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    Planningad

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    api-370818279
    This document provides guidance on planning an advertisement by outlining key elements to consider such as the target demographic, and how to employ persuasive techniques like pathos, logos, and ethos. It also lists common advertising strategies and asks the user to select three strategies to incorporate when explaining how the product will be sold, such as using emotion, facts, credibility, or appealing to concepts like being avant-garde, patriotic, or part of an exclusive group.

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    Planningad

    Uploaded by

    api-370818279
    43 views2 pages
    This document provides guidance on planning an advertisement by outlining key elements to consider such as the target demographic, and how to employ persuasive techniques like pathos, logos, and ethos. It also lists common advertising strategies and asks the user to select three strategies to incorporate when explaining how the product will be sold, such as using emotion, facts, credibility, or appealing to concepts like being avant-garde, patriotic, or part of an exclusive group.

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    This document provides guidance on planning an advertisement by outlining key elements to consider such as the target demographic, and how to employ persuasive techniques like pathos, logos, and ethos. It also lists common advertising strategies and asks the user to select three strategies to incorporate when explaining how the product will be sold, such as using emotion, facts, credibility, or appealing to concepts like being avant-garde, patriotic, or part of an exclusive group.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views2 pages

    Planningad

    Uploaded by

    api-370818279
    This document provides guidance on planning an advertisement by outlining key elements to consider such as the target demographic, and how to employ persuasive techniques like pathos, logos, and ethos. It also lists common advertising strategies and asks the user to select three strategies to incorporate when explaining how the product will be sold, such as using emotion, facts, credibility, or appealing to concepts like being avant-garde, patriotic, or part of an exclusive group.

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    © All Rights Reserved
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    Planning Your Advertisement

    Purpose of the product: ___________________________________________________

    Product name: ___________________________________________________

    Demographic you are trying to reach (check all that apply) :

    Age [] 0-12 Race [] African-American Gender [] Male


    [] 13-17 [] Asian [] Female
    [] 18-24 [] Caucasian Other:
    [] 25-35 [] Hispanic
    [] 36-50 [] ______________
    [] 50 +

    Explain in detail how your advertisement will use pathos (emotion) to sell the product:

    Explain in detail how your advertisement will use logos (facts/stats) to sell the product:

    Explain in detail how your advertisement will use ethos (credibility) to sell the product:
    Planning Your Advertisement

    Other Advertising Strategies

    Choose three of the following and explain how you will use these strategies to sell your
    product:

    Avante Garde: the suggestion that using this product puts the user ahead of the times.

    Magic Ingredients: the suggestion that some almost miraculous discovery makes the product
    exceptionally effective.

    Patriotism: the suggestion that purchasing this product shows your love of your country.

    Transfer: positive words, images, and ideas are used to suggest that the product being sold is
    also positive.

    Plain Folks: the suggestion that the product is a practical product of good value for ordinary
    people.

    Snob Appeal: the suggestion that the use of the product makes the customer part of an elite
    group with a luxurious and glamorous lifestyle.

    Bribery: offers you something extra with the product.

    Bandwagon: the suggestion that you should join the crowd or be on the winning side by using a
    product--you dont want to be the only person without it!

    Strategy # 1: _________________________
    How you will use this strategy to sell your product:

    Strategy # 2: _________________________
    How you will use this strategy to sell your product:

    Strategy # 3: _________________________
    How you will use this strategy to sell your product:

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