Business Plan

Sweet Delights
By 12 ABM A

SVCC, Mamatid, Cabuyao, Laguna

Alyssa Grace Marquez

Anne Clarisse Hamuyan 09368365913
Janine Espinosa Laviña
Krisiel Anne Dueñas SVCC, Mamatid, Cabuyao, Laguna
Kyselene Flores
Marisa Ibasco sweetdelights@gmail.com
Mekayla Barruga
Yumika Yicha Hilaga Sweet Delights
I. EXECUTIVE ANALYSIS

The Sweet Delights Company has developed graham balls as a new

product. ABM Grade 12 students who have been chosen operate the business. It
is a homemade product available for sale at St. Vincent College of Cabuyao and
promotes delectable sweets that can uplift and energize your mood.
Estimating the initial investment, location, and target customers is the first
step in managing and producing the product. The buying of the ingredients
comes next in the process.
A basic learner can create graham balls, a practical and doable product.
Additionally, this item can help any student's creativity and innovation talents.
To satisfy our devoted customers, we have provided this product. Although they
struggle to understand our lessons, graham balls help them feel at ease and
appreciate each bite. To satisfy our customers and earn their money, we
suggested this product. The product provides a delicious snack that melts in your
mouth for a fair price. We provide plain graham, marshmallow-filled graham, with
Nips, and sprinkle-rolled graham balls.

Introductory page

Eight proponents will sell products for the Sweet Delights Company. The
finished item will be put on a wrap that has been specially made, with your choice
of toppings. Graham balls are baked free dessert nibbles. They're quite simple to
make and taste amazing.

Following is a list of the company's owners:

● Alyssa Grace Galang Marquez - 481 Purok 6, Marinig, Cabuyao, Laguna

● Anne Clarisse Hamuyan - 662 Purok 4 Brgy. Gulod, Cabuyao, Laguna

 ● Janine Espinosa Laviña - Purok 1, 150 Banlic Calamba Laguna

● Krisiel Anne Dueñas - Blk 64 Lt 15 Mabuhay City, Phase 7, Mamatid,

Mamatid, Cabuyao, Laguna

● Kyselene Flores - Blk 60 Lt 3 Ph 7 Mabuhay, Mamatid Cabuyao Laguna

● Marisa Ibasco - Blk 32 Lt 6 Phase 3 Mabuhay, Mamatid Cabuyao Laguna

● Mekayla Barruga - Blk 149 Lt 8 Ph2 Mabuhay, Mamatid, Cabuyao, Laguna

● Yumika Yicha Hilaga - Blk 3 Lt 53 Celestine Ville, Gulod, Cabuyao,

Laguna

II. NATURE OF BUSINESS

Many people look for and want to eat graham balls during snack time or
after every meal. This favorite dessert is made with graham crackers, condensed
milk, mallows, nips, nestle cream, and sprinkles. Graham Balls are desserts that
Filipinos have come to love just recently. The concept of making desserts out of
graham crackers was not popular in the Philippines until the early 2000s, but its
popularity boomed soon after. In the Philippines, you can find it available from
many street vendors or online businesses. You can also do this in your own
home. it is popular in every street in the Philippines because of its delicious taste
and unique and sweet taste and people will love it again.

Service Product Description

Graham Balls is a food cart business of SWEET DELIGHTS that sells the
most popular dessert or snack in the Philippines. It is a food cart designed for
 take-out and delivery services to customers from St. Vincent College of Cabuyao
or Barangay Mamatid and nearby barangays. We will offer different flavors or
sweets that give us a Filipino taste. Everyone can avail of Graham Balls by
pieces at a starting price of 5 pesos each. Satisfying our customers is a goal of
this business venture. SWEET DELIGHTS are cheap and sweet, tasty at the
same time.

CAPITALIZATION

The capital required for the partnership is One thousand seven hundred
pesos (₱1,7000) which have been contributed in the form of cash as follows: in
the amount of three hundred (₱300.000) Philippine Currency for each of the
partners, which are Kyselene Flores, Mekayla Barruga, Alyssa Grace Marquez,
Janine Laviña, Marisa Ibasco, Krisiel Anne Duenas, Anne Clarisse Hamuyan,
Yumika Hilaga.

III. INDUSTRY ANALYSIS

Future Outlook and Trends

Sweet Delights is a new small enterprise that offers desserts that can be
purchased by any age. Sweet Delights offers a dessert, specifically graham balls,
with many fillings. This enterprise operates by selling the products face-to-face
and only focuses on selling a single product, which is the graham balls. The
enterprise intends to offer a variety of fillings the customers may choose from that
will satisfy many customers. The enterprise would like to provide the best quality
food to customers and sell our products with happiness.
Graham is not new to people, it is common yet cheap and delicious. The
owners chose this product because it is cheap, tasty, and everyone can afford it.
People will not get tired of purchasing it because this dessert is really sweet and
delicious. In a commercial attempt, the owners will advertise our products online
and buy the ingredients face-to-face. To promote the product, the owners will
provide contact information for product distribution and recommend it to their
friends and families. The product is convenient and can be eaten anywhere, so
customers can even take this home to their loved ones or children.

Analysis of the Competitors

There are many vendors of sweets and sweets in the school cafeteria.
There are also vendors selling cookies and brownies. Prices range from ₱1 to
₱30. These stands are open during school hours.
As for the price, Sweet Delights is more affordable and affordable for
hungry students. Many reviews are saying that purchasing from competitors is
labor-intensive, time-consuming, and time-consuming.
Consumer concern about health and food safety has increased in recent
years, which is consistent with the company's commitment to uncompromising
quality. The owners adhere to strict production standards to ensure the safety
and quality of their culinary products. Building a brand is essential to continually
reminding people and ensuring that our food is of the highest quality and can be
trusted in terms of food safety and good taste.

Market Segmentation

Due to its excellent geographical location, it will appeal to the tastes and
interests of different categories of target customers. They may consist of families,
students, individuals of all ages, and residents living in the area. The target group
is students, commuters, and working people; the "sweets" are exquisite.
Furthermore, Sweet Delights has unique qualities that appeal to all palates. It can
be eaten by people of all ages, from children to adults and the elderly.
Residents of Mamatid, Cabuyao City, Laguna Province, from diverse
backgrounds, including employees, students, and families, will be able to enjoy
the product and spend time eating with their loved ones and friends. Sweet
Delights is a food business that is affordable and accessible to all.

Marketing Strategies

Successful marketing communications should consider the 4 Ps of

marketing: prices, products, places, and promotions. One of the company's goals
is to build and maintain relationships with customers and others with whom it
sells products. However, the main goal is to communicate with a specific target
group and shape their behavior through guidance, persuasion, and reminders to
engage potential customers and purchase products while satisfying current
consumers. You have to persuade

1. Price: Choosing an acceptable pricing strategy is one of many important and

integral parts of the marketing process. If the price of the product is too low, the
price will fall, but if the price is too high, no one will buy anything or the service.
Given that graham balls are a common food item, Sweet Delights offers
affordable desserts that customers can enjoy on a budget.
2. Product: In today`s society, cleanliness, and stall or restaurant layout are
highly valued. If they notice how tidy and well-organized the packaging is, they
become attracted and want to buy.
3. Place: Mamatid, Cabuyao, Laguna will be the Sweet Delights’ location. Since
it is located within the school, it is easily accessible and monitored by teachers,
students, and school staff.
4. Promotion: Social media will be used by Sweet Delights to promote its
business. As a powerful tool to increase brand awareness and capitalize on the
social selling revolution that is transforming online advertising.

Market and Service Positioning

The company strives to meet consumer demand and satisfaction in the

 processing and manufacturing of desserts by adding higher added value to its
products. The company is dedicated to providing quality culinary products that
cater to the customer’s tastes. This service should include recommendations for
additional services, security checks, and courteous interactions. This is a
comparative competition approach that compares products against competitors
so that customers can compare them just before making a purchase. Additionally,
when choosing the ideal location for their business, owners make sure that it is
easily accessible to people.

Target Market

Sweet Delights is a small roadside startup surrounded by businesses. A

stone's throw from schools, markets, and villages, these are just some of the
reasons the enterprise chose to target these demographics. The owners chose
this location, not only is it adjacent to the main road, but it is at a busy
intersection. This will be an eye-catcher for teachers, students, tricycle riders,
and more. In addition, St. Vincent College of Cabuyao, Mamatid Elementary
School, and St. Jerome Integrated School are the closest educational institutions
in the area. The owners may be able to advertise their products before and after
school each day. College students these days want trendy food over
run-of-the-mill foods. Tricycle riders and drivers, and locals alike stop by to cool
off and fill their stomachs.

IV. DESCRIPTION VENTURE

Service Description

Filipino desserts called Graham Balls are shaped ball-shaped. It is

prepared by using crushed graham crackers, all-purpose cream, condensed milk,
marshmallows, sprinkles, and nips. Usually, the nips and sprinkles are just
additional designs on the graham balls to make them look more beautiful and
delicious. Graham Balls are no-bake dessert bites. They're super easy to make
and so luscious and delicious. The perfect treat to satisfy your sweet cravings.

The Service

Sweet Delights can serve food everywhere since it is adaptable and

versatile. The novel aspect of the business will attract customers' interest till they
decide to give it a try. The entire experience at Takoyaki's Magic is designed to
provide customers with outstanding service and a high level of customer
satisfaction. It is perfect for those who want to eat something different than what
people usually have outside their houses.
Both the wealthy and those with little resources can purchase Sweet
Delights. For the client's comfort and convenience, supplying quality goods, and
attractiveness are done in its entirety. If clients want to spend, it will be a great
substitute for dining out with friends, coworkers, family, and other people. A
certain person whenever they wish.

Company Logo
Mission

The Sweet Delights will offer the best graham balls desserts in the area of
Cabuyao Laguna by the year 2023. To provide consumers with the
best-sweetened graham balls they ever had.

Vision

Being one of the innovators who helped the trend of desserts with Graham
themes stand out from the competition. By acting as centers of excellence for the
Filipino people's dessert production, we can broaden our horizons while making
more people happy with our high-quality, reasonably priced graham-themed
desserts and effective social media marketing. To be known as one of the most
famous Graham balls in Cabuyao by 2023.

Location

The study focuses on the numerous strategic options for Sweet Delights
and how feasible and well-liked they are in different parts of Mamatid, Cabuyao
City, and Laguna. This study is intended for those who love to deliver an order
online and face-to-face.

Supplies, Tools, and Equipment

MATERIAL AND EQUIPMENT

NAME PRICE

Plastic Tupperware ₱ 185.00 - ₱ 189.00

Paper Cupcake ₱ 11.00

 Small Paper Bag ₱ 26.00

Sticker Paper ₱ 60.00

Total ₱ 282.00 - 286.00

Table 1. Materials and equipment needed for preparing graham balls

INGREDIENTS

NAME PRICE

Packaged Food (Graham Crushed) ₱ 520.00

Packaged Food (Nestle Cream) ₱ 350.00

Packaged Food (Condensed Milk) ₱ 200.00

Packaged Food (Marshmallows) ₱ 60.00

Packaged Food (Sprinkles) ₱ 50.00

Packaged Food (Sprinkles) ₱ 60.00

Table 2. These are the ingredients that will be used for making graham balls

RAW MATERIALS

Particulars Quantity Unit of Unit Cost Total Cost

Measurements

Packaged Food
(Graham 8 Per Pack ₱ 65.00 ₱ 520.00
Crushed)

Packaged Food 5 Per Pack ₱ 70.00 ₱ 350.00

(Nestle Cream)

Packaged Food
(Condensed 5 Per Can ₱ 40.00 ₱ 200.00
Milk)
Packaged Food 3 Per Pack ₱ 20.00 ₱ 60.00
(Marshmallows)

Packaged Food 5 Per Pack ₱ 10.00 ₱ 50.00

(Sprinkles)

Packaged Food
(Sprinkles) 4 Per Pack ₱ 15.00 ₱ 60.00

Total Direct ₱ 1,240.00

Materials

Table 3. It shows how we going to make graham balls with the right measurements
V. PRODUCTION PLAN

Manufacturing Process

According to the Department of Employment guidelines on the hours

required for an employee to render service, the sweet delight employees are
required to work (3) days a week for (4) hours a day. Employees will be given the
opportunity to take four days off a week to spend time with family. The following
is the operational schedule.

Service Hours: Four (4) hours minimum & Five(5) hours maximum

Projected Operational Days

Number of days in a Month: 30

Day less: Considered a holiday (Labor Day)

Production Capacity

Operating Hours: Five (5) hours and three hundred (300) minutes
= Service hrs/mins 15mins 20mins 25mins

No. of customers daily 10 15 20

× Operating Days 30 30 30

Annual Capacity (in customers) 300 450 600

VI. PHYSICAL PLANT

Fig 6. Physical Plant

Fig 7. Isometric View

 RAW MATERIALS

Unprocessed raw materials are joined with other materials, processed, or

broken down to generate a finished product. The company provides the specific
raw materials for the service's operation to begin and develop.

Table 8
Raw Materials

Particulars Quantity Unit of Unit Cost Total Cost

Measurements

Packaged Food
(Graham 8 Per Pack ₱ 65.00 ₱ 520.00
Crushed)

Packaged Food 5 Per Pack ₱ 70.00 ₱ 350.00

(Nestle Cream)

Packaged Food
(Condensed 5 Per Can ₱ 40.00 ₱ 200.00
Milk)

Packaged Food 3 Per Pack ₱ 20.00 ₱ 60.00

(Marshmallows)

Packaged Food 5 Per Pack ₱ 10.00 ₱ 50.00

(Sprinkles)

Packaged Food
(Sprinkles) 4 Per Pack ₱ 15.00 ₱ 60.00

Total Direct ₱ 1,240.00

Materials

Table 8 lists the direct materials that will be utilized in running the service
as well as the actual service, together with the unit and total costs.
VII. MARKETING PLAN

Pricing Strategies

Stages Pricing Strategy Description

● carried off two levels of

Introductory stage Marketing price for each order; ₱ 5
encroachment per pcs and ₱ 60 for
12pcs (1 container)

Growth stage Discounted prices ● Buy 5 get 1 free graham

ball

● Prices will gradually

increase but remain
Maturity stage Quality pricing affordable and accessible
to potential customers.

Decline Stage Pricing at a margin ● Temporarily lower prices

to drive immediate sales.
Channel of Distribution

Sweet Delights provides a service both directly to customers and online.

Sweet Delights’' channel of distribution is through social media and selling it
personally. Sweet Delights provides a service both directly to customers through
selling or offering it to them personally and online. With the intention of selling or
offering it to the customer personally, we, the sellers would like to sell it to
potential customers room by room or house to house, this way, the customer
would feel confident in the products and could simply purchase however many
pieces they desired. Online channel for distribution is believed to be less hassle
for both sellers and customers and flexible for customers. The purchased product
would be delivered as soon as possible. Customers can buy personally at the
seller's house or can message/call the telephone number, Facebook page, and
email address provided below.

Competitive Advantage

Sweet Delights has a cost advantage when it can produce goods and
services of superior quality and quantity at a lower cost than its competitors. This
may be due to economies of scale, access to cheaper raw materials, or more
efficient production processes. A business gains network effect benefits when its
product or service increases in value as more people buy it. This is common on
social media platforms, where more participants increase the value of the
platform increase. We also offer a home delivery service for hungry but busy
people.

Promotional Strategies

Facebook, Instagram, and Tiktok are one of the social media sites we
employ for promotion. Social media may be used to reach a big audience at a
low cost, share information about our product, communicate with customers and
promote our business. Communicating with our customers can also help our
business to build a loyal customer base. Advertising on social media is about
more than just promoting our products. It gives us the chance to engage with our
target audience and establish deep ties. Additionally, increasing brand
recognition or awareness can benefit our business through increased exposure
from social media advertising which could result in fresh leads and higher
conversion for our business.
VIII. ORGANIZATIONAL PLAN

Forms of Ownership

The proponents decided to form a partnership known as "Sweet Delights,"

which is comprised of eight individuals or owners who have committed to
collaborate and contribute money, assets, and experience to a shared fund to
share any profits. Share the company's assets, obligations, and profits following
the terms of the partnership agreement. Each partner makes an equal
investment and is individually liable for the company's commitments and
liabilities. The power to raise more funds is enhanced by the collaboration of five
persons. provide spiritual support and enable more creative brainstorming with a
larger pool of people owners have expertise, skills, and contacts.

CAPITALIZATION

The capital required for the partnership is One thousand seven hundred pesos
(₱1,700.00) which have been contributed in the form of cash as follows: in the
amount of three hundred (₱300.00) Philippine Currency for each of the partners,
which are Kyselene Flores, Mekayla Barruga, Alyssa Grace Marquez, Janine
Laviña, Marisa Ibasco, Krisiel Anne Duenas, Anne Clarisse Hamuyan, Yumika
Hilaga.
IX. ORGANIZATIONAL CHART

X. FINANCIAL PLAN

Financial Assumptions

1. The first day before the sale leads to an immediate calculation of pre-opening
costs.
2. Cash will be used to cover all purchases.
3. Sales are expected to increase by 10% by the first day of opening.
4. Many students will be enticed to buy because of the “Buy 5, get 1” discount.
5. Products will sell out within three weeks after the sale.