Project title: Building an online Presence for a brand
Select one of the following brands to undertake this project. Options are:
Brand Name Brand Symbol
WakeFit
Furlenco
Rentickle
LivSpace
Urban Ladder Introduction:
The project aims to establish a strong online presence for the assigned brand through the creation of a WordPress website and the implementation of SEO strategies. This comprehensive approach will enhance the brand's visibility, engage the target audience, and contribute to long-term growth.
Task 1: Brand Auditing (20 Marks):
SEO and Website Design Analysis:
● Conduct a comprehensive audit of the brand's existing website from both SEO and website design perspectives. ● Identify strengths and weaknesses in the current website structure, content, and SEO elements. ● Analyze user experience, page load times, and overall website performance.
Recommendations:
● Provide specific recommendations for improving the website's SEO elements,
such as meta tags, headings, and content optimization. ● Suggest enhancements to the website design for better user engagement and conversion. ● Highlight any technical issues affecting SEO and user experience.
Task 2: Website Creation (25 Marks):
Homepage and About Us Page:
Homepage Design: ● Craft a visually appealing and informative homepage that introduces the brand, its core values, and a brief overview of products/services. ● Include a clear call-to-action for visitors to explore further. About Us Page: ● Develop an engaging 'About Us' page that shares the brand's story, mission, and team details. ● Highlight key milestones, achievements, and the brand's unique approach.
Product or Services Pages (x2): Either create 2 Product pages or 2 service pages Product/Service Page:
● Conduct keyword research specific to the product or service, focusing on
high-search-volume terms. ● Create a dedicated page for the product or service, including detailed descriptions, images, and pricing information. ● Ensure a user-friendly layout and emphasize key features and benefits. ● Encourage user engagement through clear calls-to-action.
Contact Us Page:
● Design a contact page with a user-friendly form, relevant contact details, and a map if applicable. ● Encourage inquiries and provide a seamless experience for visitors to get in touch.
Blog Creation (x2):
Blog 1/2:
● Identify a relevant topic related to the brand or industry.
● Craft an engaging and informative blog post, incorporating visuals and relevant keywords. ● Publish 2 blogs on the website.
Task 3: Keyword Research and SEO Implementation (40 Marks):
Keyword Research:
Home Page Keywords:
● Conduct keyword research for the homepage, focusing on brand-related, showcasing competition and high-search-volume terms. ● Select keywords that align with the brand's core offerings. Product/Service Pages Keywords: ● Perform keyword research specific to the products or services. ● Identify relevant keywords for effective optimization along with SEO difficulty. On-Page SEO Implementation
SEO:
● Implement on-page SEO elements on all the pages including optimized meta title, meta description, and header tags. ● Ensure the content aligns with the selected keywords.
Product/Service Pages SEO:
● Apply on-page SEO elements to the products or service pages.
● Optimize meta tags, headings, and content with selected keywords and also implement structured seo.
Technical SEO and Off-Page SEO Recommendations:
Technical SEO:
● Implement technical SEO elements, including generating and submitting an XML
sitemap, optimizing robots.txt, and conducting website speed analysis.
Off-Page SEO Recommendations:
● Suggest 5 reputable websites suitable for acquiring backlinks related to
the brand. ● Provide a brief justification for each recommendation, considering relevance and authority. ●
Task 4: SEO Strategy (15 Marks):
3-Month SEO Strategy:
● Develop a detailed 3-month SEO strategy outlining specific goals and objectives. ● Define key performance indicators (KPIs) for measuring success. ● Propose a content calendar for regular updates and optimizations.
Action Plan:
● Create a step-by-step action plan for implementing the SEO strategy.
● Include tasks such as content creation, backlink acquisition, technical optimizations, and monitoring. ● Allocate responsibilities among team members for effective execution.
Submission Guidelines:
● Create the presentation using Google Slides.
● Save the presentation as a PDF file and then convert it into a zipped (.zip) folder. ● Upload the zipped folder on their respective dashboard.. ● Failure to comply with submission guidelines will result in no grading/0 marks.
