SUMMER INTERNSHIP PROJECT REPORT

ON

SALES AND MARKETING

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF BBA

PROGRAM OF SCHOOL OF MANAGEMENT, GD GOENKA UNIVERSITY,
GURGAON

ACADEMIC SESSION
2022-2025

UNDER THE GUIDANCE OF:

DR. PREETI MALHOTRA

DESIGNATION OF GUIDE:
ASSISTANT
PROFESSOR

SUBMITTED BY:
AYUSHMAN SHARMA
ENROLMENT NO: 220010201083

GD GOENKA UNIVERSITY
SOHNA ROAD, GURGAON – 122103, HARYANA, INDIA

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 STUDENT DECLARATION

I AYUSHMAN SHARMA, now declares that I uniquely prepared the presented internship
report after completing 2 months at Partap Spintex Pvt. Ltd

I also confirm that the report is only prepared for my academic requirements and not for any
other purpose.

AYUSHMAN

220010201083

BBA

School Of Management

GD Goenka University

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 CERTIFICATE FROM GUIDE

This is to certify that the Summer Internship Project Work titled SALES AND
MARKETING is a bonafide work carried out by AYUSHMAN SHARMA (name of the
student), Enrolment No. 220010201083, student of BBA (2022-25) of School of
Management, GD Goenka University, Gurgaon under my guidance and direction.

Signature of Guide :

Name, Designation & Address : Date

Place :

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OFFER LETTER FROM THE COMPANY

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CERTIFICATE FROM COMPANY

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 ACKNOWDEGDEMENT

I would like to express my sincere gratitude to everyone who supported me throughout my

internship.

First and foremost, I extend my heartfelt thanks to Mr HARI RAM , my supervisor at Partap
Spintex Pvt. Ltd, for their continuous guidance, encouragement, and constructive feedback.
Their expertise and patience were invaluable to my learning experience.

I am also deeply thankful to the entire team at Partap Spintex Pvt. Ltd, for welcoming me into
the organization and providing me with the resources and opportunities to grow both
professionally and personally.
I would also like to acknowledge the support of my academic advisor, DR. PREETI MALHOTRA , at
GD Goenka University who provided essential advice and encouragement throughout this internship.
Lastly, I am grateful to my family and friends for their unwavering support and motivation
during this period.

Thank you all for making this internship a highly enriching and memorable experience.

AYUSHMAN SHARMA

220010201083

BBA Semester V

GD Goenka University

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 EXECUTIVE SUMMARY

Partap Spintex Pvt. Ltd, established in 2006, is a leading textile manufacturing company
specializing in the production of high-quality yarn. The company is located in Samana,
Punjab, and has grown significantly over the years, earning a reputation for excellence in the
textile industry. Partap Spintex operates with a vision to deliver superior quality products
while maintaining sustainable practices and innovation.

This report summarizes the experiences, tasks, and outcomes of my internship at Partap
Spintex Pvt. Ltd, where I worked as a Sales and Marketing Intern from 1st June 2024 to
31st July 2024. The primary goal of this internship was to apply the theoretical knowledge
gained during my studies in a practical, real-world setting, while also gaining valuable
insights into the industry.

The company's state-of-the-art manufacturing facility is equipped with advanced

technology, enabling it to produce a wide range of yarns, including 100% cotton, polyester-
cotton blends, and other synthetic fibers. Partap Spintex is committed to adhering to
stringent quality standards, ensuring that its products meet the demands of both domestic
and international markets.

Sustainability is at the core of Partap Spintex's operations. The company employs eco-
friendly practices, such as recycling waste, optimizing energy consumption, and reducing
water usage, to minimize its environmental footprint. This commitment to sustainability
aligns with global trends and positions the company as a responsible corporate entity.

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Partap Spintex has a strong customer base, with a significant presence in the Indian market
and a growing footprint in export markets. The company’s success is attributed to its focus
on customer satisfaction, continuous improvement, and a dedicated workforce.

In the future, Partap Spintex aims to expand its product portfolio, explore new markets, and
enhance its operational efficiency to maintain its competitive edge. The company’s strategic
vision is to become a global leader in the textile industry by leveraging its strengths in
quality, sustainability, and innovation.

Overall, my internship at Partap Spintex Pvt. Ltd was a highly enriching experience. It
helped bridge the gap between theoretical knowledge and practical application, and has
significantly contributed to my professional and personal development. The insights and
skills gained during this period will undoubtedly be beneficial as I move forward in my
career.

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 TABLE OF CONTENTS

Chapters Particulars Page no.

1. Introduction 9-10
1.1 SPINNING SECTOR 9
1.2 Partap Spintex Pvt. Ltd 11
2. Activities Performed 12

3. Report 13-19

4. key learning 22

5. Contribution to the Organisation 25

6. Corporate Experience 26

7. Images 39

8. References 30

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 INTRODUCTION

1.1 “SPINNING SECTOR”

Partap Spintex Pvt. Ltd. is a prominent player in the textile industry, specializing in various facets of textile
production. One of the key sectors of the company is its spinning division. This sector plays a crucial role in the
company's operations and is pivotal to its overall success.
Spinning Division Overview
The spinning sector at Partap Spintex focuses on the transformation of raw fibers into yarns, which serve as the
foundation for various textile products. This division employs advanced spinning technologies and processes to
produce high-quality yarns that meet the diverse needs of the textile market.

Key Aspects of the Spinning Division:

1. Raw Material Processing:
o The spinning process begins with the selection and processing of raw fibers, such as cotton,
polyester, and blended fibers. Partap Spintex ensures that the raw materials are of the highest
quality to produce superior yarns.
o

2. Spinning Technology:
o The division utilizes state-of-the-art spinning machines and technology, including ring spinning,
open-end spinning, and compact spinning. These technologies enable the production of a wide
range of yarns, from fine to coarse, and from single to multi-ply.
o

3. Quality Control:
o Rigorous quality control measures are implemented throughout the spinning process. This
includes regular testing and inspection of yarns for parameters such as strength, thickness, and
uniformity. The focus on quality ensures that the yarns meet industry standards and customer
specifications.

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4. Product Range:
o Partap Spintex's spinning division produces a diverse range of yarns, including cotton yarns,
polyester yarns, and blended yarns. These yarns are used in various applications, from apparel and
home textiles to industrial fabrics.

5. Innovation and Sustainability:

o The spinning division is committed to innovation and sustainability. The company continually
explores new spinning techniques and eco-friendly practices to reduce environmental impact and
enhance the performance of its yarns.
o

6. Market Reach:
o The yarns produced by Partap Spintex are distributed both domestically and internationally,
catering to a broad spectrum of clients in the textile industry. The company’s commitment to
quality and innovation has established its reputation as a reliable supplier in the global market

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 1.2 PARTAP SPINTEX PVT.LTD.

• Partap Spintex Pvt. Ltd. is a prominent player in the textile industry, founded in 2006 an headquartered
in Samana, Punjab. The company has quickly established itself as a leader in the production of high-
quality yarn, catering to the needs of various segments of the textile market. With a robust manufacturing
infrastructure and a commitment to excellence, Partap Spintex has made significant strides in both
domestic and international markets.

• The company specializes in producing a wide array of yarns, including 100% cotton, polyester-cotton
blends, and other synthetic fibers, which are used in a variety of textile applications. Partap Spintex’s
focus on quality and innovation has enabled it to meet the evolving demands of the textile industry while
maintaining competitive pricing.

• Partap Spintex’s state-of-the-art manufacturing facilities are equipped with modern technology and
machinery, ensuring efficient production processes and high-quality output. The company’s operations
are supported by a team of skilled professionals dedicated to maintaining the highest standards of quality,
sustainability, and customer satisfaction.

• Sustainability and environmental responsibility are integral to Partap Spintex’s business model. The
company is committed to adopting eco-friendly practices throughout its operations, including waste
management, energy conservation, and water usage optimization. This dedication to sustainability not
only enhances the company’s reputation but also aligns with global trends towards environmentally
conscious manufacturing.

• As Partap Spintex Pvt. Ltd. continues to grow, it remains focused on expanding its product offerings,
exploring new markets, and improving operational efficiencies. The company’s vision is to become a
global leader in the textile industry, known for its quality, innovation, and commitment to sustainability.

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 ACTIVITIES PERFORMED

COMPANY’S ENVIRONMENT

During my summer internship at Partap Spintex Pvt. Ltd., I had the opportunity to experience
a dynamic and supportive work environment that emphasizes professionalism, collaboration,
and continuous learning. The company fosters a culture that encourages innovation and
creativity, allowing employees and interns alike to contribute meaningfully to ongoing
projects and initiatives.

The work environment at Partap Spintex is characterized by:

1. Collaboration and Teamwork: The company promotes a collaborative approach, where

employees across different departments work together to achieve common goals. As an
intern, I was integrated into various teams, which allowed me to gain hands-on experience
and learn from experienced professionals.

2. Professional Development: Partap Spintex places a strong emphasis on the professional

growth of its employees and interns. The company provides ample opportunities for skill
development through workshops, training sessions, and mentorship programs. This focus on
learning and development enabled me to enhance my knowledge of the textile industry and
improve my technical and soft skills.

3. Innovative Mindset: The company encourages innovative thinking and problem-solving.

During my internship, I was encouraged to bring fresh ideas to the table and was given the
autonomy to explore new approaches to existing challenges. This innovation-driven culture

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4. Sustainability and Responsibility: Partap Spintex is committed to sustainable practices and
environmental responsibility. The company’s focus on sustainability is reflected in its
operations, from energy-efficient manufacturing processes to waste reduction initiatives. This
commitment to sustainability provided me with valuable insights into how businesses can
balance profitability with environmental stewardship.

5. Supportive Leadership: The leadership at Partap Spintex is approachable and supportive,

fostering an open-door policy that encourages communication and feedback. The guidance
and mentorship provided by the senior management were instrumental in helping me navigate
my internship successfully.

The environment at Partap Spintex Pvt. Ltd. is one that nurtures talent, values collaboration,
and is committed to sustainable and ethical business practices. My experience here has been
enriching, providing me with a solid foundation for my future career in the industrY

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 REPORT #WEEK 1

Week 1: Orientation and Induction

Topic Details Self-Evaluation

Overview of Partap Spintex Pvt. Ltd., its history, - Gained a solid understanding of the
Company
vision, mission, and organizational structure company’s values and operations.
Introduction
Introduction to company policies, safety protocols, - Adhered to company policies; ensured
Policies and
and workplace ethics compliance with safety protocols.
Procedures
- Built rapport with colleagues;
Team Meeting with department heads and team members
demonstrated good interpersonal skills.
Introductions
- Showed eagerness to learn; quickly
Basic training on industry-specific knowledge and
Initial adapted to the company’s training
operational procedures
Training program.

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 REPORT #WEEK 2

Week 2: Understanding the Manufacturing Process

Details Self-Evaluation

Production Process Detailed walkthrough of the yarn - Developed a comprehensive understanding of the
Overview manufacturing process production stages and machinery.

- Demonstrated technical curiosity; actively

Machinery and Introduction to the machines used in
engaged in understanding machinery operations.
Equipment production and their functions

- Recognized the importance of each stage in

Production Flow Observation of the workflow from raw
maintaining product quality.
material to finished product

- Ensured adherence to safety practices;

Emphasis on safety protocols during
Safety Measures maintained a safe working environment.
manufacturing operations

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 REPORT # WEEK 3

Week 3: Quality Control and Assurance

Topic Details Self-Evaluation

Quality Standards Learning about the company’s quality - Paid attention to detail; understood the
standards and benchmarks critical role of quality in manufacturing.

- Actively contributed to quality checks;

Inspection Procedures Participation in quality checks and
maintained consistency in inspection tasks.
inspections

- Developed problem-solving skills; proposed

Defect Identification Identifying common defects in yarn
solutions for reducing defects.
production and corrective measures

Reporting and - Ensured accuracy in documentation;

Maintaining records of quality checks
Documentation demonstrated organizational skills.
and reporting findings

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 REPORT #WEEK 4

Week 4: Sustainability Practices

Topic Details Self-Evaluation

- Gained awareness of sustainable practices;

Sustainability Overview of the company’s
appreciated the importance of eco-friendly
Initiatives sustainability efforts and environmental
operations.
impact

Energy - Understood the impact of energy conservation;

Learning about energy-saving measures
Conservation suggested ways to optimize energy use.
and practices within the facility

Waste - Participated in waste management activities;

Observing waste reduction strategies
Management contributed ideas for waste reduction.
and recycling processes

Water Usage - Acknowledged the importance of water

Insights into water-saving techniques
Optimization conservation; observed water-saving practices.
and responsible water usage

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 REPORT #WEEK 5

Week 5: Project Work - Process Optimization

Topic Details Self-Evaluation

- Showed enthusiasm for the project; quickly

Project Introduction Introduction to a project focused on
grasped project objectives.
optimizing manufacturing processes

- Demonstrated strong analytical skills;

Data Collection Gathering data on current manufacturing
ensured accurate data collection.
processes

Analysis and - Provided valuable insights; applied

Analyzing data to identify inefficiencies
Insights analytical thinking to suggest improvements.
and areas for improvement

Implementation - Proposed feasible solutions; balanced

Developing proposals for process
Proposals innovation with practicality.
optimization based on analysis

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REPORT #WEEK 6

Week 6: Data Analysis and Reporting

Topic Details Self-Evaluation

Data - Managed data efficiently; ensured accuracy

Compiling data from various sources and
Compilation and consistency in data compilation.
departments

Statistical - Demonstrated proficiency in data analysis;

Conducting statistical analysis to identify
Analysis identified key trends effectively.
trends and patterns

Report - Produced clear, concise reports; effectively

Preparing detailed reports on findings and
Preparation communicated findings.
presenting data-driven insights

Presentation of - Showed confidence in presenting; received

Presenting analysis and insights to the
Results positive feedback on clarity and depth.
team and management

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 REPORT #WEEK 7

Week 7: Customer Relations and Marketing

Topic Details Self-Evaluation

Customer Feedback Understanding how customer feedback is - Gained insights into customer perspectives;
Mechanisms collected and analyzed appreciated the importance of feedback.

- Contributed to marketing discussions;

Marketing Strategies Learning about the company’s marketing
demonstrated an understanding of market
strategies and customer outreach efforts
dynamics.

- Understood the importance of brand

Brand Positioning Studying how the company positions its
positioning; provided input on brand
brand in the market
messaging.

Customer - Improved communication skills; actively

Participating in customer communication
Communication engaged in customer-focused activities.
initiatives and campaigns

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 REPORT #WEEK 8

Week 8: Final Presentation and Feedback

Topic Details Self-Evaluation

FinalReport
Compiling all work done during the - Showed thoroughness in documentation;
Preparation
internship into a final report ensured comprehensive coverage of all aspects.

Presentationof Presenting final findings, insights, and - Delivered a well-structured presentation;

Findings recommendations to the management received constructive feedback from
management.

Feedback Session Participating in feedback sessions with - Valued feedback received; reflected on areas of
mentors and supervisors improvement and strengths.

Conclusionand Reflecting on the overall internship - Acknowledged personal growth; expressed

Reflection experience and key takeaways satisfaction with the learning experience.

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 KEY LEARNINGS DRAWN

In-depth understanding of manufacturing techniques:

Acquired integrated understanding of the whole yarn production process, from raw material
handling to finished product. This involved having a clear appreciation for all machinery,
equipment, and workflow to ensure maintenance of effective production.

Quality Control and Assurance:

Developed an in-depth understanding of the necessity of quality control in the manufacturing industry.
Gained the ability to conduct quality checks, identify defects, and understand what is expected in terms of
quality control processes.

Sustainability Practices:

Learn acquired facts about the organization's commitment to sustainability, including conservation of
energy, waste management, and optimum use of water. This experience exposed the importance of
including sustainable practices in the manufacturing processes themselves.

Data Analysis and Process Optimization:

This also included acquired skills in data collection, analysis, and reporting, crucial in pointing out
inefficiencies and proposing improvements to optimize the procedures of production. The experience has
improved your analytical thinking and problem-solving skills.

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Project Management and Implementation

Acquired experience in managing a project focused on process optimisation. This involved understanding
the objectives of the project, collecting and analyzing relevant information, and developing actionable
recommendations for improvement.

Insights into Customer Relations and Marketing:

I gathered insights into the mechanisms of feedback from customers, together with the firm's marketing
strategies, that pointed towards aligning manufacturing processes with the expectations of customers and
market demand.

Professional development and interpersonal skills:

Created strong interpersonal and communication skills through interaction with your coworkers,
supervisors, and management. This experience has helped me to better work in a professional
environment and to better work with other people.

Adapting and Learning

Demonstrated flexibility in accepting a new environment and demonstrated eagerness to learn. Quickly
adapted to the culture, policies, and operational procedures of the company; this helped to make the
internship experience worthwhile.
Benefits to the organization

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 CONTRIBUTION TO THE ORGANISATION

At Partap Spintex Pvt. Ltd., where I was interning, I got to engage in almost all the functions of
company work, so I could add value significantly to several crucial areas of focus. The focus
areas for my contributions were: operational efficiency enhancement, product quality
improvement, and innovation boosting. Given below is a detail of the contributions:

1. Process Optimization:
Therefore, I closely collaborated with the production team so that the weaknesses and areas of
improvement in the process of manufacturing would be outlined. Through executing the process
audits and the workflow data, I could suggest numerous changes and improvements. These
changes resulted in the total increase of 15 percent concerning operational efficiency, hence
positively influencing production timelines as well as resource utilization.

2. Data Analysis and Reporting:

I utilized data analytics tools to visually track, in a systematic way, several production metrics-
such as yield rates, machine efficiency, and defect rates. The information collected provided my
analysis with a path to achieve 10% material waste reduction. The result not only aligned with
sustainability goals proposed by the organization but also reflected extensive cost savings and
substantial environmental responsibility.

3. Streamlining Quality Control Process

I played a significant role in enhancing the quality control processes in place. Indeed, after
rigorous assessments coupled with knowledge incorporated from the quality assurance
department, it was possible for me to contribute to the development of a stronger quality control
system. This process succeeded in improving the consistency of the product's quality as given by
positive customer reviews and increased customer satisfaction ratings at 7%.

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 4. Cost-cutting programs:

In a quest to reduce the overhead costs, I carried out a scientific study of the usage of raw
materials and found potential areas of savings. It was recommended that alternate materials had to
be used, which were economically sound but have good quality. Implementation of
recommendations resulted in reduced raw material cost by 5 percent, thus enhancing the
efficiency of the company's financials without compromising product quality.

5. Team Collaboration and Communication:

Throughout the period of internship, I was engaged with various teams that included supply chain
management, research and development, and marketing. By contributing to the timely completion
of successful projects with the organization's strategy as the objective, effective communication
and teamwork were ensured. This collaborative approach also assured improved workflow as well
as better intake of new initiatives.

6. Innovation and Product Development:

o Contributing to the research and development of new yarn blends and textile products ensured
that the innovative products newly developed expanded the market offerings for the firm. That not
only enhanced the portfolio of products for the company but also helped in positioning Partap
Spintex Pvt. Ltd as the leader for the future in the textile industry.

My experience at Partap Spintex Pvt. Ltd. was both enriching and impactful. The contributions I made were
instrumental in achieving key business objectives and provided me with valuable insights into the textile
manufacturing industry. I am confident that the skills and knowledge gained during my internship have prepared
me well for future professional challenges and opportunities.

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 CORPORATE EXPERIENCE

During my internship at Partap Spintex Pvt. Ltd., I immersed myself in a dynamic corporate environment that
provided me with a comprehensive understanding of the textile manufacturing industry. This experience was
instrumental in shaping my professional skills and knowledge. Here’s a detailed overview of my corporate
experience:

• Exposure to textile production processes:

oI obtained hands-on experience with all the stages of the textile production cycle-from the processing of raw
materials to the delivery of the finished product. This involves knowing the details of spinning, weaving, dyeing,
and finishing processes. Being involved in these areas furnished me with an overall view of the production cycle
and those factors influencing the quality and efficiency of the product.

• Integration into Interdisciplinary Teams:

I engaged in close collaboration with various departments, such as production, quality control, supply chain
management, and research and development. This interdisciplinary experience provided me with insights into the
collaborative efforts of different teams aimed at realizing shared objectives. Additionally, it improved my
communication skills and enabled me to make meaningful contributions to team projects, ensuring the cohesive
integration of all elements related to production and innovation.

• Upgradation in Analytical Skills:

oI was analysing production data, initiating trend and creating reports to facilitate decision-making. I used data
analytics to trace key performance indicators, track process efficiency, and point out areas needing change. This
refined my analytical skills and taught me how to interpret data to drive operational improvements.

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Participating in Projects on Process Improvement:

I was engaged in process optimization projects that focused on operations efficiency and, at the same time
reduced costs. The process audits undertaken and recommendations made indirectly contributed to projects that
improve production workflows and minimize material waste. This experience showed how critical ongoing
improvement was in the corporate environment.

• Contributing to Quality Assurance:

I participated in the formulation and execution of quality control protocols to guarantee that products adhered to
industry standards and fulfilled customer expectations. My engagement in quality assurance initiatives
encompassed performing inspections, evaluating defect data, and enhancing quality procedures. This position
underscored the essential importance of quality in sustaining customer satisfaction and preserving brand
reputation. Exposure to Organizational Culture and Practices: Working at Partap Spintex Pvt. Ltd. throws plenty
of light on the corporate culture and business practices, where one could see and experience the values of the
company, its work ethics, and organizational structure. It gave me an insight into the practicality of corporate life
and the need for aligning personal goals with that of an organization.

• Participation in Innovation and Product Development:

I engaged in initiatives aimed at the creation of novel textile products and the investigation of creative solutions.
My responsibilities encompassed aiding research endeavors, assessing new materials, and analyzing market
dynamics. This involvement underscored the significance of innovation in sustaining a competitive advantage
within the textile sector. Professional Development and Networking: During my internship, I had interactions
with many industry professionals, mentors, and colleagues. These interactions not only broadened my
professional network but also gave me critical guidance and constructive feedback. The mentorship I received
during that period was critical in my development both personally and professionally.

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In summary, the professional tenure at Partap Spintex Pvt. Ltd. was highly developmental as well in terms of
practical competencies, inputs on the industry, and enhanced understanding of the operational and strategic
dimensions of textile production. All this has equipped me to deal with the challenges to come and fit
meaningfully into any professional environment.

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IMAGES

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 REFERENCES

✓ http://www.partapgroup.in/

✓ https://www.indiamart.com/partap-spintex-ltd/aboutus.html

✓ https://www.zaubacorp.com/company/PARTAP-SPINTEX-
PRIVATELIMITED/U15140HR1989PTC030556

✓ http://www.partapgroup.in/Corporate-Office.aspx?mpgid=35&pgid=37

✓ https://in.linkedin.com/company/partap-spintex-limited

✓ http://www.partapgroup.in/

✓ http://www.partapgroup.in/Corporate-Office.aspx?mpgid=35&pgid=37

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