Research Methodology
Research Methodology
RESEARCH FORMULATION AND DESIGN Motivation and objectives – Research methods vs.
Methodology.
Research formulation begins with identifying a problem or gap in existing knowledge. The motivation
for research is the driving force behind the study, influenced by factors such as personal interest,
societal needs, or practical applications.
Objectives define what the research aims to achieve. They provide a clear direction and measurable
goals. Objectives can be classified into:
Though often used interchangeably, research methods and methodology are distinct concepts in
research design:
The practical techniques and tools used to The philosophical framework guiding the choice
Definition
collect and analyze data. and use of research methods.
"How" the research is conducted (e.g., "Why" specific methods are chosen based on
Focus
experiments, surveys, interviews). research philosophy.
Specific procedures for data collection and Theoretical justification for using specific
Scope
analysis. methods.
Conclusion
A well-structured research design ensures that the research is aligned with its motivation and
objectives while maintaining consistency between methods and methodology.
Types of research – Descriptive vs. Analytical, Applied vs. Fundamental, Quantitative vs.
Qualitative, Conceptual vs. Empirical
Finished thinking.
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Types of Research
Research can be classified into different types based on its purpose, nature, and methodology. Below is
a comparison of major research types:
A study on customer satisfaction levels in a retail Analyzing why customer satisfaction is higher
Example
store. in certain stores than others.
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Type Conceptual Research Empirical Research
Conclusion
Each research type serves a different purpose depending on the study's goals. While some focus on
theory (e.g., fundamental and conceptual research), others emphasize practical application (e.g., applied
and empirical research). The choice of research type depends on the problem statement, objectives,
and available data.
The research process, whether applied or basic (fundamental), follows a structured approach to
ensure systematic inquiry and reliable results.
Basic research is conducted to expand knowledge without immediate practical application. The steps
typically include:
Example: Studying how artificial intelligence impacts human cognition without developing a specific AI
tool.
Applied research aims to solve real-world problems using scientific methods. The process includes:
1. Identifying the Practical Problem – Addressing an issue in industries, healthcare, education, etc.
2. Review of Existing Solutions – Analyzing previous studies and their limitations.
3. Formulating Objectives – Setting specific goals to develop solutions.
4. Selecting Research Methods – Choosing surveys, experiments, or case studies.
5. Data Collection – Gathering empirical evidence from real-world scenarios.
6. Analysis and Interpretation – Evaluating the effectiveness of solutions.
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7. Implementation and Recommendations – Applying findings to create practical solutions.
For research to be considered effective and valuable, it must meet specific criteria:
A well-conducted research study not only addresses the research problem effectively but also
contributes to the body of knowledge in a meaningful way.
Defining and formulating the research problem, selecting the problem, necessity of defining the
problem, importance of literature review in defining a problem, literature review-primary and
secondary sources, reviews, monograph, patents, research databases, web as a source, searching
the web, critical literature review, identifying gap areas from literature and research database,
development of working hypothesis.
Personal Interest & Expertise – Selecting a topic within one’s knowledge area.
Significance & Relevance – The problem should contribute to knowledge or solve a practical issue.
Availability of Resources – Ensuring necessary data, funding, and time are available.
Feasibility & Ethics – The study should be doable and adhere to ethical guidelines.
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A well-defined problem answers:
1. What is to be studied?
2. Why is it important?
3. Who will benefit from the findings?
4. How will it be investigated?
2. Monographs
Detailed written studies on a specific topic, usually authored by experts. Example: A book on "Quantum
Computing and its Applications."
3. Patents
Legal documents granting rights to new inventions, useful for applied research. Example: "Patent on a
new AI-based medical diagnosis system."
4. Research Databases
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5. Web as a Source
The internet provides vast research materials but requires careful evaluation for credibility.
Example: If previous studies focused on the effect of AI on healthcare in developed countries, a gap
could be studying its impact in developing nations.
Example of a Hypothesis
Conclusion
A well-defined research problem, supported by a strong literature review, helps in formulating a solid
hypothesis and developing a structured research approach.
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