Determining Selling Price of Food Products
Determining Selling Price of Food Products
Determining Selling Price of Food Products
PRICE OF FOOD
PRODUCTS
How is priced determined?
Two commonly used cost based methods
are:
Cost Percentage and
Mark-up methods
Food Cost Percentage Method
• The food cost percentage method is a pricing method that uses a
standard cost as percentage of sales that ensure profitable operation.
SELLING PRICE = RECIPE COST
FOOD COST%
• The food cost percentage represents the amount
of material expenses incurred to produce sales
(food cost x 100/sales)
• This food cost percentage may vary for different
establishments. The standard industry percentage
ranges between 30-40%.
• Percentage higher than 50% may point out that
the operations won’t be in business for too long.
• The goal is to maintain the food cost% as low as
possible without sacrificing quality.
the recipe for Chicken ala Kiev has a yield of 4 servings. The total recipe
cost is P357.50 and the food cost% is 35%. The selling price for each
serving would be:
cost per serving = total recipe/Yield
= P 257.50/ 4
= P 64.37
selling price = cost per serving/ food cost%
= P64.37/.035
= P 183.93
= P 184
• The food cost % method can also be expressed as mark-up factor to
make computing simpler specially when there are a lot of food items
to be prices.
The recipe cost of Chicken ala Kiev is P64.37 . The food cost % is 35%.
The selling price would be:
mark-up factor = 1/food cost %
= 1/.35
= 2.86
selling price = cost per serving x mark-up
= P64.37 x 2.86
= P184.00
Mark-up Method
• The mark-up method or also known as cost-plus.
• Mark-up is the money added to the recipe cost to
obtain selling price.
• Mark-up varies from one establishment to another.
• The rate of the mark-up is usually based either on the
prices of competitors, industry standard or the profit
the owners wanted.
mark-up = recipe cost x mark-up rate
selling price = recipe cos + mark-up