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    Sonica Singh CV

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    Sonica Singh
    Sonica Singh is a senior sales and marketing professional with over 7 years of experience in business development, brand promotion, and relationship management across diverse industries. She is currently working as the Senior Manager of Marketing & Communications at Chemtreat India Limited, where she led the marketing strategy for launching an innovative composite material product in the US and UAE markets. Prior to this, she held roles in sales, marketing, and recruitment at various organizations such as ABEC, Soft Nice, Vijmax Films and Yukons HR. Sonica Singh has a bachelor's degree in commerce from Delhi University and is currently pursuing her post-graduation in marketing management from the National Institute of Management Technology.

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    Sonica Singh CV

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    Sonica Singh
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    Sonica Singh is a senior sales and marketing professional with over 7 years of experience in business development, brand promotion, and relationship management across diverse industries. She is currently working as the Senior Manager of Marketing & Communications at Chemtreat India Limited, where she led the marketing strategy for launching an innovative composite material product in the US and UAE markets. Prior to this, she held roles in sales, marketing, and recruitment at various organizations such as ABEC, Soft Nice, Vijmax Films and Yukons HR. Sonica Singh has a bachelor's degree in commerce from Delhi University and is currently pursuing her post-graduation in marketing management from the National Institute of Management Technology.

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    Sonica Singh is a senior sales and marketing professional with over 7 years of experience in business development, brand promotion, and relationship management across diverse industries. She is currently working as the Senior Manager of Marketing & Communications at Chemtreat India Limited, where she led the marketing strategy for launching an innovative composite material product in the US and UAE markets. Prior to this, she held roles in sales, marketing, and recruitment at various organizations such as ABEC, Soft Nice, Vijmax Films and Yukons HR. Sonica Singh has a bachelor's degree in commerce from Delhi University and is currently pursuing her post-graduation in marketing management from the National Institute of Management Technology.

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    29 views3 pages

    Sonica Singh CV

    Uploaded by

    Sonica Singh
    Sonica Singh is a senior sales and marketing professional with over 7 years of experience in business development, brand promotion, and relationship management across diverse industries. She is currently working as the Senior Manager of Marketing & Communications at Chemtreat India Limited, where she led the marketing strategy for launching an innovative composite material product in the US and UAE markets. Prior to this, she held roles in sales, marketing, and recruitment at various organizations such as ABEC, Soft Nice, Vijmax Films and Yukons HR. Sonica Singh has a bachelor's degree in commerce from Delhi University and is currently pursuing her post-graduation in marketing management from the National Institute of Management Technology.

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    Sonica Singh

    Maharashtra, IN
    sonicasingh28@gmail.com
    +91 983 323 4364

    SR. SALES AND MARKETING PROFESSIONAL


    Consistent performer with a strong record of superior performances under demanding work
    environments
    Experienced Business Development professional with seven years of proven success in delivering
    marketing performance throughout market territories within diverse industries. Innovative strategic
    planner with an ability to simultaneously envision the macro- and micro-views and create sales and
    networking strategies to success. Recognized for excellence in building long-term partnerships
    throughout all client and corporate levels, and for exceeding goals in service, partnerships and
    marketing. An innovative conceptualist with a sharp eye for fresh approaches while understanding
    critical regional business drivers in multiple markets and industries. Committed to stay on top of trends
    in an ever-changing market-place, find opportunities and prioritize based on targets and organizational
    strategies.
    Key Areas of Impact:

    Business Development

    Brand Promotion

    Cross Functional Coordination

    Team Leadership

    Relationship
    Management
    Channel Development

    Computing Skills: MS Office Suite, SQL and Visual Basic

    O R G A N I Z AT I O N A L E X P E R I E N C E
    CHEMTREAT INDIA LIMITED; Division - Eco Earth Solutions
    Nov14 Till Date
    SR. MANAGER - Marketing & Communications
    Marketing Strategy: Based upon the requirement analysis of the patented Advanced Composite
    Material product, the company ventured into the US and UAE market, for which I held the overall
    product marketing accountability to ensure a smooth and streamlined global launch

    Analysed business information, provided insights and made recommendations to enhance sales
    and marketing activity
    Continually managed and analysed information on sales, market trends, costs and profitability
    to propose marketing initiatives and support the companys ongoing commercial plans
    Led a team of 5 members while ensuring they achieved or exceeded the defined standards of
    customer service
    Developed and maintained excellent relationships with clients and leveraged this to improve
    the proposition of the company within the market

    Pre-Sales / Business Development:


    Designed and developed client winning strategies; provided leadership during pre-sales and
    inception phase and advised them with appropriate products and applications
    Supported initial sales process, identified prospects, scheduled meetings, and conducted
    presentations
    Utilised established knowledge of destinations and contacts to open doors and bring those
    relationships that could be of benefit to the products offered; gave presentations to a network
    of the top architects and builders of India
    Gave presentations to:
    The Border Security Force, Indian Army, National Research Development
    Corporation; subsequently got the product technically approved
    Builders working and associated with Maldives and African Government, Sri Lanka;

    got the product and project approved


    Himachal Pradeshs Chief Ministers (Mr. Virbhadra Singh) son (Mr. Vikramaditya
    Singh); brought in business / project
    Achievements
    Recognized as the top performer; won business of over INR 1 crores in 10 months of
    the product launch
    Participated in product launch in Asia's leading architecture, construction, building
    materials exhibition Acetech; gave a presentation in front of a jury of 100 Architects
    and won the Most Innovative Product Award at Design Wall 2014

    Brand Promotion / External Communications:


    Recognised goals, identified priorities, and provided direction to the company and brand with a
    high level of professionalism
    Supported the brand, communications functions and ensured these activities were aligned with
    the brand-language and received maximum exposure through international exhibitions
    Highlights:
    Visited United States of America for a conference held in American Institute of
    Architects, Atlanta
    Organized and handled all activities for the 3 days exhibition for the companys
    branding and project displays
    Participated in The Big Show Oman with overall accountability of companys branding
    and project displays
    Strategic Collaborations:
    Collaborated with and set up distribution centres in the international regions. Developed longterm channel management and Route to Market strategies with the vision of achieving
    sustainable growth in volume

    Finalized a Canadian company as the local distributor, Spring Valley Architects, for
    the entire North American market
    Finalized a local distributor, Al-Mutawaa, in Oman for the company products
    Continuously followed up with distributors and handled compliance management to get
    all the test done for the USA market

    ABEC - ASIAN BUSINESS EXHIBITIONS & CONFERENCES (The Economic Times India Ltd)
    Dec13 - Nov14
    ASSISTANT MANAGER SALES & MARKETING

    Led the Media Bytes Team of 5 and provided training to the team members for all the shows
    Ensured the timely development and execution of client projects / deliveries to guarantee client
    satisfaction and long-term business relationships
    Supported the development of persuasive strategies to achieve the organizations customer and
    commercial growth objectives. Handled space selling for the exhibition Mumbai, Delhi,
    Ahmedabad, Kolkata, and Bangalore
    Assured that relationships with HNI clients remained harmonious and that the clients received a
    quality of service which encouraged further growth and profitability in relationships
    Provided strategic direction to the team members by detecting growth zones to facilitate creation
    of new opportunities; supported the achievement of their goals
    Introduced participating clients with their targeted segment of companies as a process of P.R.
    Worked on Allied events like Design Wall, Connect, and Grand Stand to support the exhibitors on
    their ROI
    Collaborated with stakeholders within the Architectural, Building, Designers, Contractors and
    Construction Community
    Actively participated in the International Lighting Summit 2014
    Successfully took interviews of various celebrities including CM of Maharashtra Mr. Devendra
    Fadnavis, Actor Mr. Sunil Shetty, Ms. Suzain Khan, and Mr. Niranjan Hiranandani

    Campus Recruitment Associate, SOFT NICE


    July13 - Nov13
    Key Deliverables:
    Campus Relations Partnerships
    Sourcing Strategies

    Talent Acquisitions
    Campus Recruiting Leadership

    Marketing Head, VIJMAX FILMS


    Sep12 - Jun13

    Led the marketing team with overall accountability of generating business and improving existing
    products and services

    Team Leader / Sr. HR Recruiter / HR Recruiter, YUKONS HR


    Oct08 - Aug12

    Played a multi-facetted role involving managing teams and working closely with clients to gauge their
    requirement and subsequently searching the right talent from job portals
    Received three promotions within four years in recognition of perseverance and continuous value
    addition

    ACADEMIC CREDENTIALS
    Post-Graduation

    National Institute of Management Technology (Pursuing)


    Marketing Management
    Delhi University
    Bachelors in Commerce

    Bachelors

    A D D I T I O N A L I N F O R M AT I O N
    Visa
    References

    To be filled
    Available on request

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