Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1

Segment A 25% 25% 25% 33% 35% 35% 36% 36% 36%
Segment B 25% 25% 25% 29% 29% 29% 30% 30% 30%
Segment C 25% 25% 25% 21% 21% 21% 21% 21% 21%
Segment D 25% 25% 25% 17% 15% 15% 13% 13% 13%
List Price $142 $142 $142 $142 $142 $142 $142 $142 $142
Segment A 12% 12% 12% 12% 12% 12% 12% 12% 12%
Segment B 8% 8% 8% 9% 9% 9% 9% 9% 9%
Segment C 4% 4% 4% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 16% 16% 17% 17% 17% 17% 17%
Distributor 12% 12% 12% 13% 13% 14% 14% 17% 17%
Sales Force 11 11 11 9 9 9 9 9 9
Spending o 50% 50% 50% 25% 25% 20% 20% 20% 20%
Spending t 50% 50% 50% 75% 75% 75% 75% 75% 90%
Integrated $80,000 $80,000 $80,000 $100,000 $90,000 $110,000 $110,000 $110,000 $130,000
Social Med$0 $0 $0 $20,000 $20,000 $20,000 $30,000 $30,000 $20,000
Direct Cus $0 $0 $0 $30,000 $20,000 $30,000 $40,000 $40,000 $50,000
Battery Lif $60,000 $60,000 $60,000 $50,000 $60,000 $60,000 $70,000 $90,000 $100,000
Manufactur$0 $0 $0 $20,000 $20,000 $30,000 $30,000 $50,000 $50,000
Sensor Size$60,000 $60,000 $60,000 $50,000 $40,000 $50,000 $60,000 $80,000 $80,000
Latency Re$0 $0 $0 $30,000 $50,000 $60,000 $90,000 $95,000 $100,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3 Y4, Q4
36% 40% 41% 41% 42% 44% 45%
21% 20% 20% 20% 20% 20% 23%
30% 30% 30% 30% 30% 28% 27%
13% 10% 9% 9% 8% 8% 5%
$142 $142 $142 $142 $142 $142 $142
12% 12% 13% 14% 14% 14% 14%
9% 9% 9% 10% 10% 10% 10%
0% 0% 0% 0% 0% 0% 0%
17% 18% 18% 18% 18% 18% 18%
19% 19% 18% 18% 17% 12% 12%
9 9 9 9 9 9 9
20% 20% 12% 10% 10% 9% 9%
90% 90% 78% 90% 90% 88% 91%
$150,000 $160,000 $180,000 $180,000 $200,000 $220,000 $230,000
$20,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
$50,000 $70,000 $70,000 $70,000 $100,000 $110,000 $110,000
$100,000 $100,000 $110,000 $100,000 $100,000 $110,000 $120,000
$60,000 $90,000 $110,000 $120,000 $150,000 $150,000 $170,000
$90,000 $100,000 $120,000 $120,000 $150,000 $160,000 $160,000
$100,000 $100,000 $0 $0 $0 $0 $0
 Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3
Segment A Sa 25% 25% 25% 33% 35% 35% 36%
Segment B Sal 25% 25% 25% 29% 29% 29% 30%
Segment C Sal 25% 25% 25% 21% 21% 21% 21%
Segment D Sa 25% 25% 25% 17% 15% 15% 13%
List Price $142 $142 $142 $142 $142 $142 $142
Segment A Di 12% 12% 12% 12% 12% 12% 12%
Segment B Di 8% 8% 8% 9% 9% 9% 9%
Segment C Di 4% 4% 4% 0% 0% 0% 0%
Segment D Di 16% 16% 16% 16% 17% 17% 17%
Distributor D 12% 12% 12% 13% 13% 14% 14%
Sales Force 11 11 11 9 9 9 9
Spending on 50% 50% 50% 25% 25% 20% 20%
Spending to R 50% 50% 50% 75% 75% 75% 75%
Integrated Ma $80,000 $80,000 $80,000 $100,000 $90,000 $110,000 $110,000
Spending on $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Media $0 $0 $0 $20,000 $20,000 $20,000 $30,000
Direct Custo $0 $0 $0 $30,000 $20,000 $30,000 $40,000
Battery Life $60,000 $60,000 $60,000 $50,000 $60,000 $60,000 $70,000
Manufacturin $0 $0 $0 $20,000 $20,000 $30,000 $30,000
Sensor Size F $60,000 $60,000 $60,000 $50,000 $40,000 $50,000 $60,000
Latency Redu $0 $0 $0 $30,000 $50,000 $60,000 $90,000
Y2, Q4 Y3, Q1 Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3
36% 36% 36% 40% 42% 42% 45% 47%
30% 30% 21% 20% 20% 20% 20% 20%
21% 21% 30% 30% 30% 30% 30% 30%
13% 13% 13% 10% 8% 8% 5% 3%
$142 $142 $142 $142 $142 $142 $142 $142
12% 12% 12% 12% 13% 13% 14% 14%
9% 9% 9% 9% 9% 10% 10% 10%
0% 0% 0% 0% 0% 0% 0% 0%
17% 17% 17% 18% 18% 18% 19% 20%
17% 17% 19% 19% 18% 18% 17% 14%
9 9 9 9 9 9 9 9
20% 20% 20% 20% 20% 20% 20% 10%
75% 90% 90% 90% 90% 90% 90% 90%
$110,000 $130,000 $150,000 $160,000 $180,000 $180,000 $200,000 $220,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$30,000 $20,000 $20,000 $40,000 $40,000 $40,000 $40,000 $40,000
$40,000 $50,000 $50,000 $70,000 $70,000 $70,000 $90,000 $110,000
$90,000 $100,000 $100,000 $100,000 $110,000 $90,000 $100,000 $30,000
$50,000 $50,000 $60,000 $90,000 $110,000 $120,000 $150,000 $160,000
$80,000 $80,000 $90,000 $100,000 $120,000 $130,000 $150,000 $160,000
$95,000 $100,000 $100,000 $90,000 $0 $0 $0 $0
Y4, Q4
50%
18%
30%
2%
$142
14%
10%
0%
20%
14%
9
10%
92%
$230,000
$50,000
$40,000
$120,000
$30,000
$180,000
$120,000
$0