SYNOPSIS OF

WINTER PROJECT REPORT 2023-24

ON

“A STUDY ON CUSTOMER PERCEPTION

TOWARDS ELECTRIC VEHICLES IN
BHARUCH CITY”

SUBMITTED BY

HARSHAL JIGNESHBHAI MISTRY

TY BBA SEMESTER-VI

ROLL NO.: 56

SPECIALISATION: MARKETING

COLLEGE: NARMADA COLLEGE OF SCIENCE

AND COMMERCE, BHARUCH (0154)

SUBMITTED TO

Ms. Anita Singh Gehlot

ON

19/1/2024 (MONDAY)

1
 INDEX

SR.NO PERTICULAR PAGE NO

1 TITLE 03

2 INTRODUCTION 03

3 LITERATURE REVIEW 3-6

4 OBJECTIVES OF THE STUDY 6-7

5 SCOPE OF THE STUDY 08

6 UTILIY OF THE STUDY 08

7 LIMITATION 09

8 RESEARCH METHODOLOGY 09

9 DATA COLLECTION 10

10 DATA ANALYSIS 10

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  Title of the study
“ A study on customer perception towards ELECTRIC VEHICLES in Bharuch city ”

 Justify the title

This study is on a customer perceptions about E-vehicles. study help us to find that
customers problems and misunderstanding about Electric vehicles. Benefits of E-
vehicles. What are the reasons that Electric vehicles are not adopted by customers.

 INTRODUCTION
An Electric Vehicle (EV) refers to any vehicle propelled by one or more electric
motors, using energy stored in rechargeable batteries or another energy storage
device. Unlike conventional vehicles that use gasoline or diesel-powered engines,
EVs primarily rely on electricity for their functioning, significantly reducing the
emission of greenhouse gasses and other pollutants. Electric vehicles can be
classified into three main types based on the energy sources and technologies they
use:

1. Battery Electric Vehicles (BEVs): BEVs are fully electric vehicles with
rechargeable batteries and no gasoline engine. They derive all their power
from battery packs and do not emit tailpipe pollutants when driven.
2. Plug-in Hybrid Electric Vehicles (PHEVs): PHEVs can recharge the battery
through regenerative braking and “plugging in” to an external electrical power
source. They can run on electric power, gasoline, or a combination of both.
3. Hybrid Electric Vehicles (HEVs): HEVs are powered by gasoline and
electricity. The car’s own braking system generates the electric energy to
recharge the battery. This is called ‘regenerative braking,’ a process where
the electric motor helps slow the vehicle and uses some energy normally
converted to heat by the brakes.

 LITERATURE REVIEW

1. Title : Opportunities and Scope for Electric Vehicles in India

Author : Janardan Prasad Kesari, Yash Sharma, Chahat Goel (5 may ,2019 )
Objectives : Study is about sales of 2 and 4-wheeler electric vehicles in India.
Findings : the study’s key findings are that India could reach a volume of
electric vehicle sales of more than 1.6 million vehicles in fiscal year 23.
Public procurement is expected to be an important driver of growth in the
coming years. However, the adoption of private four-wheelers and two-
wheelers could also reach an inflexion point in the next five to six years,
due to lower battery costs and increased battery availability. charging
infrastructure.

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2. Title : A Study of Customer Perception and Purchase Intention of Electric
Vehicles
Author : pretty Bhalla , inass shaikh Ali , Afroz Nazneen ( 4 may , 2018 )
Objectives : this study were to identify the customers consider electric
vehicles as a practical commuting option
Findings : Based on the study, electric vehicle manufacturers and
Government of India have to invest more on social acceptance of the vehicle
by creating more infrastructural facilities, putting more thrust on technology,
that can create trust in vehicles. The result clearly depicts that the population
is well aware of the environmental benefits. Now responsibility lies on
shoulders of Government and manufacturers that parallel to investing in
manufacturing of vehicles, Consumer perception has to created by providing
the above said facilities so that dream can be converted to reality, people start
adopting electric vehicle.

3. Title : Consumer Awareness towards Environment

Author : Akanksha Upadhyaya , Shikha Dua (2019)
Objectives : this Study were to identify how consumers can save environment
by making some major changes and use E-vehicles. Also reduce harmful
pollutant and harmful emissions in the environment
Findings : the study’s key findings are that Every sector is required to take
various initiatives to go green thereby saving and protecting environment. As
per Petroleum Federation of India and Ministry of Petroleum & Natural gas,
70% of petrol and 99% of diesel is consumed in transportation sector. In this
regard transportation sector is moving towards electric vehicles or vehicles
using hybrid technology which will reduce harmful emissions and pollutants in
the environment.

4. Title : the impact on customer preference towards E-vehicles.

Author : Author : Milad Ghasri , Ali Ardeshiri , Taha Rashidi ( 6 may , 2019 )
Objectives : Study is about that E-vehicles have batter design with less impact
on environment. E-vehicles are more superior. Existing technologies being
replaced by E-vehicles.
Findings : new technology is perceived to be better than an existing technology
which is being replaced, has a significant impact on individuals' decisions.
> Generation Y were found to perceive EVs to have better design with less impact
on the environment.
> generation Z were found to perceive EVs to be superior.
> the perceived advantages across three dimensions of vehicle design , impact
on the environment , and safety. These latent variables are interacted with
price, driving range and body type, respectively, to capture the impact of
perception on preference.

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5. Title : Study on E-Vehicle engines and Challenges arise by E-vehicles
Author : Mohamed M, G Tamil Arasan, and G Sivakumar ( 2019 )
Objectives : study is about that Electric engines will reduce pollution.
Profitable to consumers and On E-vehicles government gives incentives
Challenges:- cost is too high , efficiency and demand in India is low
Findings : this study’s key findings are that Electric engines will reduce
pollution to a great extent and be profitable to consumers. Many countries
have implemented this technology and are contributing to the improvement of
the environment. With these challenges like cost of EVs, efficiency of EVs in
India and demand for EVs were taken into consideration. The implementation
of EVs in India aims primarily to scale back greenhouse emissions and cut oil
expenses. The govt. should make the foremost out of the opportunities
available and find suitable ways to tackle the challenges.

6. Title : Electric Vehicles in India: Market Analysis and problem faced by new
manufacturers
Author : Pritam K Gujarathi , Varsha A. Shah, Makarand M. Lokhande ( 2018 )
Objective : study is about Indian market and various problem faced by a
manufacturers for EV adoption in Indian market
Findings : this study’s key findings are that Early in the 21st century, new
companies were formed to take advantage of the absence of the large car
manufacturers in the EV market, such as Tesla Motors in the U.S, Globally all
these new manufacturers had released one or more EV models and changed
the equation of Auto Industry. Looking into Indian Scenario, still, long way to
go, the paper presents the current Indian EV market, market players in two
and four-wheeler with recent developments along with the current status of
Indian road transportation. Policies and initiatives of government.

7. Title : Electric Vehicles Charging Station Infrastructure and its Challenges for
the Indian Market
Author : Praveen Kumar and Kalyan Dash (2021)
Objectives : study is about that we need to implement massive scale of
charging infrastructure. Development goals through different innovative
policies and programs
Findings : study’s key findings are that Proper planning of place, population,
traffic density and safety should be considered before implementing the
massive scale charging infrastructure. The integration of activities within the
energy and transport fields is important. Development goals through different
innovative policies and programs, for instance, drivers of electrical cars are
offered a financial consumer incentive, like tax credits, purchase subsidies,
discounted tolls, free parking, will help the market to grow.

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8. Title : Electric Vehicles: Benefits, Challenges, and Potential Solutions for
Widespread Adaptation.
Author : Fayez Alanazi (5 may 2023)
Objectives : this study is about why electric vehicles does not get attention
and find the solutions.
Findings : study’s key findings are that high manufacturing cost, limited driving
range, charging infrastructure inadequacy, and public perception. However,
these challenges can be addressed via government policies, private sector
investment, and public education to increase EV adoption, develop new
business models that enable EV use, invest in charging infrastructure,
improve battery technology and charging speeds, and increase awareness
about the benefits of EVs.

9. Title : Consumer preference criteria for electric vehicles.

Author : funcho lino. (2023)
Objectives : this study is about consumer preference criteria for choosing
Electric vehicles
Findings : study’s key findings are that EV preference criteria include
the financial, technical, infrastructure and policy attributes for vehicle
alternatives.

10. Title :Batteries Technology Development for Electric Vehicles

Author : xiaoli sun , zenguuo li , xiaolin wang ( 23 dec , 2019 )
Objectives : study is about development of batteries in electric vehicles.
Findings : study’s key findings are that the battery, charging, the electronic
motor, charging infrastructure and emerging technology. The development of
battery technology is very important for EV penetration. In addition to the
traditional lead–acid batteries, a wider range of battery types are being used
in EVs. Nickel-metal hydride batteries and lithium-ion batteries are employed
as the power source of EVs because they have higher specific energy, higher
power density, and are more environment-friendly.

 objectives of the study

1. To study the perceptions and expectations of potential

customers, for alternative technologies in automobiles.

2. To study the willingness of buyers of considering Electric

Vehicles as a practical commuting option.

3. To study the maximum price consumers can afford for buying

an Electric Vehicles

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 4. To study the Government initiatives given for promoting Electric
Vehicles.

5. To study the current expectations of consumers with respect to

Electric Vehicles.

6. To study the current threats, which is causing slow growth of

Electric Vehicles.

7. To measure customer's environmental consciousness on buying

of electric vehicle.

 scope of the study

To test the customer awareness about E-vehicle in Bharuch. To identify

the factors that promotes customers shifting to electric vehicles in
Bharuch. Perception about E-vehicles in Bharuch.

 utility of the study

This study aimed to explore the factors affecting consumers’ intentions

to purchase EVs, focusing specifically on users’ perception and attitude
using survey data. Users’ perception and attitudinal attributes considered
in this study included users’ technological concerns, expected
environmental and economic benefits, purchase subsidy, and social
influence/image. In addition to these attributes, respondents’ socio-
demographic, economic, and vehicle and travel characteristics were
examined. In this study,
Further studies may improve our understanding of user attitudes and
perceptions.

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 limitations of study

1. time is limited

2. the sample size is small

3. Difficulty in collecting sample

4. Failure to properly communicate.

 Research methodology:

1. Research Design: Research design proposed for the study is

‘Descriptive’ types of research service. This type of research deals
with quality of responses from the respondents, attitudes, interest,
technical skills, experience, behavioural, benefits and values,
emotions, personality, self-concept etc.

A research design specifies the method and procedure for

conducting a particular study. For the purpose of study, descriptive
research design has been used in finding out the various
parameters which gave information about customer perception and
awareness on electric vehicles

2. Research Population:-

My research population will be customers who have a perception

and awareness about EV vehicles in, Bharuch city.

3. Types Of Research:- Research has been sample study only.

4. Sampling Size:- A total of 200 respondents were taken as sample

of study.

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 DATA COLLECTION:-

1. Types of data:- • Primary data

2. Method of data collection:-

Online or personal interview method for data collection.

3. Data collection instrument :-

Structured questionnaire has been use for data collection.

 Data analysis:-

• The data has been interpreted through charts and graph