THE COURSE

E-Commerce PROJECT
MANAGEMENT
Instructor: Nguyen Phuong Lien Ph.D.

1
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 INTRODUCTION
The course provides students with the knowledge and skills
involved in managing a digital project management. The
students can apply provided knowledge to manage specific
projects in e-commerce.
Through the course, students will improve their management
skills such as: Time management and task management are
two very important factors in any industry.

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 INTRODUCTION
Major material:
1) Shivakumar, S. K. (2018). Complete Guide to Digital Project
Management: From Pre-Sales to Post-Production (1st ed.). Apress.
References:
1) Kim Heldman (2018). PMP: Project Management
Professional
Exam Study Guide, 9th Edition. Sybex Publisher
2) Yusof, S. A. M., & Jaafar, K. (2019). The Digital Project
Management Evolution: Essential Case Studies from
Organisations
in the Middle East (Science, Technology, and Management)
(1st ed.). Productivity Press.
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 INTRODUCTION
Websites or CD for references:
1 www.amacombooks.org
2 https://www.udemy.com/course/microsoft-project-
tutorial/
3 https://www.tutorialspoint.com/ms_project
4 https://www.coursera.org/learn/it-project-management

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 Assessment:
INTRODUCTION

Bonus policy: For good contribution on each session, you can

earn the extra point. The total point x the coefficient =
maximum 01 extra remark for midterm test (20%)

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 INTRODUCTION
Rubrics:

Project:
(1) Develop a project to create a platform for selling
products/ providing service/ providing digital content.
(2) Develop a project to create a website for selling
products/ providing service/ providing digital content.

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 Create group of students

Project:
(1) Develop a project to create a platform for selling
products/ providing service/ providing digital content.
(2) Develop a project to create a website for selling
products/ providing service/ providing digital content.

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 Create group of students

1. Each group votes your

Group 1: Students from No. 1 – 5 group leader and make a list
of group members’ name
Group 2: Students from No. 6 – 10 and contact number, and
Group 3: Students from No. 11 – 15 email

Group 4: Students from No. 16 – 20 2. Please vote your class

Group 5: Students from No. 21 – 25 leader, who supports
teacher in communication
Group 6: Students from No. 26 – 30 with all class members and
Group7: Students from No. 31 – 35 record the extra points for
students who have a good
Group 8: Students from No. 36 – 39 contributions

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 Group assignment for process evaluation

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 Group assignment for midterm test

Each group has to

select a product/
service for selling.
Create the project
proposal following
the provided outline

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 Group assignment for midterm test

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 Group assignment for final exam

17 April

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 Rubric for midterm test

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 Rubric for
midterm test

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 Rubric for Final report

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 Rubric for Final report

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 Rubric for Final report

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 Rubric for
final report

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 LESSON 1
INTRODUCTION TO
DIGITAL PROJECT MANAGEMENT

1. The key concepts in digital project management

2. Digital project phases and project governance activities.
3. Project managers

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 What is a Project?
A project is a temporary endeavor undertaken to create a unique
product, service, or result.
Projects are undertaken to fulfill objectives by producing
deliverables.

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 What is a Project?

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 What is a Project?

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 What Are Digital Projects?

The modern day software projects that predominantly use

digital technologies such as experience platforms, enterprise
portals, content systems, commerce platforms, user experience
technologies, mobile technologies, search, and collaboration.

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 Digital Project Phases

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 Digital Project Phases
Planning: draw your road map: the objectives to achieve,
the work to perform, who’s going to do that work when,
and how much the whole thing will cost. Moreover, you set
out the rules of the game, including how people will
communicate with each
other, who has to approve what, how you manage changes
and risks, and so on.
Performing the project: Also referred to as executing, this
part of project management lasts a long time, but it boils
down to following the plan. As the project manager, you keep
the project team working on the right things at the right
times..

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 Digital Project Phases
Keeping things under control: you measure project
performance against the plan, decide what to do if the
project is off track, make the necessary adjustments,
and then measure again.
Gaining closure: Before you can call a project
complete, you have to tie up loose ends like closing out
contracts, transitioning resources to their new
assignments, and documenting the overall project
performance.
The closing phase is when you ask for official
acceptance that the project is complete your sign that
your job is done.

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 Regular Software Projects vs. Digital Projects

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 The Key principles of Digital Projects

• The project uses modern day technologies such as

experience platforms, commerce products, API platforms, Big
Data technologies, AI technologies, and so on.
• The project releases are mainly executed through an agile
methodology or in iterations to attain faster time to market.
• The primary success metrics are user engagement,
performance, responsiveness, agility, and user conversion.
• The solutions mainly cater to Internet users and provide
omni-channel capabilities.

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 Mapping Digital Capabilities
Across a Solution Value Chain
This mapping exercise can help project managers identify necessary digital
technologies and products and then staff the appropriate resources

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 Sample release plan for a typical digital
project

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 What is project management?

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 PROJECT MANAGEMENT
Project management is the application of knowledge, skills,
tools, and techniques to project activities to meet the
project requirements.
Project management is accomplished through the
appropriate application and integration of the project
management processes identified for the project.
Project management enables organizations to execute
projects effectively and efficiently.
Project management is the art of balancing project
objectives against the constraints of time, budget, and
quality. Achieving that balance requires skill, experience, and
a boatload of techniques.

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 PROJECT MANAGEMENT

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 Core Component of Project Management value

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 The scope triangle

35
 Project manager
Lead project team members to implement the project to achieve the
project objectives.

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 Project manager

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 Project manager

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 Why Manage Projects?
• Happy customers: by keeping the project under control,
you’re also more likely to deliver those results on time and at
the right price.
• Objectives achieved: A project plan ties a project to
specific objectives, so everyone stays focused on those
goals.
• Timely completion: Finishing a project on time is
important for more than just morale. As work goes on for a
longer duration, costs increase and budgets blow to bits. In
addition, you may lose the resources you need or prevent
other projects from starting.
• Flexibility: project management makes teams more
flexible. Project management doesn’t prevent every problem,
but it makes the problems that occur easier to resolve.
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 Why Manage Projects?
Better financial performance: Project management is an
•

executive crowd-pleaser because it can produce more

satisfying financial results.
• More productive, happier workers: Skilled workers are
hard to come by and usually cost a bundle. People get more
done when they can work without drama, stress, and
painfully long hours. Moreover, they don’t abandon ship, so
you spend less on recruiting and training replacements.

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 Career in future ?
• PM in E-commerce
• PM in Software development
• Owner

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 SUMMARY OF LESSON 1
Project management is the art of
balancing project objectives against
the constraints of time, budget,
What is a project ?
Projects are undertaken to and quality. Achieving that balance
fulfill objectives by requires skill, experience, and a
producing deliverables. INTRODUCTION boatload of techniques.
TO
DIGITAL PROJECT Digital Project Phases
MANAGEMENT Planning
What Are Digital
Performing the project
Projects?
Keeping things under control
The modern day
Closing phase
software projects that Why Manage Projects?
predominantly use digital Happy customers
technologies such as Objectives achieved
experience platforms, Timely completion
enterprise portals, Flexibility
content systems, Better financial performance
commerce platforms, More productive, happier workers

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 1/17/2024

Template for project report

Midd-term test

The cover:
Follow regulation

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 Integrity commitment
Each group member signs with signature

44
 Content
1. Make use of the MS Word function.
2.Figures Content and Tables Content
3.Abbreviation

45
 Introduction
1.Report’s objectives: Complete the project plan and
conduct it.
2.Report’s structure: The report includes three major
sections:
Section 1: Project Charter
Section 2: Project Plan
Section 3: Control and close the project

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 Section 1: Project chater
1. Project objectives. 6. Resources
2. Project scope. - Human.
3. Related regulation and law. - Equipment.
4. Stakeholders. - Material.
5. Basic criterias. - Finance.
- Timeline + Starting.
- Information.
+ Closesing.
- Total cost
- Quality requirements

47
 Section 2: Project plan
1. Schedule (Gantt chart).
2. Organization, human resources planning, and job
description.
3. Budget planning, material, machine and equipment
planning.
4. Risk management.

48
 Section 3: Controlling and closessing
1. Control schedule, quality and cost.
2. Closessing.
3. Learning experience.

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 Conclusion
1. Evaluation of project.
2. Recommendation and suggestion.

50
 References
1.Following APA 7th

51
 References
1.Theo chuẩn APA 7th

52
 References

53
 Citation
1) When author is referred to directly in the sentence
According to Guirdham (1996) the study of leadership has
recently changed from consideration of character and context
to concern about a leader’s strategic vision.

(2) When reference is placed at end of sentence

It appears that the trend in writing about leadership is away
from the study of character and context towards an
examination of the strategic vision of successful leaders
(Guirdham, 1996).
54
 Citation
Single Author: the author's last name (without initials, unless there is ambiguity) and the year of
publication; for example, Lee (2013) supports ICBE conferences or ICBE conferences are
supported by many researchers (Lee, 2013; Kim, 2014, Youn, 2015).
Two Authors: list all authors' last names with "and" in the text or “&” in parentheses separating
the two authors and the year of publication;
More than Three up to Five Authors: at first citation list all authors' last names with "and" in the
text or “&” in parentheses separating the last two authors and the year of publication; If more
than six authors, list the first six authors followed by et al. and the year of publication. In
subsequent citations use the first author et al.
Groups of references should be listed first alphabetically, then chronologically. For example, Kim
and Lee (2008) suggest ..., or Kim, Lee and Cormier (2009) find that ..., or Kim, Lee, Cormier and
Youn (2007) have shown that ...'
When citing a list of references in the text, put the list in alphabetical order and separate authors
by semicolons; for example, several studies (Kim & Lee, 2008; Kim, Lee, & Cormier, 2009; Kim,
Lee, Cormier, & Youn, 2007) support this conclusion.
To cite a direct quotation, give pages after the year, separated by a comma and a space. For
example: "Smith argues that for something to happen it must be not only 'favorable and possible
55 but also wanted and triggered' (2008, p.38)".
 LESSON 2
PROJECT PLANNING
Project charter and stakeholders

1. Develop project objectives and necessary resources

2. Project stakeholders

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 PLANNING PHASE

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 Project Planning

The project management plan defines how the project is executed, monitored
and controlled, and closed.
The project management plan’s content varies depending on the application
area and complexity of the project.

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 Project Planning

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 Figure 3-2. Sample project management plan

5
PoC: Project charter
 Figure 3-2. Sample project management plan

UAT: Users’ acceptance testing

 Sample review plan across all project stages

7
 Figure 3-5. Project plan with activities and deliverables

8
 Figure 3-6. Sample project plan for testing project

9
 Project management plan

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 Key Points of the Plan

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 Project’s Charter

• Is an official document
licensed by the project
owner for the existence of
a project and providing to
project manager the right
to use the organization's
resources in project
activities.
Project scope
The project's scope is a
description of how the
scope will be managed and
when scope changes, how
to control them.

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 The template for a Project charter
1. Project objectives 6. Resources:
2. Project scope - Human
3. Related regulation and law - Equipment
4. Stakeholders - Material
5. Basic criteria: - Finance
- Timeline: + Starting
- Information
+ Closing:
- Total cost:
- Quality requirements:

13
 Project’s Objectives
• We need to define specific
goals that are measurable
from the company goals.
SMART principles:

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15
 The Key requirements for a Project
•Timeline: starting - ending
• Resources: 6M + 1 I
Material Money
Machine Manpower
Method Management
Information
• Operational criteria: Quality standards + Delivery criteria +
Budget criteria.

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 Stakeholders

A stakeholder is a
person or party
that has an interest
in a company and
can either affect or
be affected by the
business.

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 Stakeholders

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 Mendelow - Stakeholders’ matrix
D = Key players (Stakeholders) – strategy
must at least be acceptable to them.
These stakeholders may even participate Minimal
Keep
in decision-making informed
effort
C= Keep satisfied – these stakeholders
Keep Key player
must be treated with care. Will often be satisfied
passive, they are capable of moving into
segment D
B = Keep informed – these stakeholders
do not have a great ability to influence
strategy, but their view can affect more
powerful stakeholders, eg via lobbying
A = minimal effort needed here
 SUMMARY OF LESSON 2

Project charter
Objectives
PROJECT
PLANNING

Project Stakeholders

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 LESSON 3
Project schedule management

1. Define Activities
2. Activity Durations
3. Develop Schedule

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 Project Journey

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 WBS: Work breakdown structure

3
 A work breakdown structure (WBS) visually organizes project
deliverables into different levels based on dependencies.
A work breakdown structure is a tool that helps you organize your project by
hierarchy. With a WBS, you break down deliverables into sub-deliverables to
visualize projects and outline key dependencies. Every work breakdown structure is
made up of a few parts:
- A project baseline or scope statement, which includes a project plan, description,
and name
- Project stakeholders
- An organized project schedule
- Project deliverables and supporting subtasks
Project managers use work breakdown structures to help teams to break down
complex project scopes, visualize projects and dependency-related deliverables,
and give team members a visual project overview as opposed to a list of to-dos.

4
5
 An example for a WBS for a website
development

6
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 An example for a WBS for a application
development

7
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 An example for a WBS for a software
development

13
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 An example for a WBS for a software
development

14
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 An example for a WBS for a software
development

15
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 An example for a WBS for a software
development

16
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 E-Commerce website
project plan sample
with a focus on a
project timeline. Gantt
chart in action.

17
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 Project scheduling

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 Define activities

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Activities list
with artributes

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Activities
list for an
App
platform

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Activities
list for a
website

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Project phase 1: Research and Strategy
Research
The important content of the research is collecting data and analyzing
data. The collection of data is a critical step to provide all the necessary
information for the project plan. The information can be about
customers, competitors, products, services, depending on the objective
of the project. Data can be collected in many ways.
Analyzing data is the final step of research. The data will be analyzed
according to the project. We should use analyzing tools to make it
easier and more appropriate. The result of the analysis will be reviewed
and summarized in a manner directly related to the project plan.
Strategy
The strategy will mention the project scope, duration, and schedule of tasks,
costs, and budget, resources, ways of communication, and management of
risk. A strategy will be the framework for project implementation.

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Project phase 2: Preparation of website outline

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Project phase 3: Information Framework
Information framework refers to the model and common vocabulary for all
the necessary information to implement the project.

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Project phase 4: Website Designing
First, you need to focus on the look of your website. This will determine
how bad or how good your website looks. There are some elements you
need to notice for the look: color, font, graphic, and content.
After the look, you need to notice the “feel” while designing the website.
This will relate to the experience of the users. The layout of the website
must ensure that it is easy to use. Information is displayed in a sensible
way. Buttons are in places where customers usually expect. Images are
placed so customers could easily understand what your company is trying
to communicate without text. The navigation of the website should be as
simple as possible so that customers can find what they want and when
they want.

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Project phase 5: Construction
In this phase, you will bring your design closer to reality. In this phase, you
need to make sure that your technology infrastructure and team members
meet standards and requirements. Your web designers and web
developers must work well together to ensure that the website is
constructed duly and exactly like the design.

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Project phase 6: Migration and Launching

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Project phase 6: Migration and Launching

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30
Sequence
activities

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 Sequence activities

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 Lead and Lag
A lead is the amount of time a successor activity can be advanced with respect to a
predecessor activity. For example, on a project to construct a new office building,
the landscaping could be scheduled to start 2 weeks prior to the scheduled punch
list completion. This would be shown as a finish-to-start with a 2-week lead as
shown in Figure 6-10

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 Lead and Lag
A lag is the amount of time a successor activity will be delayed with
respect to a predecessor activity. For example, a technical writing
team may begin editing the draft of a large document 15 days after
they begin writing it. This can be shown as a start-to-start relationship
with a 15-day lag as shown in Figure 6-10.

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Sequence
activities

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Project
duration

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Project
duration

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 SUMMARY OF LESSON 3

Develop schedule
Project
schedule
management

Activities duration
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 LESSON 4
Project resource planning

1. Define neccessary resource

2. Resource planning
3. Optimum capacity

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 Define Project Resource

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 Define Project Resource

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 Resource Breakdown Structure

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 Sample governance model for digital
content projects

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 Human Resource Management

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 RACI CHART

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 Job Description

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 Sample of staffing plan

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 Development team

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 Group Cohesiveness and Productivity

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 Characteristics of Effective Teams

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 The Project Manager as a Coach

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 Plan Cost management

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 Plan Cost management

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 Plan Cost management

A cost breakdown structure (CBS) is a document

that details all the costs incurred in a project. Each
line or row in a CBS stands for a cost type or item,
work or organizing activity.

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 Cost of Quality

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 Plan Cost management

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 Plan Cost management

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 Plan Cost management

The cost breakdown structure (CBS) is a bit like the Work Breakdown Structure (WBS),
but with a focus on cost. A work breakdown structure shows all the activities and tasks
involved in the project. A cost breakdown structure complements this information by
detailing the costs that will be incurred during the implementation of those tasks.

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 Plan for payment

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 Plan for payment

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 Example for Plan Cost management

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 Practice to estimate cost for your project
For Human resources

For material and equipment resources

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 Determine Budget

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 Budget Resource Breakdown Structure

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 Budget Resource Breakdown Structure

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 Example for Budget Resource Breakdown
Structure

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 Example for Evaluate project

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 Determine
quality

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 Determine
quality

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SIPOC
model

32
 Determine
quality

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 Flow chart

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 Flow chart
Beggining – ending activities

Information - data - records

Process

Deley depending on external

factors

Check and analyse

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 Flow chart Making decision

O/I Inputs - outputs

Stock with control

Documentation

Keeping records

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 Communication planning

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 Communication process

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 Communication planning
Project management
planning Testing report
Kick off meeting RACI matrix Operational meeting
minutes Cost planning Quality report
Quality planning Progress report

Initiating Planning Executing

Testing report
Communication Planning is a facilitating Acceptance letter
process for Planning processes. Close meeting
Information Distribution is a facilitating minutes
Controlling
process for Executing processes.
Performance Reporting is a core process Closesing
for Controlling processes.
Administrative Closure is a core process
for Closing processes.

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Risk
management

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Risk
management

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 Risk management

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 Risk management

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 Risk management

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 Measurement of Risks

Risks level = Consequence x Probability

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 Control Risks

Reduce
consequence

probability
Handle
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Control Risks
 SUMMARY OF LESSON 4

Project
resource
planning

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 LESSON 5
Project Controlling

1. Excution Project
2. Control schedule
3. Control resource
4. Control budget
5. Control quality

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 Project management model

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 Project management Office (PMO)

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 Excution model

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 Excution model

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 Control
Schedule

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 Change
management

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 Change
management

CR: Change
requests

CAB:
change
advisory
board

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 Change
Request
Form

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 Process control

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 Process control

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Process
control

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Process
control

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 Control Cost

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 Revenue analysis

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 Revenue
analysis

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 Revenue
analysis

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 Quality control

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 Quality control

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 Quality control

University of Economics and Finance www.uef.edu.vn

 Quality control

University of Economics and Finance www.uef.edu.vn

 Quality control

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University of Economics and Finance www.uef.edu.vn
University of Economics and Finance www.uef.edu.vn
 Quality control tools

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University of Economics and Finance www.uef.edu.vn
 Pareto chart

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 Ishikawa chart

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 Ishikawa chart

MATERIAL METHOD
Cuase roof level 3
Cause level 2

Cause level 1
ISSUES

MACHINE MAN

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 Ishikawa chart
Srounding Suppliers

POLICIES PROCEDURE
Cause level 3
Cause level 2

Cause level 1
Problem

PLACE PEOPLE

Skills Sysstem

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 Practice:

1. Figure out the Pareto chart.

2. Applying Ishikawa to find out the root

causes for 2 major defects

32

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 Control chart
UCL, LCL, CL
_ _ UCL = UPER CONTROL LIMITATION
UCL = X + A2Rj CL = CNTERAL LINE ;
_ LCL = LOWER CONTROL LIMITATION:
CL= X _ _ ___

LCL =X – A2Rj Sample size A2

2 1.88
X = average(X1 : Xn) 3 1.023

_ _ _ 4 0.729
5 0.577
Ri = average(R1:Rn)
Ri= Ximax – Ximin 6 0.483
A2 (see table) 7 0.419
8 0.373
9 0.337
10 0.308

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University of Economics and Finance www.uef.edu.vn
University of Economics and Finance www.uef.edu.vn
 SUMMARY OF LESSON 5

Project
controlling

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 LESSON 6
Project report

1. Project reporting: Definition and Who reports to whom

2. An Overview of Project’s Reports
3. Daily or weekly report
4. Task base report (timeline report)
5. Quality report
6. Baseline Cost and budget report.

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 Project reporting

Project reporting is the act of collecting and distributing

project information.
A project reporting dashboard is created to track the
following metrics on a regular basis:

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 Who Reports to Whom

Identify the people who work on your project, you can start
building a project organization chart, which shows the chain of
command within your project, not the organization as a
whole. A chain of command describes who employees should
report to and when they should consult their supervisor with
project decisions.

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 Weekly report

Just as annual reports dive into a yearly review, weekly reports cover a
complete review of your week. These look into:
- The past: a quick recap of what you covered in the past week
- The present: notable achievements of the week + challenges
encountered
- The future: plans for the coming week

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 Weekly report

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 Task base report

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 Quality report

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 Project expense tracking report

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 Project expense tracking report

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 Project human resource report

Please create a human resource report for your project

including the neccessary information:
1) The absent day, the working people
2) Turnover rate
3) KPIs

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 Project acceptance test report

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 Project acceptance test report

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 Contract
liquidation
agreement

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 Contract
liquidation
agreement

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 Contract
liquidation
agreement

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 Contract
liquidation
agreement

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 Monitoring and Maintenance of Digital
Projects
Brief Analysis of Failure Factors

The most common causes for digital management failure.

• Scope underestimation or scope creep
• Undefined/ambiguous requirements
• Communication and coordination issues
• Incomplete design
• Incomplete project planning (cost, effort, schedule), tracking,
and reporting
• Inexperience or lack of training
• Lack of end user focus
• Poor expectation management
• Poor requirement tracking
• Inappropriate execution methodology

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 Monitoring and Maintenance of Digital
Projects
Brief Analysis of Failure Factors

The most common causes for digital management failure(Cont)

• Misalignment between project team and business goals
• Absence of well-defined metrics for tracking effort, cost, and
schedule
• No comprehensive mechanism to track defect, effort, cost, and
schedule
• Lack of proactive risk-mitigation measures
• Selection of inappropriate execution method, tool, or technique
• Lack of stakeholder management

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 Monitoring and Maintenance of Digital
Projects
Brief Analysis of Failure Factors

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 Monitoring and Maintenance of Digital
Projects
Project Challenges

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 Project Challenges and best practice

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 Project Challenges and best practice

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 Project Challenges and best practice

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 Leading Indicators of Project Failures

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 SUMMARY OF LESSON 6

Project report

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 Midterm report

Each group present research proposal in 20 minutes

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 Review

Each group should play a mini game. The winner can

earn a bonus (0.5 remarks) for final project report

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