Untitled Document-59
Untitled Document-59
Untitled Document-59
What do you want to achieve over the final 8 weeks on the Foundation
Programme?
th
The final document should be loaded to your Weebly by the 6 of
May.
Question 1
Reflect on your work you've created so far and consider on how your use of materials, tools,
techniques and processes reflect the broader ideas and message that you are interested to
convey.
What materials, tools, techniques and processes have you used and how can you employ a
broader range of materials and techniques to explore your theme in Module 3?
My theme in Module three will be continuing the theme from my previous projects,
which is mental health. Specifically, things I have personally struggled with. Additionally
I explored the themes of Depression and Addiction. For this next project I want to keep
on track with my theme, however I want to represent it differently. For my exhibition
project I will be portraying my struggle with love and independence through Photography.
I used short films for my last two projects, thus I wanted to explore photography for a
change and challenge. I find making short films to be easier when creating a story and
representing a certain theme. Therefore, I decided to experiment with various themes
through photography for this task. From my past module tasks I enjoyed the editing
lectures. Although I did Photography in A level and experimented a lot with Adobe
Premiere, etc. I learned new techniques and processes that I would like to employ in this
task. The photoshoot tutor days benefited a lot in my idea for this upcoming project. We
learned numerous techniques and tools in these lessons. One being the effects of shutter
speed. Which I will be using for the exhibition project.
Question 2
Reflect upon the audience and method of dissemination for your work.
What does it communicate and who is it communicating to? What does it offer to the
viewer/customer/client and their lifestyle? Where will the work be situated? How can you market
your work?
In this project I want my work to be resonated with. The struggle of love is something
that we all experience, especially the struggle of being alone. I want my perspective to be
heard through the use of poetry, for someone to see my perspective and see it within
themselves. The aim is to combine aspects of photography, poetry and relatability. I
would like to offer the audience comfort, nostalgia and sentimentality. Although my
words and feelings expressed in the project will be unique to me, I hope for the audience
to perceive my words for themselves, in whichever aspect it may be for them. Whether
it's a former partner they think of, or a family member, it could be perceived as whatever
they believe it to be. I don't want there to be a precise message or communication to the
audience. I want it to mean something different for everyone. My project will be a
message to not only myself, but for all who understand the helplessness of love. With the
project, I am to print the photograph or photographs in large and to attach them onto a
canvas for dimension. Thus, a wall space would be most suitable for the placing of my
project. Social media is always easy, accessible and an excellent platform to market and
promote art. However not always reliable, to get a wide range of viewers on your posts
etc, you will either need a large following or to pay for advertisement. Therefore, social
media can be a hit or miss, even so, with pros and cons, I believe of all ways to promote
my work, social media is what I’d understand the most with marketing.
Question 3
We make, design, and produce work to be shared, and to elicit a reaction or provoke a
response.
What response would you like to provoke in your Audience/Client/Viewer/User? Are you the kind
of designer/artist/producer who aims to disrupt - to entertain or to question? Is your work ironic,
playful, educational or political? Use this space to think about the response of your target
audience on viewing your work - how do you want them to react? What is an ideal response?
The response I aim to achieve from the viewer of my project would be to question. Not to
question the art but to question themselves, although some viewers might not resonate or
even understand the poetry, but for those who do, I aim for them to question how they
face the finality of their personal love. One photograph will contain the following poem i
wrote:
“Although we once felt as one.
I have no use for you now.
Stick me in a drawer and lock me away,
Let no one wonder the handle.
I want to be buried peacefully in your dust”
The poem was a letter to my first love. It was the finality of the relationship. At the time
this is what it felt like. I was no longer open to the idea of love again. However, the
negative connotations of love and the sense of hopelessness isn't what I want the viewers
to take away from the piece. I want them to take away the idea of independence and
finality. To learn to be happy without someone else’s influence.
Task 1 – Part 1
In previous projects, we have focused on outcomes or objects, for this module we are
expecting you to design an investigation and for this to lead to an appropriate
outcome/object which embraces your specialism and matches your burgeoning
ambition.
Please outline the project themes - and the ideas that you wish to explore. Focus on the meaning behind
the work rather than processes, materials or skills. (There is a space for this information further on in the
document) This is a short module - so it is critical that you make a swift decision and commit to an
investigation early. We know that this is hard - but push yourself and work to get to the making, design
and production stage with confidence.
For this project I aim to focus my theme on both independence and nostalgia. Nostalgia
plays a crucial role in photography, as it has the power to evoke emotions and memories
in the deepest parts of the mind. Time is a crucial aspect of photography, for it captures
frozen moments. I want to express not only is the photograph a frozen memory but so are
the emotions written on them. What I felt and wrote in that period of time, I want to
convey to the audience and viewers that not only is time trapped in the photograph, but
the pain as well. I want the audience to revisit their own memories and emotions, like a
visual trigger, transporting them to a time where they can sympathise with that hurt. My
aim is not to upset or to darken the viewpoint of love for the audience, but rather embrace
the sentimentality, because that feeling remains a memory, not a reality. I hope my piece
will evoke a melancholy nostalgia. Fostering the viewers connection with past emotions
and memories. In essence, nostalgia in photography allows us to appreciate the beauty of
the past, even if the memory has negative connotations, revisiting those emotions allow
us to heal, to find solace and comfort in our shared experiences.
Firstly, I want poems written in photographs. Thus, I experimented with shutter speed and
light. Letters were clear and visible in the photographs, I then continued to write the
alphabet with the letters reversed in reflection for them to be correct in printing. I was
thoroughly pleased with the outcome. With the unique photographed lettering I needed a
background. I decided I wanted something colourful, perhaps neon, with experimenting
with different colours, I believed the neon purple and red worked well with the theme and
aesthetic. The first photograph I took is from a disco photoshoot I did for my tutor groups,
then for the other poem I took a photograph of the model which was creating the letters
without any torch. When looking to elevate my project, I researched with my tutor Frank
various ways to portray the piece in an authentic or unique way. We discussed projecting
the photographs and perhaps using animation to convert them into moving images with
original and personal poetry and music. To create this I would be using After effects
software for the animation aspect. Furthermore, we discussed experimenting with
typography on indesign to create my photographs into original fonts. The second method
we researched was the use of lightbox to frame the piece whilst also having the piece
printed on transparency paper thus giving a 3D visual effect of the photograph. The
transparency paper and lightbox intrigued me. I was given websites for research from
Frank, such as genisisimagining.co.uk. On this website I would see the work of Duroclear
printing and the process of creating the piece.
What skills will you need to develop in order to complete the work?
What will you need to learn? What existing strengths do you have that can help you to succeed?
I have never experimented on printing with different paper and materials, I believe in this
task I will gain the knowledge of printing processes and outcomes. Experimenting with
my projects have always helped me with perception of my work, to convey different
aspects of art with unique materials etc. My strength in this task is my drive to elevate my
work, whether I succeed or not in making a piece that I am fully content with, I won't give
up on trying to create to the best of my ability, to be fulfilled with the outcome of the
project.
What will you do to sustain your practice and to develop your motivation,
understanding and confidence?
The focus of this question is your research practice - what has already inspired, informed and influenced
you? How can you push yourself beyond your comfort zone here?
When embarking on research for Duroclear photography, I came across a website called
duggal.com, which states the advantages of using this process in creating and displaying
artwork. This site not only helped with my focus on the task and allowed me a clearer
understanding of the process itself, but it also went into great detail of the effects of
colour transparency and dimensionality. This technique is widely used around all kinds of
platforms, from bus stops to exhibitions and museums. Photographs shown of the
Duroclear displays are very appealing and effective on the human eye. Creating image
clarity, sharpness and dimension. My main struggle with this task will be to forget
perfection and having realistic expectations. It is crucial for me to provide the best I can
for this project, however I am learning through the course of this foundation year that art
is a process, not just a product. Mistakes generate growth and improve skill. I don't expect
to create a masterpiece, however I am confident to produce a project that resembles my
strengths and provides the viewer with an insight into my identity through art. My tutor
Frank has taught me that art is subjective, however criticism is very beneficial to elevate
my work, improve my outcome, and to push myself further into creating something
beautiful not perfect.
Task 1 – Part 2
This is a short module - and scheduling your activity and planning out your production arc will help to
ensure that you keep the project on track, with time to make a quality artefact for the exhibition. The best
project concept in the world will not lead to a successful outcome without good, pragmatic planning.
Remember, gathering or "procuring" materials will take time - and supplier availability and high costs will
slow you down and impact on your ability to make work. You must factor this into your schedule. A
prohibitively high cost on a particular material or item may prompt you to investigate a more easily
sourced and cheaper alternative, which can improve your carbon footprint - and improve the
"sustainability" of the project.
Resources, Services and Tools - What will I need and what steps must
be taken to ensure access and availability?
What do you think you will need to complete the project? How can you begin to negotiate access and
co-ordinate your making with availability?
Sustainability
Use this page to identify aspects of your project relating to sustainability, unnecessary waste, and
environmental concerns. What might you do to manage this and reduce your impact? If you can’t manage
it directly, could you take action to offset your carbon footprint? How will you plan for the end of life of your
object/s, how will you remove it from the studio at the end of the exhibition and how will you recycle and
dispose of it? What is the recycling / disposal protocol for the materials you are using? How is this
affected once you combine materials together?
Through transparency paper for my print being my material selection, I will be using a
plastic product. Plastic is non biodegradable, thus to avoid plastic waste I will have the
piece personally displayed. I will minimise my waste though efficiently recycling and
reusing scraps or waste that I may produce during the process of this task. Another factor
with my project will be the energy use. Lightboxes are energy efficient and so are
computers. I can conserve energy by turning off equipment when not in use and perhaps
researching energy efficient tools and appliances.
Task 1 – Part 2
Project Budget
Please list below any cost or expenditure associated with your project. The aim here is to identify the
actual cost of the work you have made, rather than the projected cost of a proposed outcome. You do
not need to list those materials that are freely available in the studios (paper/pencils/acrylic paint etc) but
do include more specific materials such as fabric, wood, superglue, neoprene etc. You can add to this list
as you progress through the project.
In the context of planning the end of year exhibition is your piece best
described as…
✔
A 2D piece of work fixed to a flat wall.
What will need to be in place in order for you to complete your final
piece and to achieve your ambition and aims?
What I will need:
- A decent size on the wall in the exhibition room
-Three A4 Lightbox
-Prints on transparency paper
-Headphones and device to play music
Project Plan (What will Project Resources Project Milestones (Targets that
you work on this (What will you need you will need to hit to stay on
week?) to Prepare/Learn or track.)
complete in order
to achieve each
milestone)
Week 3
w/c 01.04.24
EASTER BREAK
Week 4
w/c 8.4.24
EASTER BREAK
Week 10
w/c 20.5.24
th
Module Deadline: 24
May 2pm
Week 11
w/c 27.5.24
Exhibition Prep
Week 12
w/c 03.6.24
Install deadline:
th
7 June 2pm
Week 13
w/c 10.6.24
Exhibition open to
public,
Students all take turns
invigilating
Week 14
w/c 17.6.24
Pack down / all work
removed from studio
Please note that while some substances may not be toxic or harmful, they may still have an adverse
impact on your peers. You will need to discuss any materials not already in regular use in the studio
with your tutor.
List of possible What is the risk in the context of my What steps can I take to manage
risks. project? the risk and reduce the hazard?
Slips, Trips and Yes if the photograph would fall from Ensure that the project is securely
Falls the wall. installed in the wall.
Working at height Yes, if i would want my photograph to Have someone hold the ladder
be higher than anticipated. securely whilst I install the project.
Working with 0%
Sharps
Using electrical Lightbox and computer Ensure that cables are stable and
equipment working. Not to leave the electrical
equipment charging unsupervised
for a long period.
Working with 0%
Toxic, Harmful or
impactful
materials
Working in the 0%
dark
Depending on the weight and size of Have two people carry the project.
Handling heavy or the canvas.
unwieldy items
Working outdoors 0%
or in public
0%
Working with
Specialist tools or
equipment.
The methods by 0%
which I am
presenting my
work during the
exhibition