CHAPTER 4 AND 5

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Chapter IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA


This chapter is dedicated to presenting, analyzing, and interpreting the

data collected throughout the study.

TABLE 1. Demographic Profile of the students according to their Gender

Gender Frequency Percentage


Male 40 56%
Female 32 44%
Total: 72 100%

The table above illustrates the gender distribution of the respondents

participating in the study. Out of the total sample of 72 individuals, 40

respondents, or 56%, are male, while 32 respondents, or 44%, are female. This

breakdown provides a clear overview of the gender representation among the

participants, highlighting the proportional balance between male and female

respondents in this study.

TABLE 2. Level of Customer Satisfaction towards EntrepWeek

Indicator 5 4 3 2 1 Mean Description Rank

1. I am satisfied with the service 15 40 15 2 1 3.96 Agree 2


I have received. (Sutton, 2022)
2. I am satisfied with the product 19 37 13 3 4 Agree 1
they have provided. (Purtzova,
2024)
3. The customer service 5 27 33 7 3.42 Neutral 10
representative understood my
issue well. (Sharma, 2018)
4. I am satisfied and likely to 10 35 22 5 3.69 Agree 6
purchase again in the future.
(Sutton, 2022)
5. I am satisfied with my 13 40 17 2 3.89 Agree 3
likelihood to recommend this
product to others. (Sutton, 2022)
6. I am satisfied that the product 13 26 28 5 3.65 Agree 7
meets my expectations. (Sutton,
2022)
7. I am satisfied with the speed 12 24 27 8 1 3.53 Agree 9
and response of the staff.
(Purtzova, 2024)
8. I am satisfied with the 11 30 26 4 1 3.64 Agree 8
behavior of the staff. (Purtzova,
2024)

9. I am satisfied with the value 14 29 24 5 3.72 Agree 5


for money of the product I have
received. (Sutton, 2022)

10. I am satisfied with the 14 32 22 3 3.78 Agree 4


accessibility of their service for
the customer. (Sharma, 2018)
WEIGHTED MEAN 3.73 Neutral

The table above shows the level of customer satisfaction during the

EntrepWeek event. The numbers 5 to 1 likely represent the number of responses

for each level of satisfaction. 5 for ‘Strongly Agree’, 4 for ‘Agree’, 3 for ‘Neutral’, 2

for ‘Disagree’ and 1 for “Strongly Disagree”. Most of the description indicates

“Agree” except from the question No.3. The overall weighted mean of 3.73 for

customer satisfaction during EntrepWeek suggests a generally positive response

from the consumers.

The result shows that the customers agrees that they are satisfied with

the product (4) and customer service (3.96) they have received, the behavior (3.

64) and responses of the staffs (3.53), the accessibility of the customer service

(3.78) and the value for their money (3.72). They also agreed that the product

meets their expectations (3.65) and will likely purchase again in the future (3.69)

and recommend it to others (3.89). On the other hand, customers are neutrally

satisfied that the customer service understand their issues very well (3.42).

Overall, The table shows customer satisfaction levels during EntrepWeek, with
most responses indicating agreement, particularly in areas like product quality,

customer service, and value for money. The overall weighted mean of 3.78

suggests a generally positive response, with customers agreeing they were

satisfied, though they were neutral about how well customer service understood

their issues.

TABLE 3. Profit Margin of the Entrepreneurs during Entrepweek

Profit Margin Frequency Percentage


3500 - 5500 11 61%

2500 - 3500 4 22%

1500 - 2500 2 11%

500 - 1500 1 6%

0 - 500 0 0%

Total: 18 100%

The table above interprets that majority of the entrepreneurs (61%) made

a profit between 3500 and 5500 during the event. A smaller percentage (22%)

earned between 2500 and 3500, while 11% earned between 1500 and 2500.

Only 6% earned between 500 and 1500, and no entrepreneurs made a profit in

the range of 0 – 500. The data suggests that most entrepreneurs performed

relatively well in terms of profit during Entrepweek event.

TABLE 4. The Significant Relationship Between Customer Satisfaction

and Profit Margin


Variable r-value p-value Remarks

Customer

Satisfaction

0.9623 0.00 There is a significant

relationship between customer

satisfaction and profit margin.

Profit Margin

The table above illustrates a significant relationship between customer

satisfaction and profit margin. A Pearson-correlation regression analysis was

conducted on this relationship, producing an r-value of 0.9623 and a

corresponding p-value of 0.00. Since the p-value is less than 0.05, this indicates

a significant relationship between customer satisfaction and profit margin.

As a result, the null hypothesis, which stated there is no significant

relationship between the two variables, is rejected at the 0.05 significance level.

These findings suggest that customer satisfaction has an impact on the profit

margin of entrepreneurs during EntrepWeek.

Chapter V

SUMMARY, FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS


This chapter presents the summary of the study, findings, conclusions and

some suggestions.

Findings

Based on the analysis and interpretation of the data collected in this study,

the following key findings have been identified. These findings highlight the most

significant trends and insights that emerged during the research process.

1. The data indicates that the majority of respondents were male,

representing 40 (56%) of the sample, while 32 (44%) were female, totaling

72 (100%) respondents.

2. The results indicate that customers are satisfied, as reflected by a total

weighted mean of 3.73. This suggests a general positive response from

the customers.

3. The data reveals that most entrepreneurs reported a high profit margin,

with 61% earning between 3,500 and 5,500.

4. A significant relationship was found between customer satisfaction and

profit margin, with an r-value of 0.9623 and a p-value of 0.00. This

suggests that customer satisfaction positively impacts the profit margins of

the entrepreneurs.

Conclusions
Based on the comprehensive analysis and findings of this study, the

following conclusions can be drawn. These conclusions are derived from the data

collected and the insights gained during the research process, offering a clear

understanding of the key patterns and relationships identified in the study.

1. The respondents of the study were mostly composed of male, but there is

also a small portion of female.

2. The customers agrees that they are satisfied with the customer service

and the product they have received, the attitude of the staff towards them,

the value of their money, the accessibility of the staff and will likely to

purchase again and recommend it to other consumers, while others are

neutrally agree that their issues was understand well by the customer

service.

3. The majority of entrepreneurs achieved a high profit margin, while some

made just enough to be considered profitable, and others struggled to

recover due to low net profit.

4. In conclusion, the results shows that there is a significant relationship

between customer satisfaction and profit margin. It indicates that customer

satisfaction affects the profit margin.

Recommendations

These recommendations are designed to address key areas identified

during the study, offering practical approaches that can improve customer

satisfaction, drive profitability, and optimize overall business performance.


1. There is a need for further research into the factors that influence

customer satisfaction, as understanding these factors is essential for

improving customer experiences. Key elements such as product quality,

customer service, and pricing may significantly impact satisfaction levels.

Studying these factors can help businesses develop strategies to enhance

customer loyalty and overall satisfaction.

2. There is a need to explore the various strategies entrepreneurs use to

boost their profit margins beyond focusing on customer satisfaction.

Understanding these strategies can provide insights into other key factors

that contribute to business profitability.

3. There is a need to explore the long-term relationship between customer

satisfaction and profit margin. Understanding how customer satisfaction

influences profitability over time could provide valuable insights. This

research could help businesses develop strategies for sustained growth

and customer loyalty.

4. There is a need to explore the role of customer loyalty in enhancing

customer satisfaction and examine its direct influence on a business’s

profit margin.

5. There is a need to explore how customer satisfaction influences financial

performance, focusing on metrics like revenue, cost efficiency, and

retention. A cross-industry analysis can offer valuable insights into the

financial benefits of satisfaction across various business models.

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