If you can't answer these questions

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innovateafricafund

If You Can’t Answer These


Questions… You Probably Don’t
Have a Startup Yet
innovateafricafund

1 What problem does your


startup solve?
Clarity on the core problem you're solving is
the foundation of your startup. Without it,
you're just another idea— not a solution.
innovateafricafund

2 Who are your customers?


Identifying your target customers is essential.
Who is your product or service solving for?
Who are you creating value for? Your audience
is the backbone of your product or service.
innovateafricafund

3 How will you make money?


You need a clear revenue model. Will you
monetize through subscriptions, one-time
sales, or something else? Know your path
to profit.
innovateafricafund

4 What’s your unique value


proposition (UVP)?
What makes your offering stand out in the
market? A compelling UVP differentiates
your business and attracts both customers
and investors.
innovateafricafund

5 Do you have product-


market fit (PMF)?
Without PMF, your startup won't scale.
Are your customers loving your product
and willing to pay for it? If not, you have
work to do.
innovateafricafund

6 How will you scale?


Scaling isn’t just about increasing
production; it’s about a strategy for
growth. What resources, systems, and
plans do you have in place to expand?
innovateafricafund

Ready to take your startup


to the next level?

If you’ve got answers to these questions,


you’re on track. If not, it's time to refine
your approach and build for growth.

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