J.H.

CERILLES STATE COLLEGE

Mati, San Miguel, Zamboanga del Sur

SCHOOL OF TEACHER EDUCATION

COURSE SYLLABUS
Course Number: GEC 101 Course Title: Purposive Communication
Unit Credits : 3 Pre-requisite: None
Term : 2nd Semester

VISION MISSION
Leading public higher education institution  Provide need-based tertiary and advanced programs in Agriculture, Education and allied fields;
serving the ASEAN community with quality,  Undertake applied research, extension and production services that yield workable and durable solutions to sector
innovative and culture-sensitive programs. specific challenges, thus improving the socio-economic well - being of identified communities
Institutional GOALS Institutional OUTCOMES Graduate Core Values
Attributes
 Relevant and quality tertiary programs and  Demonstrate a high level of glocal competence in the workplace.
competent graduates  Manifest ingenuity in in creating ideas that best address emerging Glocally- Justice
 Enhanced socio-economic productivity, and societal challenges. competitive Honesty
innovation  Demonstrate analytical thinking and decision-making skills in Innovator Credibility
 Adaptive and sustainable solutions to formulating solutions to challenges. Problem-solver Social
community needs  Employ desirable interpersonal negotiation skills in establishing Collaborator Responsibili
 Continued partnership and community connections between/among partner agencies. Service-oriented ty
engagement  Demonstrate Professional Readiness and work ethics in the workplace Competenc
 Heightened and sound fiscal management e
system and entrepreneurship
STE GOAL and Objectives PROGRAM OUTCOMES
The School of Teacher Education commits to develop globally competitive graduates with a high sense The graduates have the ability to:
of desirable values dedicated to the promotion of a just and humane society. 1.articulate and discuss the latest developments in the
specific field of practice;
To produce graduates who: 2.effectively communicate in English and Filipino, both in
1. have a deep and principled understanding of how educational processes relate to larger historical, orally and in writing;
social, cultural, and political processes; 3.work effectively and collaboratively with a substantial
2. have a direct experience in the classroom; degree of independence multi-disciplinary and multi-cultural
3. can demonstrate and practice the professional and ethical requirements of the teaching teams;
profession; 4.act in recognition of professional, social, and ethical
4. can facilitate learning of diverse types of learning environment using a wide range of teaching responsibility; and
knowledge and skills; 5.preserve and promote “Filipino historical and cultural
5. can be creative and innovative in thinking of alternative teaching approaches, take informed risks heritage.
in trying out these innovative approaches and
6. evaluate the effectiveness of such approaches in improving student learning; and
are willing and capable to continue learning in order to better fulfill their mission as teachers.

Email: ste@jhcsc.edu.ph
 Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their
cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety
COURSE DESCRIPTION of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written and audio-
visual and/or web-based output for various purposes.
At the end of the course, the pre-service teachers should be able to:
1. Exhibit an understanding of the nature, elements, and functions of verbal and non-verbal communication in various and
multicultural context in designing a multi-modal campaign on contemporary societal issues.
COURSE OUTCOMES
2. Examine how cultural and intercultural awareness and sensitivity in communication ideas impact society and the world.
3. Apply persuasive and effective communication strategies in conveying ideas through textual, oral, audio-visual, and/or web-
based presentations for various audiences.

Curriculum Mapping: ALIGNMENT OF PROGRAM OUTCOMES AND COURSE INTENDED LEARNING OUTCOMES
PROGRAM OUTCOMES CLO 1 CLO 2 CLO 3 CLO 4 CLO 5 CLO 6 CLO 7
1 articulate and discuss the latest developments in the specific field of practice  
2 effectively communicate in English and Filipino, both in orally and in writing     
work effectively and collaboratively with a substantial degree of independence multi-disciplinary 
3    
and multi-cultural teams
4 act in recognition of professional, social, and ethical responsibility   
5 preserve and promote “Filipino historical and cultural heritage.  

I. Course Content
Intended Learning Outcomes Course Content/ Subject Teaching and Learning Assessment of Resource Time
References
(ILO) Matter Activities Learning Outcomes Materials Frame

 Exhibit understanding on the I. 21st Century Purposive Students are grouped to Each group will PowerPoint 12 hrs.
communication processes, Communication Communication do multiple tasks. present to the class Presentations
principles, and ethics in (Using English in their output.
planning for a promotional 1. Communication Texts are provided for Copy of the
Multilingual
material for an advocacy Processes, Principles, students to read and apply Students reflect on course materials
campaign; and Ethics Context). what they have learned. their marks.
 Elucidate how Madrunio,
communication skills help 2. Types of M.,Martin, I. Students will identify the
resolve problems, better Communication various communication
understand new concepts  Modes of Purposive mode and give its
and aid in your profession; Communications Communication. advantages and
 Evaluate the significance of General Education. disadvantages.
the most commonly used 3. Communication and Ambida, R.,
mode of communication Technology Students will deliver a
Galicha, J.,
Email: ste@jhcsc.edu.ph
 Identify the positive and Oandasan, R. message for a variety of
negative dimensions in the audiences using various
use of communication Purposive technology tools
technology; Communication
 Demonstrate knowledge Module
about the impact of social
media in Asia and the rest of
the world during a crisis; and

 Explain the difference 2. Intercultural Purposive Students will identify the Students will do their PowerPoint 12 hrs.
between varieties and Communication Communication difference between written outputs such Presentations
registers in the spoken and (Using English in varieties and register in as: reflection paper,
written language 4. Varieties and Registers both oral and written quiz, and etc. Copy of the
of Spoken and Written Multilingual
 Discuss the importance of language through oral course materials
the varieties and registers in Language Context). recitation
the spoken and written 5. Globalization and Madrunio,
language. Communication M.,Martin, I. They will work
 Use the appropriate variety 6. Challenges of collaboratively on
and register in writing scripts Intercultural Purposive understanding the concept
for the advocacy campaign Communication Communication. of globalization and
 Determine the benefits and General Education. communication
challenges brought about by Ambida, R.,
globalization in Galicha, J., Students will examine the
communication Oandasan, R. concept of intercultural
 Plan a multimodal miscommunication
advertisement for cause- through a written
oriented advocacy using Purposive reflection.
intercultural communication Communication
strategies Module
 Describe the sources of
intercultural
miscommunication and cite
effective strategies for
addressing it.
 Exhibit understanding of the
concepts of intercultural
communication in analyzing
various scenarios for case
study.
 Create clear, coherent, and 3. Communication Purposive Concept Mapping Written outputs PowerPoint 15 hr
effective communication Across Professions Communication Students will create Presentations s.
materials intended for job (Using English in effective communication
application. 3.1 The Job Application material collaboratively for Persuasive speech Copy of the
Multilingual
 Present ideas persuasively an effective output using the course materials
using appropriate language Context). communication skill in appropriate rubrics
registers, tone, facial 3.2 Written Madrunio, both written and oral.
Email: ste@jhcsc.edu.ph
 expressions, and registers Communication in M.,Martin, I.
 Present written information the workplace Students will present their
and ideas in clear and Purposive ideas in a form of
concise language; Communication. persuasive speech using
 Draft and present General Education. the appropriate language
correspondence within Ambida, R., register, tone, and facial
designated timelines; Galicha, J., expressions
 effectively write workplace Oandasan, R.
documentation in a clear, They will make their on-
concise and easy to read application letter and
format meeting Purposive resume in preparation for
organizational standards of Communication the job interview as their
style, format and accuracy Module final activity

 Explain extended texts in own 4. Communication Purposive Group Report Written outputs PowerPoint 15 hrs.
words using examples and for Various Communication Students will do an Presentations
other aids. Purposes (Using English in analysis literary article. Blogging/vlogging
 Write an analysis paper on outputs Copy of the
Multilingual
research and literary articles 4.1 Informative, Students will do a research course materials
 Undertake researching, Persuasive, and Context). outline on a certain topic.
outlining and rehearsing prior Argumentative Madrunio,
to delivery of a Communication M.,Martin, I. Students will deliver their
report/speech/talk; and 4.2 Preparing and speech persuasively
 Deliver effectively the basic Delivering the Purposive
parts of presentation: Report/Speech/ Communication. They will do
introduction, body and General Education. blogging/vlogging using
Talk
conclusion to create lasting Ambida, R., the appropriate rubrics
4.3 Blog/Vlog Galicha, J.,
impressions
Oandasan, R.

Purposive
Communication
Module
Total No. of Hours 54 hrs.

II. MAJOR COURSE REQUIREMENTS:

1. Students are required to make a reflection paper on the given topics.
2. Students are mandated to have their writing outputs to demonstrate their understanding and proficiency in expressing concepts related to the course material.
3. Students are required to take major examinations to assess their comprehension and mastery of the course content, ensuring a comprehensive evaluation of
their academic performance.
4. Students are required to articulate and verbally present their understanding of the subject matter, fostering effective communication skills and active
engagement in the learning process.

Email: ste@jhcsc.edu.ph
III. EVALUATION CRITERIA:
Quizzes/ Performance - 40%
Assignment/Projects- 20%
Major Examination- 40%
Total 100%

IV. COURSE POLICIES:

1. Participation is required in every class meeting. No one gets a passing grade with attendance alone.
2. The use of technology in the class is encouraged to aid learning. Responsible use of such is advised.
3. Plagiarized output shall not be accepted.
4. Students’ punctuality in class meetings and timeliness in submitting outputs are paramount.
5. Failure to submit the required outputs on the specified dates results in denial of submission.
6. No special examination will be given except for valid reasons, as the student manual stipulates.
7. INC will be given to students who are with passing performance and failed to submit major requirements.
8. Flexible learning delivery mode shall only be granted for some students (e.g., incurred absences due to birthing, or hospitalization) upon approval sought from
the Dean.
9. Late submissions shall incur a points deduction based on the provided scoring rubric.

Date Prepared: Reviewed by: Recommending Approval: Approved:

Prepared/Revised:

JAY-BOY M. TIZON GEJAZYHLLE ENGAÑO, MAEd STARR CLYDE L. SEBIAL, PhD VILMA C. GRENGIA, PhD
January 15, 2023 Faculty Program Chair Dean Vice President for Academic Affairs

Date Shown: Shown by: Shown to:

______________ JAY-BOY M. TIZON _______________________________ _______________________________ _________________________________

Faculty Student Student Student

Email: ste@jhcsc.edu.ph
Email: ste@jhcsc.edu.ph