S2: Writing Collage

Submission date: 30th October 2020, 10.00 a.m.

Module Code: BMAF001-20

Module Title: Communication for Professionals
Assignment: S2. A Writing Collage
Word Count: Equivalent to 2000 words
Contribution to Module Mark: 50% of overall grade
Assessment outline (from the A Writing Collage - a set of written business communication tasks
Module specification):
Learning outcome assessed: By successful completion of the module, you will be able to
demonstrate:

LO1: Your ability to communicate in writing in business through a

variety of different documents and mediums
LO2: Your ability to communicate verbally in business including
influencing and negotiation

S2Assessment Brief

For this assessment, you will be required to go through a set of written business communication tasks and
decide on the mostappropriate solution or treatment for each case scenario.

Important Instructions:
1. This paper has five tasks. 
2. Each task must be attempted and typed using MS Office Word. 
3. Save your document with the following file name [SURNAME]_CFP_March19 
4. Ensure that all work has been proof-read and checked prior to submission. 
5. Ensure that the layout of your documents is in a professional format with font style  Arial or Times
New Roman, font size 12 for the text, font 14 for sub-headings and font 16 for main headings

Task 1
You are working for a company (think of a name, industry, its identity and mission). Your organisation has
been engaging in a variety of non-profit initiatives and your job is to publicise the latest event on the most
important industry-related website.

Deliver your message to attract both people and the media to them:
 think of the initiative/event and any necessary detail (who, what, when, where, why)
 engage your readers and convince them to take part in the event/initiative

Task 2
As a project lead, you know how important it is to promote good teamwork and acknowledge everyone’s
effort.

You have been recently working on a very important project ‘Eco-friendly Solutions’ with the aim to provide
alternatives to single-use cups for the customers of your business - Coffee House.

It is your job to pull together a team report in order to present what has been achieved in a board meeting
scheduled for 1st June 2020, 10.00 a.m. The group consists of your peers and a few subordinates, and each
has been working on a different section of the report. There have been a few issues along the way, some
team members needed extra support.

The deadline is approaching, and you need to be sure the pieces come in on schedule.

Write an email to your team to ensure the project is completed by deadline. 

S2: Writing Collage
Submission date: 30th October 2020, 10.00 a.m.

Task 3
Your HR department has embarked on a new project – an initiative that you feel very strongly about: A
Mentoring Programme for Newly-joined Staff. The aim of the programme is to help new staff to quickly
adapt to the operations and ways of working in the team, have a personal mentor they can ask questions of,
and to integrate into the team.

You would love to become the team lead of this project as you believe that you have got the right
experience, qualifications and skills.

Write to your manager to persuade them that you are the perfect candidate for the job.

In your e-mail:
 explain what this project means to you and why you would like to lead it
 refer to your history, experience, qualifications and skills
 explain what you would bring to the job beyond the bare essentials
 why you are the best possible candidate for this position

Task 4
You are currently working on a new departmental initiative - introducing a range of sportswear.
As a project coordinator, you have just had a meeting with your team. Unfortunately, one of the key
members of your team came in 30 minutes late and instead of focusing on what has been discussed, he/she
was constantly texting, which disrupted proceedings.

You are concerned about your team member and would like to find out the reasons for his/her behaviour.
In order not to embarrass the team member in front of everyone else, you have decided to email them after
the meeting.

Compose an email highlighting the issues of lateness and texting, and associated impacts.

Task 5 (500-600words)
You are an employee of a business (think of a name of the company you work for) who is also engaged in an
environmental concern group called ‘Ethical Future’. You have been asked by your team to produce a short
report which will be presented as part of the negotiations with the company’s management on how to
make money while becoming a more sustainable business.

Referring to what has been covered in the module and your own research conducted on the topic of
sustainability in business, write the report suggesting the best way forward for the company.

Remember to:
 present your ideas clearly,
 balance your arguments,
 justify your points and support them with relevant examples using your influencing and negotiation
skills.

Ensure you include all the important parts of a report, i.e. introduction, main body: balanced arguments
supported by examples, and conclusion.  

Criteria:

The Writing Collage will be marked according to the following criteria:

 Written communication skills (35%): Convey clear and concise message, achieve the objective, and
S2: Writing Collage
Submission date: 30th October 2020, 10.00 a.m.

adapt the right tone to help facilitate effective and good quality communication.
 Influencing and negotiation skills (30%): Present ideas convincingly, balance your arguments,
justify your points and support them with relevant examples (e.g. refer to your research on
sustainability) using your influencing and negotiation skills
 Presentation and word count (25%): Use professional formats, appropriate structure and design in
presenting your answer, and adhere to the required word count.
 Accuracy of written communication skills (10%): Ensure your work is clearly communicated with
no mistakes in grammar, vocabulary, spelling and punctuation.

For all policies regarding submission of your work please refer to the Programme and Student Handbooks.
S2: Writing Collage
Submission date: 30th October 2020, 10.00 a.m.

Fail 0-39 D. 40-49 C. 50-59 B. 60-69 A. 70-79 A. 80-100

Poor Quality Satisfactory Quality Sound Quality Good quality Excellent quality Outstanding quality
Written 35% The work is of poor The quality of The quality of the This is a good quality of Extremely effective Outstanding
communication quality. communication is communication is professional professional readability and overall
skills: The message is not satisfactory. sound. The message is communication. The communication of quality of
objective clear, and the objective The objective is not clear overall but should objective is always excellent quality. The communication. An
achieved is often not (or not at always achieved. The be more concise/ or achieved, and the message is concisely outstanding example
all) achieved. The tone message is not always more detailed. The set message is clear and conveyed, and the of a professional and
concise and and style applied seem clear/effective and objective is achieved. concise. goal is skilfully concise message with
clear message inadequate. seems either lengthy or The tone and style are The tone and style are achieved. the excellent tone and
too general in places. adequate in general but appropriate The appropriate tone style used to convey
appropriate The tone is adequate should be addressed throughout. and style throughout it.
tone and overall but needs and improved in places. help facilitate it.
effective style improvement along with
the style.

Influencing and 30% Very little or no logic in A satisfactory attempt. Sound presentation of Convincing Excellent presentation As before, plus:
negotiation the presentation of Some ideas/strategies ideas/strategies. There presentation of of ideas/strategies, outstanding of
skills: ideas which are limited. are convincingly are some good ideas/strategies. which demonstrates negotiation and
Very little or no relevant presented but examples that support Some good examples to deep insight into the influencing
ideas examples to support sometimes lacking in your ideas, but greater support the ideas are subject of discussion. skillsdemonstrated
presented the arguments. clear examples. range of those are provided.A good Your arguments through the selection
convincingly; No or very little Limited language of needed. demonstration of demonstrate excellent of relevant and
points justified influencing and persuasion is used,and Some language of balanced arguments as use of negotiation and original arguments
negotiation skills anarrow range of persuasion is used but part of the negotiation, persuasion, where and
relevant demonstrated. arguments is presented. needs improvement. but more evidence both the balance and examples/evidence.
examples A weak demonstration of The arguments -based points would breadth of the
provided (e.g. balanced argumentsas presented need a better improve the piece. argumentation is
referred to part of the negotiation. balance in order to Good range of considered.
research on demonstrate your persuasive language is
sustainability) ability to reach an used. However, some
agreement as part of more work on clarity
influencing and the negotiation. and greater depth in
negotiation argumentation is
skills needed.

Presentation 25% The presentation of The presentation of your The presentation of The presentation of Excellent in format, The presentation of
S2: Writing Collage
Submission date: 30th October 2020, 10.00 a.m.

and word your answers is poor in answers is satisfactory in your answers is sound your answers is structure and your answers is
count format and format and in format, structure and professional, good in completeness.The outstanding in every
completeness. Major completeness. More completeness. There format, structure and presentation of your aspect of format,
design/layout improvement needed in thought could have been are no major problems completeness. answers is of the structure and
of the e-mail the design of the e- put into the design of the with the visual Good application of highest professional completeness. A real
and report mails and structure of e-mails and structure of appearance, which is design, spacing and standards. No care and thought have
the report, font the report, font rather standard. paragraphing, and/or improvement in gone into it. Top
font type/ size application, spacing and application, spacing and However, some word count. However, design, spacing and professional standard.
paragraphing. The paragraphing. The word improvement is still some minor paragraphing, and/or
spacing and wordcount substantially count just about adheres needed in design, font improvements needed word count needed.
paragraphing falls below the to the requirement. application, spacing and in places.
requirement. paragraphing. The
word count word count could have
been higher.

Accuracy of 10% Exceedingly high Satisfactory accuracy. There is a small number There are hardly any Excellent work. There The assignment is
written number of errors. Major improvement of errors in grammar, errors in grammar, are no noticeable flawless in terms of
communication Major improvement needs to be made to one vocabulary, spelling, vocabulary, spelling, errors in grammar, the accuracy of the
skills: needed in more than of these four areas: punctuation. punctuation. vocabulary, spelling, language used. There
grammar one of the following: grammar, vocabulary, punctuation. are no errors in
vocabulary grammar, vocabulary, spelling, punctuation. grammar, vocabulary,
spelling spelling, punctuation. spelling, punctuation.
punctuation