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    Targetedcommercials

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    api-370818279
    Advertisers carefully select commercials to match the target audience of the television program they are aired during. The document instructs students to watch a TV program selected by their teacher and identify the age range, race, and gender that make up the target audience for the program. Students are then asked to explain whether or not the commercials matched the intended target audience for the show by providing examples of products advertised.

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    Targetedcommercials

    Uploaded by

    api-370818279
    32 views1 page
    Advertisers carefully select commercials to match the target audience of the television program they are aired during. The document instructs students to watch a TV program selected by their teacher and identify the age range, race, and gender that make up the target audience for the program. Students are then asked to explain whether or not the commercials matched the intended target audience for the show by providing examples of products advertised.

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    targetedcommercials

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    Advertisers carefully select commercials to match the target audience of the television program they are aired during. The document instructs students to watch a TV program selected by their teacher and identify the age range, race, and gender that make up the target audience for the program. Students are then asked to explain whether or not the commercials matched the intended target audience for the show by providing examples of products advertised.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views1 page

    Targetedcommercials

    Uploaded by

    api-370818279
    Advertisers carefully select commercials to match the target audience of the television program they are aired during. The document instructs students to watch a TV program selected by their teacher and identify the age range, race, and gender that make up the target audience for the program. Students are then asked to explain whether or not the commercials matched the intended target audience for the show by providing examples of products advertised.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Targeted Commercials

    Advertising isnt a random processcommercials are often carefully chosen to


    match the target audience of a particular show. The characteristics of this target
    audience are referred to as demographics. Complete this handout as you watch
    clips from a television program chosen by your teacher.

    During the program

    Age range of the target audience: Race of the target audience


    0-4 African-American
    5-9 Asian
    10 - 12 Caucasian
    13 - 17 Hispanic
    18 - 24 Other
    25 - 35
    36 - 49 Gender of the target audience
    50+ Male
    Female

    Other characteristics?

    After the program

    In at least one paragraph, explain whether or not the commercials matched the
    target audience for the show. Give specific examples of products, considering for
    whom the products were intended.

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