Task 1 - Part 1

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Task 1 – Part 1

What do you want to achieve over the final 8 weeks on the


Foundation Programme?

Please respond to the questions below as a starting point. This


document is a Prop/Prompt for you and your developed answers
should be loaded as a scribd document in an appropriate position
on your Weebly site. You will update this proposal as you move
through the project, do not delete initial statements, add a date
each time you add a new statement to a particular section.

The final document should be loaded to your Weebly by the 6 th of


May.
Question 1
Reflect on your work you've created so far and consider on how your use of materials,
tools, techniques and processes reflect the broader ideas and message that you are interested to
convey.

What materials, tools, techniques and processes have you used and how can you employ a broader
range of materials and techniques to explore your theme in Module 3?

For my work so far, I have mostly made sculptures/physical works using a range of
different materials. For example, I used cardboard, wooden sticks, wire, and hot glue for
my box project and coloured card, fishing wire, tape, permanent markers, and thin coloured
paper for my book project, however, in my personal project I mainly focused on
photography and videography. Individually, these materials and processes are fitting for
their respective projects and the concepts I wanted to convey Similarly, I want to use a
unique medium most suited for this new project to convey my ideas most effectively. This
means anything is on the table, however because of the limited time, I would prefer to
work with a process/material I am familiar with and so digital illustration, watercolour, ink,
and traditionally illustrative mediums are likely most appropriate for this project.

Edit:
As I will be printing the piece, I will also need to use the campus printing lab to print the
final work.

Question 2
Reflect upon the audience and method of dissemination for your work.
What does it communicate and who is it communicating to? What does it offer to the
viewer/customer/client and their lifestyle? Where will the work be situated? How can you market
your work?

I think I want this piece/project to encourage the viewer to look at things, people, or/and
the world through a conceptual, creative, and unconventional lens. I think people auto-
piolet themselves through life and I too am guilty of this. Recently I have discovered the
joy of slowing down and appreciating where you are and what’s around you in the present,
instead of allowing our obsession with what has been, and will be to time travel us through
the joys and opportunities in our day to day lives. I don’t necessarily want my piece to
revolve around the theme of the everyday happiness we are missing, but instead about
slowing down and observing the world around you in different ways to escape the daunting
feeling of time passing at an incredible speed.

Edit:
After revisiting my themes, I have decided I want to instead communicate how
manipulative advertisements and media can convince us that we can solve our issues and
reach fulfilment through buying their products. I want to show how this often leads to
people filling the gaps in their lives with possessions instead of addressing and solving
their issues.

Question 3
We make, design, and produce work to be shared, and to elicit a reaction or provoke a response.

What response would you like to provoke in your Audience/Client/Viewer/User? Are you the kind of
designer/artist/producer who aims to disrupt - to entertain or to question? Is your work ironic,
playful, educational or political? Use this space to think about the response of your target audience
on viewing your work - how do you want them to react? What is an ideal response?

I want to get the viewers of my work to change their mindset to have a more curious,
creative, happy, and appreciative approach to life. I want to convince the viewer that
everyone has a life worth living and if you have the right attitude, every moment on this
earth, even the bad ones are beautiful gifts. I want to share my belief that life is what you
make of it; yes, we all have different circumstances that impact our happiness and
behaviours, but with the right attitude, every dark moment is only a step in your journey for
brightness and the former should be valued just as much as the latter. I want to get my
viewers to do this by encouraging playful and positive thinking through observation and
creativity while also being critical, careful, and curious about the information we are given
to prevent one’s opinions and emotions being swayed/controlled by biased information that
means only to persuade one for its own agenda.

Edit:
While much of the above still applies, I want the viewers to think carefully about the
solutions to their problems. I don’t want to demonise retail therapy as enjoyment of any
kind can be rewarding and helpful, but at the same time, I hope the piece inspires viewers
to always pursue a happiness that is not reliant on material things. I hope it inspires viewers
to chase true fulfilment every day.
Task 1 – Part 1

What is your Project Concept?

In previous projects, we have focused on outcomes or objects, for this module we


are expecting you to design an investigation and for this to lead to an appropriate
outcome/object which embraces your specialism and matches your burgeoning
ambition.
Please outline the project themes - and the ideas that you wish to explore. Focus on the meaning
behind the work rather than processes, materials or skills. (There is a space for this information
further on in the document) This is a short module - so it is critical that you make a swift decision
and commit to an investigation early. We know that this is hard - but push yourself and work to
get to the making, design and production stage with confidence.

I was watching a video on Milton Keynes and the history/purpose of its brutalist
architecture and car-based infrastructure. In this video, it defined the philosophy of
brutalism as “Form follows function”. I found this philosophy interesting and initially I
wanted to explore what it would look like if I applied this philosophy to things other than
architecture. After finding that the majority of things already have forms that were
designed with the function in mind. Of course, the forms of things are representative of
their functions to different extents, however I found this concept a little limiting and
flat/boring.

Still interested in Milton Keynes and its unique infrastructure and architecture, I
investigated into other aspects of the city to discover a new direction to explore. In the
video I watched, it discussed that the highly efficient road systems caused the population to
commute mostly by car. Because of this, few people walk or use the communal areas, and
because Milton Keynes is relatively large, if you walk through the city, you get the surreal
feeling of walking through a simultaneously empty and full city. This is because the streets
are void of people walking, chatting, and going through their day to day lives, however at
the same time, you always get the feeling there are people around as you see cars drive by
frequently. The brutalist architecture of the city only adds to this surreal and unsettling
feeling. This got me interested in exploring surreal environments, liminal spaces, fabricated
familiarity, and unsettling visuals.

I have always loved the concept of liminal spaces, places that seem familiar but aren’t; it
reminds me that we all have similar childhoods and stories. I want to explore how the
profit-driven systems/methods used in advertising, architecture, and in other aspects of
society create an international uniformity that we all subconsciously interpret as familiar or
nostalgic. To do this I want to investigate the concepts of modularity in architecture (the
systematic use of materials) as well as the modularity of people (how people’s interests and
desires are the consequence of the media they are fed and the environments they live in).
This investigation would also include the concepts of consumerism, fulfilment, and
conformity.

Edit:
I really liked the idea of fulfilment, consumerism, conformity/uniformity, and modularity.
The fabricated social vibrancy seen in early advertisements of Milton Keynes, as well as
Milton Keynes being a city that was designed and built in the space of a few years, instead
of a traditional city that grows and evolves slowly, has inspired me to explore misleading
advertisements and profit driven agendas in society. This fake fulfilment seen in the city’s
advertisements has also inspired me to explore liminal and unsettling spaces to reflect the
strange feeling of commuting by foot in the city.

Please give an overview of the project here.


What will your work look like? What technologies/tools/equipment/processes will you use?

To represent these concepts, I will likely illustrate the piece digitally, this is because the
project revolves around the themes of society, consumerism, advertising, and media and so
I think the digital medium will be most fitting considering we live in the digital age. I am
also quite comfortable with this process and the tools available through the digital medium
will allow me to be highly efficient and flexible. I will likely do the sketch traditionally on
large paper using pencil as I am more comfortable sketching this way. I will then likely
scan the sketch so I can work on it digitally. I will use the Clip Studio Paint Pro software
and my drawing tablet to continue the work. Finally, I will print the piece out in a large
scale using the print lab on campus.

Edit:
I had the idea of a modular/doll-like person with a missing arm shopping for a new arm,
but instead, the attractive and manipulative/hypnotic advertisements from a leg shop leads
the doll to buy a leg instead which he doesn’t need. This idea is to reflect how
advertisements often convince us their products will solve our problems, or invent new
problems for us to fix, when really you are being distracted from addressing your true
problems. After discussing the idea with my tutor and course mates, it was suggested that
the story was too complex to be communicated in one illustration. This is where the idea
for a short comic strip arose.

The plan is to design and sketch the comic strips on paper, scan them in and finish
digitally, then print the panels out in the campus printing lab.

What skills will you need to develop in order to complete the work?
What will you need to learn? What existing strengths do you have that can help you to succeed?

I will need to get comfortable with scanning traditional images to digitalise them and will
also have to learn about print types, as well as communicating the timing of the prints with
the deadline. I will also have to improve my digital rendering skills, storytelling
composition, comic making, and colour communication.

What will you do to sustain your practice and to develop your motivation,
understanding and confidence?
This focus of this question is your research practice - what has already inspired, informed and
influenced you? How can you push yourself beyond your comfort zone here?

I will look at many examples from different artists for each aspect of the comic. This
includes, colour use, composition, panel layout, print paper, character design, background
design, speech bubble design, and more. I will push myself beyond my comfort zone by
finishing each panel to a professional level in time for the deadline. Time management and
finishing projects in general are weaknesses of mine.

Task 1 – Part 2

This is a short module - and scheduling your activity and planning out your production arc will
help to ensure that you keep the project on track, with time to make a quality artefact for the
exhibition. The best project concept in the world will not lead to a successful outcome without
good, pragmatic planning. Remember, gathering or "procuring" materials will take time - and
supplier availability and high costs will slow you down and impact on your ability to make work.
You must factor this into your schedule. A prohibitively high cost on a particular material or item
may prompt you to investigate a more easily sourced and cheaper alternative, which can
improve your carbon footprint - and improve the "sustainability" of the project.

Resources, Services and Tools - What will I need and what steps
must be taken to ensure access and availability?
What do you think you will need to complete the project? How can you begin to negotiate access
and co-ordinate your making with availability?

Resource - Service or Tool How do I access/acquire What additional understanding,


(Add to the list as you this? expenditure or skill do I need to
progress) exploit this resource well?

Paper and mark making I have my own paper and I usually work small and slow, but I
tools tools will push myself to work big and fast
to create more ideas of better quality.

Photo scanner Provided by course I must understand how to scan large


images and how to put them together
in my drawing program.

Drawing program I have my own drawing I will have to use my experience with
program the program and my experience with
my own art making processes.

Campus print lab Provided by campus I will have to learn to communicate


with the staff to make sure the prints
are what I want, and the process
meets my schedule.

Sustainability
Use this page to identify aspects of your project relating to sustainability, unnecessary waste,
and environmental concerns. What might you do to manage this and reduce your impact? If you
can’t manage it directly, could you take action to offset your carbon footprint? How will you plan
for the end of life of your object/s, how will you remove it from the studio at the end of the
exhibition and how will you recycle and dispose of it? What is the recycling / disposal protocol for
the materials you are using? How is this affected once you combine materials together?

Because the work is digital, this is not a huge concern, however, I will ensure that
communicate clearly with the print lab to reduce the likelihood of reprints that waste
materials. I also want to make the piece so good that I keep it instead of throwing it away. I
hope I succeed.

Task 1 – Part 2

Project Budget
Please list below any cost or expenditure associated with your project. The aim here is to identify
the actual cost of the work you have made, rather than the projected cost of a proposed
outcome. You do not need to list those materials that are freely available in the studios
(paper/pencils/acrylic paint etc) but do include more specific materials such as fabric, wood,
superglue, neoprene etc. You can add to this list as you progress through the project.

Item Purchased Supplier Cost


The Exhibition and planning for it is a key part of this module and must be considered alongside your
own emerging project. What are you going to exhibit? How should it be presented? How have other
creatives presented similar work? Research is key to help you to identify formats, conventions, and
approaches to sharing your outcome.

My planned outcome is best described as...


(Think about how the work will be created rather than how it will be shared or exhibited)

Traditional 2D (Drawing, Painting, Collage using real Yes No Not sure


tools/surfaces/materials) (Maybe)
Digital 2D - (Images produced using digital tools such as Yes
procreate/photoshop etc.

Photography (Traditional or digital) Maybe


3D Sculptural or Decorative object No

3D Functional or Practical Object No

Moving image piece - live action, Animation or Experimental hybrid. No

Virtual piece - (Augmented reality, 3D modelled object etc) No

Performance Based Piece No

Installation piece No

Design, Client Brief or Pitch. No

Design layout sheet or schematic. No

In terms of Physical scale my anticipated outcome will be...

Small Scale – Smaller than a teapot – bigger than a breadbox.


Medium Scale – Bigger than a breadbox - smaller than a bicycle.
Large Scale – Bigger than a bicycle - Smaller than a garden shed. Maybe
A collection or Series Yes
Unknown/undefinable

In terms of its digital footprint my anticipated outcome will be...


A “Showreel” Piece of moving image less than a minute long
A “Showreel” Piece of moving image between one minute and five minutes
long
A “Platform” virtual Piece requiring its own computer.
A Projected piece requiring a computer and projector
Other – Please specify Prints

In the context of planning the end of year exhibition is your piece


best described as…

Yes
A 2D piece of work fixed to a flat wall.

A 3D piece of work suspended from a secure


point in the ceiling.

A large floor mounted 3D object


A small 3D object displayed on a table or plinth.

A moving image sequence which could be part


of a showreel.

A virtual tool or artefact accessed through a


computer, tablet or smart phone.

What will need to be in place in order for you to complete your final
piece and to achieve your ambition and aims?

A photo scanner, an A3 sketch book, mark making tools, drawing


tablet, drawing program, print lab, good music to draw too
Project Planning and Scheduling
You cannot pass this module without completing a schedule. You must complete a realistic
project schedule in order to pass the module. An additional and more detailed day by day
schedule on your website will enhance your submission, but you must complete this one first.

Project Plan (What will you Project Resources (W Project Milestones (Targets
work on this week?) hat will you need to that you will need to hit to s
Prepare/Learn or co tay on track.)
mplete in order to ac
hieve each milestone
)

Week 1 Digital uni Resorces, Understand the module, the


w/c 18.3.24 laptop end goal, and finish essay

Module Launch

Week 2 Digital uni Resorces, Understand the module, the


w/c 25.03.24 laptop end goal, and finish essay

Academic Skills Deadline

Week 3 Digital uni Resorces, Understand the module, the


w/c 01.04.24 laptop end goal, and finish essay

EASTER BREAK

Week 4 Digital uni Resorces, Understand the module, the


w/c 8.4.24 laptop end goal, and finish essay

EASTER BREAK

Week 5 Laptop, sketchbook, Investigate my project concept


w/c 15.4.24 mark making tools and medium

Week 6 Laptop, sketchbook, Investigate my project concept


w/c 22.4.24 mark making tools and medium
Week 7 Laptop, sketchbook, Investigate my project concept
w/c 29.5.24 mark making tools, and medium and get feedback
Review week: peers, tutor
Mandatory Pass/Fail

Update Project planning doc


ument to reflect feedback giv
en during this session.

Week 8 Computer, drawing Start the project creation


w/c 06.5.24 tablet, drawing process
Final project proposal compl program, A3
ete 6th May latest sketchbook, mark
making tools

Week 9 Computer, drawing Continue the project creation


w/c 13.5.24 tablet, drawing process
program, A3
Exhibition press pack sketchbook, mark
padlets complete making tools, photo
scanner, print lab
-Remove all work/personal b
elongings not needed for the
exhibition from studio.

Week 10 Computer, drawing Finnish the project creation


w/c 20.5.24 tablet, drawing process
program, A3
Module Deadline: 24th May 2 sketchbook, mark
pm making tools, photo
scanner, print lab

Week 11 Display materials, Organise the use of the


w/c 27.5.24 ladder display space

Exhibition Prep

Week 12 Display materials, Manage and maintain the


w/c 03.6.24 ladder works and space while also
enjoying the exhibition myself
Install deadline:
7th June 2pm
Exhibition Opening and PV:
8th June

Week 13 Display materials, Manage and maintain the


w/c 10.6.24 ladder works and space while also
enjoying the exhibition myself
Exhibition open to public,
Students all take turns
invigilating

Week 14 Display materials, Remove and store the works


w/c 17.6.24 ladder, artwork
Pack down / all work container/folder
removed from studio

What are the Health and Safety risks associated with my


chosen pipeline, workflow or exhibition method?
You must pick at least three and go on to explain the steps that you will take to ensure your
own safety and that of the people around you while working on the project. Evidence that
you have researched how this is managed in the creative industries AND applied it to your
own situation will enhance your submission.

Please note that while some substances may not be toxic or harmful, they may still have an
adverse impact on your peers. You will need to discuss any materials not already in regular
use in the studio with your tutor.

List of possible What is the risk in the context of my What steps can I take to manage
risks. project? the risk and reduce the hazard?
Slips, Trips and Falling of the ladder while putting up Be slow and careful when using
Falls my work. the ladder while making sure the
ladder is stable and not
obstructing others.
Working at Falling of the ladder while putting up Be slow and careful when using
height my work. the ladder while making sure the
ladder is stable and not
obstructing others.
Working with Cutting fingers or others while Keep fingers away from the area I
Sharps sharpening my pencil with my scalpel. am sharpening and be aware of
my surroundings to make sure
there is no one near when I
sharpen my pencil.
Using electrical Back and eye injury while using the Have proper posture, do not work
equipment computer and drawing tablet. in the dark, and take regular
breaks.
Working with Ingestion of the inks I use to draw. Keep my pens and inks away from
Toxic, Harmful my mouth and others
or impactful
materials

Working in the Eye strain and injury while using the Do not work in the dark.
dark computer and drawing tablet.

Working for Back and eye injury while using the Have proper posture, do not work
long periods at computer and drawing tablet. in the dark, and take regular
a computer breaks.

Handling heavy Higher risk of falling while carrying the Be confident there is little risk
or unwieldy ladder before handling heavy items, if not
items sure, ask for help from others.

Working Injury to other people while Make sure there is no one near
outdoors or in sharpening my pencils with my scalpel when I sharpen my pencil.
public

Working with Back and eye injury while using the Have proper posture, do not work
Specialist tools computer and drawing tablet. in the dark, take regular breaks,
or equipment. and do not work in the dark.

The methods Higher risk of falling while carrying the Be confident there is little risk
by which I am ladder. Falling of the ladder while before handling heavy items, if not
presenting my putting up my work. sure, ask for help from others. Be
work during slow and careful when using the
the exhibition ladder while making sure the
ladder is stable and not
obstructing others.

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