TLE 10 Lesson Plan (Branding)

Instructional Planning
(The process of systematically planning, developing, evaluating and managing the

instructional process by using principles of teaching and learning - D.O. 42, s. 2016)
Detailed Lesson Plan (DLP) Format

DLP
Learning Area: Grade Level: Quarter: Duration: Date:
No.:
16 TLE-HOUSEHOLD SERVICES 10 1 6O mins. September 19, 2023
1. Learning Competency/ies: Code:

(Taken from the Curriculum Identify the benefits of having a good brand
Guide) TLE_HEHS10EM-Ik-3
Key Concepts / Understandings Branding is the process of creating a strong, positive perception of a company, its
to be Developed products or services in the customer's mind by combining such elements as logo,
design, mission statement, and a consistent theme throughout all marketing
communications.
Adapted Cognitive OBJECTIVES

Domain Process Dimensions (D.O.
No. 8, s. 2015)
Knowledge Remembering
The fact or condition of knowing
something with familiarity gained through
experience or association Understanding Define branding
Skills Applying
The ability and capacity acquired through
deliberate, systematic, and sustained Analyzing List down the benefits of having a good brand
effort to smoothly and adaptively carry
complex activities or the ability, coming
from one's knowledge, practice, aptitude, Evaluating
etc., to do something
Creating
Responding to
Attitude Infer the importance of branding
phenomena
Show cooperation and respect on group activity regardless of
Values Internalizing Values
gender
2. Content Branding
Household Services 10 Learner’s Material page 44, laptop, power
3. Learning Resources point presentation
4. Procedures
4.1 Introductory Activity Begin with classroom routine:
5 minutes 1. Prayer
2. “3 things that I am Grateful For” (students shall take turns
every day to share 3 things that he/she is grateful for)
3. Checking of attendance
4.2 Activity Start the lesson with a brand guessing game. Display logos or
5 minutes brand symbols on the board and ask students to guess the brands
they represent.
4.3 Analysis Divide students into small groups and provide them with a list
10 minutes brands. Ask each group to discuss what they believe makes these
brands strong and valuable. After discussion, have each group
share their findings with the class.
Group 1 – Nike
Group 2 – Adidas
Group 3 – Apple
Group 4 – Starbucks
Group 4 – Coca-Cola
4.4 Abstraction The teacher will discuss the following concept:
15 minutes
Branding is a marketing practice of creating name, symbol or
designs that identifies and differentiates product or services from
the rest. It is also a promise to your customers. It tells them what
they can expect from your product or service and it differentiates
your offerings from other competitors. Your brand is derived from
who you are, who you want to be and what people perceive you to
be.
4.5 Application Provide students with a handout containing examples of strong
7 minutes brands (e.g., Apple, Nike, Coca-Cola). In pairs, ask students to
identify the benefits associated with each brand.
4.6 Assessment Direction: Read each item carefully. Write only the letter of
10 minutes the correct answer on your answer sheet.
1. What is branding?
A. It is the introduction of something new in your product or
service.
B. It is the process of making a new product.
C. It is a marketing practice of creating name, symbol or designs
that identifies and differentiates product or services from the rest.
D. It is the factor or consideration presented by a seller as the
reason that one product or service is different from and better than
that of the competition.
2.
3. Give the benefits of having a good brand.
4.
5. Why is having a good brand important?
4.7 Assignment Choose a brand that you personally admire and conduct an
5 minutes analysis of the benefits that the brand offers to consumers and the
business.
4.8 Concluding Activity
3 minutes
5. Remarks
6. Reflections
A. No. Of learners who earned 80% in the
C. Did the remedial lessons work? No. Of learners who have caught up with the lesson.
evaluation
B. No. Of learners who require additional
D. No. Of learners who continue to require remediation.
activities for remediation
E. Which of my learning strategies worked well?
Why did these work?
F. What difficulties did I encounter which my
principal or counselor help me solve?
G. What innovation or localized materials did I
use/discover which I wish to share with other
teachers?
Prepared by: Checked by:

AUBREY LYNN JOYOHOY BERNARDITA F. ARIAS
Teacher I School Principal
09696168754 SANTANDER NATIONAL HIGH SCHOOL
aubreylynn.joyohoy@deped.gov.ph Cebu Province

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Instructional Planning

(The process of systematically planning, developing, evaluating and managing the

Detailed Lesson Plan (DLP) Format

1. Learning Competency/ies: Code:

Adapted Cognitive OBJECTIVES

Prepared by: Checked by:

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