SYLLABUSS

Title of the Paper: Special Events (Major Elective) (Event Management)
Subject Code
:
Semester
: Fourth
Credit
: 4(Four)
UNIT -1
Conference programming, Speaker selection, Venue selection and site visits, Conference budgeting,
Audio visual requirements, Simultaneous translation, Risk analysis, Attendee evaluation
UNIT- 2:
Exhibition Management, Types of exhibitions, Trade shows vs. consumer shows, Running an exhibition.
Exhibiting at a show, Designing exhibition stands, Managing a sales team, Making the most out of
exhibiting, Event logistics
UNIT-3:
Wedding Planning, Venue selection and liaision, Client brief, Budgeting, Guest lists and invitations. Gift
list, Menus and catering, Flowers, favours and table decorations, Transport
UNIT -4
Sports Event Management, Creativity, Types of sporting hospitality, Logistics and onsite management
Choosing sporting celebrities and managing expectations, Onsite staff selection and admissions
Management
UNIT -5
Celebrity events, Concerts, Launches, Fashion shows, National festivals and high-profile charity events
Liaising with agents, Contract negotiations, Client briefings, Celebrity wish lists and expectations
Paparazzi and entourages- MCs and entertainment- Commissioning celebrities
Reference Books
1. Special Events: Twenty-First Century Global Event Management, Joe Goldblat, Wiley
2. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and
Expositions, 2nd Edition, C. A. Preston- Wiley
3. The Event Marketing Handbook: Beyond Logistics & Planning Paperback August 11,
2012, Allison Saget,
4.Special Events: Creating and Sustaining a New World for Celebration, 7th Edition, Joe
Goldblatt, Wiley
5. Professional Event Coordination, 2nd Edition, Julia Rutherford Silvers
Title of the Paper: Event Production and Logistics (Major Elective) (Event Management)
Subject Code
:
Semester
: Fourth
Credit
: 4(Four)
UNIT 1:
Introduction, Event Strategic Planning, Management Of Human Resources And Time Challenges Of
Teamwork, Developing And Implementing The Design For Your Event, Coordinating Catering
Operations, Coordinating Technical Resources, Audio-Visual Effects, Conducting And Analyzing: The
Site Inspection, Determining The Production Schedule, Anticipating and Resolving Operational Conflicts
UNIT II:
Introduction to Event Production- Event Space Considerations Tenting - Event Technology Audiovisual, lighting, sounds, special effects Entertainment - Other Logistical Considerations
Transportation, guest services, ancillary programs - Catering and Cuisine - Coordinating the Production
Process
UNIT III
I Phase of Event Production - Select the date, time and location of event No of Participation
Type of Audience Nature of Host Event Process Idea and Delivery of Event- Budgeting of Events:
Total Cost/Cost per Person,etc Sponsorship Identification, Fund Justifications- Proposal of SponsorshipIdentification of Suppliers -Time Line chart of Events
UNIT IV
II Phase of Event Production - Invitation- Design-Printout- Supporting Printing and Brochure
Materials- Presentation ideas Power points-Location confirmation and modification-Media Briefing
Content- Material- Ordering for audio-video support services- Designing and ordering of MementosRearrange Time Line chart of Events-Reviews
UNIT V
III Phase of Event Production -Invitation Delivery- Confirmation of Availability, RegistrationConfirmation of Guest Speakers-Reminder to necessary audience-Publication in local media-Ordering for
special arrangements- Check in check out- Venue Management Delivery of Events IV Phase of
Production: Thanks Note to Event stakeholders-Review of Overall performance, Participant and Client
Feedbacks-Follow up
Reference Books
1. Special Events: Twenty-First Century Global Event Management, Joe Goldblat, Wiley
2. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions,
2nd Edition, C. A. Preston- Wiley
3. The Event Marketing Handbook: Beyond Logistics & Planning Paperback August 11, 2012,
Allison Saget,
4. Special Events: Creating and Sustaining a New World for Celebration, 7th Edition, Joe Goldblatt,
Wiley
5. Professional Event Coordination, 2nd Edition, Julia Rutherford Silvers

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Title of the Paper: Special Events (Major Elective) (Event Management)

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