Determining Selling Price of Food Products

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DETERMINING SELLING

PRICE OF FOOD
PRODUCTS
How is priced determined?
Two commonly used cost based methods
are:
Cost Percentage and
Mark-up methods
Food Cost Percentage Method
• The food cost percentage method is a pricing method that uses a
standard cost as percentage of sales that ensure profitable operation.
SELLING PRICE = RECIPE COST
FOOD COST%
• The food cost percentage represents the amount
of material expenses incurred to produce sales
(food cost x 100/sales)
• This food cost percentage may vary for different
establishments. The standard industry percentage
ranges between 30-40%.
• Percentage higher than 50% may point out that
the operations won’t be in business for too long.
• The goal is to maintain the food cost% as low as
possible without sacrificing quality.
the recipe for Chicken ala Kiev has a yield of 4 servings. The total recipe
cost is P357.50 and the food cost% is 35%. The selling price for each
serving would be:
cost per serving = total recipe/Yield
= P 257.50/ 4
= P 64.37
selling price = cost per serving/ food cost%
= P64.37/.035
= P 183.93
= P 184
• The food cost % method can also be expressed as mark-up factor to
make computing simpler specially when there are a lot of food items
to be prices.
The recipe cost of Chicken ala Kiev is P64.37 . The food cost % is 35%.
The selling price would be:
mark-up factor = 1/food cost %
= 1/.35
= 2.86
selling price = cost per serving x mark-up
= P64.37 x 2.86
= P184.00
Mark-up Method
• The mark-up method or also known as cost-plus.
• Mark-up is the money added to the recipe cost to
obtain selling price.
• Mark-up varies from one establishment to another.
• The rate of the mark-up is usually based either on the
prices of competitors, industry standard or the profit
the owners wanted.
mark-up = recipe cost x mark-up rate
selling price = recipe cos + mark-up

The lamb ragout cost per serving of P58.60. the


mark-up factor is 2.5
The selling price would be:
Step 1: determine Mark-up
mark-up = cost per serving + mark-up rate
= P 58.60 x 2.5
= P 146.50
Step 2: determine selling price
selling price = cost per serving + mark-up
= P 58.60 + P 146.50
= P 205.10
= 205.10

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