ENTREPRENEURSHIP

CLASS XI-XII (2019-20)

(CODE NO. 066)

Rationale
Development of school curriculum is a dynamic process responsive to the society and
reflecting the needs and aspiration of its learners. Fast changing society deserves
changes in educational curriculum particularly to establish relevance to emerging socio-
economic environment; to ensure equity of opportunity and participation and finally
promoting concern for excellence. In this context the course on entrepreneurship aims
at instilling and stimulating human urge for excellence by realizing individual potential
for generating and putting to use the inputs, relevant to social prosperity and thereby
ensure decent means of living for every individual.
Objectives:
 Acquiring Entrepreneurial spirit and resourcefulness
 Familiarization with various uses of human resource for earning dignified means
of living
 Understanding the concept and process of entrepreneurship - its contribution and
role in the growth and development of individual and the nation
 Acquiring entrepreneurial quality, competency and motivation
 Learning the process and skills of creation and management of entrepreneurial
venture.

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 COURSE STRUCTURE
CLASS XII (2019-20)

One Theory Paper Max. Marks: 70

Time: 3 Hours
S. Unit No. of Marks
No. Periods
1 Entrepreneurial Opportunities 40 30
2 Business Planning 40
3 Enterprise Marketing 40 20
4 Enterprise Growth Strategies 20
5 Business Arithmetic 40 20
6 Resource Mobilization 20
Total 200 70
Project Work 40 30
Total 240 100

COURSE CONTENT

Unit 1: Entrepreneurial Opportunities 40 Periods

Contents Learning Outcomes
 Sensing Entrepreneural Opportunities After going through this unit, the student/
 Environment Scanning learner would be able to:

 Problem Identification  Understand the concept and elements

of business opportunity
 Spotting Trends
 Understand the process involved in
 Creativity and Innovation sensing opportunities
 Selecting the Right Opportunity  Give the meaning of environment
scanning
 To understand the need to see the
environment
 Enlist the various forces affecting
business environment
 Understand the different fields of ideas
 Enlist the various sources of idea
fields
 Understand the process of
transformation of ideas into
opportunities
 Explain the meaning of trend spotting

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  Understand the concept of opportunity
assessment
 Explain the meaning of trend spotting
 Identify the different ways of spotting
trends
 Differentiate the process of creativity
and innovation
Unit 2: Business Planning 40Periods
Contents Learning Outcomes
 Business Plan After going through this unit, the student/
 Organisational plan learner would be able to:
 Operational plan  Understand the concept of
entrepreneurial planning
 Production plan
 Understand the forms of business
 Financial plan enterprise
 Marketing Plan  Distinguish among the various forms
 Human Resource Planning of Business enterprise
 Explain the concept of Business plan
 Appreciate the importance of a
Business Plan
 Describe the various components of
Business plan
 Differentiate among the various
components of Business plan
Unit 3: Enterprise Marketing40Periods
Contents Learning Outcomes
 Marketing and Sales strategy After going through this unit, the student/
 Branding - Business name, logo, learner would be able to:
tagline  Enlist the various marketing strategies
 Promotion strategy used in a Business firm

 Negotiations - Importance and  Explain the concepts of Product,

methods Price, Place and Promotion

 Customer Relationship Management  Understand the concept of Branding,

Packaging and Labelling
 Vendor Management
 Describe the various methods of
pricing
 Explain the various channels of

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 distribution
 Appreciate and discuss the various
factors affecting the channels of
distribution
 Understand the sales strategy
 State the different types of
components of sales strategy
 Enumerate the different tools of
promotion
 Understand the meaning and
objectives of Advertising
 Able to discuss the various modes of
Advertising
 Will be able to understand the concept
of personal selling and sales
promotion
 Discuss the various techniques of
sales promotion
 Understand the meaning and methods
of negotiation
 Understand the concept of customer
relationship management
 State the importance of Customer
Relationship Management
 Explain the concept of management in
a firm
 Explain the concept and importance of
vendor management in a firm

Unit 4: Enterprise Growth Strategies20Periods

Contents Learning Outcomes
 Franchising After going through this unit, the student/
 Merger and Acquisition learner would be able to:
 Understand the concept of growth &
development of an enterprise
 Explain the concept of franchise
 Explain the different types of franchise
 Explain the advantages and limitations

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 of franchise
 Understand growth of a firm is
possible through mergers and
acquisitions
 Explain the different types of mergers
 State the meaning and types of
acquisitions
 Understand the reasons for mergers
and acquisitions
 Understand the reasons for failure of
mergers and acquisitions
Unit 5: Business Arithmetic40 Periods
Contents Learning Outcomes
Business Arithmetic  After going through this unit, the
 Unit of Sale, Unit Cost for multiple student/ learner would be able to:
products or services  Understand the concept of Unit Cost
 Break even Analysis for multiple  Understand the concept of unit price
products or services  Calculate Break-even point for
 Computation of working capital Multiple products
 Inventory control and EOQ  Understand the meaning of inventory
 Return on Investment (ROI) and control
Return on Equity (ROE)  Explain the concept of working capital
 Calculate Return on Investment;
Return on Equity and Economic order
quantity
Unit 6: Resource Mobilization20 Periods
Contents Learning Outcomes
Resource Mobilization After going through this unit, the student/
 Angel Investor learner would be able to:
 Venture Capital Funds  Understand the need of finance in the
Business
 Stock Market – raising funds
 Understand the various sources of
funds required for a firm
 Understand the methods of raising
finance in primary market
 Understand the importance of
secondary market for mobilization or

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 resources
 Give the meaning of stock exchange
 Raising funds through financial
markets
 Understand the relevance of stock
exchange as a medium through
which funds can be raised
 Explain the concept of angel
investors
 Explain the concept of venture capital
Project Work 40 Periods
1. Business Plan
2. Survey
Refer to the Guidelines issued by CBSE

Prescribed Books:
1. Entrepreneurship - Class XI- C.B.S.E, Delhi
2. Entrepreneurship - Class XII - C.B.S.E., Delhi
3. Udyamita (in Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National
Institute for Entrepreneurship and Small Business Development (NIESBUD),
NSIC-PATC Campus,Okhla
4. Everyday Entrepreneurs - The harbingers of Prosperity and creators of Jobs - Dr.
Aruna Bhargava.

Magazines
1. UdyamitaSamacharPatra (Monthly, Hindi), Pub. By Centre for Entrepreneurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad,Bhopal-462008.
2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for
Entrepreneurship Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad,
Bhopal -462008
3. LaghuUdhyogSamachar
4. Project Profile by DCSSI

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