The document provides instructions for an assignment to create a website for a product category using a free website creation portal. Students must select products, research the category, design and develop an engaging website, and apply digital marketing strategies to promote the products. They must submit a report and URL for evaluation on quality of design, content, and optimization.
The document provides instructions for an assignment to create a website for a product category using a free website creation portal. Students must select products, research the category, design and develop an engaging website, and apply digital marketing strategies to promote the products. They must submit a report and URL for evaluation on quality of design, content, and optimization.
The document provides instructions for an assignment to create a website for a product category using a free website creation portal. Students must select products, research the category, design and develop an engaging website, and apply digital marketing strategies to promote the products. They must submit a report and URL for evaluation on quality of design, content, and optimization.
The document provides instructions for an assignment to create a website for a product category using a free website creation portal. Students must select products, research the category, design and develop an engaging website, and apply digital marketing strategies to promote the products. They must submit a report and URL for evaluation on quality of design, content, and optimization.
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NSB ACADEMY
DIGITAL MARKETING COHORT 2022- 2024 (MBA IV)
TASK -2 Website Creation Description: In this assignment, you will dive into digital marketing by creating a website for a product category of your choice. You will utilize free website creation portals to build an engaging and effective online platform to promote your chosen products. Objectives: 1 To gain practical experience in website creation using free online platforms. 2 To develop skills in designing and optimizing a website for effective marketing and user engagement. 3 To apply digital marketing strategies to promote products effectively on the chosen website. Assignment Tasks: 1 Select a minimum of three product categories that interest you. This could be anything from fashion accessories to electronic gadgets, beauty products, fitness equipment, or any other category you are passionate about. 2 Conduct research on your chosen product category, including target audience demographics, market trends, competitor analysis, and popular marketing strategies used in the industry. 3 Select a free website creation portal such as WordPress.com, Wix, Weebly, or any other platform you choose. Explore the features and templates offered by the platform to determine which one best suits your project needs. 4 Design and develop a website for your chosen product category using the selected website creation portal. Create engaging and visually appealing content, including product descriptions, images, videos, and other relevant information to attract and retain visitors. 5 Apply digital marketing strategies to promote your products effectively on the website. This may include search engine optimization (SEO), social media integration, email marketing, content marketing, and other promotional tactics to drive traffic and conversions. (You can skip this task at this moment as this task will be performed later after the coverage of SEO and SEM from module 3) 6 Optimize your website for performance, user experience, and search engine visibility. Conduct testing to ensure all features function correctly across different devices and browsers. 7 Present your completed website to the class, highlighting your design choices, marketing strategies, and overall approach. (This presentation will be done at the end of the course during the final presentation) NSB ACADEMY DIGITAL MARKETING COHORT 2022- 2024 (MBA IV)
Assignment Deliverables: 1. A brief written report detailing your product category selection, website creation process, and digital marketing strategies implemented. 2. The URL of your completed website for evaluation purposes. Assignment Grading Criteria: 1 Creativity and Innovation in Product Category Selection 2 Quality of Website Design and Content 3 Optimization and Functionality of the Website Additional Guidelines: 1. It is a group activity 2. The project report should be submitted on or before 30.04.2024 (a brief write-up about your website and link to the website need to be uploaded on LMS) 3. No duplication; another student cannot choose the same product/service. 4. Late submissions will not be entertained. 5. Students who fail to submit the report will lose their Internal Assessment and Final IA scores. 6. Though it is a group activity, students must submit each assignment individually in their LMS portal. Students can use their innovative and creative ideas to do the same. NSB ACADEMY DIGITAL MARKETING COHORT 2022- 2024 (MBA IV)
Task -2 Website Creation
NAME: TEAM NO: Company Name (tentative): Website URL/Link: Brief report on the Website Creation and its content
Website Creation Process:
Description of the chosen free website creation portal: Explanation of template selection and customization process: Overview of content creation, including product descriptions, images, and videos: Overview of optimization efforts to enhance website performance, user experience, and search engine visibility: Summary of testing procedures conducted to ensure functionality across different devices and browsers: Note: The above format is only a reference, as the report is not restricted or limited to the above. Students may describe their website in their own way, too, highlighting the major components of their website.
