
Generative AI FAQs In 1993, the American science fiction writer and computer scientist Vernor Vinge posited
that in 30 years, we would have the technological ability to create a "superhuman
and trends intelligence" -- an AI that is more intelligent than humans -- after which the human era
would end. AI pioneer Ray Kurzweil predicted such a "singularity" by 2045.

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Many other AI experts think it could be much further off. Robot pioneer Rodney Brooks
work? predicted that AI will not gain the sentience of a 6-year-old in his lifetime but could seem as
intelligent and attentive as a dog by 2048.
generative AI?

LATEST GENERATIVE AI NEWS AND TRENDS
generative AI?
What are the limitations of The need for AI containment and regulation were top of mind in recent news. Geoffrey
generative AI?
Hinton, a leading figure in the field of AI, resigned from Google in early May and expressed
What concerns surround fears about the negative potential of AI at a conference at MIT. Hinton said he believes there
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must be more research into AI safety and ethics to ensure that it is developed and used
generative AI tools? responsibly. Hinton's fears came amid growing concerns about the risks of AI and increased
Generative AI vs. AI agreement on the need for government intervention.
The U.S. and U.K. governments have taken steps to address these concerns. The U.S.
Best practices for using announced measures to address the risk of an AI arms race, including new regulations to
generative AI
govern the export of AI technology and the creation of a task force to address ethical and
security concerns surrounding AI development. The initiative involves a probe into AI backed
Generative AI FAQs
by tech firms including Nvidia, Microsoft and Google. Meanwhile, the U.K.'s Competition and
Latest generative AI news Markets Authority (CMA) launched a review of competition in foundational AI to assess
and trends
whether the current state is sufficient to promote innovation and benefit consumers.

In this guide:
Concerns about the power of big tech companies and possible negative effects of AI are
work? prompting the public to ask for government intervention. A survey of U.S. voters found that
54% believe the government should act quickly to regulate AI. Although the recent effort to
generative AI? pause AI was initially met with skepticism by leaders in the U.S., shifting public opinion is
What are the benefits of pressuring governments to help to ensure that AI is used to benefit society.
generative AI?
What are the limitations of Editor's note: This article was updated on May 9, 2023, and this "Latest generative AI news
generative AI?
and trends" section was compiled with assistance from Bard, Bing and ChatGPT. The final
generative AI?
text has been reviewed, fact-checked, edited and approved by TechTarget editors.

Generative AI vs. AI ▼ CONTINUED READING

Best practices for using Successful generative AI examples worth noting

generative AI
The future of generative AI Pros and cons of AI-generated content
Generative AI FAQs Bard vs. ChatGPT: What’s the difference?

and trends

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What is generative AI?

What concerns surround

What are some examples of

Best practices for using

The future of generative AI

Latest generative AI news

1 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

How does generative AI

Latest generative AI news

2 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

3 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are use cases for

What are some examples of

4 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

How does generative AI

What are use cases for

What are the benefits of

What are the limitations of

What concerns surround

What are some examples of

Best practices for using

The future of generative AI

Latest generative AI news

5 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are the limitations of

What concerns surround

What are some examples of

Best practices for using

The future of generative AI

Latest generative AI news

6 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are some examples of

7 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

How does generative AI How neural networks are transforming generative AI

What are use cases for

8 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are use cases for

9 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

How does generative AI

What are use cases for

What are the benefits of

What are the limitations of

What concerns surround

What are some examples of

Best practices for using

The future of generative AI

Generative AI FAQs WHAT ARE USE CASES FOR GENERATIVE AI?

10 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are use cases for

11 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

12 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are the benefits of

13 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are use cases for

14 WHAT IS GENERATIVE AI? EVERYTHING YOU NEED TO KNOW MAY 2023

What are use cases for

Best practices for using

The future of generative AI

Latest generative AI news