BAS-2 T223 Session 8

Business Academic Skills
Session 8
Presentation preparation
Lecturer: Anna Loseva

anna.loseva@isb.edu.vn
Today we will...
● Review presentation types
● Interview our classmates for audience analysis
● Organize our knowledge about presentation structure
and preparation process
● Practice building a presentation outline
*** Start improving our group presentation outlines
Team discussion. Remember NOSTUESO! Take notes.
What makes a successful presentation? Use your ideas based on HW7 and make 2 lists.
Things we can do BEFORE (planning) Things we can do DURING (delivery)
1. Prepare ideas well & have a deep 1. Have eye contact and use body language
understanding of your topic! 2. Be confident
2. Make attractive slides using visuals to 3. Relate to the audience (story, experience,
support joke, etc)
3. *Make a script 4. Interact with the audience! At the
4. Rehearse by yourself and with your team beginning, durn the presentation,
to be more confident
at the end - different purpose
5. Understand abilities of teammates →
5. Don’t rely on technology
Delegate tasks effectively in your team
6. Organize your content well 6. Don’t use phone! Free your hands!
7. Train for a clear voice and articulation 7. Summarize main content at the
8. Check the facilities! end
9. Have plan B, C, D… 8. Move around! Use the space
INFORMATIVE vs PERSUASIVE
Informative type 1: Tools & Mechanisms
Informative type 2: Process & Procedure
Informative type 3: Incidents
Informative type 4: Ideas
❖ Tools & Mechanisms
Which of the 4
types is ❖ Process & Procedure
YOUR group
presentation? ❖ Incidents
❖ Ideas
The audience of your
group presentation is…
Audience analysis:
❖ To understand
WHY? audience’s interests and
concerns
❖ To adapt to their needs
❖ To avoid
misunderstanding of
your content
Audience analysis: ❖ To give suitable info to
WHY? the audience (what

they are looking or
want or need)
❖ To adjust language &
format
❖ Meet them where they
are!
Audience analysis: ❖ What they want/need
WHAT do we need to know; interests
❖ Current knowledge
to know? about your topic
❖ Personality
info/demographic
factors: age, gender,
occupation, social
status, financial status
Audience analysis interviews
STEP 1:
In your teams, make notes to present your idea
STEP 2:
Select the team representative
(a.k.a. the interviewer)
Interview another team.
Note down their answers.
Interview rounds
are timed by Anna.
Discuss the audience analysis results with
your team!
1) What do you already know about our topic?
2) What is your attitude towards this topic?
3) What would you expect to hear in this speech?
4) What would you like to learn about this topic?
5) How could you practically use the information about this topic?
6) What would make our topic interesting for you?
7) Are there any terms or concepts that you might find confusing about our
topic?
8) Are there any issues about our topic that you might find
offensive/uncomfortable?
PRESENTATION OUTLINE
Building a STEP 1: Create a
PURPOSE statement.
presentation STEP 2: Formulate

your CENTRAL idea.
outline STEP 3: Organize your
MAIN points.
● It is a complete
STEP 1: sentence.
● It contains one idea
Create your specific only.
purpose statement ● It uses
= what you want your measurable/
audience to have ACTION
accomplished by the end
of the presentation. verbs.
Only for you!
By the end of our presentation, the
audience will be able to <DO WHAT?>
Presentation topic:
How can gender equality in the workplace be achieved?
GOOD EXAMPLE BAD EXAMPLE
By the end of our By the end of our

presentation, the presentation, the audience
audience will be able to will be able to understand
list 3 ways to bring gender more about different ways
equality to the workplace. to bring gender equality to
the workplace.
Use BLOOM’s TAXONOMY verbs to help you
Image source: https://teaching.charlotte.edu/

● It is a complete sentence, and
never a question.
STEP 2: ● It contains one idea only.
Formulate your ● It has a subject (who or what
central idea the speech is about) and a focus

(specific, key emphasis about
= the essence of the the subject).
presentation
● It is stated in the intro and
repeated in the conclusion of
your presentation.
1. Making spaghetti is an easy process.
2. Gender equality can be achieved through some
actions of the company managers.
Let’s practice: Turn this question into an appropriate central idea.
How can you become a better student? →

Becoming a better student requires
soft skills.
● Express points in
complete sentences
STEP 3: ● One point = one key
Develop and organize idea
your main points ● Check that all points
develop the central
to help your audience follow
along idea
● State points in parallel
grammar structure
1. Each point is a complete sentence
2. Each point focuses on 1 specific idea
3. Each point develops and explains the central idea
4. Parallel grammar structure is used
Building a STEP 1: How do you create a
purpose statement?
presentation
STEP 2: What is important to
outline: remember about the central
idea?
STEP 3: How do you write

Review your main points?
Introduction
❏ Generates interest by attention-grabbers a.k.a.
HOOKS (startling facts, stories, questions, quotes,
images, references to the audience/presentation
occasion, humour)
❏ Offers clear benefits/need for information (why is
this worth our time?)
❏ States the central idea
❏ Previews main points
Body
❏ Develops main points with verbal & visual support
❏ Use 3-4 main points max in your pres
❏ Uses transition and signposting language (transition
in content & speakers)
Conclusion
❏ Restates central idea
❏ Summarizes main points
❏ Has a meaningful closure!
Presentation prep:
PRACTICE
CONTEXT:
You need to give a
presentation about
Vietnamese food.
Image source: https://www.rainforestcruises.com/

Your audience is foreign
tourists in Vietnam.
Presentation prep:
PRACTICE
Work with your team to
create a draft outline
for your imaginary
presentation.
Your specific, GOOD
PURPOSE statement Image source: https://www.rainforestcruises.com/
is provided!
3 presentations topics
TOPIC #1: Making spring rolls.
TOPIC #2: The cuisine of the northern, southern and central Vietnam.
TOPIC #3: The symbolism of traditional Tet dishes.

Looking ahead to Session 10:
● Presentation REHEARSAL (with slides)

● Presentation outline submission on Canvas (Anna’s template)
TO-DO LIST for Session 10
❖ HW9 (group submission): Group presentation outline
Submit a link to a Google document with the detailed

outline of your group presentation. Use this template
for this HW.
Enable commenting for Anna to receive feedback in
your file.
Group task
Improve your
presentation outline!
Use the template and

fill it out!
Assessment criteria for this presentation will include:
GROUP points (10/15):
❏ Content, Structure & Organization

❏ Visuals & Design
INDIVIDUAL points (5/15):
❏ Delivery
TO-DO LIST for Session 9, Part 1
❖ READ for QUIZ: Unistep Chapter 11 (very short!); Braun et al. Modules 4
and 5
❖ Individual project report: DRAFT (link in the spreadsheet, allow
comments for “anyone with the link” for in-class peer feedback workshop).
Use the template shared in Session 7.
Your draft document should include:
(a) Your report topic (PROBLEM that needs to be solved should be
clear!)
(b) Detailed IMPROVED PAIBOC analysis for your report
(c) Main report sections (=body) with the draft of their content
TO-DO LIST for Session 9, Part 2
❖ HW8 (individual submission): Three-column research notes
As you work on your report draft, create a three-column note table with
your research notes on the sources that you have read/want to use for
your individual project. Include at least 3 sources in this HW assignment.
Your draft document should include:
1) The topic of your report
2) APA formatted references for each source
3) Required word count of HW8: minimum 450 words
To help you organize and present your three-column notes, turn to Unistep:
- p.123 - content of the three columns (WHERE? WHAT? SO WHAT?)
- p.124-125 - example
- p.215-219 - further, more detailed and analytical example
Thank you
and
see you next week!
anna.loseva@isb.edu.vn

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Business Academic Skills

Lecturer: Anna Loseva

WHY? the audience (what

presentation STEP 2: Formulate

GOOD EXAMPLE BAD EXAMPLE

By the end of our By the end of our

Image source: https://teaching.charlotte.edu/

Formulate your ● It has a subject (who or what

central idea the speech is about) and a focus

How can you become a better student? →

STEP 3: How do you write

Image source: https://www.rainforestcruises.com/

TOPIC #3: The symbolism of traditional Tet dishes.

● Presentation REHEARSAL (with slides)

Submit a link to a Google document with the detailed

Use the template and

❏ Content, Structure & Organization

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