pg 27

THE ECONOMIC TIMES, THURSDAY, MARCH 31, 2016 A CONSUMER CONNECT INITIATIVE

patterns that are constantly changing

LOOKING AT THE FUTURE

EXCELLENCE IN TOWER DEVELOPMENT -
and then adapting the technologies
ERICSSON INDIA PVT. LTD. — ERICSSON ZERO SITE
to suit the consumer.
He made a relevant case in point
about using the scenario of poor
Here is how to use the information generated to design the future network service and call drops. In
such a situation, a high-value

A
vinash Ambale of Pervazive mobile operators use this data to customer can be offered a month's
gave a presentation titled make smarter decisions? free subscription to a preferred
"Looking at The Future". The "While we're talking about 4G, 5G channel instead of just free talk-time.
focus was on how to use is already on the way... it is a 'moving This information which has been
information and lessons from the target'. The more speeds you give generated from data analysis has
past to help design the future. consumers, the more data is being thus helped companies retain valued
The numbers and facts that he used, generated and consumed. One customers. He also made a strong
shared with the audience stunned way is to take the data being and valid case for using Predictive
the mind. The world today is awash generated by the cellular networks Analytics to inform network
in a flood of data with 5 hexabytes of Looking Ahead: Avinash Ambale, Founder & and observe the decisions being operators about what to do next.
data being created each day. CEO - Pervazive made by consumers - to look at "Different people have different
Whether it is uploading videos, patterns of the past and make ethical, moral, legal complications
posting images on social media, mobile data traffic has gone up by informed decisions about the with machine-learning but we are
industrial data transfer, etc., we are 274 per cent in just one year. But future," Ambale said. The point of not here to replace general
literally walking and breathing what does that do for us? Is it Machine Learning and Artificial consciousness. We are not replacing
through a mine of information possible to quantify and analyse this Intelligence is to be able to use human intelligence by a machine,"
invisibly travelling past us. The global humongous information? How do algorithms to learn from data and he pointed out.
L to R: Saurav Mukherjee, Director, BCCL; JS Deepak, Secretary, Department of Telecom-
munications, Government of India & Chairman–Telecom Commission; Jayant S. Moghe,

THE FINAL JURY

Head Mobile Broad Band, Engagement Practice and Arvind Gupta, Director Mobile
Broadband, Engagement Practice

INNOVATION IN DEVELOPING OEM PRODUCT -

OS LABS - INDUS OS LTD.

Aditya Ghosh Madhavan Menon Atul Jayawant V. Vaidyanathan Sanjay Jain R.S. Sodhi Munish Mittal
President - Indigo Chairman & MD - Senior President & Chairman & Group CFO - MD - Amul India CIO - HDFC Bank
Thomas cook Group CIO - Aditya Managing Director Future Group
Birla Group of - Capital First Ltd.
Companies

EXCELLENCE IN MOBILE CUSTOMER SERVICE -

AIRCEL - AIRCEL SEWA KENDRAS BEST TELECOM SERVICE PROVIDER - AIRTEL

L to R: Milind Naik, Wholetime Director & Chief Operating Officer – GTL Infrastructure
Ltd.; JS Deepak, Secretary, Department of Telecommunications, Government of India &
Chairman–Telecom Commission and Rakesh Deshmukh - CEO

L to R: Sachin Kumar Das - Vice President & Head Customer Service Operations; Milind L to R: Milind Naik, Wholetime Director & Chief Operating Officer – GTL Infrastructure
EXCELLENCE IN BROADBAND PRODUCT - TIKONA Naik, Wholetime Director & Chief Operating Officer – GTL Infrastructure Ltd.; Ltd.; JS Deepak,Secretary, Department of Telecommunications, Government of India &
DIGITAL NETWORK PVT LTD. TIKONA 4G HOME BROADBAND JS Deepak, Secretary, Department of Telecommunications, Government of India & Chairman–Telecom Commission and Vir Inder Nath, CEO, Madhya Pradesh & Chhattis-
Chairman–Telecom Commission; Alok Kumar, Head-Customer Services; Sarika Singhal, garh, Bharti Airtel
Manager- Consumer Insights and Vaibhav Chaturvedi, AGM - Call Center Operations

INNOVATION IN CLOUD BASED TECHNOLOGY FOR

THE TELECOM INDUSTRY - MARKETING CAMPAIGN
TECH MAHINDRA LTD. — CLOUD AGGREGATION PLATFORM - IDEA CELLULAR LTD. —IDEA INTERNET NETWORK

L to R: Saurav Mukherjee, Director, BCCL; JS Deepak, Secretary, Department of Telecom-

munications, Government of India & Chairman–Telecom Commission; Sridhar Krish,
Chief Operating Officer, Tikona Digital Network Pvt. Ltd. and Sidharath Parimoo, Associ-
ate Vice President, Tikona Digital Network Pvt. Ltd. L to R: Milind Naik, Wholetime Director & Chief Operating Officer – GTL Infrastructure L to R: Milind Naik, Wholetime Director & Chief Operating Officer – GTL Infrastructure
Ltd.; JS Deepak, Secretary, Department of Telecommunications, Government of India Ltd.; JS Deepak, Secretary, Department of Telecommunications, Government of India
& Chairman–Telecom Commission and Manish Sharma, Platform Head - & Chairman–Telecom Commission; Rajat Mukarji, Chief Corporate Affairs Officer and
Cloud Aggregation Manoj Kumar, Vice President, Service Delivery

EXCELLENCE IN MOBILE DEVICE & EQUIPMENT - SAMSUNG INDIA ELECTRONICS PVT. LTD.—
ULTRA DATA SAVING MODE EXCELLENCE IN ENERGY MANAGEMENT - INDUS TOWER LTD.

L to R: Saurav Mukherjee, Director, BCCL ; JS Deepak, Secretary, Department of Telecommunications, Government of India & L to R: Saurav Mukherjee, Director, BCCL; JS Deepak, Secretary, Department of Telecommunications, Government of India &
Chairman–Telecom Commission; Amit Kumar, Director, Samsung R&D Institute, India; Tasleem Arif, DGM, Samsung R&D Institute, India Chairman–Telecom Commission; Aishwarya Manikachhal, Deputy General Manager; Neeraj Kumar, Manager - Energy and Indranil Chater-
and Manoj Kumar - Lead Engineer jee, Deputy General Manager - Energy
 pg 27

THE ECONOMIC TIMES, THURSDAY, MARCH 31, 2016 A CONSUMER CONNECT INITIATIVE

Excellence & Innovation in Telecommunications: All the winners at the fifth edition of The Economic Times Telecom Awards, an initiative supported by GTL Infrastructure Limited

QUOTE UNQUOTE

THE FUTURE OF These kinds of events are extremely

important if you want a particular
industry to progress. Fortunately,
everyone in this country has under-

TELECOMMUNICATIONS
stood the importance of communi-
cation, and appropriate support
has come from the government. If
you see, all the important operators in the world
are today part of this industry in India.

The fifth edition of The Economic Times Telecom Awards seeks to honour and acknowledge the Milind Naik
Wholetime Director & COO, GTL Infrastructure Ltd.
excellence and innovation in the Indian telecom sector as a result of which this key infrastructure sector
has grown by leaps and bounds and is close to connecting a billion Indians The ET awards have been a very spe-
cial area for us... so applying for the
Suhana Bhatia Indian consumer but they also recognises this fact and has taken who was the chief guest for the connections, has done to award, going through the rigour and
become an agent of change and several major initiatives to provide evening offered his insightful revolutionise education, banking, going through the entire jury process
ou're probably reading this was a challenge. It was a tremendous

Y
growth for the consumer and the a business friendly environment for encapsulation of the remarkable agriculture, socio-economic reform
feature, while keeping an national economy. fostering growth in this industry. growth of mobile networks in India and awareness in the remotest achievement and I take my hat off to
eye on your mobile phone, Driven by a reasonably high 3G in his speech.The chief guest sectors and areas of the nation. each and every one of my own com-
waiting for that urgent email, TELECOM 2020 penetration and the 4G rollout, a highlighted the change in the munications' team members who've seen this
a Whatsapp message from home or The evening began with a THE AWARDS PROCESS through and actually this award is for them. I'm just
a comment on your post on social welcome address by Arunabh Das The awards were preceded by an taking it on their behalf.
media. Who knows, you're probably Sharma, President, Bennett, The growth of the sector audio-visual presentation by Ernst
Rajat Mukarji
reading this on our e-paper on your Coleman and Company Limited. & Young, the official tabulators of
phone? Simultaneously, you have He said that these awards aim to
has been due to huge these awards. The process of
Chief Corporate Affairs Officer, Idea Cellular

also this same device to pay your celebrate excellence and set and continuing partnership finding the final awardees is a
electricity bill online, and will have a benchmarks for the highest between private enterprise rigorous and intense journey with It is about making sense of the data
Skype meeting with your standards of innovation in the and the government... helped some of the most respected through intelligence, so we would
Singapore-based client in an hour's telecom industry in a market which along by a lot of innovators. names in the industry screening call ourselves a Machine Intelligence
time. As kids, we used to read is ever evolving and thus poses its over a hundred nominees in 13 / Artificial Intelligence company for
about such fascinating technologies own set of challenges. “Through JS DEEPAK hotly contested categories. telecom networks. That's what we do
in sci-fi comics and now we live in this initiative, The Economic Times Secretary, Department of Telecommuni- The jury looks for not just - where you can build a layer of intel-
this reality. Artificial intelligence has have created what we believe is a cations, Government of India & Chairman innovation but innovation that will ligence upon the data that is coming
– Telecom Commission in, from various sources, both human created as
turned things around on their head, credible platform that truly have an impact on the socio-
well as machine.
and no one's complaining. honours the achievers in the economic fabric of the community
The fifth edition of The Economic telecom sector,” he further added. and was also sustainable. The Avinash Ambale
Times Telecom Awards presented These awards recognise those who fairly large M2M (Machine to telecommunications experience in awards this year looked for Founder & CEO, Pervazive Automations Systems
by GTL Infrastructure Ltd. was held ventured into the unknown - Machine) growth is expected in India via his own experiences. He projects and innovations that also
on 11 March 2016 in New Delhi. As telecom is still a relatively new India, especially when allied with recalled how in the early 80's, have scalability in the future. Last
has become the norm over the last industry - and created products other smart government initiatives making a 'lightning call' to a but not least, they had to be
I think, as you all know, that data is
exploding. It is a big revolution and
four years, the awards night and services that are both such as the Smart Cities Project. neighbouring town barely 40 km relevant to India and for India. The
the biggest hindrance towards adop-
witnessed the convergence of innovative and competitive. India is already set to become the away, took more time than typing ET Telecom Awards ultimately, tion of data is really around rural
some of the most eminent Telecommunication services are 2nd largest global market for smart the contents of the message and were a toast to innovation, socio- areas, especially around the women-
personalities and leaders from the phones. According to a study by sending it via road. In contrast, economic revolution and folk. So it's about 'how do we really
Indian telecommunications GSME, which really represents the India today boasts of the world's changing technologies. While the go about and engage the women and
industry. These awards, an initiative interests of mobile operators, we second largest awardees have gone home get them into the internet fold?' So, we said we will
by The Times Group and GTL believe that by 2020 smart phones telecommunications network. treasuring their trophies, work is go down to the block level... to the rural areas...
Infrastructure Ltd. are aimed at will account for 2 out of every 3 Deepak credited this underway already for innovations speak to them, train them on it and then bring them
providing a platform that celebrates phones in India. And that can have transformation to the huge and and technologies that will seek to into the data fold. That's what we did really. We went
the excellence displayed by industry a transformative impact on the continuing partnership between further transform the to almost 128 block levels and today, we have one
members and also highlights the economy. “This year we have private enterprise and the telecommunications horizon for lakh fifty thousand women who we have been able
benchmarks and standards of introduced a new platform - government, helped along by a lot India because the vision is to to make 'internet-saksham' (internet-skilled). That's
business and of innovation that are Telecom Vision 2020, which is to of innovators and great policies. transform India into a digitally what 'stree-shakti' is all about.
a hallmark of the highly competitive identify and recognise visionary The next phase of the growth and powered Knowledge Economy
Vir Inder Nath
telecommunications industry in ideas which will enable the expansion of the telecom sector by 2020. CEO, Madhya Pradesh & Chattisgarh, Bharti Airtel
India. The telecom sector of India telecom industry to thrive in an was the Internet. Internet being
has perhaps the most tangible and Arunabh Das Sharma environment of change and mostly mobile in India, its rapid
immediate impact on the daily lives President, Bennett, Coleman and accelerate India's position on the and widespread growth has been Today, broadband offers the biggest
of millions of Indians. Its policies, Company Limited global map by setting new phenomenal! It took 18 years to opportunity. Internet is offering the
decisions and business generate benchmarks and trends, “he touch the first 100 million internet biggest opportunity. Affordable
internet for the masses is a big chal-
interest from the consumer in a recognised globally to be really informed the audience. connections, 3 years for the second
lenge that we are facing. On one side
vocal way. From mobile number good barometres of economic hundred million, 18 months for the
it is a huge opportunity, on the other
portability to the lowering of the development in a nation. They are TELECOM third 100 million and a mere 12 Catch the coverage of the ET side it is a huge challenge to deliver
voice call; from call service also one of the prime support TRANSFORMATION months to touch 400 million users Telecom Awards on ET NOW - affordable, good quality internet.
providers transforming into the services needed for rapid growth JS Deepak, Secretary, Department in December 2015. Saturday,April 2,2016 at 7:30
internet service provider; the and modernisation of various of Telecommunications, What is even more incredible is p.m. Repeat telecast on Sunday, Sridhar Krish
telecom operators in India not only sectors of the economy. Government of India and the multitude of ways that mobile- April 3,2016 at 6:30 p.m. Chief Operating Officer, Tikona Digital Network Pvt. Ltd.
provide a voice service for the The government of India Chairman – Telecom Commission, based technology aided by internet

USE OF TELECOM FOR SOCIAL GOOD (FOR PROFIT USE OF TELECOM FOR SOCIAL GOOD (FOR NON-
GAMECHANGER OF THE YEAR - PAYTM COMPANY) - BHARTI AIRTEL LIMITED PROFIT COMPANY) - IMMUNIZE INDIA CHARITY

L to R: JS Deepak, Secretary, Department of Telecommunications, Government of L to R:JS Deepak, Secretary, Department of Telecommunications, Government of L to R: JS Deepak, Secretary, Department of Telecommunications, Government of
India & Chairman–Telecom Commission and Kiran Reddy - Vice President, Paytm India & Chairman–Telecom Commission; Vir Inder Nath, CEO, Madhya Pradesh & India & Chairman–Telecom Commission; Dr. Pramod Jog, President - Indian Academy
Chhattisgarh, Bharti Airtel and Puneet Gupta, Head Corporate Communications, of Pediatrics; Rajan Kumar Pejavar - Managing Trustee and Gopala Krishnan - Trustee
MP&CG, Bharti Airtel