Business Case Study
Business Case Study
Business Case Study
It is the particular sector of the economy that involves the production and
• Primary industry
• Secondary industry
• Tertiary industry
PROCESS OF THE MANUFACTURING COMPANY
PROCESS OF THE MANUFACTURING COMPANY
PROCUREMENT DEPARTMENT
• This department is responsible for purchasing and managing the supply of goods including
components, raw materials and equipment needed for the company .
• They get the requirements details from the supplier to the company .
• They oversee the assembly line operations to ensure vehicles are manufactured
efficiently and according to quality standards.
QUALITY ASSURANCE AND TESTING DEPARTMENT
• This department is responsible for ensuring that products or services meet specified
quality standards and customer requirements.
• They Conduct tests and experiments to identify potential defects or weaknesses of the
product.
• This department is responsible for managing the flow of goods, services, and information
from suppliers to customers from the raw material to the delivery of products at the final
stage.
• They Manage relationships with suppliers to ensure timely delivery of components and
materials
SALES AND MARKETTING DEPARTMENT
• This department Identity's the potential customers and reach out to them to promote
products.
• They Analyze market trends and competitor activities to develop marketing strategies.
• They provide various types of support and services to customers, dealerships, and other
stakeholders throughout the lifecycle of products.
• They ensure the customer satisfaction, enhancing product reliability, and maintaining
relationships with dealers and service providers.
Tata Motors
• Tata motors is the automotive manufacturing company which falls under the secondary
industry sector.
• They involved in designing and the production of wide range of vehicles including the
passenger car or commercial vehicles such as the buss , trucks and defense vehicles.
• They generates their major source of income from the sale of vehicles, and other
• Approximately 64% of the company's revenue originates from the Jaguar and Land Rover
segments .Land Rover, along with Jaguar Cars, was bought by Tata Motors from Ford in
2008.
• Raw materials and components needed for vehicle manufacturing are one of the biggest
expenses for Tata Motors, as they are for the majority of manufacturers.
• This covers costs for the steel, aluminum, plastic, electronics, and other materials required in
• Furthermore, the corporation acquire substantial costs associated with labor, marketing, R&D,
and distribution.
DEPARTMENTS OF INDUSTRY
Tata Motors has numerous departments covering various aspects of its operations.
9. Aftersales department