Unit 3. Research Design
Unit 3. Research Design
Unit 3. Research Design
RESEARCH DESIGN
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Example
• The manager of X company is curious to
know if the work ethic values of his
employees would be different from those of
other companies in Ethiopia.
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Example (Cont.)
30
Descriptive Study
• Is undertaken in order to ascertain and be
able to describe the characteristics of the
variables of interest in a situation.
31
Example
• A bank manager wants to know a profile of
the individuals who have loan payments
outstanding for 6 months and more.
more
35
Example
• A marketing manager wants to know if the
sales of the company will increase if he
doubles the advertising dollars.
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BASIC PRINCIPLES OF EXPERIMENTAL
DESIGNS
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