BBA Booklet 2024-27

FACULTY
OF MANAGEMENT AND COMMERCE

PROGRAM: BBA
SCHEME & SYLLABUS
BOOKLET
BATCH 2024-2027
INDEX
S. No Contents Page No.
1 Vision, Mission And Quality Policy Of University
2 Knowledge Wheel
3 Preamble
4 About Program, Program Outcomes (POs), and Program Specific Outcomes (PSOs)
5 Examination System
6 Assessment & Grade Point Average: SGPA, CGPA
7 Guidelines for MOOC Courses
8 Teaching Scheme of all Semesters
9 Teaching Syllabus of all Semesters

Disclaimer: The scheme, syllabus and other materials published in this booklet may be changed or modified as per the requirement after approval of
competent authority. The decision taken by the management of Poornima University will be final and abiding to all.
Student Details
Name of Student:
Name of Program:
Semester: Year: Batch:
Faculty
Vision
Our vision is to create knowledge based society with scientific temper, team spirit and dignity of labour to face global competitive challenges.
Mission
Our mission is to evolve and develop skill based systems for effective delivery of knowledge so as to equip young professionals with dedication and
commitment to excellence in all spheres of life.
Quality Policy
To provide quality education through faculty development, updating of facilities and continual improvement for meeting norms laid down by the government,
keeping the stakeholders satisfied. Poornima University has forged industrial alliances with Top MNC’s worldwide which assures high educational standards,
up to- date and forward-thinking curricula, and professional relevance. At Poornima University you will have a distinct advantage through exposure to the
corporate standard environment through industry sponsored infrastructure and expert faculty. The University involves global industry leaders in many ways.
Knowledge Wheel
At Poornima, the academic atmosphere is a rare blend of modern technical as well as soft skills and traditional systems of learning processes.
About Program and Program Outcomes (PO):
Title of the Program: Bachelor of Business Administration
Nature of the Program: Undergraduate Program
Program Outcomes (POs):
Upon completion of BBA Degree program, the graduates will be able to:
PO1 Acquire knowledge in business management concepts and current practices
PO2 Apply problem-solving and critical thinking skills to provide viable solutions for business
PO3 Demonstrate effective communication skills in academic & professional contexts
PO4 Apply analytical and statistical tools for research and business problems
PO5 Demonstrate the ability to collaborate with others and work in a team
PO6 Explain and illustrate the importance of ethical conduct in personal conduct and business
PO7 Apply specific methods and tools of digital marketing and communication
PO8 Appreciate and demonstrate creativity and life-long learning in the context of Business
Program Specific Outcomes (PSOs):
Upon completion of BBA Degree program, the graduates will be able to:
PSO1 Demonstrate knowledge of business management through experiential learning
PSO2 Apply analytical and problem-solving skills to solve business issues
PSO3 Develop new dimensions of interdisciplinary knowledge to cater the needs of industry and society
Examination System :
Marks Distribution of Theory Course:
A. Marks Distribution of Practical Course :
CO Wise Marks Distribution:

Th.: Theory, Pr.: Practical, ESE: End Semester Examination, MSE: Mid Semester Examination, CIE: Continuous Internal Evaluation.
Theory Subject Practical/ Studio Subject
Exam Entity
Maximum Marks CO to be Covered CO to be Covered Maximum Marks
CIE-I 16 ( 8 + 8) 1&2 1&2 24 (12 + 12)
MSE 16 ( 8 + 8) 3&4 3&4 24 (12 + 12)
CIE-II (Activity/
8 (8) 5 5 12 (12)
Assignment )
ESE 60 - - 40
TOTAL 100 - - 100
Minimum Passing Percentage in All Exams:
Minimum Passing Percentage in
S. No. Program Name
IE Component ESE Component Total Component

1 Course Work for PhD Registration - - 50%
2 B. Arch., FIRE Dept. ( BBA, B. Com., MBA) - 45% 50%
MBA, MCA, M.Des., M.Tech., M.Plan, MHA,

3 - 40% 40%
MPH
B. Tech., B. Des., BVA, BCA, B.Sc., BBA,

4 - 35% 35%
B.Com., B.A. & any other program
SGPA Calculation
CGPA Calculation
Grading Table:
Academic Performance Grade Grade Point Marks Range (in %) Academic Performance Grade Grade Point Marks Range (in
Table-A Table-B %)
Applicable for B.Arch., FIRE Courses Applicable for All Courses except Table-A
(BBA, B.Com, MBA), & PhD. Course Work
Outstanding O 10 90 x 100 Outstanding O 10 90 x 100
Excellent A+ 9 80 x <90 Excellent A+ 9 80 x <90
Very Good A 8 70 x <80 Very Good A 8 70 x <80
Good B+ 7 60 x <70 Good B+ 7 60 x <70
Above Average B 6 50 x <60 Above Average B 6 50 x <60
Fail F 0 x <50 Average C 5 40 x <50
Absent Ab 0 Absent Pass* P 4 35 x <40
Fail F 0 x <35
Absent Ab 0 Absent
* Not applicable for master programs
CGPA to percentage conversion rule:
Equivalent % of Marks in the Program = CGPA *10
Award of Class
CGPA Percentage Equivalent Division
7.50 CGPA 75% or more First Division with Distinction
6.00 CGPA < 7.50 60% x <75% First Division
5.00 CGPA < 6.00 50% x <60% Second Division
4.00 CGPA < 5.00 40% x < 50% Pass Class

Guidelines for Massive Open Online Courses (MOOCs)
(Session 2024-25)
Poornima University, in its never ending endeavor to equip students with best-of-class learning and knowledge, has undertaken to include MOOC courses as part of its credit scheme from
session 2023-24 onwards. The objective behind this is to enable students to study courses designed by the best teachers in the country and to scale their knowledge base with the rest of
learners from the nation. The MOOCs which are included under this scheme is can be chosen from SWAYAM-NPTEL.
1. Introduction of MOOCs: SWAYAM-NPTEL
About SWAYAM-NPTEL
NPTEL (National Programme on Technology Enhanced Learning), is a joint venture of the IITs and IISc, funded by the Ministry of Education (MoE) Government of India, and was launched in 2003.
Initially started as a project to take quality education to all corners of the country, NPTEL now offers close to 600+ courses for certification every semester in about 22 disciplines.
Some highlights:
▪ Largest online repository in the world of courses in engineering, basic sciences and selected humanities and management subjects
▪ YouTube channel for NPTEL – most subscribed educational channel, 1.3 billion views and 40+ lakhs subscribers
▪ More than 56000 hours of video content, transcribed and subtitled
▪ Most accessed library of peer-reviewed educational content in the world
▪ Translation of more than 12000 hrs of English transcripts in regional Indian languages
NPTEL Online Certification:
The objective of enabling students obtain certificates for courses is to make students employable in the industry or pursue a suitable higher education programme. Through an online portal, 4, 8, or
12-week online courses, typically on topics relevant to students in all years of higher education along with basic core courses in sciences and humanities with exposure to relevant tools and
technologies, are being offered. Enrolment to and learning from these courses is free. Following these online courses, an in-person, proctored certification exam is conducted and a certificate is
provided through the participating institutions and industry, as applicable.
Some statistics regarding the open online courses since March 2014 till Dec 2021
Completed courses: 3496;
Enrollments across courses: 1.58 CRORE +
Number of exam registrations: 15.1 LAKH +
All the statistics pertaining to completed courses are available at https://beta.nptel.ac.in/courses.
All courses are completely free to enroll and learn from. The certification exam is optional and comes at a fee of Rs 1000/course exam.
2. MOOCs at Poornima University:
MOOCs envelops best in class teaching - learning processes along with meeting the requirements of various courses in terms of quality of teaching and evaluation system. To promote the MOOCs
among students of Poornima University, it is decided to consider the credits earned through MOOCs.
(a) MOOCs as Credit Courses
(For this document, only those MOOCs will be considered which are available only on NPTEL platforms)
●
Credit and Non-credit SWAYAM-NPTEL MOOCs can be opted by anyone, anytime, anywhere and in any language. However, prior-permission of the University Authorities is
mandatory if the credits are to be transferred to regular degree.

●
As Open Elective (for batches entered till 2022) / Multidisciplinary Courses (for batches admitted from 2023-24 onwards): Open Elective (for batches entered till 2022)
courses were available at University level in offline mode till 2022-23 for which relevant booklets were published. From session 2023-24, Multidisciplinary Courses are introduces in lieu
of open elective courses as per NEP 2020. These courses carries 02 credits. These category/type of courses (similar/different) are available as MOOC courses on SWAYAM-NPTEL platform
which are being introduced from session 2023-24 onwards for all the students. The respective Deans / HODs shall provide all the information to all the students pertaining to MOOCs as
per details given below:
1. Deans / HODs shall prepare a list of up to 10 appropriate MOOC courses (From NPTEL Only) of Minimum 02/03 credits each, well in advance (at-least 15 days prior to
commencement of semester) and take approval from the Office of Dean, Academics / Pro-President, PU.
2. After approval, the respective Deans / HODs shall circulate a notice to all their respective students so that they can select any one course from the list, the credits (only 02)
of which will be counted against Open Elective/ Multidisciplinary courses pertaining to that particular semester.
3. The tutor of the class shall monitor the progress (assignments, feedback, any problem etc.) on weekly basis and report to Head/Dean and provide the academic support to
students as per requirement.
(b) Important points related to MOOCs at Poornima University

●
Only one MOOC shall be allowed in a particular semester for the purpose of credit transfer in the beginning.
●
No attendance will be taken for MOOC courses.
●
The method of assessments of MOOC such as assignments and examination are completely associated with that particular MOOC and no internal exam (IE component) will be
conducted by the department as well as by the Examination Cell.

●
The respective Dean / HOD must submit the detail of course i.e., code, name and credit of MOOC opted against that particular course in particular semester attached with
highlighting in the related examination scheme of syllabus of that semester signed by BOS Convener / HoD and Dean of Faculty to the office of Pro-President before commencement of the
classes.
●
The center of examination for MOOCs will be finalized by SWAYAM-NPTEL. All the responsibility related to registration for MOOCs, timely submission of assignments,
examinations etc. will be borne by the students only.

●
NPTEL will award a certificate to all the students passing the examination.
●
The list of registered students in MOOC along with name of course will be submitted to the Examination Cell by the Deans / HoDs before commencement of the classes.
●
An ESE Exam of each said MOOC course will also be conducted by the University as per University norms.
●
The award of marks/grading will be computed as given below:
●
Any student who would not be able to clear/pass the said course, will be required to appear as a back exam candidate of the University as per PU norms. Students who have not
passed the MOOC exam are required to register and participate in the next semester for either the same subject or a similar subject (Ensuring at least 60% of the syllabus matches with the
back subject and also approved by respective Dean) offered through NPTEL.
●
The scorecard and related certificate of MOOC along with a consolidated list of students with marks of assignment and final exam will be submitted to the examination cell by
the concerned Dean / HOD for further process. It is also recommended that alteration/changes/scaling in marks obtained by the students in any MOOC will not be considered.
●
The exam registration fee of MOOC up to Max. INR 1000/- will be reimbursed to the student only after successful completion of the course in first attempt and submission of the
fee receipt, score-card and certificate of the MOOC to the concerned department within stipulated time after declaration of the results.
●
There will be no provision of re-evaluation of MOOC.
NOTE: This is to be noted that the procedure for getting approval from BOS, Faculty Board, Academic Council and BoM is to be followed as per regular process.
Attached Items:
Ability Enhancement Courses Annexure-1
Value Added Course Booklet Annexure-2

BBA
SCHEME
BATCH: 2024 -27
POORNIMA UNIVERSITY, JAIPUR
Faculty of Management and Commerce
Name of Program : BBA Total Duration: 3 years Credits: 120
Teaching Scheme for Batch 2024 - 27
Semester - I
Teaching Scheme Marks Distribution Credits
Course Code Name of Course Tutorial Practical

Lecture (L) IE ESE Total
(T) (P)
A Major (Core Courses)
A.1 Theory
BBXCBX1101 Principles of Management 3 0 0 40 60 100 3
BBXCBX1102 Financial Accounting 3 0 0 40 60 100 3
BBXCBX1103 Fundamentals of Marketing-I 3 0 0 40 60 100 3
A.2 Practical
Nil
B Minor Stream Courses / Department Electives
B.1 Theory
BBXCBX1104 Business Economics – I 3 0 0 40 60 100 3
BBXCBX1105 Human Behavior 3 0 0 40 60 100 3
BBXCBX1106 Business Statistics – I / Business Mathematics-I 2 0 0 40 60 100 2
B.2 Practical
Nil - - - - - -
C Multidisciplinary Courses
Nil - - - - - - -
D Ability Enhancement Courses (AEC)
BBXCBX1107 Compulsory English - I 2 0 0 40 60 100 2
E Skill Enhancement Courses (SEC)
BBXCBX1201 Spreadsheet for Business - I 0 0 2 60 40 100 1
F Value Added Courses (VAC)
BBXCBX1202 Human Values & Professional Ethics 0 0 2 60 40 100 1
G Summer Internship / Research Project / Dissertation
Nil
Total 19 0 4
Total Teaching Hours 23 21

Semester - II

(T) (P)
A.1 Theory
BBXCBX2101 Fundamentals of Marketing-II 3 0 0 40 60 100 3
BBXCBX2102 Cost Accounting 3 0 0 40 60 100 3
BBXCBX2103 Business Law & IPR 3 0 0 40 60 100 3
A.2 Practical
BBXCBX2201 Basics of Negotiation Skills 0 0 2 60 40 100 1
B.1 Theory
BBXCBX2104 Group Behavior 3 0 0 40 60 100 3
BBXCBX2105 Business Economics – II 3 0 0 40 60 100 3
BBXCBX2106 Business Statistics – II / Business Mathematics – II 2 0 0 40 60 100 2
B.2 Practical
Nil - - - - - -
Nil - - - - - - -
BBXCBX2202 Communication Skills - I 0 0 2 60 40 100 1
BBXCBX2202 Spreadsheet for Business-II 0 0 2 60 40 100 1
Nil
Nil
Total 17 0 6
20
Total Teaching Hours 23

Semester - III

(T) (P)
A.1 Theory
BBXCBX3101 Financial Management 3 0 0 40 60 100 3
BBXCBX3102 Research Methodology 3 0 0 40 60 100 3
BBXCBX3103
Entrepreneurship & Small Business Management 2 0 0 40 60 100 2
A.2 Practical
Nil
B.1 Theory
BBXCBX3104 Operations Research 3 0 0 40 60 100 3
BBXCBX3105 Overview of Retail Banking 2 0 0 40 60 100 2
BBXCBX3106 Overview of Insurance 2 0 0 40 60 100 2
Professional Elective-I (DM) 0 0 40 60 100

BDM/BBB/
Professional Elective-II (FM) 3 0 0 40 60 100 3
BBACBX3109
Professional Elective-III (BA) 0 0 40 60 100
B.2 Practical
Nil - - - - - - -
Nil - - - - - - -
Nil - - - - - - -
BBXCBX3201 Professional Skills – I 0 0 2 60 40 100 1
BBXCBX3107 Introduction to AI 2 0 0 40 60 100 2
BBXCBX3108 Environmental Studies 2 0 0 40 60 100 2
Nil
Total 19 0 2
*Environmental Sciences (MOOC)

Name of Program : BBA Duration: 3 years Total Credits: 120
Semester – IV
Teaching Scheme Marks Distribution
Course Code Name of Course Practical Credits

Lecture (L) Tutorial (T) IE ESE Total
(P)
A.1 Theory
BBXCBX4101 Consumer Behavior & Sales Management 3 0 0 40 60 100 3
BBXCBX4102 Management Accounting 3 0 0 40 60 100 3
BBXCBX4103 Digital Marketing 3 0 0 40 60 100 3
BBXCBX4104 Marketing Research 2 0 0 40 60 100 2
Practical
Nil _ _ _ _
B.1 Theory
Professional Elective – IV 0 0 40 60 100
BDM/BBB/BBACBX4109 Professional Elective –V 3 0 0 40 60 100 3
Professional Elective -VI 0 0 40 60 100
B.2 Practical
Nil - - - - - - -
Productions and Operations Management

BBXCBX4105 3 0 0 40 60 100 3
BBXCBX4201 Communication & Workplace Skills 0 0 2 60 40 100 1.5
BBXCBX4202 Managing Self - SwaRoop 1 0 0 60 40 100 0.5
Nil - - - - - - -
BBXCBX4106 Indian Constitution & Electoral Procedure 2 0 0 40 60 100 2
BBXCBX4107 Stock Market Investment / Emotional Intelligence & Reasoning Skills-I 2 0 0 40 60 100 2
Nil
Total 19 0 2 20
Total Teaching Hours 21

Semester – V

(T) (P)
A.1 Theory
BBXCBX5101 Product and Brand Management 3 0 0 40 60 100 3
BBXCBX5102 Fundamentals of Services Management 3 0 0 40 60 100 3
BBXCBX5103
Integrated Marketing Communication 3 0 0 40 60 100 3
BBXCBX5104
Company Law 3 0 0 40 60 100 3
A.2 Practical
Nil
B.1 Theory
Professional Elective-VII 0 0 4 60 40 100 2
BDM/BBB/BBACBX5209 Professional Elective-VIII 0 0 4 60 40 100 2
Professional Elective-IX 0 0 4 60 40 100 2
B.2 Practical
Nil - - - - - - -
Nil - - - - - - -
Nil - - - - - - -
BBXCBX5201 Social Media Management 0 0 2 60 40 100 1
BBXCBX5202 2
Professional Skills – II 0 0 60 40 100 1
BBXCBX5203 2
Reasoning & Aptitude Skills - I 0 0 60 40 100 1
BBXCBX5204 Yoga / Health and Wellness 0 0 2 60 40 100 1
BBXCBX5205 Project Studies 0 0 2 60 40 100 6
Total 12 0 10

Semester – VI

(T) (P)
A.1 Theory
BBXCBX6101 International Business 3 0 0 40 60 100 3
BBXCBX6102 Retail Management 3 0 0 40 60 100 3
BBXCBX6103 Strategic Management 2 0 0 40 60 100 2

A.2 Practical
Nil
B.1 Theory
BDMCBX6209 Professional Elective-X 0 0 4 60 40 100
Professional Elective-XI 3 0 0 40 60 100 3

BBB/BBACBX6109
Professional Elective-XII 3 0 0 40 60 100
B.2 Practical
Nil - - - - - - -
BBXCBX6104 Human Resource Management – Functions & Practices 3 0 0 40 60 100 3
BBXCBX6105 Personal Financial Planning 2 0 0 40 60 100 2
BBXCBX6106 Introduction to Financial Market / Humans, Humanity and Humanities 2 0 0 40 60 100 2
Nil - - - - - - -
Leadership & Management Skills 2

BBXCBX6201 0 0 60 40 100 1
Reasoning and Aptitude Skills - II 2

BBXCBX6202 0 0 60 40 100 1
Nil
Nil
Total 15 0 4
PROFESSIONAL ELECTIVE COURSES

(Session 2024 - 27)
For Digital Marketing For Banking and Finance For Business Analytics
Code Name Code Name Code Name
Banking and Finance & Introduction to Business

Professional Elective - I Marketing for Digital Economy Professional Elective - II Professional Elective - III
Business Exposure Analytics
Professional Elective - Professional Elective - IV Professional Elective - VI

IV
Database Management
Internet of Things Financial Services
System
Professional Elective - Professional Elective - Professional Elective -IX
VII VIII
Analysis of Financial
Statistical Data Modeling
Web Design and Development Statements &
using ‘R’
Reporting
Professional Elective - X Professional Elective - XI Professional Elective -XII
SEM & SEO Business Taxation Big Data Analysis
SEMESTER-I
A. COURSE OUTCOMES AND THEIR RESPECTIVE MAPPING
Course Outcomes At the End of the Course, learners will be able to Bloom Level
CO1 Memorize the basic aspect of management thinking and study the role and Remember
Code: BBXCBX1101 Principles of Management 3 Credits [LTP: 3-0-0]
functions of different managers
CO2 Interpret the different approaches of management thoughts to understand Apply
philosophy of management thinking
CO3 Discuss the importance of functions of management and their roles & ability Understand
to organize various programmes and events. .
CO4 Explain the relevance of control and discuss the importance of decision- making that ultimately benefit the organization through Understand
new ideas and
increased commitment.
CO5 Relate the concept of change and compare it with the new systems and trends Analyze
in modern management
B. MAPPING MATRIX OF CO,PO, & PSO
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3
CO1 2 - 3 - - 1 1 2 1 - 2
CO2 - 1 - 2 1 2 2 1 - 2 -
CO3 1 2 2 3 1 1 2 1 2 - 2
CO4 2 1 2 2 1 - 1 2 - 2 3
CO5 3 1 1 3 - 1 1 - 2 1 -
WT. 1.5
2 1.25 2 2.5 1 1.25 1.4 1.66 1.66 2.33
AVG
C. OUTLINE OF THE COURSE
Time required for the Unit (Hours)

Unit No. Title of the Unit
1. Nature of Management 09
2. Evolution of Management Thoughts 09
3. Major Managerial Functions 09
4. Functions of Management 09
5. Recent Trends in Management 09

D. DETAILED SYLLABUS
Unit Unit Details
1. Nature of Management
● Meaning & Importance,
● Functions, Role of Management
● Management as an Art, Science, Profession & a Social System
● Concept of Management, Administration
● Organisation & University of Management
2. Evolution of Management Thoughts

● Concept of Management Thoughts
● Contribution of Frederick Taylor, Elton Mayo, Henry Fayol and Peter Drucker
● Indian Management Ethos (Indian)
● Different styles example (JRD Tata, Dhirubhai Ambani, NR Narayana Murthy, Verghese Kurian
3. Major Managerial Functions

● Forecasting : meaning, need, types
● Methods, advantages, disadvantages
● Planning : meaning, need, types, methods
● Advantages, disadvantages
● Organising : meaning, concept
● Delegation of authority: meaning, importance
● Decentralisation : Concepts, Meaning & Importance
4. Functions of Management
● Decision Making: Types
● Process, Technique
● Directions, Nature & Principles
● Motivation: Meaning, Importance, Nature
● Principles & Theories
● Controlling: Meaning, Needs
● Process, Techniques
5. Recent Trends in Management

● Management of Change
● Management of Crises
● Total Quality of Management (TQM) : Meaning, Merits, Demerits
● Stress Management : Principles, Concept, Merits
● Knowledge Management : Meaning, Merits & Demerits
● Outsourcing : Meaning, Merits, Demerits
E. RECOMMENDED STUDY MATERIAL
Sr. No Reference Book Author Edition Publication
1 Management Concepts and Strategies J.S. Chandan Latest Vikas Publishing House
Pvt. Ltd.
2 Principles of Harold Koontz , Heinz Latest McGraw hill

Management Weihrich , A. Ramachandra Arysri companies
3 Management A Global and Heinz Weihrich , Mark V. Cannice , Harold Latest McGraw hill
Entrepreneurial Koontz companies
Perspective
4 Management – 2008 Edition Robert Kreitner, Mamata Mohapatra Latest Biztantra –

Management For Flat
World
5 Introduction John R. Schermerhorn Latest Latest Wiley India
Pvt. Ltd
to
Management
6 Principles P.C. Tripathi , P.N. reddy Latest McGraw hill

companies
of
Management
7 Management Text and Cases R. Satya Raju , Latest PHI Learning Pvt. Ltd
A. Parthasarthy
8 Management (Multi- H. R. Appannaiah , G. Latest Himalaya

Dimensional Approach) Dinakar , H.A. Bhaskara Publishing House
9 Management- Principles and Practices C.B. Gupta Latest Sultan Chand

& Sons
10 Principles Govindarajan M, Natarajan S. Latest PHI-Prentice Hall of India Pvt

Ltd.
of
Management
Important Web Links
1 https://onlinecourses.nptel.ac.in/noc24_mg47/preview
2 https://archive.nptel.ac.in/courses/110/107/110107150/
4 https://archive.nptel.ac.in/noc/courses/noc21/SEM1/noc21-mg30/
5 https://www.studocu.com/il/document/jerusalem-college-of-engineering/mechanical-engineering/principle-of-management-2023-all-assignments-with-answers/56150325
Skill Development Activities:
(These activities are only indicative; the Faculty member can innovate)
1. Bank visit: Conduct a visit to a bank to understand customer behavior. Students can create surveys or questionnaires and interpret the collected data.
2. Case Study Discussions: Engage students in analyzing real-world financial Accounting case studies from different industries. Follow it up with group discussions and presentations
A. COURSE OUTCOMESFinancial
Code: BBXCBX1102 AND THEIRAccounting
RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 Understand the conceptual framework of financial accounting and will have an insight into the concept, Understand
conventions and Procedures
of financial Accounting.
CO2 Analyze the Accounting process and demonstrate decision making abilities by preparing Journal entries, Ledgers, Analyze
trial Balance, etc.
CO3 Apply the phenomenon of preparing Bank reconciliation statements by using all the possible cases under which the Apply
balances of cash book and pass book should match.
CO4 Understand different methods which can be used for computing the depreciation on various fixed assets. Understand
CO5 Examine the concept of Account current, Average due date and preparation of Consignment account. Examine
CO1 2 2 - 2 - 1 - 1 - - 1
CO2 1 3 - 2 1 - - - 2 - -
CO3 2 - - 3 - - - - - 1 -
CO4 - 1 - - - - - 1
CO5 3 1 - - 1 1 - 1
WT.
AVG

1. Theoretical Framework 9
2. Accounting Process 9
3. Bank Reconciliation Statement 9
4. Concept and Accounting of Depreciation. 9
5. Accounting for Special Transactions 9

Unit Unit Details
1 Theoretical Framework
Meaning and Scope of Accounting, Accounting Concepts, Principles & Conventions, Capital & Revenue Expenditure and Receipts, Accounting Policies, Accounting
Standards, Indian Accounting
Standards.
2 Accounting Process
Journal entries, Ledger, Trial Balance, Subsidiary Books, Cash Book, Rectification of errors.
3 Bank Reconciliation Statement
Meaning, Importance and Preparation of BRS.

4 Concept and Accounting of Depreciation.
Meaning, Importance, Methods of Computation of Depreciation (SLM, WDV)

5 Accounting for Special Transactions
Account Current, Average Due date, Consignment Accounts.

1 Financial S.N. Maheshwari & S.K. Vikas Publications Financial

Accounting Maheshwari Accounting
2 Financial M.C. Shukla , T.C. Grewal S Chand Financial
Accounting , S.C Gupta Accounting
3 Accountancy S. Kr. Paul Central Educational Accountancy
Enterprises (P). Ltd.
4 Accounting Robert N. Anthony , David McGraw Accounting
F. Hawkins , Kenneth A. Merchant
Hill Companies
5 Financial R.L. Gupta, M. Radha Sultan Chand & Sons Financial
Accountancy Swamy Accountancy
Important Web Links
4 https://www.classcentral.com/course/youtube-financial-accounting-47388
5 https://archive.nptel.ac.in/noc/courses/noc20/SEM2/noc20-mg52/
1. Bank visit: Conduct a visit to a bank to understand customer behavior. Students can create surveys or questionnaires and interpret the collected data.
2. Case Study Discussions: Engage students in analyzing real-world financial Accounting case studies from different industries. Follow it up with group discussions and presentations
A.CODE: BBXCBX1103
COURSE OUTCOMES AND THEIR RESPECTIVE
Fundamentals MAPPING
of Marketing-I 3 Credits [LTP: 3-0-0]
CO1 Understand the various terms in marketing and the company orientations towards the market place. Understand
CO2 Comprehend the significance of Market Segmentation, Targeting Comprehend

and Positioning
CO3 Illustrate the concept of marketing mix and its key elements. Illustrate
CO4 Apply various elements of Product Mix and Price Mix of real-world Apply
market offering
CO5 Use examples from real-world marketing situations to apply, Example

illustrate and discuss Place Mix and Promotion Mix.
CO1 3 _ _ _ _ _ _ _ 3 _ _
CO2 3 _ _ _ _ _ _ _ 3 _ _
CO3 3 _ _ _ _ _ _ _ 2 2 _
CO4 1 3 _ 3 _ 3 3 3 3 3 _
CO5 _ 3 3 _ _ 3 2 3 3 3 2
WT. 2.5 3 3 3 _ 3 2.5 3 2.8 2.67 2
AVG

1. Introduction to Market and Marketing 8
2. Market Segmentation 8
3. Marketing Mix 8
4. Product Mix and Price Mix 8
5. Place Mix and Promotion Mix 8

Unit Unit Details
1 Introduction to Market and Marketing
Meaning and Definition of Market; Classification of Markets; Core Concepts in Marketing: Need, Wants, Demand & Value Proposition, Marketing Concept: Traditional and Modern;
Importance of Marketing; Functions of Marketing: Buying, Selling, Assembling, Storage, Transportation, Standardization, Grading, Branding, Advertising, Packaging, Risk Bearing,
Insurance, Marketing Finance, Market Research and
Marketing Information.; Selling vs. Marketing
2 Market Segmentation, Targeting & Positioning
Market Segmentation: Introduction, Meaning and Importance, Limitations; Bases for Segmentation. Targeting : Meaning, Importance and Types : Mass, Undifferentiated and Niche
Strategies, Positioning : Meaning, Importance and Types : Brand based, Price based, Competitor based, Attribute based, Quality and Convenience based.
3 Marketing Mix
Marketing Mix: Introduction, Meaning and Importance; Elements of Marketing Mix- Product, Price, Place and Promotion;
4 Product Mix and Price Mix

(A) Product Mix: Meaning and Definition , Product Line and Product Mix, Product Classification, Product Life Cycle, Factors Considered for Product Management
(B) Price Mix: Meaning and Definition , Pricing Objectives, Factors Affecting Pricing Decision , Pricing Methods
5 Place Mix and Promotion Mix

(A) Place Mix: Meaning and Definition of Place Mix , Importance , Types of Distribution Channels – consumer goods and Industrial Goods, Factors Influencing selection of Channels
(B) Promotion Mix: Meaning of Promotion Mix, Elements of Promotion Mix- Personal Selling, Public Relation
and Sales Promotion, Factors Affecting Promotion Mix, Promotion Techniques or Methods
1 Marketing Management Philip Kotler Pearson Publication
2 Marketing Management Rajan Saxena McGraw Hill

Education
4 Marketing Management Rajiv Batra Pearson Publication
5 Marketing Management V. S. Ramaswamy& S. Macmillan

Namakumari Publication
Important Web Links
1 https://onlinecourses.swayam2.ac.in/imb23_mg66/preview
2 (http://www.amazon.com/exec/obidos/ASIN/1936572192/marketingbooksto)
3 https://www.youtube.com/watch?v=uTIfDBH80HU&list=PLPjSqITyvDeUgSjU9XcEdZmd5Epz1L-Yn
4 https://www.youtube.com/watch?v=0TvEsNKx02A
1. Visit any website and list the promotion strategy of a sponsoring company.
2. Find out the promotion tools of any company.
3. Observe the Distribution Network of a Company
4. List out Product Line of a company and note line modernization or deletion.
5. Draw a Product Life Cycle with regard to a particular product of a company and observe its extension.
6. Prepare marketing mix for a FMCG company
A.Code: BBXCBX1104
COURSE OUTCOMES AND Business
THEIR RESPECTIVE MAPPING
Economics-I 3 Credits [LTP: 3-0-0]
CO1 Understand basic economic concepts and principles. Understand
CO2 Analyze market structures and their impact on pricing and output. Analyze
CO3 Apply economic theories to real-world business problems. Apply
CO4 Describe the factors influencing supply and the law of supply.. Understand
CO5 Implement strategic business plans based on economic analysis. Apply
CO1 3 - - - - - - 3 - - -
CO2 - 2 - - - - - 2 - - -
CO3 3 3 3 3 - - 2 2 - 3 -
CO4 2 - 2 - - - - 1 - 1 2
CO5 - - - 3 - - 2 - 3 1 -
2.67 2.5 2.5 3 - - 2 2 3 1.67 2

WT.
AVG

1. Introduction and Basic Concepts 9
2. Consumer Behavior 9
3. Demand analysis 9
4. Supply Analysis 9
5. Production Analysis 9
Unit Unit Details
1 Introduction and Basic Concepts
Meaning, Nature, Scope and Importance of Business Economics; Concept of Micro and Macro Economics; Tools for Economic Analysis- Functional Relationship,
Schedules, Graphs and Equations
; Basic Concepts: Household, Consumer, Firm, Plant and Industry; Goals of Firms- Economic and Non-Economic
2 Consumer Behaviour
Utility: Concept and Types; Cardinal Approach: Law of Diminishing Marginal Utility and Law of Equi Marginal Utility; Consumer Surplus: Concept and
Measurement; Ordinal Approach:
Indifference curve, Analysis- Concept, Characteristics, Consumer Equilibrium
3 Demand analysis
Concept of Demand; Determinants of Demand; Law of Demand; Elasticity of Demand: Price

Elasticity of Demand - Meaning, Types, Measurement, Uses and Significance, Income Elasticity of Demand-Meaning and Types, Cross Elasticity of Demand-Meaning and
Types
4 Supply Analysis
Concept of supply; Determinants a of Supply ; Law of supply; Equilibrium of Demand Supply for
Price Determination
5 Production Analysis
Concept of Production Function; Total, Average and Marginal Production; Law of Variable
Proportions; Law of Returns to Scale; Economies and Diseconomies of Scale- Internal and External
1 Microeconomics B. Douglas Bernheim and Tata McGraw Hill

Michael D. Whinston
2 Microeconomics Pindyck, R.S. and D.L. Pearson Education

Rubinfeld
3 Principles of Economics Stiglitz, J.E. and C.E. Walsh Oxford Univ. Press
4 Microeconomics: Theory and Salvatore, D.L Oxford Univ. Press

Application
5 Intermediate Varian, H.R. W.W. Norton

Microeconomics: A Modern Approach
Important Web Links
1 https://generalistweb.files.wordpress.com/2016/08/b-eco-1-sem-unit2.pdf
2 Micro Economics - Course https://onlinecourses.swayam2.ac.in/cec22_hs35/preview
3 https://youtu.be/ycyMktNFZ88?si=J9FiMozkm8qUqD42
4 Intermediate Microeconomics - I - Course https://onlinecourses.swayam2.ac.in/cec24_hs85/preview https://www.scribd.com/document/438005301/BBA-1st-Sem-Micro-

Economics-Notes
A. Code: BBXCBX1105 Human MAPPING

COURSE OUTCOMES AND THEIR RESPECTIVE Behavior 3 Credits [LTP: 3-0-0]
CO1 Memorize the various concepts and theories of Personality Remember
CO2 To explain the different approaches to learning and motivation and Understand
related theories for developing understanding of factors of motivation
CO3 To interpret the learning process and impact of motivation on human Apply
Behavior
CO4 Organize concept of perception and its process and how it influences Analyse
experience.
CO5 To appraise the process of decision making while taking rational Evaluate
decisions in different situations

CO1 - - 1 - 2 1 1 2 1 - 2
CO2 - 1 - - 2 - - 1 - 2 -
CO3 2 1 2 2 1 2 2 1 2 - 3
CO4 1 1 1 2 - - 1 - - 1 2
CO5 2 2 - - - 2 1 - 2 2 1
WT. 1.33
1.66 1.25 1.33 2 1.66 1.66 1.66 1.66 1.66 2
AVG

1. Personality 09
2. Learning & Motivation 09
3. Perception 09
4. Decision Making 09
5. Attitude, Values and Emotions 09

Unit Unit Details
1 Personality
● Definition, personality determinants,
● Trait theory, type theory,
● Sheldon’s theory, Freud’s psychoanalytic theory.
● Major Personality attributes influencing organizational behavior,
● Personality-job fit
2 Learning & Motivation

● Learning-Definition, & characteristics
● Classical conditioning, instrumental conditioning.
● Motivation-Meaning, Motivation cycle,
● Maslow’s Theory, Herzberg’s Theory, ERG Theory,
● Theory X and Y, McClelland’s Achievement Theory
3 Perception
● Difference between perception and sensation
● Process
● perceptual distortion
● attribution theory,
● Application in organization.
4 Decision Making
● Meaning of decision making , process
● Effect of perception on decision making,
● Situations in decision making,
● Rationality and Bounded rationality.
5 Attitude, Values and Emotions

● Meaning, Types of attitude,
● Cognitive dissonance theory, Measuring the A-B relationships-moderating variables,
● Self-perception theory
● Values- Definition, types of values, values across cultures
● Emotions - Meaning, emotional labor, felt vs. displayed emotions
● Emotion dimensions
● External constraints on emotions, application of emotions in organizational context
1 Organizational Behavior L.M. Prasad. Latest Sultan Chand and

Sons
2 Organizational Behavior Gupta, Shashi K and Joshi, Rosy Latest Kalyani Publishers
3 Organizational Behavior Robbins, Judge, and Vohra Latest Pearson
4 Understanding Udai Pareek Latest Oxford University

Organizational Behavior Press
5 Organizational Behavior Dipak Kumar Bhattacharyya Latest Oxford University

Press
Important Web Links
1 https://onlinecourses.nptel.ac.in/noc20_hs28/preview
2 https://archive.nptel.ac.in/noc/courses/noc21/SEM1/noc21-hs21/
3 http://acl.digimat.in/nptel/courses/video/109103142/L01.html
A.Code: BBXCBX1106
COURSE OUTCOMES Business Statistics-I
AND THEIR RESPECTIVE MAPPING 2 Credits [LTP: 2-0-0]
CO1 Recall various statistical averages (mean, median, mode) and methods of dispersion (range, interquartile
range, quartile Remember
deviation, mean deviation, standard deviation).
CO2 Describe the importance of different statistical averages and
measures of dispersion. Differentiate between dispersion and Skewness, as well as between correlation and Understand
regression.
CO3 Apply methods to measure Skewness, the degree of correlation
and Perform linear regression analysis using least square method, coefficient method, and standard deviation Apply
method.
CO4 Interpret correlation coefficients to understand the strength and direction of relationships between variables.
Examine regression outputs to identify relationships between dependent and
Analyze
independent variables.
CO5 Assess the appropriateness of different statistical methods for analyzing specific data sets. And Evaluate the
reliability and Evaluate
validity of statistical measures and methods used.
CO1 2 - - 1 - - 1 - 1 - -
CO2 1 - 2 - - - 1 - - 2 -
CO3 - 2 - 1 1 - 1 1 - -
CO4 1 2 - 2 - -
CO5 1 1 - 2 1 - 1 -
WT.
AVG

1. Introduction of statistics and statistical average

2. Measures of dispersion
3. Measures of Skewness
4. Correlation
5. Linear regression
Unit Unit Details
1 Introduction of statistics and statistical average
Definition of statistics , objects of statistics, nature of statistics, limitations of statistics, statistical average ,meaning and importance of kinds of statistical average, mean,
median, mode – individual
,discrete and continuous series
2 Measures of dispersion
Meaning of dispersion, importance or utility of dispersion , numerical methods – range, inter quartile
range, quartile deviation ,mean deviation and standard deviation
3 Measures of Skewness
Meaning and definition of Skewness ,difference between dispersion and Skewness, methods of
measuring Skewness ,position of average method, quartile deviation method
4 Correlation
Definition of correlation, importance of correlation, Karl Pearson s coefficient of correlation, Spearman s ranking method ,concurrent deviation method
5 Linear regression
Definition of regression, difference between correlation and regression , methods of regression –

Least square method, coefficient method, standard deviation method, mixed problem
1 Practical Business S. A. Bari New Literature

Mathematic Publishing Company
2 Mathematics for Commerce K. Selvakumar Notion Press
3 Business Mathematics with Dinesh Khattar & S. R. S. Chand Publishing

Applications Arora
4 Business Mathematics and N.G. Das & Dr. J.K. Das McGraw Hill
Statistics
5 Fundamentals of Business M. K. Bhowal Asian Books Pvt. Ltd

Mathematics
6 Research methodology C. R Kothari McGraw Hill
7 Mathematics for Economics and Finance: Martin Anthony and Norman Cambridge University
Methods and Modeling Biggs Press
8 Financial Mathematics and Ahmad Nazri Wahidudin Ventus Publishing

Its Applications House
9 Fundamentals of Gupta S. C. and Kapoor V. Sultan Chand and

Mathematical Statistics K Sons
10 Statistical Methods Gupta S. P Sultan Chand and

Sons
Important Web Links
2 https://www.shiksha.com/online-courses/business-statistics-by-nptel-course-nptel45
3 https://www.classcentral.com/course/swayam-business-statistics-12992
A.Code: BBXCBX1106
Business MAPPING
Mathematics-I 3 Credits [LTP: 3-0-0]
CO1 Identify and define essential concepts in quadratic equations, coordinate geometry, statistics, permutations and Remember
combinations,
and probability.
CO2 Explain fundamental principles and methods across all topics Understand
covered in the syllabus.
CO3 Demonstrate methods of data collection and random sampling techniques. Solve problems using permutation Apply
and combination
formulas.
CO4 Break down complex problems to identify appropriate methods Analyze
and solutions.
CO5 Critically evaluate methods and solutions for their accuracy, Evaluate
efficiency, and relevance.
CO1 2 - - 1 - - 1 - 1 - -
CO2 1 - 2 - - - 1 - - 2 -
CO3 - 2 - 1 1 - 1 1 - -
CO4 1 2 - 2 - -
CO5 1 1 - 2 1 - 1 -
WT.
AVG

1. Quadratics Equations 6
2. Coordinate Geometry 6
3. Population and Sample 6
4. Permutation & Combination 6
5. Probability 6
Unit Unit Details
1 Quadratics Equations
Concept of Quadratic Equations, Solving Quadratic Equations by Factorization Methods, Solution of problems involving Quadratic Equations, Relation between the roots of
a quadratic Equation,
Formation of a quadratic equation of given roots
2 Coordinate Geometry
Introduction, Cartesian Co-ordinates, Signs of Coordinates & Quadrants, Distance between two
points, division of a line segment, Area of a Triangle
3 Population and Sample
Definition of Statistics; Scope of Statistics in Economics, Management Science and Industry; Concept of population and sample; Methods of data collection: Census and
sampling with illustration; Process of random sampling, Techniques of Sampling
4 Permutation & Combination
Introduction, Factorial Notation, Permutation, Cycle Permutation, Combination, Difference Between

Permutation & Combination, Division in Groups
5 Probability
Concept of Probability, Probability Theorems, Addition Theorems & Multiple Theorems, Inverse
Probability
1 Practical Business S. A. Bari New Literature

Mathematic Publishing Company
Applications Arora
4 Business Mathematics and N.G. Das & Dr. J.K. Das McGraw Hill
Statistics

Mathematics
6 Operations Research P. K. Gupta & D. S. Hira S. Chand Publishing

7 Mathematics for Economics Martin Anthony Cambridge University Press
and Finance: Methods and Modeling and Norman Biggs
8 Financial Mathematics and Its Applications Ahmad Nazri Ventus Publishing

Wahidudin House
9 Fundamentals of Mathematical Gupta S. C. and Kapoor Sultan Chand and
Statistics V. K Sons
10 Statistical Methods Gupta S. P Sultan Chand and
Sons
Important Web Links
1 https://onlinecourses.swayam2.ac.in/nou22_cm08/preview
2 https://onlinecourses.swayam2.ac.in/nou22_cm08/preview
3 https://archive.nptel.ac.in/course.html
A.Code: BBXCBX1107
Compulsory MAPPING
English 2 Credits [LTP: 2-0-0]
CO1 Examine and break down grammatical structures, understand their

Analyze
components, and apply rules to correct errors
CO2 Construct coherent and compelling essays utilizing an advanced and

Create
contextually appropriate vocabulary
CO3 Evaluate and interpret the underlying themes and arguments in complex
Evaluate
texts to formulate insightful responses and critiques
CO4 Analyze and synthesize information from spoken sources to provide

Analyze
accurate summaries and critical interpretations
CO5 Apply fundamental communication theories and principles to effectively

Apply
convey ideas in diverse contexts and mediums
CO1 - 1 2 - - - - 2
CO2 1 1 3 - - - - 2
CO3 - 2 - - - - - 3
CO4 2 - - - - - - 2
CO5 - - 2 - - - - 2
WT.
- 1 2 - - - - 2
AVG

1. English Grammar & Usage 7
2. Composition & Vocabulary 7
3. Reading Comprehension for Analytical & Critical Thinking 7
4. Listening & Interpreting 4
5. Introduction to Communication 5
Unit Unit Details
1 English Grammar & Usage
Sentences, Tenses, Articles, Active and Passive Voice, Direct & Indirect Speech, Concord
2 Composition & Articulation
Précis writing, Essay writing, narrations and summaries, Creative Business writing, Synonyms and
Antonyms, Drafting MOMs, Email Writing, Business Letters
3 Reading Comprehension for Analytical & Critical Thinking
Short Stories (Two)

“Bartleby, the Scrivener” by Herman Melville “The Bet” by Anton Chekhov
Essays (Two)
“Self-Reliance” by Ralph Waldo Emerson “Shooting an Elephant” by
George Orwell
4 Listening & Interpreting
Interpreting Visual Texts, Observing & Interpreting, Describing products and policies, and Doing Content analysis of a video, advertisement, or slogan.
Listening Critically & Responding to a Case-study
5 Introduction to Communication
Definition of Communication. Types of communication-based on mode, channel, etc., barriers to

communication, and their remedies.
1 Communication Techniques Padmasree,N
2 Hand Book of Practical Wright, Chrissie

Communication Skills
3 Speaking and Writing for Effective Soundararaj, Francis

Business
Communication
4 Technical Communication Mike Markel and Stuart A.

Selber, Bedford/St. Martin's
5 The Elements of Technical Thomas E. Pearsall and Kelli

Writing Cargile Cook, Longman
6 The Elements of Style William Strunk Jr. and E.B.

White, Pearson
7 English Grammar in Use Raymond Murphy, Cambridge

University Press
Important Web Links
2 https://nptel.ac.in/courses/105103093
3 https://onlinecourses.swayam2.ac.in/cec24_lg01/preview
A. COURSE OUTCOMES AND THEIR

CODE: BBXCBX1201 RESPECTIVEfor
Spreadsheet MAPPING
Business-I 1 Credits [LTP: 0-0-2]
CO1 Analyze the various Basic functioning of MS Excel Analyzing
CO2 Use MS Excel to perform basic data manipulation and calculations Applying
CO3 Use MS Word to perform basic document creation and formatting Applying
CO4 Implement the concept and techniques of Formatting, mail merge to Applying
create MS-Word document.
CO5 Assess the effectiveness of different MS PowerPoint tools and features for delivering presentations. Evaluate
CO1 1 - - 1 - - - 1 - - -
CO2 2 2 - 2 1 - - - 2 1 2
CO3 - - - - - - - 1 - - 1
CO4 1 2 2 - 1 1 1 2 1 2
CO5 1 1 2 1 1 1 2 1 2 2 2
WT.
AVG
A. OUTLINE OF THE COURSE

1. Customizing Excel & Basic Functions
2. Spreadsheets
3. Word processing using MS Word
4. Data management
5. Introduction to PowerPoint Presentation

B. DETAILED SYLLABUS
Unit Unit Details
1. Customizing Excel & Basic Functions
An overview of the screen, navigation and basic spreadsheet concepts, Shortcut Keys
Customizing the Ribbon, Using and Customizing AutoCorrect, Changing Excel’s Default Options
Formatting Cells with Number formats, Font formats, Alignment, Borders, Basic conditional formatting
2. Spreadsheets
Outline Concept of worksheets and workbooks, Editing, working with multiple worksheets and multiple workbooks
Printing and Protecting worksheets; Implementing file level security and protecting data within the worksheet
Understanding absolute, relative and mixed referencing in formulas, referencing cells in other worksheets and workbooks
3. Word processing using MS Word
Understand interface of Microsoft Word
Formatting (Index, Tab, bullet, numbering, etc.)
Adding images, comments, symbols, diagrams
Adding header and footer, Adding, Changing Case, Text Direction, Rearranging Text into Columns, Water mark
4. Data management
Mail Merge
Columns text (Tables, pictures, etc.)
Importing and exporting data and files
Creation of Table of Content
Filtering on Text, Numbers & Colors
Sorting Options
Advanced Filters
Report Writing
5. Introduction to PowerPoint Presentation
Getting started in PowerPoint

Creating a presentation, Creating & editing slides
Previewing a slide show
Adding picture & graph
Adding sound & video
Adding auto shape
Animating objects
Creating a PowerPoint Presentation
C. RECOMMENDED STUDY MATERIAL
1 Microsoft office Virginia, A McGraw Hill Education
2 Mastering MS Office: Computer Skill Kumar, B V&S Publishers.

Development- Be future Ready
3 Microsoft office 2010 Johnson Pearson Publication
Important Web Links
3 https://onlinecourses.nptel.ac.in/noc22_mg35/announcements
A. COURSE OUTCOMES
CODE: BBXCBX1202 Human Values & Professional
AND THEIR Ethics
CO1 The learner will be able to narrate or create incidences where they Create
have strengthened their self-esteem and assertiveness.
CO2 The learner will be able to write their own definition of emotions and analyze the past actions when they faced positive Create
and negative
emotions.
CO3 Apply
The learner will be able to apply the knowledge of personal beliefs and values to assess the given situation and present
their analysis
CO4 The learner will be able to evaluate the situations based on the crisis Evaluate
of professional ethics and present their analysis.
CO5 The learner will be able to apply the concept Life Skills into the process of acquiring education by setting SMART Apply
goals.
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
WT.
2 2
AVG

1. Study & Analysis of Self

6
2. Emotional Intelligence
6
3. Introduction to Human Values

6
4. Introduction to Professional Ethics

7
5. Life Skills & Value Education

5
S. No. LIST OF LABS
1 Self-Esteem & Self Awareness: The process of knowing oneself
2 Introduction to Personality: Personal Grooming
3 Self-Assertiveness: Development of Assertive Personality
4 Analysis of Self with the help of MBTI
5 Emotional Intelligence: Working on the Components
6 Introduction to Human Values
7 Practicing Human Values: Journal Writing & Experience
8 Professional Ethics: Professional Accountabilities & Professional Success
9 Governing Ethics & Ethics Dilemma
10 Life Skills: Story Analysis & Presentation
11 Goal Setting: Prioritizing Short term and Long Term Goals
12 Time Management: Scheduling & Rescheduling (SMART)
1 Cornerstone Developing Soft Skills Sherfield, Robert M
2 The Way of the World William Congreve
3 Human Values and Professional Jayshree Sudhesh

Ethics
4 A foundation course in Human Values and R.R.Gaur

Professional Ethics
5 The Metaphysics of Moral and Thomas Kingsmill Abbott

Ethics Immanuel Kant
Important Web Links
1 https://www.youtube.com/watch?v=9LSEBK03CiY&list=PLysZquKdjuWSv87TaE7pByn5TE_e46O2C
2 https://www.youtube.com/watch?v=0jwdgW0fYMA
3 https://www.youtube.com/watch?v=HLp5GzkDRvU&list=PLsh2FvSr3n7doww8dqQ9YIL2G66tWZQz3
SEMESTER-II
Code: BBXCBX2101 Fundamental of Marketing-II 3 Credits [LTP: 3-0-0]
CO1 Describe the concept and nature of Salesmanship Understand
CO2 Apply the concept and psychology of Salesmanship by using various Apply
techniques and processes.
CO3 Understand Rural Marketing and its challenges and opportunities in Understand
today’s context.
CO4 Analyze the recent trends in marketing such as Green marketing, Analyze
digital marketing etc.
CO5 Apply the concept, importance and challenges of E-marketing. Apply

CO1 3 _ _ _ _ _ _ _ 2 _ _
CO2 3 3 _ 3 _ _ 2 _ 3 3 _
CO3 3 _ _ _ _ _ _ _ 3 2
2
CO4 1 _ _ _ _ 2 3 3 3 _ 3
CO5 3 _ 3 _ _ 2 3 3 3 3 2
WT. 2.6 3 3 3 _ 2 2.67 3 2.8 2.67 2.33
AVG

1. Salesmanship 9
2. Process of Selling 9
3. Rural Marketing 9
4. Recent Trends in Marketing 9
5. E- Marketing 9
Unit Unit Details
1. Salesmanship
Meaning and Definition of Salesmanship, Features of Salesmanship, Scope of Salesmanship, Modern Concept
of Salesmanship, Utility of Salesmanship, Elements of Salesmanship, Salesmanship : Art or Science, Salesmanship – a Profession, Qualities of Salesman
2. Process of Selling
Psychology of Salesmanship – Attracting Attention, Awakening Interest, Creating Desire and Action, Stages
in Process of Selling – Pre-Sale Preparations , Prospecting , Pre-Approach, Approach , Sales Presentation , Handling of Objections, Close , After Sales Follow-up.
3. Rural Marketing
Rural Marketing, Introduction, Definition of Rural Marketing, Features of Rural Marketing, Importance of
Rural Marketing, Present Scenario of Rural Market, Challenges and Opportunities in Rural Marketing.
4. Recent Trends in Marketing
Digital Marketing , Green Marketing , Niche Marketing, Omni channel Marketing, Influencer Marketing ,
Relationship Marketing & Meta Marketing.
5. E- Marketing
E-marketing, Social Media Marketing- Challenges, Opportunities and Platforms; Email Marketing, Mobile
Marketing. Building a Successful Strategy for E-Marketing.
2 Marketing Management Rajan Saxena McGraw Hill Education
3 Principles of Marketing Philip Kotler & Gary Pearson Publication

Armstrong
4 Sales& Distribution Tapan K Panda Oxford Publication

Management
5 Retail Management Gibson Vedamani Jayco Publication
6 Marketing Management V. S. Ramaswamy & S. Macmillan Publication

Namakumari
8 Marketing Management Rajan Saxena McGraw Hill Education
Important Web Links
2 https://emeritus.org/in/learn/digital-marketing-trends/
3 https://www.digimat.in/nptel/courses/video/110107158/L54.html
Skill Development:
(These activities are only indicative, the Faculty member can innovate)
1. Collect five print ads of products, which are directed at the life style segments. Describe the lifestyle that these ads focus on.
2. Construct a brand personality inventory for two different brands in the same product category. Ask five of your friends to rate each brand on ten different personality dimensions. Do these
brand personalities relate to the advertising strategies to differentiate these brands?

3. Interview 10 customers of FMCG brand ask them to note down the socio-cultural, psychological factors that influence them while buying FMCG.
A.Code: BBXCBX2102
COURSE OUTCOMES AND THEIR
CostRESPECTIVE
AccountingMAPPING 3 Credits [LTP: 3-0-0]
CO1 Recall basic accounting terms and remember the basic concept of Cost accounting.
Remember
CO2 Comprehend the various costing systems and management systems Understand
CO3 Examine the cost accounting methods for both manufacturing and service industries.
Apply
CO4 Analyze and provide recommendations to improve the operations of Analyze

organizations through the application of Cost accounting techniques
CO5 Evaluate the costs and benefits of different conventional and Evaluate
contemporary costing systems
CO1
2 - - 1 - 1 - - 2 -
CO2
1 - - - - - 1 1 1 - -
CO3
- - - 1 1 1 - 2 - - 1
CO4
1 2 - 2 -
CO5
1 1 1 - 3 2 - 1
WT.
AVG

1. Introduction And Material Cost Control
2. Labour & Overheads
3. Unit And Output Costing Method & Operating Costing
4. Process Costing
5. Marginal Costing & Standard Costing

Unit Unit Details
1 Introduction And Material Cost Control
Introduction : meaning and definition of cost, cost Centre, costing, cost accounting and cost accountancy, objectives, significance and limitations of cost accounting, systems, methods and
techniques of cost accounting,
difference between financial and cost accounting
2 Labour & Overheads
Recording of time and wages, method of remuneration, incentives plans, allocation of wages; labour turnover and treatment of idle time and over time. Introduction, direct expenses, steps
in accounting of overheads, classification of overheads, techniques for separation of fixed and variable costs, allocation and improportion of overheads, absorption of overheads-methods of
absorption of overheads, over absorption and under
absorption of overheads
3 Unit And Output Costing Method & Operating Costing
Objectives of output costing method, Cost sheet, statement of cost per unit, computation of tender price by preparing statement of cost.
Meaning and objectives, preparations of statement of operating cost only ,related to transportation for
passengers and goods only
4 Process Costing
Meaning and significance ,treatment of normal and abnormal loss in process accounts,inter process profit
(excluding joint product,by-product &equivalent production )
5 Marginal Costing & Standard Costing
Meaning ,concept, significance and limitations of marginal costing as well as bep analysis ,cvp and bep analysis, break even charts (excluding stock valuation under marginal costing and
absorption costing and advanced problem related to marginal decisions )
Meaning ,concept ,significance and limitation of standard costing ,setting standard and computation of material and labour variances only
1 Cost Accounting and MY Khan, PK Jain McGraw Hill

Financial Management
2 Cost accounting Theory Bhabatosh Banerjee PHL Learning Pvt. Ltd

and practice
3 Cost Accounting - Dr. P.C. Tulsian S. Chand
4 Costing Adviser P.v.Rathnam , P. Lalitha KitabMahal
5 Cost Accounting – A managerial Emphasis Pearson

Emphasis Charles T. Horngren , Srikant M. Datar , Madhav V.
Rajan
6 Advanced Cost and V. K. saxena , C. D. Vashist Sultan Chand & Sons

Management Accounting
7 Cost Accounting JawaharLalSeema Srivastava McGraw Hill education
8 Cost Accounting M.N. Arora Vikas Publishing House
Important Web Links
3 https://elearn.nptel.ac.in/shop/nptel/cost-accounting/?v=c86ee0d9d7ed
A.Code: BBXCBX2103
Business Law & MAPPING
IPR 3 Credits [LTP: 3-0-0]
CO1 Understand the key provisions of the Indian Contract Act, 1872. Understand
CO2 Describe the rights and duties of parties involved in contracts of Apply
bailment and pledge.
CO3 Analyze and draft contracts for the sale of goods in compliance with Analyze
legal requirements.
CO4 Develop strategies for the protection and evaluate the need of Evaluate
intellectual property rights in business operations.
CO5 Identify various types of cyber-crimes and their implications and Create
create a general safe guard in business activities.
CO1 1 1 - - - 1 - 2 - 2 1
CO2 2 2 - - - 1 - 2 - 2 1
CO3 2 - - - - 1 - - - 2 1
CO4 3 3 - - - 1 - - - 2 1
CO5 3 1 - - - 1 - - - 2 1
WT.
AVG

1. The Indian Contract Act 9
2. Special Contracts 9
3. Sale of Goods Act 9
4. Intellectual Property Rights 9
5. Law related to cyber security 9

Unit Unit Details
1 Introduction to Market and Marketing
Meaning and characteristics of Agreement & Contract - Offer, acceptance, free consent and consideration,
capacity to contract, Discharge of contract, Remedies for breach of contract
2 Special Contracts
Contract of bailment-Meaning, Rights and duties of Bailor and Bailee,Case studies
Contracts of pledge- Meaning, Rights and duties of Pawnor and Pawnee,Case studies
3 Sale of Goods Act
Meaning of sale and goods-Essentials of contract of sale, Conditions & Warranties Rights of unpaid seller,
Remedies for breach of contract
4 Intellectual Property Rights
Introduction To IPR: Meaning of property, Evolution, Nature of IPR.
Kinds of Intellectual property rights, Copyright- Definition, Types of copyrights, Objectives and relevance of Copyrights in modern business. Patent-Definition, Types of patent, Objectives
and relevance of patent in modern business. Trademark- Definition, Types of Trademark, Objectives and relevance of trademark in
modern business.
5 Law related to cyber security
A brief overview of IT act, Concept of cyber security

Cyber crimes- Introduction, Cyber crime and legal landscape around the world, Cyber crimes and punishments.
1 Business Law Dr. Avtar Singh Eastern Book

Company
2 Regulatory framework of Dr. R. L. Naulakha RBD Publications
Indian Business
3 Business Law P. C. Tulsian Tata Mc Graw
4 Law of Intellectual Property Dr.S.R. Myneni Asian Law House
5 Law of Cyber Crimes in K M Murlidharan Asian Law House
India
Important Web Links
2 https://onlinecourses.nptel.ac.in/noc24_hs38/preview
3 https://archive.nptel.ac.in/noc/courses/noc18/SEM2/noc18-hs45/
(These activities are only indicative; the faculty member can innovate)
1. Intellectual Property Workshop: Invite legal experts or practitioners to conduct workshops on intellectual property rights (IPRs). Students can participate in activities such as trademark search
exercises, patent drafting simulations, or copyright infringement scenarios to enhance their understanding of IPR laws and procedures.
2. Cyber Crime Simulation: Simulate a cyber-crime investigation scenario where students role-play as investigators, legal advisors, and affected parties. They can analyze digital evidence, assess legal
implications under cybercrime laws, and develop strategies for prevention and mitigation of cyber threats.
3. Legal Research Projects: Assign research projects on specific topics within the syllabus, such as recent amendments to contract laws, landmark court cases related to intellectual property disputes,
or emerging trends in cybercrime legislation. Students can present their findings through written reports or oral presentations.
4. Debates and Discussions: Organize debates or panel discussions on contemporary legal issues related to business laws, such as the enforceability of online contracts, the scope of intellectual
property protection in the digital age, or the challenges of regulating cyber-crimes. Encourage students to research and present arguments from different perspectives.
A.Code: BBXCBX2201 Basics
COURSE OUTCOMES AND THEIRof Negotiation
RESPECTIVE Skills
MAPPING 1 Credits [LTP: 0-0-2]
CO1 Develop sales mindset and attitudes that drive commitment to sales Understand
targets.
CO2 Understand the psychology of the selling/buying process and their Understand
role in facilitating it.
CO3 Understand negotiation and Identify steps for proper negotiation preparation & learn bargaining techniques and Analyze
strategies of inventing options for mutual gain and move negotiations from bargaining to
closing.
CO4 Identify the actions taken on different stages of negotiations; Analyze

appreciate and explain the importance of pre-negotiation and post- negotiation phases.
CO5 Craft agile strategy and be quick on their feet in changing circumstances with the help of negotiation dynamics. Create
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
WT.
AVG

1. Introduction to Sales: Building a Sales Relationship 6
2. Efficiency & Measurement in Sales 6
3. Introduction to Negotiation 6
4. Trust, Human behaviour and Psychology for Negotiation 6
5. Efficiency & Measurement in Sales 6

Unit Unit Details
1. Introduction to Sales: Building a Sales Relationship
Self -Impression & Body Language, The types of People & the Delight Factor, Practice Sessions
What is Sales?, Types of Sales, Importance of Sales, Personal Selling & Process
2. Efficiency & Measurement in Sales
Principles of Sales Efficiency, The Science of Sales Measurement, Practice Sessions
3. Ethics & Secrets of Powerful Negotiation
Practice Session on Reciprocity, Practice Session on Publicity, Practice Session on Trust & Universality
4. Introduction to Negotiation
Defining Negotiation, Identify the qualities of successful and unsuccessful negotiators.
Identify different negotiation situations to practice during class
5. Trust, Human behaviour and Psychology for Negotiation
Choosing a negotiation strategy based on relationship and results, Positional bargaining & Identifying the
differences between "Soft" and "Hard" negotiating.
Important Web Links
3 https://www.shiksha.com/online-courses/soft-skills-for-business-negotiations-and-marketing-strategies-course-nptel808
A.Code: BBXCBX2104 Group

COURSE OUTCOMES AND THEIR Behaviour
CO1 To discuss with the students the fundamentals of group and group Understand
dynamics.
CO2 To explain the students the way people behave as a group, which can Understand
be managed in teams for organizational effectiveness.
CO3 To examine the organizational culture & required competencies that students will need to become successful Analyze
employees, managers, and
leaders.
CO4 To demonstrate various conflict situations in organizations for better Apply
execution of work.
CO5 To understand the concept of stress and its effects on employees life Understand
CO1 2 - - - - 1 1 2 1 - 3
CO2 2 2 - 2 - 2 2 1 - 2 3
CO3 2 2 2 - 1 2 2 - 2 3
CO4 2 1 3 2 2 - 1 2 - 2 3
CO5 2 2 - 1 2 - 2 - 2 3
WT. 1.66
5 1.75 2.5 1.66 1.66 1.66 1.6 1 2 3
AVG

1. Groups 09
2. Teams 09
3. Organizational Culture 09
4. Conflict 09
5. Stress 09
D. DDETAILED SYLLABUS
Unit Unit Details
1 Groups
● Classification of groups
● Reasons for group formation
● Stages of group development
● Punctuated equilibrium model
● Group norms, status, cohesiveness and size
● External conditions imposed on groups
2 Teams
● Meaning & difference between team and group
● Types of teams
● Creating effective teams
● Turning individuals into team players
3 Organizational Culture
● Meaning & functions and dysfunctions of culture
● Creating and sustaining culture
● Change process & individuals’ response to change
● Overcoming resistance to change
4 Conflict
● Concept & transition in conflict thought,
● Process
● Functional and dysfunctional conflict
● Reasons for conflict & conflict management
5 Stress
● Meaning & sources
● Consequences & managing stress.
● Power and authority- bases of power
● Difference between power and authority
1 Organizational Behaviour S.P. Robbins & S. Sanghi Latest Pearson Publication
2 Organizational Behavior F. Luthans Latest Irwin:McGraw Hill

Publication
3 Understanding U. Pareek, & S. Khanna Latest Oxford University Press

Organizational Behavior
4 Organizational Behavior L.M. Prasad Latest Sultan Chand and sons
Important Web Links
1 https://www.managementstudyguide.com/ organization-culture-articles.htm
2 https://www.youtube.com/watch?v=6IXqnie_y0w
3 https://www.youtube.com/watch?v=h0sq7XgDDBI
4 https://www.youtube.com/watch?v=xEHQcxaLr2s
F.Code: BBXCBX2105 Business

COURSE OUTCOMES Economics-II
AND THEIR RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 Understand various types of costs and their relationships to revenue. Understand
CO2 Analyze pricing mechanisms and market equilibrium in Analyze
perfect and imperfect markets.
CO3 Describe factor pricing theories and their application in resource Understand
distribution.
CO4 Compare and contrast different theories of distribution and Rent Analyze
CO5 Discuss different types of wages and labor market dynamics. Understand
G. MAPPING MATRIX OF CO,PO, & PSO
CO1 3 - - - - - - 2 - - -
CO2 - 2 2 - - - - - - 1 -
CO3 3 3 1 1 - - - - - - 2
CO4 2 3 - - - - - 1 - - 2
CO5 3 - 1 2 - - - 3 2 - 1
WT. 2.75 2.67 1.33 1.5 - - - 2 2 1 1.67
AVG
H. OUTLINE OF THE COURSE

1. Cost and Revenue 9
2. Pricing Under Perfect Market Conditions 9
3. Pricing Under Imperfect Market Conditions 9
4. Factor Pricing 9
5. Wages 9
I. DETAILED SYLLABUS
Unit Unit Details
1 Cost and Revenue
Concepts and Types of Cost- Economic Cost and Accounting Cost, Private Cost and Social Cost, Actual Cost and Opportunity Cost, Explicit Cost and Implicit Cost,
Incremental Cost and Sunk Cost, Fixed Cost and Variable Cost; Relation between Total Cost, Average Cost and Marginal Cost; Cost Curves in Short run and Long run;
Concept of Total Revenue, Average Revenue and Marginal
Revenue
2 Pricing Under Perfect Market Conditions
Pure Competition: Meaning and Features; Features of Perfect Competition; Price Determination in
Perfect Competition; Equilibrium of Firm and Industry in Short Run and Long Run
3 Pricing Under Imperfect Market Conditions
Meaning of Imperfect Competition; Monopoly: Features and Equilibrium, Price Discrimination; Monopolistic Competition-Features and Equilibrium; Oligopoly:
ConceptandFeatures;Duopoly:ConceptandFeatures;ComparisonofPerfectand
Imperfect Competition
4 Factor Pricing
MarginalProductivityTheoryofDistribution;Rent-Meaning,RicardianTheoryofRent, Modern Theory of Rent, Concept of Quasi Rent
5 Wages
Meaning and definitions of wages; Types of Wages- Minimum Wages, Money Wages,
RealWages,SubsistenceWages,FairWages,BackwardBendingSupplyCurveofLabor
J. RECOMMENDED STUDY MATERIAL
1 Microeconomics B.DouglasBernheimand TataMcGrawHill
Michael D. Whinston
2 Microeconomics Pindyck,R.S.andD.L. Pearson Education
Rubinfeld
3 Principles of Economics Stiglitz,J.E.andC.E.Walsh OxfordUniv.Press
4 Microeconomics: Theory Salvatore, D.L OxfordUniv.Press
and Application
5 Microeconomics B.DouglasBernheimand TataMcGrawHill
Michael D. Whinston
Important Web Links
1 Introductory Microeconomics - Course https://onlinecourses.swayam2.ac.in/cec24_hs18/preview
2 https://www.scribd.com/document/438005301/BBA-1st-Sem-Micro-Economics-Notes
3 Micro Economics - Course https://onlinecourses.swayam2.ac.in/cec22_hs35/preview
4 https://youtu.be/ycyMktNFZ88?si=J9FiMozkm8qUqD42
A.Code: BBXCBX2106
COURSE OUTCOMES ANDBusiness
THEIR RESPECTIVE MAPPING
Statistics-II 2 Credits [LTP: 2-0-0]
CO1 Recall basic definitions and rules of probability, types of probability

distributions, key concepts in hypothesis testing, and methods of time series analysis. Remember
CO2 Describe the principles behind sampling distributions, the central limit theorem, and estimation techniques.
Understand
CO3 Implement methods such as least square method, moving average, and ratio to trend to analyze and forecast time
Apply
series data.
CO4 Critically analyze the output of ANOVA and non-parametric tests
to interpret differences among groups. Identify trends and seasonal variations in time series data. Analyze
CO5 Evaluate the appropriateness of different sampling methods and

Evaluate
estimation techniques for specific scenarios.
CO1
2 - - - - 1 - 1 - -
CO2
1 - 2 - - - 1 2 - 1 -
CO3
- 2 - 1 1 - - - 2
CO4
1 2 2 - -
CO5
1 1 - 2 1 - 1 -
WT.
AVG

1. Introduction to Probability and Probability Distribution

2. Sampling Distribution and Estimation
3. Testing of Hypothesis - I
4. Testing of Hypothesis – II & Non- Parametric Test
5. Analysis of Time series
Unit Unit Details
1 Introduction to Probability and Probability Distribution
Basic definitions and rules for probability, marginal, joint and conditional probability, Baye‘s
theorem; Random variables, Probability distributions: Binomial, Poisson and Normal distributions.
2 Sampling Distribution and Estimation
Introduction to sampling distributions, sampling distribution of mean and proportion, application of central limit theorem, sampling techniques. Estimation: Point and
Interval estimates for population
parameters of large sample and small samples.
3 Testing of Hypothesis – I
Hypothesis testing: one sample and two sample tests for means and proportions of large samples (z- test), one sample and two sample tests for means of small samples (t-
test), F-test for two sample standard deviations.
4 Testing of Hypothesis – II & Non- Parametric Test
ANOVA one and two way & Non Parametric Test, Sign test, Run Test, Wilcoxon Mann Whitney
Test (U Test), Kruskal Wallis Test (H-Test).
5 Analysis of Time series
Meaning and definition of time series ,importance of time series analysis ,problem related to time series , least square method , measurement of seasonal variation ,
average method , moving average method ,ratio average method , ratio to trend method, link relatives method
1 Practical Business S. A. Bari New Literature Publishing

Mathematic Company

Applications Arora
4 Business Mathematics and N.G. Das & Dr. J.K. McGraw Hill
Statistics Das

Mathematics
6 Research Methodology C. R Kothari McGraw Hill
7 Mathematics for Economics and Finance: Martin Anthony and Norman Cambridge University Press
Methods and Biggs
Modeling
8 Financial Mathematics and Ahmad Nazri Ventus Publishing House

Its Applications Wahidudin
9 Fundamentals of Gupta S. C. and Sultan Chand and Sons

Mathematical Statistics Kapoor V. K
10 Statistical Methods Gupta S. P Sultan Chand and Sons
Important Web Links
1 https://www.youtube.com/watch?v=VDLyk6z8uCg&list=PLLy_2iUCG87DugHjjOGBZDXfufXjfaXNs
2 https://www.youtube.com/watch?v=COI0BUmNHT8&list=PLyqSpQzTE6M_JcleDbrVyPnE0PixKs2JE
3 https://www.youtube.com/watch?v=97hBCykOVIs&list=PLim9gWjsjN-OAcLsvEAx_oK_Cc85LUNXq
A.Code: BBXCBX2106
Business MAPPING
Mathematics-II 2 Credits [LTP: 2-0-0]
CO1 EXPLAIN the concepts and various applications of Matrices in Apply

business and economics
CO2 EXPLAIN the theory and modelling of Linear Programming problems and its applications Apply
CO3 Appraise the concept of correlation and SOLVE the related problems Evaluate
CO4 Appraise the concept of regression and SOLVE the related problems Evaluate
CO5 APPLY the concept and utility of Index numbers in economics Apply
CO1
2 - - 1 - - 2 - 1 - -
CO2
1 - 1 - - - 1 - - 2 -
CO3
- 2 - 1 1 - 1 1 - -
CO4
1 2 - 2 - -
CO5
1 1 - 2 1 - 1 -
WT.
AVG

1. Matrices and Determinants (up to order 3 only) 6
2. Linear Programming Problems (LPP) (for two variables only) 6
3. Correlation 6
4. Regression 6
5. Index numbers 6
Unit Unit Details
1 Matrices and Determinants (up to order 3 only)
Definition of a Matrix; Types of Matrices; Algebra of Matrices; Determinants; Minors and Co-factors; Adjoint of a Matrix; Inverse of a Matrix; Solution of Linear Equation by
Determinants (Cramer’s Rule) & Inverse Matrix
2 Linear Programming Problems (LPP) (for two variables only)
Definition and terms in a LPP; Formulation of LPP; Solution by Graphical method (Examples and Problems)
3 Correlation
Concept and types of correlation; Scatter diagram; Interpretation with respect to magnitude and direction of
relationship; Karl Pearson’s coefficient of correlation for ungrouped data; Spearman’s rank correlation coefficient (with tie and without tie)
4 Regression
Concept of regression; Lines of regression for ungrouped data; Predictions using lines of regression;
Regression coefficients and their properties (without proof) (Examples and problems)
5 Index numbers
Concept of index number; Price index number; Price relatives; Problems in construction of index number; Construction of price index number: Weighted index Number, Laspeyre’s,
Paasche’s and Fisher’s method; Cost of living / Consumer price index number: Definition, problems in construction of index number; Methods of construction: Family budget and
aggregate expenditure. Inflation, Uses of index numbers, commonly used index numbers. Examples and problems
1 Practical Business S. A. Bari New Literature Publishing

Mathematic Company
3 Business Mathematics with Dinesh Khattar & S. S. Chand Publishing

Applications R. Arora
Statistics Das

Mathematics
6 Operations Research P. K. Gupta & D. S. S. Chand Publishing

Hira
7 Mathematics for Economics and Finance: Martin Anthony and Norman Cambridge University Press
Methods and Biggs
Modeling
8 Financial Mathematics and Ahmad Nazri Ventus Publishing House

Its Applications Wahidudin

Important Web Links
1 https://www.youtube.com/watch?v=T6jHXD78dBI&list=PLDBD58EC94ED8697F
2 https://www.youtube.com/watch?v=XzaeYnZdK5o&list=PLtKWB-wrvn4nA2h8TFxzWL2zy8O9th_fy
3 https://www.youtube.com/watch?v=4QFsiXfgbzM&list=PLbRMhDVUMngeVrxtbBz-n8HvP8KAWBpI5
A.Code: BBXCBX2202
Communication MAPPING
Skills 1 Credits [LTP: 0-0-2]
CO1 Assess barriers to effective interpersonal communication and design appropriate strategies to resolve these issues.
Evaluate
CO2 Identify and produce summaries that include correctly written introductory sentences and accurate paraphrases.
Apply
CO3 Develop and expand Writing Skills through controlled and guided activities.
Create
CO4 Discriminate between different types of listening habits and interpret the meaning of speeches to practice effective
listening. Evaluate
CO5 Develop, practice and acquire the skills necessary to deliver effective speech with clarity and impact.
Apply
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
WT.
AVG

1. Intrapersonal/Interpersonal Skills
6
2. Reading Skills
6
3. Writing Skills
6
4. Listening Skills
7
5. Speaking Skills
5
S.No. List of Labs
1 Self – Awareness & Self-Introduction
2 Goal Setting: Ambition induced, interest induced or environment conditioned
3 Cultivating Conversational Skills
4 Role Plays : Selection of varied plots, characters & settings
5 Reading skills I: Newspaper Reading & General Article Reading
6 Writing Skills I: Summary Writing
7 Understanding and Applying Vocabulary
8 Listening Skills I: Types and practice by analysing situational listening
9 Speaking Skills I: JAM
10 PowerPoint Presentation Skills-I
11 Telephonic Etiquettes and Communication
12 Recognizing, understanding and applying communication style (Verbal/Non-Verbal)

3 Speaking and Writing for Soundararaj, Francis

Effective Business
Communication
4 A Course in Phonetics and Spoken English Sethi, J.
5 A Course in Listening and Sasikumar,V

Speaking
Important Web Links
1 https://www.youtube.com/watch?v=HAnw168huqA
2 https://www.youtube.com/watch?v=Fsr4yrSAIAQ
3 https://www.youtube.com/watch?v=Sg7Q_dC_fWU&list=PLPuC5CMHiqmuzq_KQ4aw0V9Q7xJY6aezb
A.Code: BBXCBX2202
Spreadsheet MAPPING
for Business -II 1 Credits [LTP: 0-0-2]
CO1 Draw analysis on data using spreadsheets and use interpretation to make decisions Analyzing
CO2 Generate data visualization reports for effective decision making Creating
CO3 Prepare a business presentation and perform various mathematical, Applying

logical, and other functions on a large set of data using spreadsheets.
CO4 Making different business decisions using various types of databases. Analyzing
CO5 Creating different forms and report on the basis of given data. Creating
CO1 2 2 - 1 - - 1 - 2 1 -
CO2 2 3 - 3 - - 1 1 2 1 1
CO3 1 1 - - - - - - - - -
CO4 1 1 - 2 - - 1 2 1 2 -
CO5 2 2 - - 2 - 1 1 2 2 1
WT. - -
2 2 - 1 - - 1 2 1
AVG

1. Data Analysis in Spreadsheets
2. Data Visualization using Spreadsheets
3. Financial analysis using spreadsheets
4. Databases
5. Forms and Reports

Unit Unit Details
1 Data Analysis in Spreadsheets
Working with inbuilt function categories like mathematical, statistical, text, lookup, information, logical database, data and time and basic financial functions.
Conditional formatting, recording and execution of macros. Consolidating worksheets and workbooks using formulae and data consolidate command
Performing what-if analysis: Types of what-if analysis.
2 Data Visualization using Spreadsheets
Choosing a chart type, understanding data points and data series, editing and formatting chart elements, and creating sparkline graphics.
Analysing data using pivot tables: Creating, formatting and modifying a Pivot table, sorting, filtering and grouping items, creating calculated field and calculated item.
Creating pivot table charts, producing a report with pivot tables. Use of solver to solve different business
problems.
3 Financial analysis using spreadsheets
Extracting Accounting information from various sources, financial statement analysis using spreadsheets, Time value of money calculation and Capital Budgeting.
Case studies in TVM and Capital budgeting. Preparation of financial analysis report using spreadsheets.
4 Databases
Introduction to Database Development: Database Terminology, Objects, Creating Tables, working with fields, understanding Data types, Changing table design, Assigning Field
Properties, Setting Primary Keys, using field validation and record validation rules, Indexing, working with multiple tables, Relationships & Integrity Rules, Join Properties, Record
manipulation, Sorting & Filtering.
Select data with queries: Creating Query by design & by wizard (Select, Make Table, Append, Delete, Cross Tab, Update, Parameterized Query, Find Duplicate and Find Unmatched),
Creating multi table queries, creating & working with table joins. Using operators & expressions: Creating simple & advance
Criteria
5 Forms and Reports
Working with forms: Creating Basic forms, working with bound, unbound and calculated controls, understanding property sheet.
Working with Data on Forms: Changing Layout, creating Sub Forms, creating list box, combo box and option groups.
Working with Reports: Creating Basic Reports
1 Microsoft Excel (2016) Data Wayne L. Winston PHI

Analysis and Business Modeling
2 Microsoft Excel (2016) Bible John Walkenbach Wiley
3 Excel (2013) Pivot Table Data Crunching Jelen Pearson Publication
Important Web Links
1 https://www.youtube.com/watch?v=g_4mJ65uaGE&list=PLLy_2iUCG87CUBbhq5BEAiC--fF6lEOe1
2 https://www.youtube.com/watch?v=qJX74uh83i4&list=PL6RQXhWqnQGHa4sQ273nkxaLAFSEgX0t5
3 https://www.youtube.com/watch?v=-0uJDmmOV-4
SEMESTER-III
CO1 UNDERSTANDING the basic concepts of Financial Management Understanding

Code: BBXCBX3101 Financial Management
and Risk and Return. 3 Credits [LTP: 3-0-0]
CO2 APPLY the concept of Capital structure and its theories in real life Applying
situations.
CO3 ANALYZE and interpret the phenomenon of cost of Capital. Analyze
CO4 Apply the concept of Capital Budgeting to the process of Capital Apply
budgeting.
CO5 Interpret the Dividend Policy of a business in real time situations to Interpret
know the importance of Dividend Policy.
CO1 2 1 - - 1 - - - - 1
CO2 2 - 1 - 1 1 2 2 2 2 -
CO3 1 - 2 1 - 2 1 1 - - 2
CO4 1 1 - 1 - - - 1 1 2 -
CO5 - 2 - 1 - 1 1 - 2 - -
WT.
AVG
Time required for the Unit

(Hours)
1. Introduction 9
2. Capital Structure and its Theories 9
3. Cost of Capital 9
4. Capital Budgeting 9
5. Dividend Policy 9
Unit Unit Details
1. Introduction
Meaning, Functions of Financial Management, Objectives of Financial Management, Concept of Profit

Maximization, Concept of Wealth Maximization, Concept of Risk and Return.
2. Capital Structure and its Theories
Definition of capital structure, Factors influencing capital structure, Theories of Capital Structure: Net Income
theory, Net Operating Income theory, Traditional theory and MM theory.
3. Cost of Capital
Concept of COC, Significance of COC, Cost of Debt, Cost of preference shares, Cost of Equity shares, Cost
of Reserve and Surplus. Weighted Average Cost of Capital.
4. Capital Budgeting
Concept of Capital Budgeting, Significance of Capital Budgeting, Methods of Capital Budgeting: Pay Back Period Method, Post Pay Back Profitability Method, Average Rate of Return
Method and Discounted Cash
Flow Techniques.
5. Dividend Policy
Meaning, Significance, Dividend Policies: Walter’s Model, Gordon’s Model, MM Hypothesis, Factors
effecting Dividend Policy.
1 Financial Management I.M.Pandey Vikas
2 Financial Management Ravi.M.Kishore Taxman
3 Financial accounting P.Prem Chand & Madan Himalayan
&Analysis Mohan Publication House
4 Financial Management Prasanna Chandra Tata McGraw
Hill
5 Financial Management Khan & Jain Tata McGraw
Hill
Important Web Links
3 https://www.shiksha.com/online-courses/financial-management-for-managers-by-nptel-course-nptel5
A.Code: BBXCBX3102
COURSE OUTCOMES AND THEIRMethodology
Research RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 To define the key concepts, problems and hypotheses linked to

Remembering
research.
CO2 To understand the nuances of a suitable research plan to conduct

Analysing
research.
CO3 To employ suitable measurement techniques and tests to elicit data. Applying
CO4 To test the hypothesis related to the study and draw inferences from
Analysing
it.
CO5 To develop the ability to write research proposals, research papers

Creating
and research reports.
CO1 - 2 1 3 - - - - 2 1 -
CO2 2 3 - 2 - 1 - - - - 2
CO3 - 2 1 3 2 - - - 1 3 -
CO4 1 2 - 2 - 1 - - 1 - 3
CO5 - 1 - 1 2 - - - - 2 1
WT.
AVG

1. Introduction to Research Methodology & Research Problem 9
2. Measurement Concepts, Questionnaire Design & Sampling 9
3. Methods of Data Collection & Processing & Analysis of Data 9
4. Hypotheses Testing 9
5. Report & Research Paper Writing 9

Unit Unit Details
1 Introduction to Research Methodology & Research Problem
Objectives of Research - Motivations in Research - Types of Research - Research Approaches - Significance of Research - Research Process - Criteria of Good Research - Ethical aspects in
Research - Challenges before Researchers in India.
Concept of Research Problem - Selecting the Research Problem - Techniques involved in defining Research Problem - Formulation of Research Hypothesis and its importance
2 Measurement Concepts, Questionnaire Design & Sampling
Measurement Concepts - Questionnaire design and Sampling - Introduction to variables & constructs - Introduction to Measurement & Scale - Different levels of measurement - Types of
Scales - Attitudinal scales
- Concept of reliability & Validity
Sample & Population - Sample size calculation - Sampling and non-sampling errors - Types of sampling - Probability & Non - probability
3 Methods of Data Collection & Processing & Analysis of Data
Collection of Primary Data - Meaning and definition of Primary Data - Advantages and Limitations of Primary Data - Methods of Collecting Primary Data - Observation Method - Interview
Method - Questionnaire Method - Questionnaire design & layout – Scheduling & Schedule Method - Other Methods Collection of Secondary Data - Meaning and definition of Secondary
Data - Advantages and Limitations of Secondary Data - Sources of collecting Secondary Data
Data Processing – Editing – Codification – Classification – Tabulation - Scaling & Measurement
Data Analysis - Meaning of Data Analysis - Need of Data Analysis - Methods of Data Analysis - Central Tendency - Mean, Median, Mode, Mean Deviation, Standard Deviation
4 Hypotheses Testing
Testing of Hypothesis - Parametric Test (Z, t, F Test) - Chi-square Analysis - Analysis of Variance (one way & two way) –
Non-Parametric Test - Sign Test - Run Test - Wilcoxon Mann Whitney (U) Test
Interpretation - Meaning of Interpretation - Need of Interpretation - Techniques of Interpretation - Precaution in Interpretation.
5 Report & Research Paper Writing
Report Writing – Significance of Report Writing - Steps in Writing Report - The Layout of the Research Report
Research Paper Writing – Meaning of Research Paper - Structure of Research Paper - Referencing Styles - Ethics in Report Writing and Research Paper Writing.
1 Business Research Methods Donald Cooper & Pamela
Schindler
2 Business Research Methods Alan Bryman & Emma

Bell
3 Research Methodology: K. C. Kothari
Methods and Techniques
4 Business Research J. K. Sachdeva

Methodology
5 Research Methodology Dr. Prasant Sarangi
6 Business Research D. K. Sharma & A. K.

Methodology Gupta
7 Research methodology in Arya P.P.and Pal, Yesh
Management
Important Web Links
1 https://www.youtube.com/watch?v=jbDRLkGEeIU&list=PLRb7ot-9tbChzZkkVpoICCzGNJ1aMo91M
2 https://www.youtube.com/watch?v=7Ct4ciEKZyc&list=PL99LESDC4Rt1FJNITFJvAnKWCak6ROcLd
3 https://www.youtube.com/watch?v=E2gGF1rburw&list=PLyqSpQzTE6M8F_P8lgjvmqiDEoFGLzG4h
● Survey Design and Implementation: Students design a survey on a relevant business topic, collect data using online tools, and analyze the results.
● Case Study Analysis: Students analyze published case studies related to business research, identifying research questions, methodologies, and findings.
● Research Proposal Writing: Students prepare a detailed research proposal on a chosen topic, including literature review, research questions, methodology, and expected outcomes.
● Statistical Software Training: Students receive hands-on training in statistical software such as SPSS, R, or Python for data analysis.
● Ethical Considerations Workshop: Students participate in a workshop discussing the ethical considerations in business research, including confidentiality, informed consent, and plagiarism.
A.Code: BBXCBX3103
COURSEEntrepreneurship & Small
OUTCOMES AND THEIR Business
RESPECTIVE Management
MAPPING 2 Credits [LTP: 2-0-4*]
Course At the End of the Course, learners will be able to Bloom Level
Outcomes
CO1 The student will understand the basic concepts of Entrepreneurship and its Remembering
major environmental factors
CO2 The student will be able to decipher the difference between different thinking Analyze
modes and how these are utilized in creating a business idea
CO3 The student will be able to evaluate different modes of financing available to Evaluate
start-up founders and how the choice is made among these options
CO4 The student will apply the learnings of previous three units into creating a Application
Business plan for a venture in the chosen field
CO5 The student will understand the concept of Family Businesses & Social Enterprises and how they contribute to the Indian Remembering
economy
CO1 2 1 - - 1 - - - - 1
CO2 2 - 1 - 1 1 2 2 2 2 -
CO3 1 - 2 1 - 2 1 1 - - 2
CO4 1 1 - 1 - - - 1 1 2 -
CO5 - 2 - 1 - 1 1 - 2 - -
WT.
AVG

1. Entrepreneurial Perspective 5
2. Business Opportunity Identification 5
3. Raising Finance for a Start-up 5
4. Business Planning 5
5. Family Business & Social Entrepreneurship 5

Unit Unit Details
1 Entrepreneurial Perspective
Concept of Entrepreneur, Manager, Intrapreneur - Entrepreneur and Entrepreneurship - Meaning, Definition & Evolution - Types of Entrepreneurs, Qualities and
Functions of Entrepreneur - Factors influencing Entrepreneurship Psychological, Social, Economic and Environmental factors - Role of Entrepreneur in growth and
development of the small business - Problem of Unemployment and the
Importance of Wealth creation.
Practical Learning: Conduct a SWOT Analysis and PESTEL Analysis for the chosen industry and
business field – Gathering Secondary data – Performing Descriptive Data Analysis
2 Business Opportunity Identification
Definition of business, industry & commerce and their interrelationship in today’s environment - Opportunity Search - Divergent & Convergent Thinking Modes: Meaning,
Objectives, Tools and Techniques - Types of Business Models - Lean approach - Identify Minimum Viable Product (MVP)
- Build-Measure-Lean Feedback loop; Product-Market Fit
Practical Learning: Studying Different Business Models – Identifying the Pain points of a Customer
– Devising a Draft Solution using Divergent & Convergent Thinking Methods – Creating a Business Model Canvas
3 Raising Finance for a Start-up
Planning/Budgeting - Developing a financial roadmap, - Bootstrapping and alternative sources of funding, Informal capital– Friends & Family, Crowdfunding, Venture
capital, Private Equity, -
Preparing for your investor presentation, Elements of the perfect investment pitch
Practical Learning: Preparing the Marketing and Financial Sections of a Business Plan
4 Business Planning
Entrepreneurship Development Cycle - Business Planning Process - The business plan as an entrepreneurial tool - Elements of Business Plan: Objectives, Market
Analysis, Development of product / idea - Resources, Capabilities, and strategies - Marketing, Finance, Organization &
Management
Practical Learning: Preparing the Personnel and Operational Details of a Business Plan
5 Family Business & Social Entrepreneurship
Family business: Importance, types and responsibilities, Challenges and problems of family business in India, succession planning. Social Entrepreneurship- Need for
social entrepreneurship, Types and
significance of social entrepreneurs, Scaling, Measures of success in a social enterprise and live examples of social entrepreneurs.
Sr. Reference Book Author Edition Publication

No
1 Entrepreneurship Development and Small Poornima M. Charantimath Pearson, 2014. Pearson, 2014.
Business Enterprises
2 Management of Small- Scale Industries Desai Vasant Himalaya Himalaya

Publishing Publishing
House House
3 Managing Small Longenecker, Moore, Cengage Learning Cengage

Business Petty and Palich Learning
4 Managing New Ventures Anjan Raichoudhuri

Important Web Links
1 https://www.youtube.com/watch?v=TqmYENHCHNA&list=PLWUgQbMvcCIsVKZkjy6bcAGcn0dRbvFur
2 https://www.youtube.com/watch?v=Hgj_kRrvbhQ&list=PL7oBzLzHZ1wXW3mtolxV5nIGn48NLKwrb
3 https://www.youtube.com/watch?v=u1R1UZ3NMBk&list=PLJtJvO3aaWe1ySYMs6yKk2ysem5yqA7b6
A.Code: BBXCBX3104
Operation Research MAPPING 3 Credits [LTP: 3-0-0]
CO1 Define and describe key concepts such as assignment and transportation problems, linear programming, game
theory, decision theory, matrix algebra, replacement models, and network
Remember
analysis in project planning.
CO2 Interpret the strategies involved in game theory and decision-

Understand
making processes under uncertainty and risk.
CO3 Apply game theory concepts to identify optimal strategies in two- person zero-sum games. Utilize matrix algebra
techniques to solve linear equations and analyze replacement models. Develop project plans using PERT and
CPM techniques, including network Apply
diagrams and critical path analysis.
CO4 Analyze different methods for solving assignment and transportation problems to determine their effectiveness.
Assess strategies in game theory to identify saddle points and dominant
Analyze
strategies.
CO5 Evaluate decision strategies in game theory and decision-making processes to determine the most rational
choices. Appraise the effectiveness of project plans and the application of network
Evaluate
techniques in real-world scenarios.
CO1
2 - - 2 - - 1 - 1 - -
CO2
1 - - - - - 1 - - 2 -
CO3
- 2 - 1 1 - 1 1 - -
CO4
1 2 - 2 - 1
CO5
1 1 - 2 - - 1 -
WT.
AVG

1. Assignment & Transportation 9
2. Linear Programming Problems (LPP) (for two variables only) & Simulation Technique 9
3. Game Theory & Decision Theory 9
4. Matrix Algebra & Replacement Model 9
5. Network analysis in Project Planning (PERT & CPM) 9

Unit Unit Details
1 Assignment & Transportation:
Concept of Assignment, Maximize and Minimize problem, Balanced and Unbalanced Problem, Travelling.
Salesman Problem, Concept of Transportation Problem, North West Corner rule, Least Cost Method, VAM Method, MODI Method and Degeneracy Problem (Balanced & Unbalanced.
2 Linear Programming Problems (LPP) (for two variables only) & Simulation Technique
Definition and terms in a LPP; Formulation of LPP; Solution by Graphical method & Simplex Method (Examples and Problems). Concept of Simulation & Problems related to
Simulation Techniques.
3 Game Theory & Decision Theory:
Concept of Game Theory, two person zero sum game, Pure & Mixed Strategy, Saddle Point, Odoment
Method, Law of Dominance, Decision Making under uncertainty, Decision Making under Risk
4 Matrix Algebra & Replacement Model
Definition of a Matrix; Types of Matrices; Algebra of Matrices; Determinants; Minors and Co-factors; Ad joint of a Matrix; Inverse of a Matrix; Solution of Linear Equation by
Determinants (Cramer’s Rule) & Introduction ,replacement of items whose maintenance and repair cost increase with time ,ignoring changes in the vary of money during the period ,
replacement of items whose maintenance cost increase with time and
value of money also changes with time
5 Network analysis in Project Planning (PERT & CPM)
Introduction ,phases of project management, work break down structure (w.b.s.),basic tools and techniques of project management ,network logic (network or arrow diagram ),numbering the
events (Fulkerson’s rule
),activity on node diagram ,critical path method ,Programme evaluation and review technique, cost analysis and crashing the network ,applications of network techniques ,distinction between
pert and CPM
1 Practical Business Mathematic S. A. Bari New Literature Publishing

Company
3 Business Mathematics with Dinesh Khattar& S. R. S. Chand Publishing

Applications Arora
Statistics Das

Mathematics
6 Operations Research P. K. Gupta & D. S. S. Chand Publishing

Hira
7 Mathematics for Economics and Finance: Methods and Martin Anthony and Norman Biggs Cambridge University Press
Modeling
8 Financial Mathematics and Its Ahmad Ventus Publishing House

Applications NazriWahidudin

Important Web Links
1 https://onlinecourses.nptel.ac.in/noc22_ma48/preview
A.Code: BBXCBX3105
COURSE OUTCOMES AND of
Overview THEIR RESPECTIVE
Retail MAPPING
Management 2 Credits [LTP: 2-0-0]
CO1 TO define rudimentary aspects of retail Banking and role of RBI for its Remember
regulation
CO2 To Demonstrate a comprehensive understanding of the fundamental Understand
principles of retail banking
CO3 To Develop strategies to enhance customer service and customer relationship Apply
management in the retail banking sector.
CO4 To identify and describe key retail banking products while analyzing Analyse market trends and consumer behaviour to develop Analyze
targeted marketing
campaigns for retail banking products.
CO5 To Conduct financial analysis to evaluate the performance of retail banking Evaluate
products and services for business development
CO1 3 2 - 2 - 2 2 3 3 - 2
CO2 3 2 3 - 2 - 3 3 2 2 3
CO3 2 3 2 3 - 2 3 2 - 3 2
CO4 - 3 - 3 2 - 2 - - 3 3
CO5 2 3 2 - - 2 - - 2 - 2
WT.
AVG

1. Overview of Retail Banking 6

2. Introduction to Branch Banking 6
3. Customer and their needs 6
4. Banking Products 6
5. Business Development 6
Unit Unit Details
1 Overview of Retail Banking
Introduction to Banking, Banks sources of funds and deployment of funds, Role of RBI as Central Bank, Classification of Banks, Income and Expenditure segments of banks
Introduction to Branch
Banking, Retail Banking vs. Corporate Banking, Types of NBFCs, purpose and functions, Difference between banks and NBFC.
2 Introduction to Branch Banking
Organization of a Retail Branch, Lay out of a bank branch, Pillars of Branch Banking
Branches in Rural, Semi Urban, Urban and Metro cities, Specialized branches- Forex, Agriculture, RPC etc. Cash and Non-cash Transactions of banks, Digital modes of
Transactions Investment like
Mutual Funds, Insurance, D-mat, PPF, etc. Dormant Accounts
3 Customer and their needs
Types of Customers - Individual and Non-Individual, Nature of Customers needs as per entities, KYC policy, Account Opening process as Business procurement,
Frequently Asked Question while customer acquisitions, Clearing and settlement of inter bank transactions, Phone Banking, ATM related Internet Banking and Modern
Banking, Jan Dhan Accounts, Priority Sector Lending and KCC
Etc
4 Banking Products
Types of Liability Products and salient features, Types of Assets Products and basic norms, Types of Fee based ancillary services, Cross selling of Third Party Products
Digital products, Home Loan and Business Loans, irregular Loans, NPA and Recovery Process
5 Business Development
Characteristics of a successful banker, Sourcing of new business and Sales Cycle Language of sales and objection handling, Conversion of deals as Sales Person Traits of
an expert sales executives, Transaction Processing, Financial Inclusion in Rural and village areas Challenges and handling of products of Financial Inclusions
1 Retail Banking Business Series

Global Professional Series
2 Retail banking overview Finance intelligence Mintel International Group Ltd Mintel International
Mintel Group, 2008
finance intelligence
Important Web Links
1 https://www.youtube.com/watch?v=5iRDd-f1nmg&list=PLWPirh4EWFpEv7x2CU-9jcXlIvBuSx7oF
2 https://www.youtube.com/watch?v=6G2Z-kG7gWc&list=PLLy_2iUCG87AiylGO1sAFD26k36VIwD6e
3 https://www.youtube.com/watch?v=PNAjDc75nzE&list=PL9uvWhFg9COaoM5HDaeIIomgn3aujYkJ9
A. Code: BBXCBX3106 Overview
COURSE OUTCOMES AND THEIR of Insurance
CO1 To define the basic principles and concepts of insurance, including risk
Remember
management and the role of insurance in mitigating risks
CO2 To demonstrate the understanding the sales techniques for promoting

Understand
insurance products and services.
CO3 To Identify and classify various types of insurance, including life, health,
Apply
property, casualty, liability, and specialty insurance
CO4 To analyse the profitability driver of insurance business Analyse
CO5 To evaluate the compliance requirements and ethical considerations in the insurance sector, ensuring adherence to laws and
Evaluate
regulations
CO1 3 2 - 3 - 2 2 3 2 -
CO2 3 3 - - 2 2 3 3 2 3
CO3 2 3 3 2 - 2 3 2 3 -
CO4 2 2 3 3 - - 2 3 2
2
CO5 2 3 2 - 2 - 2 2 - 3
WT.
AVG

1. Introduction to insurance and its benefits 6
2. Selling Insurance 6
3. Retail Insurance Product 6
4. Profitability and driver of insurance Business 6
5. Ethics and compliance and customer service 6

Unit Unit Details
1 Introduction to insurance and its business
Evolution of Insurance, History of Insurance, Development of Insurance in India, Risk Management, Principle of Insurance. Different functions & Roles within Insurance Co. Digital
Insurance, Key Technology in
Insurance, Traditional Vs Digital Insurance, Skills required in the digital era.
2 Selling Insurance
Insurance Ecosystem, Life Insurance products, General Insurance products, Companion products, Suspects/Prospects/Leads, Sales Life Cycle, Sales Funnel, Personality traits of customers,
Personality traits required in an effective sales person, Sales Vs Relationship sales Dealing with Channels. Channels for selling
Inclusive Insurance.
3 Retail Insurance Products
Life Insurance products, General Insurance products, Companion products, Module-VI Overview of Insurance
Distribution Channels, Intermediation, Role of distribution channels, Types of distribution channels.
4 Profitability Drivers of Insurance Business
Profitability of Insurance Co., Factors affecting Insurance Cos’ profitability, Major Heads of Income & Expenses, Profitability Indicators. Micro Insurance. Financial Inclusion Important
Products under Inclusive
Insurance
5 Ethics and Compliance and Customer service
Underwriting, Claims Processing, Fraud control, Importance, Test of Ethical Behavior, Example of unethical behavior, Rights of Customers, Consequences for non compliance. Importance
of good Customer service, Level of Customer Service, Net Promoter Score, Customer grievances & redressal system, Qualities of a good
Customer Service Executive.

No
1 The Fundamentals of Insurance: Theories, Notion Press, 2017

Principles and Practices Hargovind Dayal
2 Insurance: Concepts & Coverage FriesenPress, 2012

Marshall Wilson Reavis, III
3 Secrets of Successful Insurance Sales: How to Dodd, Mead, 1988

Master the "value Added" Approach to Jack Kinder, Garry D. Kinder
Consultative
Sales
Important Web Links
1 https://www.youtube.com/watch?v=AHBiWGGmClU
2 https://www.youtube.com/watch?v=8HL7diF4Z6Q
3 https://www.youtube.com/watch?v=1GCMqF148LI&list=PLIZWp1j_w-F4jfsTnvF-mPitwYxrBdAtW
A.Code: BDMEBX3109 Marketing

COURSE OUTCOMES forRESPECTIVE
AND THEIR Digital Economy
CO1 Remember basic concept and importance of Digital Marketing Remember

fundamentals.
CO2 Demonstrate different digital marketing assets, strategies and Understand

promotion techniques and its usage to reach the target audience.
CO3 Develop skills to derive insightful and strategic decisions to run Apply
digital marketing campaigns.
CO4 Discover different platforms and techniques to influence potential Analyze

customers..
CO5 Explain digital promotional campaigns and use of search engine Evaluation
marketing.
CO1 1 - 1 - 2 1 - 1 - 1
CO2 2 2 2 - 1 - - 2 1 2
CO3 1 1 1 1 - 1 1 1 2 1
CO4 - - 1 2 - 2 1 1 - 1
CO5 - 2 - - 1 1 2 2 2 -
WT.
AVG

1. Introduction to Digital Marketing Fundamentals
2. Digital Marketing Assets
3. Digital Marketing Strategies
4. Digital Promotions
5. Search Engine Marketing (SEM)

Unit Unit Details
1. Introduction to Digital Marketing Fundamentals
Introduction to the digital marketing terminology. Exposure to entire ecosystem which includes multiple digital platforms ranging
from websites
to digital market places. The tools and techniques of influencing the potential customers in Digital manner are also explained.
2. Digital Marketing Assets
To rationalize the use of different assets this can be useful for a Digital Marketing Application. Learn about different assets like
website, Branded assets (logos, icons, acronyms), Video content (video ads, product demos), Images (info-graphics, product shots,
company photos), Written content (blog
posts, eBooks, product descriptions, testimonials) and Social media pages
3. Digital Marketing Strategies
Understand multiple strategies such as Paid Search Advertising, Search Engine Optimization (SEO), Social Media Marketing,
Content Marketing Native Advertising, Email Marketing and Affiliate Marketing
4. Digital Promotions
Affiliate marketing, Display Advertising, Email Marketing
5. Search Engine Marketing (SEM)
SEM activities performed on search engines, Paid search ads, Paid search advertising, PPC (pay-per-click) or PPC (pay-per-call) – some ads are introduced in this section.
Social Media Marketing (SMM)
SMM uses many platforms like Facebook, Twitter, Pinterest, Instagram, Google+, etc. The usage of various platforms is explained.
Video Advertising
The concepts of Video Advertising using a video channel like YouTube or Vimeo are explained for purpose of expansion of brand value
1 Understanding digital marketing Mankad, J. & Dishek, J BPB Publications

strategies for online success
Important Web Links
1 https://www.youtube.com/watch?v=Xuq6_udbeH0&list=PLi3oNa09iwJRByiNwEJNaZ3XVKcveovzk
2 https://www.youtube.com/watch?v=bixR-KIJKYM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
3 https://www.youtube.com/watch?v=ZVuHLPl69mM
A. COURSEBanking
Code: BBBEBX3109 and
OUTCOMES Finance
AND & Business
THEIR RESPECTIVE Exposure
CO1 Study of banking function and its operations.
CO2 To study the functioning of Regulatory Authorities in India.
CO3 To study recent technology in banking industry.
CO4
CO5
CO1 - - 1 - 2 1 - - - 1
CO2 - 2 2 - 1 - - - 1 2
CO3 1 1 1 1 - - 1 1 2 1
CO4 - - 1 2 - - 1 1 - 1
CO5 - - 1 - 2 1 - 2 2 -
WT.
AVG

1. Introduction
2. Functions of Banks
3. Regulatory Authorities in India
4. Technology in banking
5. E-Banking
D.DETAILED SYLLABUS
Unit Unit Title Contents Purpose & Skills to be develop
No.
1 Introduction Introduction- Origin, meaning and definition of bank, evolution of banking in India, structure of Overview of evolution and banking structure in
banking system in India India
2 Functions of Banks Functions of Banks- 1. Primary functions- Accepting deposits and granting loans Students will understand various functions and
2. Secondary functions- Public utility services and agency services activities of banks.
3 Regulatory Reserve Bank of India (RBI) – Role and functions of RBI, Credit control measures, Qualitative Knowledge of functioning and powers various
Authorities in and quantitative credit control Insurance Development Authority (IRDA)- Objectives, Powers Regulatory Authorities in India.
India and functions of IRDA SEBI- Objectives, power and functions of SEBI
4 Technology in banking Need and importance of technology in banking. ATM, Use of technology in banking and
Debit card, Credit card, Tele banking, Net banking, mobile banking, RTGS, NEFT, Swift study of security measures while using E- banking
(Society for
5 E-Banking worldwide interbank financial telecommunication) cyber security in E- banking
1 Principles and Practices Srinivasan D.and others Macmillan India Pvt Ltd
of Banking
2 Banking and Insurance O.P.Agarwal Himalaya
3 The Indian Financial Vasant Desai Himalaya

System
4 Financial services and Dr. S.Gurusamy Thomas

Markets
5 Banking Law and Maheshwari Kalyani publisher

Practice in India
Important Web Links
1 https://www.youtube.com/watch?v=cBPERlOj47I&list=PLQZI7gfXwvW-6VXGgl1WcjigugiNyP8sg
2 https://www.youtube.com/watch?v=cBPERlOj47I&list=PLQZI7gfXwvW-6VXGgl1WcjigugiNyP8sg
3 https://www.youtube.com/watch?v=TgF2XvjquUU&list=PLLy_2iUCG87CXY2B6fPex1SOIqxzzD5Wj
A. COURSE
Code: OUTCOMES ANDIntroduction
BBAEBX3109 THEIR RESPECTIVE MAPPING Analytics
to Business 3 Credits [LTP: 3-0-0]
CO1 Introduction to Business Analytics . Students will be able to Remembering

understand the basic concepts of business analysis
CO2 Introduction to Data types , for comprehensive understanding of Remembering

business
CO3 Students will learn various tools and methods for data analysis Analyze
CO4 Introduction to predictive analysis and extrapolations Remembering
CO5 Learn mathematical tools with various application Application
BA Spl. DM Spl. FB Spl.
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO1 PSO2 PSO1 PSO2
CO1 1 2 1 - - - - 2 3
CO2 3 1 2 1 - - - 2 3
CO3 1 1 - - - 2 - 3 1
CO4 2 2 1 1 - 2 - 3 2
CO5 3 - 2 1 2 - - 3 2
WT. AVG

1. Introduction to Business Analytics 8

2. Understanding and Preprocessing Data 8
3. Descriptive and Diagnostic Analytics 8
4. Predictive Analytics 8
5. Prescriptive Analytics and Decision Making 8
Unit Unit Details
1 Introduction to Business Analytics
Unit 1: Introduction to Business Analytics
● Overview of business analytics
● Importance of business analytics
● Scope and types of analytics - descriptive, diagnostic, predictive, prescriptive
● The analytics process and lifecycle
● Key industries and applications of business analytics
Practical Learning: Small article on importance of Business Analytics

2 Understanding and Preprocessing Data
Unit 2 (CO2): Understanding and Preprocessing Data Types of data - structured, unstructured, semi-
structured
● Data collection methods and sources
● Data quality and data cleaning
● Data transformation and feature engineering
● Data visualization techniques
Practical Learning: Case Study on Data Processing . 2000 word article on development of Data Processing Methods
● Descriptive and Diagnostic Analytics
Unit 3 (CO3):Descriptive and Diagnostic Analytics
● Measures of central tendency - mean, median, mode
● Measures of dispersion - range, variance, standard deviation
● Probability theory and probability distributions
● Hypothesis testing and confidence intervals
Data exploration techniques - correlation, covariance, contingency tables
Practical Learning: Mathematical exercise for above methods

4 Predictive Analytics
Unit 4 (CO4): Predictive Analytics
● Introduction to predictive modeling
● Regression analysis - linear regression, logistic regression
● Time series analysis and forecasting
● Classification techniques - decision trees, k-Nearest Neighbors, Support Vector Machines
● Model evaluation techniques - accuracy, precision, recall, F1-score, confusion matrix
● Practical Learning: Success Stories Study - and presentation
5 IoT Strategic Planning and Implementation
Unit 5 (CO5): Prescriptive Analytics and Decision Making
● Introduction to optimization and decision analysis
● Linear programming and integer programming
● Decision trees and decision-making under uncertainty
● Simulation and risk analysis
● Applications of prescriptive analytics - resource allocation, scheduling, pricing

1 Business Analytics: Santosh Nandakumar, R. Sanjeev Rao Ane Books Pvt. Ltd.
Applications, Models, and Methods"
2 “Business Analytics: Techniques and Prithvi Chandra Oxford University Press India.
Strategies"
3 “Business Analytics: Purba Halady Rao Prentice-Hall India.

An Applications Focus"
4 "Business Analytics: A G. Shainesh and Umesh Rajopadhye. Cengage Learning India.

Comprehensive Approach"
5 "Business Analytics: Concepts and S. Sumathi, P. Thangaswamy Narosa Publishing House

Techniques"
6 "Applied Predictive Dr. Kelleher, Dr. Mac Wiley India

Modeling" Namee, and Dr. D'Arcy.
Important Web Links
1 https://www.youtube.com/watch?v=cWWc97wxS20&list=PLyqSpQzTE6M_68YmFFmjAAvTMne3xq9jf
2 https://www.youtube.com/watch?v=Vrv3h1wKaL4&list=PLFHp3xeeNmCFlNg-BumQewzVPx5vH_8SD
3 https://www.youtube.com/watch?v=rCFQukS8Org&list=PLxgZQoSe9cg3pCpQaRr2q8crUcvIvwoNi
A.Code: BBXCBX3201
Professional MAPPING
Skills 1 Credits [LTP: 1-0-0]
Course At the End of the Course, learners will be able to Bloom Level
Outcomes
CO1 Compare the professional and personal approach towards any task and demonstrate their understanding by displaying professional Analyse
attitude in the
assigned tasks.
CO2 Choose appropriate formal elements of specific genres of organizational Apply

communication to be used in formal e-mails and resume building.
CO3 Design a clear and fluent demonstrative, informative, and persuasive Create
presentation and enlarge their vocabulary by keeping a vocabulary journal.
CO4 Demonstrate preparedness for any type of interview from classic one-on-one Apply
interview to panel interviews and Group Discussion.
CO5 Construct principled negotiations that result in wise agreements and achieve Apply
win-win outcomes.
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
WT.
AVG

1. Professional Attitude & Approach 6
2. Professional Writing-I 6
3. Presentation Skills: Structure Study 6
4. Interview Skills & Group Discussion 7
5. Negotiation Skills & Time Management 5

S.No. List of Labs
1 Professional & Ethical Approaches : Degree of adherence, Business world & meeting deadlines
2 Job Hunting and Networking: LinkedIn & Components of an Ad
3 Role Play on Professional Accomplishments (Business Cards)
4 Professional Writing-I: Professional Email Writing
5 Problem Solving
6 Resume Building-I: Difference between C.V. & Resume, formats, points to cover, practice sessions
7 Presentation Skills: format & structure of presentations, using tools & techniques
8 Job Interviews I: Preparation and Presentation
9 Advanced Group Discussion – I
10 Behavior at Workplace
11 Positive Mindset at Workplace
12 Professional Code of Ethics & Effective Time Management

No
1 Personality development and Mitra, Barun K

soft skills
2 Communicative English For Engineers and Bhatnagar, Nitin

Professionals
3 Professional Communication Koneru, Aruna
4 Professional Communication Tyagi, Kavita
Important Web Links
1 https://www.youtube.com/watch?v=URtdGiutVew&list=PLzf4HHlsQFwJDQsBYo7WG0bTNEiU6xCYf
2 https://www.youtube.com/watch?v=6Gp2x-Q6jc8&list=PLLy_2iUCG87DsAOykzkgjl0XqGgPmyY4P
3 https://www.youtube.com/watch?v=45uNWLmAZR8
A.Code: BBXCBX3107 Introduction
COURSE OUTCOMES AND to AI MAPPING
THEIR RESPECTIVE 2 Credits [LTP: 2-0-0]
CO1 Appreciate AI's evolution, significance, and potential future impact Remember
on businesses and society.
CO2 Define Knowledge Representation & Machine Learning Remember
CO3 Understand and evaluate the various techniques of AI and how they Evaluate
are applied to different areas.
CO4 Apply the various applications and utilization of AI technologies Apply
CO5 Demonstrate the ethical aspects and societal implications of AI's Apply
pervasive use.
CO1 2 1 1 2 1 1 2 1
CO2 2 1 1 2 1 1 2 1
CO3 2 1 1 2 1 1 2 2
CO4 2 2 2 2 2 1 2 2
CO5 2 2 2 2 2 1 2 2
WT.
AVG

1. Introduction to AI: Definition, Problem Solving Algorithm 6
2. Knowledge Representation & Machine Learning 6
3. Neural Networks and Deep Learning 6
4. Ethical and Societal Implications of AI 6
5. AI Strategy and Leadership 6

Unit Unit Details
1
Introduction to AI: Definition, Problem Solving Algorithm
Overview of Artificial Intelligence, History and Evolution of AI, Types of AI: Narrow vs. General AI, Applications of AI in various fields, Problem-solving agents, Problem formulation
and state space search, Uninformed search algorithms: Breadth-First Search (BFS), Depth-First Search (DFS), Informed search
algorithms: Heuristic Search, A* algorithm
2
Knowledge Representation & Machine Learning
Knowledge Representation, Propositional Logic and Predicate Logic, Representing knowledge using First- Order Logic, Inference in Propositional and First-Order Logic, Resolution
Refutation, Machine Learning Fundamentals
Introduction to Machine Learning, Supervised Learning: Linear Regression, Logistic Regression, Support Vector Machines (SVM), Unsupervised Learning: Clustering algorithms (K-
means, Hierarchical clustering)
3
Neural Networks and Deep Learning
Introduction to Neural Networks, Perceptron, multi-layer perceptron (MLP)

Training Neural Networks: Back-propagation, Gradient Decent, Cost Function etc (only introduction and
methods, overview of overall Network training methods), Convolutional Neural Networks (CNNs) for image classification, Recurrent Neural Networks (RNNs) for sequence prediction
4
Ethical and Societal Implications of AI
Introduction to Natural Language Processing (NLP), - Tokenization, Stemming, Lemmatization, - Text

Classification and Sentiment Analysis
5
AI Strategy and Leadership
Ethical issues in AI: Bias, Fairness, Transparency, Privacy, Responsible AI: Ethical AI design principles, AI
Governance and Regulation, AI Strategy
1 Artificial Intelligence: A Stuart Russell and Peter Pearson
Modern Approach (3rd edition) Norvig
2 AI for Business Rajeev Ranjan Pearson
3 Artificial Intelligence in Practice: How 50 Successful Bernard Marr and Matt Ward John Wiley & Sons
Companies Used AI and
Machine Learning to Solve
Important Web Links
1 https://onlinecourses.nptel.ac.in/noc22_cs56/preview
3 https://archive.nptel.ac.in/noc/courses/noc21/SEM1/noc21-cs42/
A. COURSE OUTCOMES AND

Code: BBXCBX3108 THEIR RESPECTIVE
Environmental MAPPING
Studies 2 Credits [LTP: 2-0-0]
CO1 Describe the interaction of organisms with their environment. Remember
CO2 Describe concepts and methods from ecological and environmental sciences and their application in understanding the Understand
environmental
issues.
CO3 Appreciate the ethical, cross-cultural, and historical context of environmental issues and the links between Evaluate
human and natural

systems.
CO4 Reflect critically about their roles and identities as citizens, consumers Evaluate
and environmental actors in a complex, interconnected world.

CO5
CO1 - - - - - 1 - - - 1
CO2 1 - - - - - - - - 1
CO3 - - - - - 1 - - - 1
CO4 - - - - - 1 - - - 1
CO5
WT.
AVG

1. Introduction 10
2. Natural Resources and Conservation 10
3. Biodiversity and its Conservation 10
4. Environmental Pollution 10
5. Issues in Environmental Studies 10

Unit Unit Details
1 Introduction
Introduction to Environmental Science and Ecosystem: Definition, scope and importance Concept of Ecosystem, Structure of Ecosystem (Biotic and Abiotic factors).
Dynamics of Ecosystem: Food Chain, Food web and Ecological Pyramids. Brief idea of energy flow. Salient
features of forest, grassland, Desert and Aquatic ecosystem.
2 Natural Resources and Conservation
Natural Resources and their conservation: Renewable and non- renewable resources. Uses and over utilization/exploitation of Natural resources: Forest, Water, Mineral, Food, Energy and
Land.
Water conservation and management: Rain water harvesting. Elementary idea of solid waste management.
3 Biodiversity and its Conservation
Biodiversity and its conservation: Definition, Types and Importance of Biodiversity. Endangered and Endemic Species of India. Bio geographical classification. Hot spots and India as a
Mega diversity nation. Threats to Biodiversity: Habitat loss, poaching of wild life.
Conservation of Biodiversity: Brief idea of in-situ and ex-situ conservation of Biodiversity.
4 Environmental Pollution
Environmental Pollution: Definition, Causes, Effects of air, water, soil, noise, thermal and nuclear pollution. Control and preventive measures of air, water, soil, noise, thermal and nuclear
pollution.
Global problems: Climate change, global warming, Ozone layer depletion, Acid Rain and Photochemical Smog. Elementary knowledge of Natural Disaster Management.
5 Issues in Environmental Studies

Human Population, Social Issues and Environment: Population growth, Variation, Explosion and Sex ratio. Environment and Public Health (HIV/AIDS). Environmental Ethics (Issues and
Possible Solution).
Environmental legislation and Environmental Protection Acts: Air, Water, Wildlife Forest acts. Role of information technology in Environment and Human Health.

No
1 Fundamentals of Environmental Basu, M. & Xavier Savarimuthu, S. J. Delhi,India:

Studies (2017) Cambridge University Press
2 Textbook of Bharucha, E. (2005). Hyderabad, India:

Environmental Studies for Undergraduate Universities Press
Courses
3 Environmental Studies Rajagopalan, R. (2015), Delhi, India: Oxford

from Crisis to Cure University Press.
4 Environmental Studies. Rana, S.V.S. (2004). Meerut, India: Rastogi
5 Environmental Studies Sharma, J.P. (2017). Delhi, India: University Science Press.
Important Web Links
1 https://swayam.gov.in/course/141-enviromental-studies-i
2 https://www.ugc.ac.in/oldpdf/modelcurriculum/env.pdf
SEMESTER-IV
Code: BBXCBX4101
Course Outcomes Consumer Behavior
At the & Sales
End of the Course,Management 3 to
learners will be able Credits [LTP: 3-0-0] Bloom Level
CO1 To understand relevance and importance of consumer behavior Understanding
studies in developing effective marketing strategies.
CO2 To evaluate real-life case studies to identify how individual and Evaluate
external determinants affect consumer behavior in different contexts.

CO3 To Analyze the stages of Customer decision process and various Analyze
factors affecting their decision
CO4 To evaluate difference between sales planning and control techniques, Evaluate
performance measurement of sales team of various industries and their impact on sales.
CO5 To Formulate comprehensive motivation and compensation Creating
strategies for the sales team.
3 - - - - 2 1 -
CO1 3 2 2
1 2 - - - - - -
CO2 2 3 -
2 - - - - - - 1
CO3 - 3 1
- 3 - 2 - - - -
CO4 - 3 -
- - - 2 - - - 3
CO5 - 2 3
WT.
AVG

1. Introduction of Consumer Behavior 9
2. Determinants of Consumer Behavior 9
3. Consumer Decision Making Process 9
4. Basics of Sales Management 9
5. Managing the sales force 9

Unit Unit Details
1 Introduction of Consumer Behavior
Meaning of Customers & Consumers, Importance / relevance of consumer behaviour studies in the field of
Marketing.
2 Determinants of consumer behavior

(a) Individual Determinants of Consumer Behavior
Personality & Self Concept, Motivation & Involvement, Learning & Memory, Attitudes
(b) External determinants of consumer behavior: Culture, subculture, social class
& reference group
3
Consumer Decision Making Process
Problem Recognition: Types of consumer decisions, types of Problem Recognition, Utilizing problem recognition information Search & Evaluation: Types of information, Sources of
Information Search, Search, Experience and Credence Aspects - Marketing Implications Situational Influences on Purchase Decisions Purchasing Process: Why do people shop?
Store & Non-store Purchasing Processes, Purchasing Patterns.
Post-purchase Evaluation &Behaviour: Consumer Satisfaction, Dissatisfaction, Customer Delight, Consumer, Complaint Behavior, Post- Purchase Dissonance.
4 Basics of Sales Management
Sales Management: Definition and meaning, Objectives, Sales Forecasting methods

Sales Planning and control: Sales Analysis, Sales quotas, sales budget, sales territory average, sales audit, Performance measurement
Sales Managers Functions and responsibilities, Specific Characteristics of a successful salesman.
5 Managing the sales force
Recruiting, Selection and Training of Sales force

Sales Force Job Analysis and Description Areas of sales Training: Company Specific Knowledge, product knowledge Industry and Market Knowledge.
Customers and technology – Relationship Selling Process and Customer education. Value added Selling. Motivating the Sales Team: Motivation Programs – Sales Meetings, Sales Contests,
Sales Compensating, (Monetary compensation, incentive programs as motivators, Non- Monetary compensation – fine tuning of
compensation package. Supervising,
1 Consumer Behavior: Building Del I. Hawkins, David L. Mothersbaugh, Roger McGraw-Hill

Marketing Strategy J. Best Education
2 Consumer Behavior Havaldar Cavale TMGH, Pune

&Sales Management
3 Consumer Behavior: A Framework Jagdish N. Sheth, E. B. Newman, Bruce I. South-Western College

Newman Pub
4 Sales Management: Thomas N. Ingram, Raymond Routledge

Analysis and Decision Making W. LaForge, Ramon A. Avila, Charles H.
Schwepker Jr.
5 Strategic Sales Nigel F. Piercy, Nikala Lane Oxford University Press

Management
Important Web Links
1 https://www.youtube.com/watch?v=jSrC-EWYIJQ&list=PLbMVogVj5nJTo1na559Me_hdk_gvp9HT0
2 https://www.youtube.com/watch?v=rOgFjxE49tE&list=PLsh2FvSr3n7eYNn3zLOU8zXZknAKtjEmT
3 https://www.youtube.com/watch?v=dWAuLMKF_Io&list=PLJtJvO3aaWe25wWY7MCO1msoubny69ovH
A. COURSE OUTCOMES AND THEIR

Code:BBXCBX4101 RESPECTIVE MAPPING
Management Accounting 3 Credits [LTP: 3-0-0]
CO1 To Analyze the concept and meaning of management accounting.

Analyze
CO2 To evaluate different methods of Activity based costing to be applied in

Industry. Evaluate
CO3 To apply the concept of contribution and breakeven point to reach

profitability level of any business. Apply
CO4 To interpret various types of budgets as per need and requirement of

business. Apply
CO5 To calculate material and labor variance for analyzing the concept of
sales, profit and cost and to create the Costing sheet for the business. Create
CO1 2 1 - - 1 - - - - 1
CO2 2 - 1 - 1 1 2 2 2 2 -
CO3 1 - 2 1 - 2 1 1 - - 2
CO4 1 1 - 1 - - - 1 1 2 -
CO5 - 2 - 1 - 1 1 - 2 - -
WT.
AVG

1. Introduction Of Management Accounting

2. Activity Based Costing
3. Marginal Costing
4. Budget & Budgetary Control
5. Analysis of Variances
D. DETAILED SYLLABUS.
Unit Unit Details
1 Introduction of Management Accounting
Management Accounting- Definition, Objectives, Scope, Functions, Advantages, Limitations. Distinction between Financial Accounting and Management Accounting.
Distinction between Cost Accounting and Management Accounting.
2 Activity Based Costing
Concept, Characteristics, Objectives, Elements of ABC, Various Stages in ABC, Determination of

cost each activity.
3 Marginal Costing
Marginal Costing- Meaning, definition of marginal cost and marginal costing, Advantages And limitations of marginal costing, Contribution, Profit volume ratio (P/V Ratio),
Break Even Point
(BEP), Margin of Safety, Problems on contribution, P/V Ratio, BEP and MOS.
4 Budget & Budgetary control
Budget and budgetary Control- Meaning, Definition, Nature of budget and budgetary control, Types of budget- as per time, functions and variability, Objectives of budget
and budgetary control, Steps in budgetary control, advantages and disadvantages of budget. Practical Problems based on Cash Budget
and Flexible Budget.
5 ANALYSIS OF VARIANCES
Material Variance: MCV,MPV,MUV,MMV,MYV; Labour variance : LCV,LRP,LTV,LITV, LYV,

LMV.
1 Management S.N. Maheshwari & S.K. Vikas Publications

Accounting Maheshwari
2 Management M.C. Shukla, T.C. Grewal, S.C S Chand

Accounting Gupta
3 Management S. Kr. Paul Central Educational

Accounting Enterprises (P). Ltd.
4 Management Accountancy Robert N. Anthony , David F. Hawkins , Kenneth McGraw Hill Companies
A.
Merchant
5 Managerial R.L. Gupta , M. Radhaswamy Sultan Chand & Sons

Accountancy
Important Web Links
1 https://www.youtube.com/watch?v=eUMwwp5zDW0&list=PLbMVogVj5nJT-3_cO6KRCY6cwCYoZzOnl
2 https://www.youtube.com/watch?v=w9sNiHaVtTg&list=PLCyCyhRyXPpaVCC_d8rvJTAPFa4Z2WDtJ
3 https://www.youtube.com/watch?v=3TgqOL1Bdms&list=PLaAhQ2ofZZRC82cz8ywjj3qQwHKHFqPiy

1. Financial Research Project: Conduct a small financial research project to understand company’s behavior, preferences, and trends. Students can create surveys or questionnaires and interpret the
collected data.
2. Financial Analysis Assignment: Assign students to analyze the branding strategy of a well-known Indian or international company with focus on aspects like brand identity, positioning, and
equity.
3. Case Study Discussions: Engage students in analyzing real-world marketing case studies from different industries. Follow it up with group discussions and presentations.
A.Code: COURSE OUTCOMES AND THEIR RESPECTIVE
BBXCBX4103 MAPPING
Digital Marketing 3 Credits [LTP: 3-0-0]
CO1
CO2
CO3
CO4
CO5
CO1
CO2
CO3
CO4
CO5
WT.
AVG

1.
2.
3.
4.
5.
D. DETAILED SYLLABUS.
Unit Unit Details
Important Web Links
1 https://www.youtube.com/watch?v=dAjqrSyGQs8&list=PLP_0eyj4Q9L6tdnhqxffAtvGcGNzX59Z8
2 https://www.youtube.com/watch?v=wfOp0lsCXAY&list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU
3 https://www.youtube.com/watch?v=wViKLTl_HgQ&list=PLjVLYmrlmjGcCeELcp2VU66XHlmyoPRpM
A.Code: COURSE OUTCOMES AND THEIR

BBXCBX4104 RESPECTIVE
Marketing MAPPING
Research 3 Credits [LTP: 3-0-0]
CO1 IDENTIFY and DESCRIBE the key steps involved in the marketing
Remembering
research process.
CO2 COMPARE and CONTRAST various research designs, data sources,

data collection instruments, sampling methods and analytical tools and SUMMARIZE their strengths & weaknesses. Understanding
CO3 DEMONSTRATE an understanding of the ethical framework that market research needs to operate within.
Applying
CO4 ANALYSE quantitative data and draw appropriate Inferences to address

Analysing
a real life marketing issue.
CO5
Program Outcomes BA Spl DM Spl FB Spl

Course
PO 1 PO 4 PSO 2 PSO 1 PSO 2 PSO 1 PSO 2
Outcomes PO 2 PO 3 PO 5 PO 6 PO 7 PSO 1
CO 1 2 2 1 - - 1 - - - - - 1 -
CO 2 1 - - 2 - 1 - 1 - - - - 1
CO 3 2 1 1 - 1 - - 1 - - - - -
CO 4 1 - 1 - 1 - - - - 2 - - -
CO 5 - 1 2 1 - 2 - 1 - - - - -

1. Introduction to Marketing Research 6
2. Marketing Research Proposal 6
3. Marketing Research for Sales & New Product Development 6
4. Marketing Research for STP Process & Pricing 6
5. Marketing Research Applications – Branding & Advertising 6

D. Details Syllabus
Unit Unit Details
1 Introduction to Marketing Research:
Definitions - Marketing Research, Market Research, Scope and Limitations of Marketing Research, Role of Information in Marketing Decisions, Value and Cost of Information, Marketing
Information System and Marketing Research, Marketing Decision Support System, Threats to Marketing Research, Relationship between Marketing
Research & Marketing, Organizing Marketing Research function, Evaluating utility of Marketing Research, Online Marketing Research, Recent Trends in Marketing Research, Marketing
Research Industry in India.
2 Marketing Research Proposal:
The Marketing decision problem and marketing research problem, Defining the marketing research problem, developing the research approach, The decision maker & the environment,
alternative courses of action, objectives of decision maker, consequences of alternative courses of action, The marketing research proposal – Background
– basic problem/opportunity , Objectives , Research Design – Qualitative & Quantitative approaches, Cost
Estimates, Time line, Ethical Issues in Marketing Research – participant issues, sponsor issues, corporate espionage, code of ethics.
3 Marketing Research for Sales & New Product Development:
Sales Analysis and Forecasting: Mining internal customer and sales data, In-store shopper marketing research and Retail shop audits, margin trend data, Consumer panels, Customer satisfaction
research, Concept of Market demand and Market potential
New Product Development and Test Marketing: Marketing information for new markets, new product
categories, new product concepts, new product design and market validation research, test marketing – uses, types, methods, limitations.
4 Marketing Research for STP Process & Pricing Decisions:
Market Segmentation and Positioning: Assessing existing product strength and line extension potential, Creative positioning strategy, repositioning strategy research, defining go-to-market
strategy, current and potential markets. Pricing research: Pricing strategy decisions, optimum price-product-feature configurations and market
positioning opportunities.
5 Marketing Research for Branding & Advertising:
Brand Research: Brand concepts, Brand names, Brand power research, Brand equity survey measurements, Brand tracking studies.
Advertising Research: Concept testing research – Ad recall surveys, Media research like readership surveys, Audience tracking studies, TRP, Limitations of advertising research.
1 Marketing Research Green, P.E., Tull, D.S. and G. Albaum New Delhi: Prentice
Hall of India
2 Marketing Research Suja Nair
3 Marketing Research Luck, D.J. and R.S. Rubin New Delhi: Prentice
Hall of India
4 Marketing Research Tull, D.S. and D.I. Hawkins New Delhi: Prentice
Hall of India
Important Web Links
1 https://www.youtube.com/watch?v=ABLHV5Ce6TI&list=PL_VfpYvnlR9MFZk8QOzKjW2Hej0XeHz95
2 https://www.youtube.com/watch?v=ABLHV5Ce6TI&list=PLPjSqITyvDeWBBaFUbkLDJ0egyEYuNeR1
3 https://www.youtube.com/watch?v=Oq4jJe1vW08&list=PLXpfgGL_y-UfPt7gs-4nU6PX4z70gNzOP

BDMEBX4109 InternetMAPPING
of Things 3 Credits [LTP: 3-0-0]
CO1 Understand basic concepts of IOT and other components that build an IOT solution.
Understand
CO2 Understand and Map out the process of building an IOT solution for business applications.
Understand
CO3 Evaluate different infrastructure components and network systems, and design the basic network for IOT applications for
business Evaluate
CO4
Analyze IOT cloud infrastructure blocks, Making right IOT platform choice
Analyze
CO5 Identify and analyze IOT security and privacy risks Analyze
Program Outcomes BA Spl DM Spl FB Spl
PO PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO1 PSO2 PSO2 PSO3
1
CO1
2 1 1 2 1 1 2 1
CO2
2 1 1 2 1 1 2 1
CO3
2 1 1 2 1 1 2 2
CO4
2 2 2 2 2 1 2 2
CO5
2 2 2 2 2 1 2 2
WT. AVG

1. Introduction to IoT 08
2. Micro-controller programming using 08
3. Building IOT Applications using Raspberry Pi/ Arduino platform 08
4. IOT Cloud Infrastructure 08
5. Performance and Security in IOT 08

D. Details Syllabus
Unit Unit Details
1 Introduction to IoT
Understanding of IOT platform and familiarization with the building blocks in IOT architecture. Learn
how to implement IOT business use cases using various IOT platforms.
2 Micro-controller programming using
Understand Embedded Systems and its components, learn to build embedded applications using Arduino
Platform, become familiar with hardware interfacing using Arduino, build IOT applications using wired and wireless protocols (ex: Bluetooth, Wifi), debug applications using Arduino
IDE
3 Building IOT Applications using Raspberry Pi/ Arduino platform
Become familiar with Raspberry Pi and Arduino platforms and their applications for basic business application. Understand basic interface of Raspberry Pi/ Arduino devices using
Ethernet, Wifi and
Bluetooth interfaces.
4
IOT Cloud Infrastructure
To understand IOT cloud infrastructure blocks, Making right IOT platform choice by understanding various popular platforms, Configuring IOT platforms to get required analytics, Learn
integration
elements (ex: REST APIs) for devices.
5
Performance and Security in IOT
Learning how to benchmark IOT applications and platforms, understanding the security risks in IOT,
counter measures and design consideration, Get an understanding of using cryptography in IOT, Instagram, Google+, etc. using this platform for marketing brand to the users.
1 Internet of Things Architecture and design principle Mc Graw Hill Education
Important Web Links
1 https://onlinecourses.nptel.ac.in/noc22_cs53/preview
A.Code: BBBEBX4109 Financial

COURSE OUTCOMES AND THEIR RESPECTIVE Services
CO1 To analyze the Financial system of India. Analyzing
CO2 To create the functioning of Financial markets of India. Creative
CO3 To Apply the Actual functioning of financial institution of India. Applying
CO4 Students will generate functions and operations of banks. creative
CO5 To Develop the Knowledge of how to use new technology in banking Develop
operations along with its cyber security.
CO1 2 2 2 2 2 1 - - 2 2
CO2 - 2 - - 1 - - - 1 -
CO3 1 1 - 1 - 2 1 1 2 1
CO4 2 - 1 2 - 1 1 - - 1
CO5 1 2 - - 1 2 2 - 2 -
WT.
AVG

1. Indian Financial system: an overview 9
2. Introduction to Financial Assets 9
3. Fundamental of Financial Markets 9
4. Financial Services in India 9
5. Derivatives & Commodity Market 9

D. Details Syllabus
Unit Unit Details
1 Indian Financial system: an overview
Introduction to Indian Financial System

Structure of Financial system-financial institutions, markets, financial instruments and financial services. Overview of Indian Financial System
FinancialintermediariesinFinancialSystem-MerchantBankers,underwriters, depositors, Brokers, Sub brokers, bankers.
2 Introduction to Financial Assets
Meaning and Features of Financial Assets; Financial Assets Vs. Real

Assets;
Classification of Financial Assets; Equity Shares; Preference Shares, Debentures, Innovative Debt Instruments; Derivative Instruments;
Non-Marketable Financial Assets,
3 Fundamental of Financial Markets
Primary Markets: Meaning, functions, Role in Economic Development. Secondary markets: Meaning, functions, Role in
Economic Development Issue & Management of IPOs
Role of stock Exchanges in economic development BSE, NSE, OTCEI-Functions. Money Market Instruments.
Difference between Money Market & Capital Market
4 Financial Services in India
Mutual Funds-Meaning, Types, Advantages and Disadvantages, Factors affecting investment in mutual fund. Mutual fund investment- Selection of best mutual funds.
Factoring-Meaning, types, advantages and disadvantages. Venture Capital- meaning, importance, process. Credit rating Agencies-Importance & Role.
5 Derivatives &Commodity Market
Derivatives- Meaning &Definition, Importance Future and Options-meaning,

types, importance.
Basics of Future, Forward, Option contracts, Swaps, Hedging, Swap etc.
Commodities, Multi Commodity Exchange of India Limited (MCX)-Functioning& Importance.
Exchange traded funds-Functioning & Importance.
1 "Financial Services: Getting the Asmundson, Irena (28 IMF. Retrieved 8

Goods" March 2012). September 2015.
Important Web Links
2 https://www.classcentral.com/course/youtube-noc-jan-2019-financial-institutions-and-markets-47358
3 http://acl.digimat.in/nptel/courses/video/110105121/L33.html
A.Code: BBAEBX4109
COURSE OUTCOMES AND THEIRDatabase
RESPECTIVEManagement
MAPPING System 3 Credits [LTP: 3-0-0]
CO1 Describe the fundamental elements of relational database management systems
CO2 Understand the basic concepts of relational data model, entity- relationship model, relational
CO3 Know database design, relational algebra and SQL.

CO4 Design ER-models to represent simple database application
scenarios
CO5 convert the ER-model to relational tables, populate relational database and formulate SQL
CO1 2 2 2 - 2 1 - - 2 2
CO2 - 2 - - 1 2 - - 1 -
CO3 1 1 - 1 2 1 1 1 2 1
CO4 2 - 1 2 1 2 1 - - 1
CO5 1 2 - - 1 1 2 - 2 -
WT.
AVG

1. Introduction:
2. E-R Modeling:
3. File Organization
4. Relational Data Model:
5. EER and ER to relational mapping

D. Details Syllabus
Unit Unit Details
1 Introduction:
Characteristics of database approach, data models, DBMS architecture and data independence.
2 E-R Modeling:
Entity types, Entity set, attribute and key, relationships, relation types, roles and structural constraints, weak
entities, enhanced E-R and object modeling, Sub classes; Super classes, inheritance, specialization and generalization.
3 File Organization:
Indexed sequential access files; implementation using B & B++ trees, hashing, hashing functions, collision resolution, extendible hashing, dynamic hashing approach implementation and
performance.
4 Relational Data Model:
Relational model concepts, relational constraints, relational algebra, SQL: SQL queries, programming using SQL.
5 EER and ER to relational mapping:
Data base design using EER to relational language. Data Normalization:

Functional Dependencies, Normal form up to 3rd normal form.
Concurrency Control: Transaction processing, locking techniques and associated, database recovery, security and authorization. Recovery Techniques, Database Security.
1 Database Systems Concepts Silberschatz, A., Korth, McGraw Hill

A., & Sudarshan, S
2 Understanding the new SQL: A complete Guide Melton J., & Simon, A.R. Morgan Kaufmann
Publishers
3 Database Management Systems. Majumdar A.K., & TMH

Bhattacharya, P
4 An Introduction to database systems Dsai, B Galgotia

Publications
Important Web Links
1 https://www.youtube.com/watch?v=IoL9Ve2SRwQ&list=PLIwC9bZ0rmjSkm1VRJROX4vP2YMIf4Ebh
2 https://www.youtube.com/watch?v=EUzsy3W4I0g&list=PL9426FE14B809CC41
3 https://www.youtube.com/watch?v=OMHbGm9SQuE&list=PLZ2ps__7DhBYc4jkUk_yQAjYEVFzVzhdU
Code:BBXCBX4105 Production and Operation Management 3 Credits [LTP: 3-0-0]
CO1 To outline the key elements of operations management and various

Transformation processes to enhance productivityand competitiveness. Remember
CO2 ToComprehend key decision areas of operations and analyze data for
Understand
effective decision making in operations management..
CO3 To apply the concept of ergonomics and TQM to enhance the

Apply
productivity
CO4 To analyse various maintenance management technique to balance

Analyse
costs and service levels.
CO5 To evaluate to identify the critical path in project networks, understand its significance, and use it to minimize project
duration Evaluate
and optimize resource allocation.

CO1 3 2 - 3 - 3 2 3 3 2 -
CO2 2 2 3 - 2 2 3 - 2 3 2
CO3 2 3 - 3 - 2 3 - - 3 -
CO4 - 2 3 3 2 - 3 3 - 2 3
CO5 3 3 - - 2 - 2 - 2 - 3
WT.
AVG

1. Introduction to Production and Operation Management 9
2. Production Design, Planning and Control 9
3. Productivity and Ergonomics 9
4. Maintenance Management 9
5. Network & Scheduling 9

Unit Unit Details
1. Introduction to Production and Operation Management
Meaning, Nature, Scope, Objectives, Importance, Functions of Production and Operation

Management,Methods of manufacturing, Plant layout, Service layout, Safety considerations and environmental
aspects.
2. Production Design
Production Design: Meaning, Objectives, product policy, Techniques of product development.

Production Planning - Meaning, Definition, Objectives, Scheduling, Routing, Dispatch, follow up. Production Control –Meaning, Objectives, Factors affecting production control.
Caselets on design, planning and control.
3. Productivity and Ergonomics
Productivity and Quality Control- Meaning, Definition, Importance, Measurement techniques, Quality control, Quality, circles, TQM. Inventory Management
Ergonomics: Definition, Importance, Bio-Mechanical factors, safety equipment and device.
4. Maintenance Management
Maintenance Management: Introduction , Meaning, Types, Planning, Modern Scientific maintenance methods, Automation and computer integrated manufacturing.
Simulation Technique
5. Network & Scheduling
Concept of PERT/CPM with Crashing, Resource allocation, Concept of Scheduling
1 Production and Operation L.C.Jhamb Everest Publishing House

Management
2 Production and Operation Chase Irwin Professional

Management Publishing
3 Production and Operation Management N.Suresh Newage International publication

(With
skill development- corselets and cases)
Important Web Links
1 https://www.youtube.com/watch?v=aSd8Hbg-tuY&list=PLLy_2iUCG87A-kHGx4YUY97ShTTqBfA6-
2 https://www.youtube.com/watch?v=eywQyLuTHNQ&list=PLPf7aahSRKFVuCziM_YMAoYYnlLeX5j8F
3 https://www.youtube.com/watch?v=PE_ZRZZAqy0&list=PLzj2eBwEXFvfRbLyBxXyotzY2-8jETObL
A.Code: COURSE OUTCOMES ANDCommunication

BBXCBX4201 THEIR RESPECTIVE MAPPING
& Workplace Skills 1 Credits [LTP: 0-0-2]
CO1 Apply practical skills for effective communication, including verbal, nonverbal, written, and digital communication. Apply
CO2 Learn to critically evaluate communication processes and messages by This involves analyzing the credibility, accuracy, and Evaluate
relevance of information.
CO3 Apply
Apply writing styles and formats relevant to corporate communication, including memos, reports, press releases, and digital
content.
CO4 Develop the ability to express thoughts and opinions clearly and coherently, using appropriate language and tone to ensure Create
understanding by others in the group.
CO5 Select strategies for answering common interview questions effectively, Evaluate
such as using the STAR (Situation, Task, Action, and Result) method.

CO1 1 2 2
CO2 2 1 2
CO3 1 2 2
CO4 1 2 2
CO5 2 1 2
WT.
AVG

1. Relevance of Communication at Workplace

8
2. Modes of Communication : Their Application at Workplace

6
3. Use of language in communication

8
4. Corporate Etiquette
8
5. Preparing For Placement

6
D. Details Syllabus
S.No. List of Labs
1 Need for communication, Elements of communication, Core & situational pattern in communication
2 Goals of communication, Barriers of communication
3 Content of communication - forma & informal, Modes of communication (advantage & disadvantage)
4 Barriers to listening, Barriers to empathy, Summarization, Asking questions
5 Drafting a message, Spoken communication, Practice pause
6 Good practice, Elements of effective written communication, Telephonic communication
7 Giving and receiving, Saying No, Taking No, Persuasion and influencing skills, Working in Teams
8 Preparing For Placement, Presentation skills,
9 Group Discussion skills
10 Situational & Behavioral interview Question
11 Representing self, FAQ in interviews
12 Goals & Targets of workplace, Resume Building, Program summary

3 Speaking and Writing for Effective Soundararaj, Francis

Business Communication
4 A Course in Phonetics and Spoken Sethi, J

English
5 A Course in Listening and Speaking Sasikumar,V
Important Web Links
1 https://www.youtube.com/watch?v=HAnw168huqA
2 https://www.youtube.com/watch?v=Fsr4yrSAIAQ
3 https://www.youtube.com/watch?v=Sg7Q_dC_fWU&list=PLPuC5CMHiqmuzq_KQ4aw0V9Q7xJY6aezb
A.Code: BBXCBX4202 Managing
COURSE OUTCOMES AND THEIR Self - SwaRoop
CO1 Assess personal progress in self-management over time, identifying areas Evaluate
for improvement.
CO2 Analyze the impact of different emotional responses on decision-making Analyze

and interpersonal relationships.
CO3 Apply
Apply critical thinking skills to identify and examine personal beliefs and assumptions.
CO4 Design decision-making frameworks tailored to specific contexts or challenges. Create
CO5 Analyze the potential consequences of different approaches to managing Analyze

challenges.
1 2 2
CO1 1
2 1 1 2
CO2
1 2 2
CO3 2
1 2 1 2
CO4 2
2 1 2
CO5 2
WT.
AVG
Time required for the Unit

(Hours)
1. Self-Management
4
2. Emotional Management
3
3. Belief Management
3
4. Decision Making Management

3
5. Challenge- Management
2
D. Details Syllabus
S.No. List of Labs
1 Introduction of Swaroop & Orientation Session
2 Process of Knowing Self
3 How to stay Assertive
4 Connection between Mind and Body : Self-Talk
5 Aspects of Emotions
6 Management of Emotions
7 Concept of Belief System
8 ABC Principle of REBT
9 Rational & Irrational Beliefs
10 Strategies of Decision Making
11 Case Study Based Decision Making
12 Identifying and Facing Challenges
1 Getting Things Done: The Art of Stress-Free David Allen

Productivity
2 The 7 Habits of Highly Effective People: Powerful Stephen R. Covey

Lessons in
Personal Change
3 Control Your Emotions: Gain Balance, Resilience, and Patrick King

Calm; Find Freedom from Stress, Anxiety, and
Negativity
4 Break Your Belief: Decode Your Preeti Singh

Beliefs, Decode Your Life
Important Web Links
1 https://www.youtube.com/watch?v=wQ8CgB5WURk&list=PLOzRYVm0a65cCcY4qKX5MIyJxBt7hJgQY
2 https://www.youtube.com/watch?v=mUG1sHQXRX0&list=PLXcPnJsWbdxukaITScHxL7b_gA4uoHhha
3 https://www.youtube.com/watch?v=TsZukmeaewc&list=PLF1DBCAC25C2BC963
4 https://www.youtube.com/watch?v=zp3LNq4fMwM
A.Code: BBXCBX4106
COURSE OUTCOMESIndian Constitution
AND THEIR RESPECTIVE& Electrol Procedure
CO1 Recall the historical events and contexts that led to the framing of the Remember
Indian Constitution.
CO2 Summarize the key members and committees of the Constituent Understand
Assembly and their contributions
CO3 List the features of preamble, FR, DPSPs and their significance as as Remember
enshrined in the Constitution
CO4 Describe the functions and powers of key constitutional and non- Understand
constitutional bodies
CO5 Understand the electoral process, including the Representation of the Understand
People Act, roles of the Election Commission, and the process of conducting elections.
CO1 - - - - - 2 - - - - -
CO2 - - - - - 2 - - - - -
CO3 - - - - - 2 - 1 - - -
CO4 - - - - - 2 - - - - -
CO5 - - - - - 2 - 2 - - -
WT.
AVG

1. Historical Context of Indian Constitution 6
2. Framing of Indian Constitution 6
3. Key features of Indian Constitution 6
4. Constitutional Bodies and Non-Constitutional Bodies 6
5. Electoral Procedures in India 6

D. Details Syllabus
Unit Unit Details
1 Historical Context of Indian Constitution
● Early Constitutional Experiments- Government of India Act 1909, 1919, 1935

● Indian Independence Act 1947
● Contribution of Indian National Freedom movement in making of constitution
2 Framing of Indian Constitution
● Constituent Assembly: formation and composition
● Key committee and their role.
● Adoption and enachment of constitution and its key features
3 Key features of Indian Constitution
● Preamble – Text and interpretation and objective

● Fundamental rights- overview of part III and articles from 14 to 32.
● DPSP- nature and scopes and types.
4 Constitutional Bodies and Non-Constitutional Bodies
● Constitutional bodies: CAG, ECI, Finance commission
● Non-constitutional bodies: NITI Ayog, NHRC, Central Information Commision
● Role and their importance
5 Electoral Procedures in India
● ECI- structure, composition, functions.
● Electoral process- EVMs, VVPAT
● Electoral reforms, RPA1951
1 Indian Polity M. Laxmikant Mc Graw Hill

2 The Constitution of India Dr. B. R. Ambedkar Buddham Publisher
3
Important Web Links
3 https://onlinecourses.nptel.ac.in/noc21_lw02/announcements
A.Code: BBXCBX4107
COURSE OUTCOMES
StockAND THEIRInvestment/Emotional
Market RESPECTIVE MAPPING Intelligence & Reasoning Skills-I
Course Outcomes At the End of the Course, learners will be able to 1 Credits [LTP: 0-0-2]
Bloom Level
CO1 To Understand the basics of Investment, Concept of Risk & Return, Various Avenues of Investment.
CO2 To Apply the concept of Fundamental Analysis towards various Understand

Approaches of making investment.
CO3 To Analyze the various Trading rules to be used for the purpose of Apply
Technical Analysis.
CO4 To Evaluate both Primary Market and Secondary Market in reference to Analyze
various market participants.
CO5 To Interpret the mechanism of Investment in Mutual Funds. Evaluate
CO1 2 2 - 2 - 1 - 1 - 1
CO2 1 3 1 - - - 2 -
CO3 - - - - 1 2 - -
CO4 - 1 - - - - 1 1 3
CO5 1 1 - 1 1 - 1
WT.
AVG

1. Basics of Investment
2. Fundamental Analysis
3. Technical Analysis
4. Indian Stock Market
5. Investment in Mutual Funds

D. Details Syllabus
Unit Unit Details
1 Basics of Investment
Basics of investment and investment environment, concept of risk and return, risk and return trade off, types of investing and investors. Avenues of investment- Equity shares, Preference shares,
Bonds and Debentures, Insurance schemes, Mutual funds, indexed funds, ETF
2 Fundamental Analysis
Top down and bottom up approaches, Analysis of international and domestic economic scenario, industry analysis, company analysis (Equity of management, financial analysis: both annual and
quarterly, income statement analysis, position statement analysis including key financial ratios, cash flow statement analysis, EBIT, capital gearing ratio, return on equity, EPS and DPS
analysis, industry market ratio, operating profit ratio, net profit ratio.
3 Technical Analysis
Trading rules (Credit balance theory, confidence index, filter rules, market breadth, advances vs declines) and charting (Use of history price, simple moving average and MACD, basic and
advanced interactive charts) Do’s and Don’ts of investing in market.
4 Indian Stock Market
Primary market (IPO, FPO, Private Placement, OFS), Secondary markets, Market Participants: Stock broker,
investor, depositories, clearing house, stock exchange, role of stock exchange
5 Investment in Mutual Funds
Concept and background of mutual funds, advantages, disadvantages of investing in mutual funds, types of mutual funds- open ended, close ended, equity, debt, hybrid, index funds, exchange-
traded funds and money market funds. Factors affecting the choice of mutual funds.
1 Financial Markets I.M.Pandey Tata McGraw Hill
2 Marketing of Financial Services V.A.Avadhani Himalaya Publishers
3 Indian Financial Systems Vasant Desai Himalaya Publishers
4 Financial Intermediaries Benton E.G. Oxford Publication
5 NISM Module SEBI SEBI
Important Web Links
1 https://www.youtube.com/watch?v=3UF0ymVdYLA&t=460s
2 https://www.youtube.com/watch?v=HNPbY6fSeo8
3 https://www.youtube.com/watch?v=JU45iCmEkA0
1. Stock Market Research Project: Conduct a small stock market research project to understand investor’s behavior, preferences, and trends. Students can create surveys or questionnaires and interpret the collected
data.
2. Market Analysis Assignment: Assign students to analyze the branding strategy of a well-known Indian or international company with focus on aspects like brand identity, positioning, and equity.
3. Case Study Discussions: Engage students in analyzing real-world securities market case studies from different industries. Follow it up with group discussions and presentations.
4. Advertising Critique Session: Let students analyze and critique existing advertisements, highlighting the strengths and weaknesses in their creativity, messaging, and target audience engagement of various
companies.
SEMESTER-V
Code: BBXCBX5101 Product and Brand Management 3 Credits [LTP: 3-0-0]
CO1 To Understand the basic concepts of product, including product Understand and
levels, product classification, and the product life cycle and Evaluate strategies applied by companies in Evaluate
different PLC stages
CO2 To understand various stages of new product development and their Understand
significance to ensure success of new product in the market.
CO3 To analyze packaging of various kinds of products and their impact Analyze
on product positioning, brand image and brand loyalty
CO4 To Comprehend the fundamentals of brand management, including Compresence

the definition, importance, and characteristics of strong brands.
CO5 To apply Digital Branding Strategies for various products and companies and apply brand audits to judge performance Apply
of various
established brands
3 3 - - - - 1 2
CO1 3 2 1
3 2 - 1 - - - -
CO2 3 - 2
2 - - - - 1 - 3
CO3 1 3 2
- 3 - - - - 2 -
CO4 3 2 1
- - - 3 - - 2 -
CO5 1 3 2
WT.
AVG

1. Basics of Product Management 8
2. New Product Development 8
3. Packaging 8
4. Fundamentals of Brand Management 8
5. Advanced Concept of Brand Management 8

Unit Unit Details
1 Basics of Product Management
Basic concept of product, levels, Product-Life-

Cycle: Concept, strategies related to different stages of PLC. Product Portfolio: Concept, Importance, Competition &
Product Strategy. Product portfolio: Concept , benefits of Product portfolio management Basic concept of product,
levels, Product-Life-
Product Strategy. Product portfolio: Concept , benefits of Product portfolio management Basic concept of product,
levels, Product-Life-
Product Strategy. Product portfolio: Concept , benefits of Product portfolio management
Basic Concept of Product, Product Levels, Product Life Cycle: Concept, Strategies related to different stages of PLC, Product portfolio: Concept, Importance of product portfolio
management
2 New Product Development
Meaning and importance of new products, Types of new products, Stages of new product development.
Reasons for failure of new product.
3 Packaging
Meaning - Importance – Types – Features of Packaging Factors influencing packaging

decision.
Packaging Strategies:
Legal and Ethical aspects of packaging: Green packaging: Concept and
importance.
Product labelling: Meaning, Types and Importance.
4 Fundamentals of Brand Management
Introduction to Brand Management : Definition and Importance of Brands, The Role of Branding in Marketing Strategy
Brand Equity: Understanding Brand Equity, Sources and Outcomes of Brand Equity
Brand Positioning and Differentiation: Concepts of Brand Positioning, Differentiation and Its Importance in Branding
Brand Identity and Image : Developing Brand Identity, Elements of Brand Identity (Name, Logo, Tagline, etc.)
5 Advanced Concept of Brand Management
Digital Branding Strategies, Social Media and Brand Engagement Building and Sustaining Brand Loyalty,
Global Brand Management
Brand Audits and Metrics - Conducting a Brand Audit, Key Metrics for Brand Performance, Tools and Techniques for Brand Assessment
1 Product and Brand Tapan Panda Oxford University Press

nagement
2 Brand Management Harsh V Verma Excel Books
3 Strategic Brand Management Kevin Lane Keller, Pearson

M.G.Parameswaran, Isaac Jacob
4 Product Policy and Brand A.K.Chitale, Ravi Gupta, PHI Learning Private
nagement, Text and Cases Limited
5 New Product Development, rom Initial idea to Marc. A. Annacchino, P.E. Elsevier
product
management
Important Web Links
A.Code: COURSE OUTCOMES AND

BBXCBX5102 THEIR RESPECTIVE
Fundamentals MAPPINGManagement
of Service 3 Credits [LTP: 3-0-0]
CO1
Understand services as a Business Function.
Understand
CO2 Apply the concept of service management at market place. Apply
CO3 Explain the concept of Service mix and develop the applications for Apply
real world market offerings.
CO4 Analyze the concept and theories of Segmentation, service Analyze

environment.
CO5 To give the students an exposure towards globalization on service Evaluate

sector
CO1 3 - 1 - 2 1 1 - - - -
CO2 1 1 2 - 1 2 2 2 - 2 -
CO3 2 3 2 2 3 1 2 1 - - 1
CO4 1 2 - - 1 1 - 2 - - -
CO5 1 - 3 - 1 - - 2 1 1
WT.
AVG

1. Introduction of Services management 8
2. Growth in service sector 8
3. Service Mix Elements 8
4. Service Environment 8
5. Research in service Industry 8

Unit Unit Details
1 Introduction of Services management
Introduction to services: Concept, Scope of service management in India & abroad Classification &
characteristics of services, Service as key differentiator for manufacturing industries, functions of Service Management, Goods versus Services Marketing.
2 Growth in service sector
Changing dynamics & challenges of service sector. Growth in service sector: Importance, Growth & Development of service sector in India. Required service skill set for service
management.
3 Service Mix Elements
Product: The service products, Service Product Life-Cycle and its Strategies, Place: Managing Distribution Channels in Service Industry, Factors affecting choice of channel, Strategies for
distribution, Price: Factors affecting Service Pricing & Pricing Methods Promotion: Objectives, Selection Criteria, Developing the promotion mix, Sales promotion tools, Physical
Evidence: Introduction, Elements, Role of physical evidence,
Managing physical evidence as a strategy. Process : inputs, throughputs, and outputs and People : Firm’s personnel, the customer and other customers in service environment
4 Service Environment
Micro & Macro Service Environment: PESTEL Analysis of Service Sector, Six Market Model, Market
Analysis & Segmentation: Planning process, Rethinking the customer service function, Focusing & positioning target customers, Service Design: Introduction, Building a service blueprint
and its benefits.
5 Research in service industry
Environmental changes leading to service boom, Impact of globalization on service Sector: An Overview New
Economic policy & its impact on service sector, Preparation of small report based on service market analysis. Research in the service industry in India. Upcoming trends in service industry.
1 Service Marketing Operations & Vinnie J. Juhari, Oxford University Press

Management Kirti Dutta
2 Service Marketing Management: An Dr. B. Balaji S. Chand & Co

Indian Perspective
3 Service Management: Strategy & Richard Normann Wiley & Sons,Ltd

Leadership in Service business
Service Management: The New Jay Kandmpully Springer

Paradigm in Retailing
Important Web Links
1. Visit any service sector organization and prepare the report on service operations
2. Prepare a service blue print for a service organization.
3. Visit any service sector organization and prepare the report on service strategies followed by the organization.
4. Prepare a queuing model for a service sector organization nearer to you.
5. Visit any service sector organization and prepare the report on service quality measures followed by the
organization.
A.Code: BBXCBX5103 Integrated
COURSE OUTCOMES Marketing
AND THEIR RESPECTIVECommunication
CO1 Understand various integrated communication tools and their

effectiveness in contemporary times Understand
CO2 Discuss the elements and models of the communication process

Understand
CO3 Examine the execution styles and select the right media vehicle
to achieve advertising objectives Analyze
CO4 Describe the steps in developing the integrated marketing

communication program. Understand
CO5 Appraise the integrated brand promotion strategies and issues

Evaluate
CO1 3 _ 2 _ _ _ _ _ 3 _ 2
CO2 2 _ 3 _ _ _ 3 _ 3 _ _
CO3 _ 3 3 2 2 3 1
CO4 _ 3 _ 1 _ _ _ _ 3 2 _
CO5 3 2 3 3 3 2
WT. 2.5 3 2.5 1.5 _ _ 3 2 2.8 2.67 1.67
AVG

1. Introduction To IMC 9
2. Analyzing The Communication Process 7
3. Objective Setting And Budgeting For IMC 6
4. Developing The Integrated Marketing Communication Programme 11
5. Integrated Brand Promotion And Issues 12

Unit Unit Details
1 Introduction To IMC
Integrated Marketing Communication: Meaning, Importance, IMC tools, role of IMC in branding & IMC
Planning process. Role of IMC in the Marketing process: Marketing strategy and analysis, Target market process, Developing positioning strategy.
2 Analyzing The Communication Process
Communication Process: Source, Message and channel factors, Analyzing the receiver ,Models of response process: AIDA model, Hierarchy of effect model, Innovation adoption model,
information processing model.
3 Objective Setting And Budgeting For IMC
Determining IMC Objectives-Marketing objectives versus IMC objectives, Communication Effects Pyramid,
GFK International purchase funnel, DAGMAR: AN approach to setting objectives, Problems in setting objectives, Establishing and allocating the promotional budget.
4 Developing The Integrated Marketing Communication Programme
Managing Creativity: Creative process, ATL and BTL Advertising Creativity, Advertising creativity, Creative strategy Development- Advertising Campaigns, Creative Brief, Appeals and
Execution Styles, Media planning and Strategy-Developing the media plan, Monitoring evaluation and control- Testing Methods (Pretests,
Posttest), The Testing Process, Measuring the effectiveness of other IMC
program elements
5 Integrated Brand Promotion And Issues
"Sales promotion, Point-of-purchase Advertising, Support media, Event Sponsorship, Product Placements and Branded Entertainment, Integrating Direct marketing and Personal selling,
Public Relations, Influencer Marketing, and corporate advertising, IMC integration tools- Internet Marketing: E-Commerce, Viral Marketing Environmental, Regulatory and Ethical Issues -
Environmental marketing communications, Green
Marketing Initiatives, Regulation of Marketing Communications, ASCI, Ethical Issues in IMC.
1 Advertising and promotions: Semenik, R. J., Allen, C., O'Guinn, Cengage Learning
An integrated brand approach. T. C., & Kaufmann, H. R., ,
2 Integrated Advertising, Philip Kotler, Kevin Lane Keller, Pearson Publication

Promotion and Marketing Abraham Koshy and Mithileshwar Jha,,
Communications.
3 Principles of Marketing Clow, Kenneth E. Pearson Publication
4 Advertising & Promotions: An Kruti Shah and Alan D’Souza Tata McGraw Hill
IMC perspective
Important Web Links
1 https://www.youtube.com/watch?v=iGZZqpytetE&list=PLLy_2iUCG87BZQd6zdOpp8Gewl5tgIRGu
3 https://www.youtube.com/watch?v=_mtATCovCy4
1. Visit any website and list the promotional strategy of the company.
2. Find out the E-commerce tools of the company
3. Design AIDA Model for any company of your choice.
4. Identify sales promotion tools of FMCG Company.
A.Code: BBXCBX5104 Company
COURSE OUTCOMES AND THEIR RESPECTIVE Law
CO1 Remember the basic concepts about the company and its
Remember
functioning.
CO2 Understand the provisions of formation and incorporation stage. Understand
CO3 Apply the provisions mentioned in Memorandum of Association,

Apply
Articles of Association and Prospectus.
CO4 Analyze the legal position of Directors, the rules regarding

Analyze
appointment of directors and conduction of AGM & EGM
CO5 Evaluate the procedure regarding dissolution and winding up of

Evaluate
companies.
CO1 2 1 - - - 2 - 1 - 1 1
CO2 2 2 - - - 2 - 1 - 1 1
CO3 3 2 - - - 3 - 2 - 2 1
CO4 2 2 - - - 3 - 2 - 1 1
CO5 2 2 - - - 3 - 2 - 1 1
WT.
AVG

1. The Company: Meaning & Nature 9

2. Formation of company 9
3. Documents of Company 9
4. Management of companies 9
5. Winding up of companies 9
Unit Unit Details
1 The Company: Meaning & Nature
Meaning and importance of company, Characteristics of company, Types of company, Lifting up of corporate
veil.
2 Formation of company
Promotors: Meaning, Position and duties, Formation of company, Registration stage of company, Incorporation
of company
3 Documents of Company
Memorandum of Association: Importance and contents, Articles of Association: Importance and Contents,
Prospectus: Objectives and contents.
4 Management of companies
Directors-Meaning, legal position and powers of directors, Appointment of directors. Basics of company
meetings- AGM & EGM
5 Winding up of companies
Dissolution and winding up of companies, Reasons of winding up, Compulsory winding up, Voluntary winding
up
1 Company Law Dr. Avtar Singh Eastern Book Company
2 Corporate Law Shah S.M. Central Law Publication
3 Company Law Dr. N. V. Paranjpe Central Law Agency
4 Company Law N. S. Zad& Divya Bajpai Taxmann’s
Important Web Links
1 https://www.icsi.edu/media/webmodules/publications/FinalCLStudy.pdf
2 https://www.taxmann.com/post/blog/733/different-types-of-companies/
3 https://www.taxmann.com/post/blog/what-is-a-company-definition-characteristics-and-latest-case-laws/
1. Case Studies Analysis: Provide students with real-life case studies related to company law violations or disputes. Ask them to analyze the cases, identify legal issues, and suggest possible solutions
or outcomes.
2. Guest Lectures and Workshops: Invite legal professionals, corporate lawyers, or regulators to conduct guest lectures or workshops on relevant topics within company law. This exposes students to
practical insights from industry experts and provides networking opportunities.
3. Quiz Competitions: Organize quiz competitions with questions based on the Indian Company Law Act, 2013, and related legal principles. This fun and competitive activity reinforces students'
knowledge retention and encourages active participation.
4. Interactive Online Resources: Curate interactive online resources such as webinars, podcasts, or e-learning modules focused on Indian Company Law Act, 2013. Encourage students to engage with
these resources independently to supplement their classroom learning.
5. Group Debates: Divide students into groups and assign them different topics related to company law, such as corporate governance, shareholder rights, or legal liabilities of directors. Encourage
them to research and present their arguments in a structured debate format.

A.Code: COURSE OUTCOMES AND THEIR
BDMEBX5209 WebRESPECTIVE MAPPING
Design and Development 3 Credits [LTP: 3-0-0]
CO1 Understand how web works really, what makes web sites work. Understand
CO2 Display an understanding of simple and impressive design techniques, from basics till advanced to focus on goal
oriented and user centric designs. Display
CO3 Apply the knowledge in designing of website. Apply
CO4 Implement page layout, color schemes, contract, typography in the

Implement
designs.
CO5
CO1 1 1 1 1 2 1 1 - -
CO2 2 2 - - 1 - 2 - 1
CO3 1 1 - 1 - 1 1 1 2
CO4 1 1 1 2 - 2 1 - -
CO5 - 2 - - 1 1 2 - 2
WT.
AVG

1. Website Planning & Development 4
2. Keywords Analysis Process 4
3. Understanding Domain Name and Web Hosting 4
4. Building Websites Using WordPress / Blogger 6
5. Using WordPress Plug-ins 7

Unit Unit Details
1 Website Planning & Development
Definition and Types of Websites

Performance-based Websites (Static, Dynamic, Mobile, Responsive) Purpose-Based Websites (Personal, Business,
e-Commerce, Info) Phases of Website Development
Prerequisites Defining
Objectives
Understanding Target Audience Selection of
Keywords
Number of Website Pages and Blueprint
Practical Task: Students will choose a business type, define objectives, identify the target audience, and outline the structure of a website for that business.
2 Keywords Analysis Process
Definition and Significance of Keywords

Types of Keywords (Primary, Sub-Primary, Secondary, Sub-Secondary) Sources of Keywords (Business, Customers,
Competitors)
Keyword Suggestion Tools
Practical Task: Students will perform keyword research for a chosen business using keyword suggestion tools.
3 Understanding Domain Name and Web Hosting
Definition and Types of Domain Names Buying and Choosing the Right
Domain Name Understanding and Registering Domain Names Definition of
Web Hosting
Process and Registering Domain Name with a Hosting Provider Changing Domain Name Servers
Practical Task: Students will register a domain name and set up a basic hosting plan for their chosen business
4 Building Websites Using WordPress / Blogger
Creating a WordPress Site (Installing WordPress) Logging into WordPress Admin & General
Site Settings Enabling Writing Posts and formatting Text
Publishing a Post, Adding a "Read More" link Creating Links (Hyperlinks)
Adding Images, Managing Media Library Adding Image Gallery,
Video
Making & Publishing Pages Menus, Installing
Themes
Customizing Theme Appearance, Changing Template Layout
Practical Task: Students will create a basic WordPress website for their chosen business, including pages, posts, and customization.
5 Using WordPress Plug-ins
Understanding WordPress Themes and Plug-ins Adding Sliders, Pages

Using Under Construction Mode
Making Websites Effective with Inserts: Logo, Icon Box, Image & Text, Video Elements Creation of Contact Forms
Linkages, Essential Add-ons
Making Changes for Responsive View, Security Policy
Practical Task: Students will explore and implement essential WordPress plugins to enhance the functionality and security of their websites.
These practical tasks are designed to reinforce the theoretical knowledge gained in each unit and provide a hands-on learning experience for the students

1
Important Web Links
A.Code: BBBEBX5209 Analysis

COURSE OUTCOMES of Financial
AND THEIR RESPECTIVEStatements
MAPPING & Reporting 3 Credits [LTP: 3-0-0]
CO1 To develop the conceptual framework of financial analysis and Understand

provide practical exposure to apply various tools of Financial Statement Analysis.
CO2 To develop the conceptual framework of financial analysis and provide practical exposure to apply various Apply
tools of Financial
Statement Analysis.
CO3 To enable to use of various types of ratios for financial and Analyze
investment decisions.
CO4 To impart knowledge about Cash Flow Statement and its importance Evaluate
in financial analysis.
CO5 To impart knowledge about Fund Flow Statement and its importance Evaluate
in financial analysis.
CO1 1 1 - 3 1 1 1 1 1 3
CO2 1 3 - 2 2 - - - 1 2
CO3 1 - - 3 1 - - 1 2 -
CO4 1 2 3 - - - 1 1 2 -
CO5 1 1 3 - 1 1 - 1 2 -
WT.
AVG

1. Introduction of Analysis of Financial Statements
2. Interpretation of Financial Statements
3. Ratio Analysis
4. Cash Flow Statement
5. Fund Flow Statement

Unit Unit Details
1 Introduction of Analysis of Financial Statements
Introduction of Schedule III as per Companies Act 2013,

Meaning and importance of Analysis of Financial Statements,
2 Interpretation of Financial Statements
Tools and Techniques of financial analysis- Comparative Financial Statements, Trend Analysis, Common Size Financial Statements
3 Ratio Analysis
Meaning, Importance, Advantages & Limitations of Ratio; Classification of Ratios- Liquidity ratios; Turnover ratios; Profitability ratios; and Solvency radios.
(Practical Problems based on the ratios- Problems based on reverse ratio is excluded. )
4 Cash Flow Statement
Meaning, Objectives, Uses, and Limitations of Cash Flow Statement. Preparation of Cash Flow Statements
with Practical problems (Indirect Method
5 Fund Flow Statement
Meaning, Objectives, Uses, and Limitations of Fund Flow Statement; Preparation of Fund Flow Statement- Fund from operations & statement of changes in Working Capital;
Practical problems on Preparation of Fund Flow Statement.
1 Advanced Management Ravi Kishore Advanced Management

Accounting Accounting
2 Management accounting & Ravi Kishore Management accounting

Financial Analysis & Financial Analysis
3 Financial Reporting & Dr. JawaharLal& Financial Reporting &

Analysis Dr.SuchetaGuaba Analysis
4 Financial accounting & P.Prem Chand &MadanMohan Financial accounting &

Analysis Analysis
5 Management accounting & M.Y.Khan&P.K.Jain Management accounting

Financial Analysis & Financial Analysis
Important Web Links
A.Code: BBAEBX5209
COURSE OUTCOMESStatistical Data Modeling
AND THEIR RESPECTIVE Using ‘R’
CO1 Develop skills to identify the characteristics of datasets and

compare the trivial data and big data for various applications
CO2 Understand and apply descriptive and predictive tools.
CO3 Develop models to facilitate business decision.
CO4
CO5
CO1
CO2
CO3
CO4
CO5
WT.
AVG

1.
2.
3.
4.
5.
Unit Unit Details
Learn how to load data, plot a graph viz. histograms (equal class intervals and unequal class intervals), box
plot, stem-leaf, frequency polygon, pie chart, ogive with graphical summaries of data.
2
Generate automated reports giving detailed descriptive statistics, correlation and lines of regression
3
Random number generation and sampling procedures. Fitting of polynomials and exponential curves.
Application Problems based on fitting of suitable distribution, Normal probability plot.
4
Simple analysis and create and manage statistical analysis projects, import data, code editing and data cleaning.
Basics of statistical inference in order to understand hypothesis testing and compute p-values and
confidence intervals.
1 Beginning R: The Statistical Gardener, M Wiley Publications

Programming Language.
2 A First Course in Statistical Braun, W.J., & Murdoch, Cambridge University

Programming with R. D.J Press, New York
3 Introduction to the Practice of Moore, D.S., & McCabe, W.H. Freeman

Statistics G.P. & Craig, B.A
4 An Interactive Hands‐on Cunningham, B.J

approach
5 Statistics in MATLAB: A Primer Cho, M,J., & Martinez, W.L

Chapman and Hall/CRC
Important Web Links
A.Code: BBAXCBX5201 Social

COURSE OUTCOMES AND Media Management
THEIR RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 To recall framework to recognize, understand, and manage new social practices online, together with a familiarity Remember
with the literature regarding social media and identity, community, collective action,
public sphere, social capital, and social networks.
CO2 Understand to use new social media, assess a new social medium’s Understand
potential cognitive, social, and political impact, and to tune or relinquish use of the medium for their own
purposes.
CO3 Apply and work on the live business page of businesses on various Apply
social media platform like Facebook, Instagram, etc.
CO4 Analyze the process of growth of the business on the social media. Analyze
CO5 Develop a social media strategies for various business and help them Evaluate
to grow.
CO1 1 1 1 1 2 1 1 1 1 1
CO2 - 2 1 - 1 1 2 - 1 -
CO3 1 1 2 1 - 2 1 1 2 1
CO4 1 - 1 2 - 1 1 1 - 1
CO5 2 2 1 1 1 2 2 2 2 -
WT.
AVG

1.
Introduction to Social Media 8
2.
The shift of marketing and PR tactics 8
3.
Utilization of social media platforms 8
4.
Facebook, Blogging, Twitter &LinkedIn bestPractices 8
5. Google+, Instagram, Pinterest, YouTube &Snapchat best Practices 8

Unit Unit Details
1
Introduction to Social Media
Introduction of the Course & the topic

Know your why - why you want to be on social media.Attraction towards social online portals
Practice Sessions.
Conclusion & Summary of the Unit.
2
The shift of marketing and PR tactics
Introduction of the Course & the topic.

What value your SM profiles will add on your resume.Practice Sessions.
3 Utilization of Social Media Platforms
Introduction of the Course & the topicPractice Sessions.

Conclusion & Summary of the Unit
4
Facebook, Blogging, Twitter, LinkedIn best Practices

5
Google+, Instagram, Pinterest, YouTube & Snapchat best Practices

Important Web Links
A.Code: BBXCBX5202 Professional

COURSE OUTCOMES AND Skills-II
THEIR RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 Formulate appropriate updates as a means to promote business Create

activities on social media with the help of experience, education, and skills.
CO2 Demonstrate the use of grammar and formatting in formal documents Apply
to complete the writing process (prewriting/writing/rewriting).
CO3 Evaluate presentation’s weak spots and areas for improvement & learn, practice and acquire the skills necessary to Evaluate
deliver effective
presentation with clarity and impact.
CO4 Evaluate basic factors such as personal skills & abilities, career fields, Evaluate
willingness to learn and improve their employability skills.
CO5 Develop team skills dynamics and critical thinking to acquire solution Apply
driven attitude by analysing different case studies.
CO1 1 2 2
CO2 1 2
CO3 2 2
CO4 2 2
CO5 2 1 2
WT.
AVG

1. Personal Branding
6
2. Professional Writing-II
6
3. Presentation Skills: Professional Setting

6
4. Job Interview & Group Discussion : Preparation by Mock Practice

7
5. Negotiation Skills, Team Management & Professional Awareness

5
S.No. List of Labs
1 Personal Branding : Its best practices
2 Expanding Professional Vocabulary
3 Professional Writing II: Statement of purpose and other formal documents
4 Presentation Skills in Professional Setting
5 Resume Building-II: Revising & Updating
6 Job Interviews II: Preparation and Presentation for Mock Interviews
7 Stress or Behavioural Interview
8 Advanced Group Discussion-II: Analysis of professional GD Videos and Practices on Topics/Video/Article

based topics
9 Organizational Case Studies: Analysing the Mind-set
10 Convincing & Negotiation Skills: Sell your product
11 Group Discussion: Mock Rounds
12 Personal Interview: Mock Rounds
1 Communication Techniques Tandon, Nupur
2 Current English for Tickoo, M. L

Language Skills
3 Communicative English Sawhney, Ruchi
4 Effective Technical Rizvi, M. Ashraf

Communication
5 Technical Communication: Raman, Meenakshi

Principles & Practice
Important Web Links
1 https://www.youtube.com/watch?v=UudSwjqFdNM&list=PL9RcWoqXmzaKWxaNoDhW4O1kA0hK9A Yys
2 https://www.youtube.com/watch?v=EqI84tYxOQs&list=PL2YNNMqXo7dvo4u-eQP2QEQVsnS2p2NjA
3 https://www.youtube.com/watch?v=o--2J3N2kKU
A.Code: BBXCBX5203 Reasoning

COURSE OUTCOMES AND THEIR & Aptitude
RESPECTIVE MAPPING Skills-I 3 Credits [LTP: 3-0-0]
CO1 Recall fundamental mathematical formulas, principles, and Remember

procedures related to quantitative aptitude
CO2 Explain and interpret key concepts and techniques in quantitative Understand
aptitude, such as percentages, ratios, probability, and algebraic equations
CO3 Apply quantitative methods and techniques to solve practical business problems, such as financial Apply
calculations, data analysis,
and optimization of resources
CO4 Remember fundamental principles and types of reasoning, Remember

including deductive, inductive, and logical reasoning
CO5 Explain and differentiate between various reasoning techniques, Understand

such as analogies, syllogisms, and pattern recognition

CO1 - - - - - - - -
CO2 - - - - - - - -
CO3 - 2 - 1 - - - 1
CO4 - 1 - - - - - 1
CO5 - - - - - - - -
WT.
AVG

1. Quantitative Aptitude- I 6
2. Quantitative Aptitude- II 6
3. Quantitative Aptitude- III 6
4. Reasoning – I 6
5. Reasoning – II 6
Unit Unit Details
1 Quantitative Aptitude- I
Basic Calculation, Percentage & Profit and Loss

2 Quantitative Aptitude- II
Simple Interest, Compound Interest and Ratio & Proportion

3 Quantitative Aptitude- III
Average and Mixture & Alligations

4 Reasoning – I
Direction and Distance, Blood Relation, Calendar and Clock

5 Reasoning – II
Ranking Test, Syllogism, Seating Arrangement, Puzzles
1 Verbal Ability & Reading Arun Sharma and Meenakshi McGraw Hill Companies
Comprehension Upadhyay
2 Study material for CAT, Career Launcher and IMS etc. TIME
SAT, GRE, GMAT by TIME
3 Quantitative Aptitude R S Agarwal S Chand S Chand

Publications
4 Quantitative Aptitude Pearson Publications McGraw Hill Companies
Important Web Links
A.Code: BBXCBX5204 Yoga-I / Health and Wellness

COURSE OUTCOMES AND THEIR RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 Learn the aerobic workouts for better cardiovascular health Understand
CO2 Apply
Apply techniques for maximizing the exercise’s benefits and Meditation
CO3 Make exercising a part of healthy lifestyle Apply
CO4 Apply right posture from ancient Yoga and planning for diet Apply
CO5 Design a personalized wellness plan incorporating nutrition, physical Create

activity, and mental health strategies to improve their overall well-being.
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
WT.
AVG

1. Introduction to Health and Wellness 6
2. Nutrition and Health 6
3. Physical Fitness and Wellness 6
4. Mental Health and Emotional Well-Being 6
5. Integrating Health and Wellness into Lifestyle 6

Unit Unit Details
1 Introduction to Health and Wellness
Overview of Health and Wellness: Definitions and Dimensions, Importance in Personal and Professional
Life, The Wellness Continuum: Illness-Wellness Continuum, Holistic Health Approach, Behavior Change and Goal Setting: Stages of Change Model, Setting SMART Goals
2 Nutrition and Health
Fundamentals of Nutrition: Macronutrients and Micronutrients, Dietary Guidelines and Food Pyramids,
Healthy Eating Habits: Meal Planning and Portion Control,Reading Food Labels, Special Dietary Needs:
Vegetarian, Vegan, Gluten-Free, etc.Nutrition for Different Life Stages
3 Physical Fitness and Wellness
Components of Physical Fitness: Cardiovascular Endurance, Strength, Flexibility, and Body Composition, Developing a Fitness Program: Principles of Exercise: FITT (Frequency,
Intensity, Time, and Type), Types of Exercise: Aerobic, Anaerobic, Flexibility, Balance, Barriers to Physical Activity: Common Challenges
and Solutions, Time Management for Fitness
4 Mental Health and Emotional Well-Being
Understanding Mental Health: Definitions and Common Mental Health Issues, The Role of Mental Health in Overall Wellness, Stress and Coping Mechanisms: Types of Stress and
Their Effects, Stress Management Techniques: Mindfulness, Meditation, Time Management, Building Resilience: Strategies for Enhancing
Emotional Resilience, The Importance of Social Support Networks
5 Integrating Health and Wellness into Lifestyle
Work-Life Balance: Strategies for Balancing Professional and Personal Life, The Impact of Work Environment on Health, Creating a Wellness Plan: Integrating Nutrition, Physical
Activity, and Mental Health Practices, Monitoring and Adjusting the Plan, Health and Wellness in the Workplace: Corporate
Wellness Programs, Promoting a Healthy Work Environment
1 Quality Council of lndia Yoga professionals Official Guidebook for 2016 Excel Books, New Delhi
Level 2
2 Yogic Suksma Vyayama, Brahmachari Swami Dhirendra 1986 Dhirendra Yoga

Publications, New Delhi,
3 Quality Council oflndia Yoga professionals Official 2016 Excel Books, New Delhi
Guidebook for Level 2
4 Asanas, Pranayama, Swami Dayanand Saraswati 2004 Yoga Publications Trust,

Mudra, Bandh Munger-Bihar
Important Web Links
A.Code: BBXCBX5205 Project

COURSE OUTCOMES AND THEIR Studies
CO1 The student will draft the Introduction section of the complete CREATING
Report
CO2 The student will learn and draft the Industry Profile and the CREATING
Company profile in the aspect of the topic of his / her study
CO3 The student will decide the Objectives of the Study and use his CREATING
knowledge of Research Methodology to decide on the RM of his / her study
CO4 The student will undertake Statistical Analysis of the data collected during the Internship period CREATING
CO5 The student will generate References and Draft the final copy of CREATING
the complete Report
CO1 3 2 3 2 - 1 -
CO2 2 3 2 2 - -
CO3 2 3 3 2 2
CO4 2 3 2 2 1 - -
CO5 2 3 2 - 3 -
WT.
AVG

1. The Introduction Section of the Report 6 hours
2. Industry Profile and the Company Profile 6 hours
3. Objectives of the Study & Research Methodology 12 hours
4. Data Analysis, Data Presentation, Conclusion & Recommendations 12 hours
5. References (APA Style), Appendices (Questionnaire, Data Sheets etc.) & Executive Summary
4 hours
Unit Unit Details
Syllabus:
At the end of the Fourth Semester, each student should have undertaken a Summer Internship Project (SIP) for 8 weeks. The SIP may or may not have a Functional Focus, i.e. the student
may take up a SIP in his/her intended area of specialization or in any other functional area of management. The student shall submit a written structured report based on work done
during this period on the basis of suggested guidelines and research methodology.
SIP may be a research project – based on primary/ secondary data or may be an operational assignment involving working by the student on a given task/assignment/project/ etc. in an
organization / industry. It is expected that the SIP shall sensitize the students to the demands of the workplace.
 Guidelines
Objective: By the training the student is expected to learn about the organization and analyses
and suggest solutions of a live problem. The objective is to equip the student with the knowledge
of actual functioning of the organization and problems faced by them for exploring feasible
solutions and suggestions
Guidelines:
 At the end of second semester examination, every student of BBA will undergo on-the-job
practical training in any manufacturing, service or financial organization. The training will
be of 6 to 8 weeks duration. The guidelines of training will be provided before the end of the
second semester classes.
 During the course of training, the organization (where the student is undergoing training)
will assign a problem/project to the student. The student, after the completion of training
will submit a report to the College/Institute, which will form part of third semester
examination. However, the report must be submitted by the end of September during third
semester A Performance appraisal by the external examiner will be attached with the report.
 The report (based on training and the problem/project studied) prepared by the student will
be termed as Summer Training Project Report. The report should ordinarily be based on
primary data. It should reflect in depth study of micro problem, ordinarily assigned by the
organization where student undergoes training. Relevant tables and bibliography should
support it. One comprehensive chapter must be included about the organization where the
student has undergone training. This should deal with brief history of the organization, its
structure, performance products/services and problems faced. This chapter will form part I
of the Report. Part II of the Report will contain the study of micro research problem. The
average size of
 Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double
spacing. Three neatly typed and soft bound (paperback) copies of the report will be
submitted to the College/Institute. The report will be typed in A-4 size paper.
 The report will have two certificates. One by the College and the other by the Reporting
Officer of the organization where the student has undergone training. These two certificates
should be attached in the beginning of the report.

 The report will be evauated by internal and external examiner. It will carry total 100 marks
divided into written report of 50 marks by external examiner and presentation of 50 marks in
front of a panel of at least three faculty members appointed by Director/ Principal of the
college.
 The marks will be awarded by the external examiner to be appointed by the examination
division.
 The format of the report is given below:
o Objective of the Research Undertaken
o Literature Review & Research Methodology
o Results and Analysis
o Conclusions
o References
o Appendices – to include questionnaire, if any
Important Web Links
SEMESTER-VI
Code: International
CO1 Business 3 the
Understand Credits [LTP:Business
International 3-0-0] Environment and its factors Understanding
CO2 To Analyze the Impact of various Environmental Factors on a Apply

firm’s international business
CO3 Understand the International Financial & Currency Markets Analyze
CO4 Understand the opportunities and risks for India with respect to Evaluate
financial globalization.
CO5 Understand the world economy and the regional groups’ effects on Analyze
conduct of International trade
CO1 2 1 - - 1 - - - - 1
CO2 2 - 1 - 1 1 2 2 2 2 -
CO3 1 - 2 1 - 2 1 1 - - 2
CO4 1 1 - 1 - - - 1 1 2 -
CO5 - 2 - 1 - 1 1 - 2 - -
WT.
AVG

1. International Business Environment 8
2. Multi-National Enterprises & Environment Analysis 8
3. Foreign Exchange Market 8
4. International Financial Management 8
5. Regional Economic Groupings 8

D.DETAILED SYLLABUS
Unit Unit Details
1 International Business Environment
Concept and nature of International Business. International Trade theories – Classical Country-based theories (Mercantilism, Absolute advantage, Comparative Advantage, Heckscher-
Ohlin) and Modern Firm-based Theories (Product life cycle, Porter‘s National competitive advantage)
2 Multi-National Enterprises & Environment Analysis
Meaning of International Corporations. Role and importance of MNCs in international business; International Business Environment – PESTEL Analysis
3 Foreign Exchange Market
Meaning, types and determinants of foreign exchange rate, Exchange rate determination (Purchasing power parity theory, Interest rate parity theory), Exchange - rate mechanism – Fixed,
flexible and managed.
4 International Financial Management
Concept of IFM, Balance of Trade and Balance of Payments, International Monetary Fund (IMF) – Objectives, Functions & Relevance in today’s world. World Bank – Objectives,
Functions & Relevance in today’s world. Other Financial Institutions – Asian Development Bank (ADB), BRICS Bank - Objectives, Functions & Relevance in today’s world
5 Regional Economic Groupings
Evolution, Structure, Functions and Relevance of : North Atlantic Free Trade Agreement (NAFTA), South Asian Association for Regional Cooperation(SAARC), European Union (E.U.),
World Trade Organization (WTO), Shanghai Cooperation Organization (SCO), BRICS
● RECOMMENDED STUDY MATERIAL
1 International Business Francis Cherunilam Prentice Hall India
2 International Business: Salvatore D.L. Prentice Hall. 7th Edn.2001
Concepts and Cases
3 International Business Sodersten Bo, Macmillan Press Ltd.1981
International Economics M. L. Jhingan Vrinda Publications, Delhi
2006
International Business K Aswathappa Tata McGrawHill.1999
Important Web Links
● Global Market Entry Strategy Simulation: Conduct a simulation where students choose a country and develop a market entry strategy for a hypothetical product. They should consider factors such
as market conditions, cultural differences, economic environment, and regulatory issues.

● International Trade Game: Organize an interactive game where students act as countries that produce and trade goods with each other. This will help them understand concepts like trade barriers, tariffs,
and the impact of exchange rates on trade.

● Cross-Cultural Communication Workshop: Host a workshop focusing on cross-cultural communication where students learn about and simulate business interactions with people from different cultural
backgrounds. This can include role-play exercises to develop effective communication strategies that respect cultural differences.
● Case Study Analysis on Multinational Corporations (MNCs): Assign students to analyze case studies of multinational corporations, focusing on their strategies for managing diverse international operations.
Discussions should include challenges faced in different markets and strategies used to overcome them.
● International Business Plan Competition: Invite students to create business plans for starting a business in a foreign country. The plan should cover aspects like international market analysis, entry
strategy, marketing, logistics, and risk management.

A.Code: Human Resource
COURSE Management
OUTCOMES – Functions
AND THEIR RESPECTIVE & Practices
CO1 State the role of Human Resource Function in an Organization Remember
CO2 Discuss the emerging trends and practices in HRM. Understand
CO3 Explain the different methods of employee compensation. Understand
CO4 Demonstrate the use of different HR practices and workers Apply

participation in management.
CO5 Relate & examine the strategies of organization for its development Analyze
CO1 2 1 1 - 1 1 1 2 1 - 3
CO2 - - 2 2 - - - 1 - 2 1
CO3 2 2 2 - - 2 2 2 1 3
CO4 2 1 - 2 2 - 1 1 - 2
CO5 - 2 - 1 2 - 2 - - 2
WT. 1.33
2 1.5 1.66 1.66 1.66 1.5 1.5 1.5 1.66 2.25
AVG

1. Introduction to HRM Functions, Performance Appraisal 08
2. Training and Executive Development 08
3. Employee Compensation and Other Functions of HRM 08
4. Introduction to HRM Practices and Workers Participation in Management 08
5. Organizational Development 08
Unit Unit Details
1 Introduction to HRM Functions, Performance Appraisal

● Introduction to HRM Functions
● Performance Appraisal: Meaning, Definition, Purpose
● Approaches, Process
● Methods- Traditional and Modern Methods
● Errors. Job Evaluation V/S Performance Appraisal
● Promotion, Demotion, Transfer and Separation
2 Training and Executive Development

● Training- Meaning, Definition, Purpose, Areas, Importance,
● Process, Methods; E-Training.
● Executive Development - Meaning, Definition, Objectives,
● Process and methods,
● E-Development, Difference between Training and Executive Development
3 Employee Compensation and Other Functions of HRM

● Employee Compensation: Meaning, Definition, Objectives,
● Employee Compensation Administration, Determinants of Employee Compensation,
● Methods, Fringe Benefits.
● Other Functions of HRM: Personnel Research,
● Human Resource Accounting (HRA), Strategic Human Resource Management
4 Introduction to HRM Practices and Workers Participation in Management

● Introduction to HRM Practices,
● Workers Participation in Management: Definitions, objectives, Importance,
● Forms, Workers participation in Management practices in India
5 Organisational Development
● Organisational Development: Concept and objectives of OD
● Organisational development programme, organizational Development process
● Power politics and ethics in OD
● Organizational learning
● Organizational Development Interventions
1 Human Resource Management L. M. Prasad Latest Sultan Chand & Company

Ltd
2 Human Resource Management K. Ashwathappa, Latest Tata McGraw Hill
3 Personnel Management C. B. Mamoria Latest Himalaya Publishing House
4 Personnel & Human Resource A.M. Sharma Latest Himalaya Publishing House
Management
5 Human Resource Management in Izabela Robinson Latest Jaico Publishing House
Organizations
6 ong’s Essential Human Resource Michael Armstrong Latest Koganpage

Management 7Practice - A guide to people
management
7 Applied Psychology in Human Cascio & Aguins Latest PHI

Resource Management, , PHI.
Important Web Links
A.Code: Retail Management

COURSE OUTCOMES AND THEIR RESPECTIVE MAPPING 3 Credits [LTP: 3-0-0]
CO1 Familiarize with retail management concepts and operations. Remembering
CO2 Understand retailing strategy and different layouts. Understand
CO3 Apply Retail Marketing Plan and develop Merchandise Strategy. Apply
CO4 To create awareness about emerging trends in retail management Create
CO5 To acquaint the students with legal and ethical aspects of retail Analyze
Management
CO1 2 2 1 - 1 1 - - 1 - -
CO2 1 3 - 1 1 - - 1 - 2 -
CO3 2 - - 3 1 - 2 1 1 - 1
CO4 - 1 - - - - 1 1
CO5 3 1 - - 1 3 - 1
WT.
AVG

1. Introduction to Retailing 8
2. Retailing Strategy 8
3. Managing the Retail Business 8
4. Future of Retailing 8
5. Ethical and legal issues in Retailing 8

Unit Unit Details
1 Introduction to Retailing
Structure of retail industry, types of retailers, market segments and channels, market trends, retail life cycle
2 Retailing Strategy
Identifying and Understanding Customers, Customer segmentation, Selecting Target Market, Identifying
Market Segments, selecting site locations, Strategic positioning and execution. Establishing and Maintaining Retail Image, Creating In-store Dynamics (Layouts & Plans)
3 Managing the Retail Business
Implementing Retail Marketing Plan, Brief Human Resource Requirements, Developing Product and Branding
Strategies, Developing Merchandise Plans, Merchandising Strategy
4 Future of Retailing
Introduction to recent trends and Technological Advancements in retailing, Omni Channel Retailing, shopping
with AR (Augmented reality), Pop up shops, social shopping, private label brands
5 Ethical and legal issues in Retailing
Dealing with ethical issues, social responsibility, environmental orientation, waste reduction at retail stores.
1 Retail Management Chetan Bajaj, Rajnish Tuli Oxford University Press
2 22 immutable laws of Al Ries, Jack Trout Profile Books Ltd.
Marketing
3 Retail Management Gibson Pearson Publication
4 Fundamentals of Retailing KVS Madaan Mc Graw Hill
5 Retail Marketing Swapna Pradhan TMGH
6 Retailing Management Michael Levy & Barton Weitz TMGH
7 Retail Marketing David Gilbert Pearson Publication
Management
8 Managing Retailing Piyush Kumar Sinha & Oxford University Press
Dwarika Prasad Uniyal
Important Web Links
Scenarios
Get to know the members of your team by introducing scenarios. Have members break into groups of two or three and present solutions. This boosts communication, you will discover how your team thinks and what their
strengths are, and you will see leaders emerge. As a retail manager, you can use these exercises to train those with leadership abilities andcommunication skills for roles of greater responsibility.
Display Contest
Divide your team into groups and give them supplies. Instruct them to build a display designed to attract customer attention and to highlight the product's features. Give them an hour to build the display, and have them
stand at the display to work with "customers." Recruit friends and other employees to sample the displays and interact with your team members. Gather feedback and ratings from the "customers," and award a coupon,
gift card or free lunch to the winning display team.

A.Code: Personal
COURSE OUTCOMES AND THEIR Financial
RESPECTIVE MAPPINGPlanning 3 Credits [LTP: 3-0-0]
CO1
CO2
CO3
CO4
CO5
CO1
CO2
CO3
CO4
CO5
WT.
AVG

1.
2.
3.
4.
5.
Unit Unit Details
Important Web Links
A.Code: Strategic
COURSE OUTCOMES AND THEIR RESPECTIVE Management
CO1 DESCRIBE the meaning, significance, and objectives of strategic UNDERSTAND

management, and EXPLAIN the evolution of business policy and strategic management.
CO2 ANALYSE the external and internal environments of organizations and ASSESS the impact of ANALYSE
vision, mission, resources, capabilities, and competition on strategic
competitiveness.
CO3 EXAMINE the structure, controls, and models used in strategic APPLY
execution, and APPLY the Five Forces model, strategic groups, and industry life cycle concepts
CO4 COMPARE various strategic approaches to FORMULATE effective policies that address competitive rivalry EVALUATE
and strategic
acquisition
CO5 DISCUSS current trends in strategic management, including UNDERSTAND

change management, the networked organization, sustainable development, and strategic control
CO1 2 1 - - 1 - - - 2 - -
CO2 2 - 1 - 1 1 2 2 - 2 1
CO3 1 - 2 1 - 2 1 1 1 - -
CO4 1 1 - 1 - - - 1 - 1 2
CO5 - 2 - 1 - 1 1 - - - -
WT.
AVG

1. Overview of Strategic Management 6
2. Strategic Inputs 6
3. Formulation of Strategic Policies 6
4. Implementation of Strategic Actions 6
5. Current Trends in Strategic Management 6

Unit Unit Details
1 Overview of Strategic Management
Strategic Management- Meaning, Significance, Objectives; Evolution and Development of Business Policy and Strategic Management; Key Elements
of Strategy, Strategic Inputs; Strategic Actions; Strategic Outcome; Phases In The
Strategic Management Process
2 Strategic Inputs
Strategic Management and Competitiveness; Vision; Mission; External Environment; Opportunities; Threats; Competition and Competitor Analysis;
Internal Environment; Resources; Capabilities; Competencies And Competitive
Advantage.
3 Formulation of Strategic Policies
Corporate-Level Strategy; Business Level Strategy; Competitive Rivalry and Dynamics; Strategic Acquisition and Restructuring; Global Strategy; Cooperative
Implication for Strategy.
4 Implementation of Strategic Actions
Structure and Controls with Organizations; Strategy Execution; Congruence Model; Five Forces of Industry Attractiveness that Shape Strategy - The concept of Strategic Groups, and
Industry Life Cycle – Generic Strategies - Generic Strategies and the Value Chain.
5 Current Trends in Strategic Management
Change Management; The Networked Organization; Sustainable Development and Strategy. The 7S Framework - Strategic Control and Corporate Governance.
1 Contemporary Strategic Robert M. Grant
Management,
2 Strategic Management: A South-Asian Michael A. Hitt | R. Duane Ireland | Robert E.
Perspective Hoskisson |
S. Manikutty
3 An Integrated Approach to Charles W.L.Hill & Gareth R
Strategic Management Jones
4 Strategic Management and J.Barney & W.S.Hesterly
competitive advantage
5 Modern Competitive Gordon Walker
Strategy
Important Web Links
5
● Strategy Simulation Challenge: Organize a simplified business strategy simulation game where students manage a virtual company, focusing on basic strategic decisions like product pricing,
marketing, and market entry.

● Strategic Planning Mini-Workshop: Conduct a mini-workshop where students work in groups to develop strategic plans for a small or hypothetical company, including basic SWOT
analysis and mission statement formulation.

● Simplified Case Study Analysis: Assign students simpler case studies with strategic challenges. Follow up with group presentations, where they can recommend strategic solutions.
● Business Model Canvas Activity: Introduce students to the Business Model Canvas framework and have them work in teams to analyze or design a basic business model for a startup or a
small business.
● Strategic Role-Playing Exercise: Develop a role-playing activity where students act as different departments within a company (marketing, finance, operations) and collectively discuss and
decide on strategic initiatives.
A.Code: COURSE OUTCOMES ANDLeadership & Management

THEIR RESPECTIVE MAPPING Skills 3 Credits [LTP: 3-0-0]
CO1 Solve question based on decision making skills with the help of the Apply
knowledge of working environment impacting business
organizations.
CO2 Evaluate self and apply management skills to balance self- Evaluate
management, stress management and conflict management.
CO3 Organize ideas and present in a creative manner to give answers to a specific problem. Create
CO4 Assess the given problems with the help of analytical skills and write their observations. Evaluate
CO5 Demonstrate ideas with the help of team skills, brainstorming and by learning work etiquettes. Apply
CO1 2 1 2
CO2 2 1 2
CO3 2 1 2
CO4 2 1 2
CO5 2 1 2
WT.
AVG

1. Leadership Skills 6
2. Self –Management, Stress Management & Conflict Management 7
3. Entrepreneurial Skills 6
4. Creative Thinking & Analytical Thinking 6

5. Event Management: Team Building & Confidence Building 5
S.No. List of Labs
1 Introduction to Leadership Skills: Stages of development (Decision Making)
2 Knowing the journey of Leaders: Attributes/ qualities of great leaders and activities to enhance such qualities
3 Self-Management: Challenges & Solutions (SWOT)
4 Stress Management : Causes of stress and regulation (TED TALK)
5 Conflict Management
6 Entrepreneurial Skills: Creating Business Plans: Problem Identification and Idea Generation
7 Creative Thinking & Analytical Thinking: Presentation
8 Creative Thinking & Analytical Thinking : Projects
9 Confidence Building : Improving engagement & communicating effectively
10 Event Management: Planning & Proposal
11 Team building: Developing teams and team work
12 Introduction to Leadership Skills: Stages of development (Decision Making)
1 Seven Habits of Highly Stephen Covey
Effective People
2 How to win friends and Dale Carnegie
influence people
3 Good to Great James Collins
4 Primal Leadership: Daniel Goleman
Unleashing the Power of Emotional

Intelligence
5 Thinking Fast and Slow Daniel Kahneman
Important Web Links
1 https://www.youtube.com/watch?v=7DB7hgAxD9k&list=PLbRMhDVUMngfcBI- OQlnMFtLceaX1wme
2 https://www.youtube.com/watch?v=BjZXRs6fAkA
3 https://www.youtube.com/watch?v=GE1w8OORirA
A.Code: COURSE OUTCOMES ANDReasoning and Aptitude
THEIR RESPECTIVE MAPPING Skills-II 3 Credits [LTP: 3-0-0]
CO1 Analyze complex quantitative problems by breaking them down into smaller, manageable components, Analyze
identifying patterns, and determining relationships between variables
CO2 Evaluate the effectiveness of different quantitative methods and select the most appropriate one for Evaluate
solving specific business problems
CO3 Apply reasoning strategies to solve business-related problems, Apply

such as analyzing case studies, making decisions, and developing strategic plans
CO4 Analyze complex reasoning problems by breaking them down Analyze

into smaller components, identifying logical fallacies, and assessing the validity of arguments
CO5 Evaluate various reasoning approaches to determine the most effective method for solving specific Evaluate
business challenges,
ensuring sound decision-making processes.
CO1 - 2 - - - - - -
CO2 - 1 - 2 - - - 1
CO3 - - - - - - - 2
CO4 - 1 - 2 - - - -
CO5 - 1 - 1 - - - 2
WT.
AVG

1. Quantitative Aptitude- I 6
2. Quantitative Aptitude- II 6
3. Reasoning – I 6
4. Reasoning – II 6
5. Reasoning - III 6
Unit Unit Details
1 Quantitative Aptitude- I
Speed, Time and Distance, Time & Work

2 Quantitative Aptitude- II
Data Interpretation, Number System

3 Reasoning – I
Counting Figure, Coding-Decoding, Number Series, Cube & Cuboid

4 Reasoning - II
Alphabetical Series, Odd- One out, Analogy, Dice, Mirror and Water Image, Paper Folding and
Cutting
5 Reasoning - III
Statement Argument, Statement Assumption, Statement Conclusion, Data Sufficiency,

1 Verbal Ability & Reading Arun Sharma and Meenakshi McGraw Hill
Comprehension Upadhyay Companies
2 Study material for CAT, Career Launcher and IMS etc. TIME
SAT, GRE, GMAT by TIME
3 Quantitative Aptitude R S Agarwal S Chand S Chand

Publications
4 Quantitative Aptitude Pearson Publications McGraw Hill

Companies
Important Web Links
A.Code: COURSE OUTCOMES ANDIntroduction to Financial

THEIR RESPECTIVE MAPPING Market 3 Credits [LTP: 3-0-0]
CO1 To analyze the constituents of the financial system and its role in Analyze
economic growth
CO2 To understand the operations and functioning of the primary market Understand
in India.
CO3 To Apply the operations and functioning of secondary markets and Apply
clearing and settlement procedures
CO4 Students will Interpret the derivatives markets and its application. Analyze
CO5 To Develop the quantitative and qualitative source of financial Understand

information's and apply various tools to analyze it
CO1 2 1 - - 1 - - - - 1
CO2 2 - 1 - 1 1 2 2 2 2 -
CO3 1 - 2 1 - 2 1 1 - - 1
CO4 1 1 - 1 - - - 1 1 2 -
CO5 - 2 - 1 - 1 1 - 2 - 1
WT.
AVG

1. FINANCIAL MARKETS AND INSTRUMENTS 9
2. PRIMARY MARKETS 9
3. SECONDARY MARKETS 9
4. DERIVATIVE 9
5. FINANCIAL STATEMENT ANALYSIS 9

Unit Unit Details
1 FINANCIAL MARKETS AND INSTRUMENTS
Financial Markets and Instruments: Types of Markets - Equity, Debt, Derivatives Commodities; Meaning and
Features of Private and Public companies; Types of investment avenues
2 PRIMARY MARKETS
Primary Market: Initial Public Offer (IPO); Book Building through Online IPO; Eligibility to issue securities; Pricing of Issues; Fixed versus Book Building issues; allotment of Shares;
Basis of Allotment, Private Placement
3 SECONDARY MARKETS
Secondary Market: Role and functions Securities and Exchange Board of India (SEBI); Depositories; Stock exchanges; Intermediaries in the Indian stock market
Listing; Membership; Trading Clearing and settlement and risk management; Investor protection fund (IPF); and Do's
and Don'ts for investors, Equity and debt investment.
4 DERIVATIVES
Derivatives- Meaning &Definition, Importance; Future and Options-meaning, types, importance; Basics of Future, Forward, Option contracts, Swaps, Hedging, Swap etc.; Commodities,
Multi Commodity Exchange
of India Limited (MCX)-Functioning& Importance; Exchange traded funds-Functioning & Importance.
5 FINANCIAL STATEMENT ANALYSIS
Financial Statement Analysis - Balance sheet; Profit & loss account; Stock market related ratios; Simple analysis before investing in the shares; understanding annual report; Director's report.
1 Financial Markets S.N. Maheshwari & S.K. Vikas Publications

Maheshwari
2 Financial Services & M.C. Shukla, T.C. Grewal, S.C S Chand

Practices Gupta
3 Financial Markets & Services S. Kr. Paul Central Educational

Enterprises (P). Ltd.
4 Financial Markets Robert N. Anthony , David F. Hawkins , Kenneth A. McGraw Hill

Merchant Companies
5 Financial Markets R.L. Gupta , M. Radhaswamy Sultan Chand & Sons
Important Web Links
1.
Financial Research Project: Conduct a small financial research project to understand company’s behavior, preferences, and trends. Students can create surveys or questionnaires and
interpret the collected data.

2.
Financial Analysis Assignment: Assign students to analyze the branding strategy of a well-known Indian or international company with focus on aspects like brand identity, positioning,
and equity.
3.
Case Study Discussions: Engage students in analyzing real-world marketing case studies from different industries. Follow it up with group discussions and presentations.
Humans, HumanityMAPPING
& Humanities 3 Credits [LTP: 3-0-0]
CO1 Understand the continuing relevance of the Humanities as a discipline. Understand
CO2 Critically examine the relationship between humanity, civilization, and globalization. Evaluate
CO3 Appreciate the social abilities of altruism and cooperation in humans. Understand
CO4 Become aware of the implications of technology in the lives of humans. Apply
CO5 Critically examine the relationship between artificial intelligence and ethics. Analyze
CO1 1 2
CO2 2 2
CO3 1 1 2
CO4 2 2
CO5 1 1 2
WT.
AVG

1. The Importance Of Humanities 6
2. Humanity And Humans 6
3. Humans As Social Beings 6
4. Humans As Empathetic Beings 6
5. Humanity And Machines 6

Unit Unit Details
1. The Importance Of Humanities
Meaning of Humanities, Humanities in Universities
2. Humanity And Humans
The Meaning of a ‘Homo Sapien’, Exploring the term ‘Civilised’, Idea of an ‘Identity’
3. Humans As Social Beings
Understanding Others, The Need to Cooperate, Altruism and Empathy
4. Humans As Empathetic Beings
Aspects of empathy, social relationship management v/s empathetic attitude
5 Humanity And Machines
Intelligent Machines vs Homo Sapiens, Minds, Machines and Ethics
Sr. No Reference Book
1 Dilthey, William, Introduction to the Human Sciences, New Jersey: Princeton University Press, 1883
2 Small, H., The Value of the Humanities, Oxford University Press,
3 Collini, S, What are Universities for?, Penguin UK, 2012
4 Drees, W, “The Humanities”, in What Are the Humanities For, Cambridge University Press, 2021
5 Mazlish, B, The Idea of Humanity in a Global Era, Springer, 2008
Important Web Links

SEMMAPPING
& SEO 3 Credits [LTP: 3-0-0]
CO1 Understand concepts of search engine marketing including various Understand
elements of search engine marketing plan.
CO2 Develop inbound links from other web sites. Develop
CO3 Apply constructs of search engine-friendly web sites, Apply
CO4 Create effective landing pages by understanding web users’ Create

behavior,
CO5
CO1 2 2 - 2 - 2 1
CO2 - 1 2 1 2 1 -
CO3 1 - - 1 1 - -
CO4 1 1 - - - - 1
CO5 - 1 1 - 1 - -
WT.
AVG

1. After attending the classes student will be able to

understand concepts of search engine marketing including various elements of search engine marketing plan.
2. Develop inbound links from other web sites.
3. Apply constructs of search engine-friendly web sites,
4. Create effective landing pages by understanding web users’ behavior
5.
Unit Unit Details
Understanding Google search, Rule based personalization of marketing at internet scale, Overview of Google Ad Words, Microsoft AdCenter and Yahoo Search Marketing
PPC definition & it's functioning, PPC Terminology - Quality Score, Conversion Rate etc., Quality Score Overview, Setting objectives, goals & expectations, Actionable metrics for
performance measurements, Formulating account structure, Effective segmentation of keywords, Usage of multiple match types and Non- overlapping Ad Groups, Understand bidding
strategy, Manual vs. Automated bid management, Different bid
management features like CPA bidding, position preference etc.
Importance of UI/UX design, Call-to-action, understand & connect with the user and benefit from search behavior of prospective customer. Set campaign objectives & goals, define
Performance metrics and monitor PPC activity with Google Analytics. Re-marketing, Mobile Advertising, display & video Formats, Optimize the display network campaigns and Track &
measure views through conversions. Search engines and directories, How search engines work, Crawlers, robots, spiders, Algorithms, Search engine indexing, Ranking, Directories,
Website architecture, Static pages, Dynamic pages.
Page coding, Managing spiders/robots, Crawlability, Rewriting pages, Subdomains, Theme pyramids, Useful links, Guessing the Google algorithm, Checklist, PageRank (PR) checklist,
Reality check. Ranking indicators, Google toolbar PR, Google directory PR, Yahoo web rank, MSN/Live search, Alexa ranking, Images. Fresh content, writing for humans, Latent
semantic indexing, coding the page, Page element limits, Cascading Style Sheets (CSS). Right and wrong ways to link, Reciprocal links, Three-way links, Purchased links, Free-for all
(FFA) links, Link networks, Redirected links, Link bait, Trust rank and worthless links, Quality directories Gathering requirements, Conversion goals, taking measurements, Situational
analysis, Benchmarks, Keyword research, SEO goals, and Commercial intent, Fixing broken links, Uploading files,
Sitemaps, Useful directory links, complaining to search engines, How to address a copyright violation
Website ecosystem, Micro sites, RSS feeds, Blogosphere, Social media, Google calendar, Press releases, SEO for blogs, SEO for content management systems, SEO for local search, SEO
for mobile search, Measurements, Google API, SEO tools, Free tools, Research and resources.
1 Search engine optimization Kent, P (2012) John Wiley & Sons.
for dummies
Important Web Links
A.Code: COURSE OUTCOMES AND THEIRBusiness

RESPECTIVETaxation
CO1 UNDERSTAND basic concepts of taxation and its process. Understand
CO2 APPLY the concept and various provisions towards computing the Apply
taxable income under the various heads of Income
CO3 ANALYZE and interpret the provisions relating to Direct taxes. Analyze
CO4 APPLY the concept of Set off and Carry Forward of Losses. Apply
CO5 Interpret the Gross and Net Taxable income of a business and Individuals so as to get the Purchasing Power Parity Analyze
of Individuals.
CO1 2 2 - 2 - 1 - 2 1 -
CO2 1 3 - 2 1 - - - - 3
CO3 2 - - 3 - - - - 2 -
CO4 - 1 - - - - - 2
CO5 3 1 - - 1 1 - 1
WT.
AVG

1.
2.
3.
4.
5.
D. DETAILED SYLLABUS E.
Unit Unit Title Contents Purpose & Skills to be developed

No.
I Introduction to Income Income Tax Act -1961 (Meaning, Concepts and Definitions) To understand the basic concepts of Income tax act.
Tax act 1961. History of Income Tax in India, Fundamental concepts and definitions under To know & study the tax structure of India.
Income Tax Act 1961, Understanding the historical background of Indian
Canons of Taxation, Objectives of Income Income tax structure.
Tax, Taxation structure in India,
Concept and definitions- Income, Person, Assessee, Assessment year,
Previous year, Residential Status of an Assessee. Permanent Account
Number (PAN)-
Uses & Benefits.
II Heads of Income and Different heads of Income: - To understand & study different heads of income under
computation of total a) Income from Salary: Salient features, meaning of salary, income tax act 1961.
income as per Income allowances and tax Liability- Perquisites and their Valuation Deduction To know various exemptions & deductions under
Tax 1961. from salary. (Theory and basic practical cases) Income tax act 1961.
b) Income from House Property: Basis of Chargeability- Annual To know the tax compliances of business &
Value- Self occupied and let out property- Deductions allowed. (Theory and Individual person.
Basic Practical Cases).

c) Profits and Gains of Business and Profession: Definitions,
Deductions expressly allowed and disallowed.
d) Capital Gains: Chargeability- Meaning and concept of Short term
and long term capital gains-permissible deductions (Only Theory).

e) Income from Other Sources Chargeability-
Meaning
and concept –Inclusion and deduction.( only Theory).
III Computation of Total Meaning and concept, Gross Total Income - deduction u/s-80 and Tax Liability for To understand the computation of total taxable income.
Taxable Income & Filing respective Assessment year. To know & understand the procedure of online ITR filing.
of Online ITR. Form 26 AS- Uses Various types of
ITR,
Procedure to file various online ITRs. Refund of Tax.
IV Other important aspects Tax deducted at source (TDS), (TDS section 192- 194) To acquire the knowledge about important concepts of Income
of Income tax act 1961 Tax Collection at Sources (TCS) Advance payment of tax act 1961, such as TDS, TCS, Advance tax etc.
Tax,
Methods of payment of Tax, (Theory Only).
F. RECOMMENDED STUDY MATERIAL
1 Taxmann's Students' Dr.Vinod K Singhania and Dr. Taxmann Publication.

Guide to Income Tax. Monica Singhania
2 Practical Approach to GirishAhuja, Ravi Gupta Wolters Kluwer India

Income Tax Private Limited
3 Indian Income Tax Ac H.C.Malhotra SahityaBhavan Publication.
4 Income Tax Laws V K Singhannia, Taxmann Publication.
5 Direct Taxes B. B. Lal, N. Vashisht. I K International

Publishing House Pvt. Ltd.
6 Students Handbook on T N Manoharan& G R Hari Snow White

Taxation
7 Direct Tax Laws and VinodSinghania Taxmann Publication.

Practice
Important Web Links
1. Taxation Research Project: Conduct a small market research project to understand tax payer’s behavior, preferences, and trends. Students can create surveys or questionnaires and
interpret the collected data.
2. Tax Analysis Assignment: Assign students to analyze the taxation strategy of a well-known Indian or international company with focus on aspects like brand identity,
positioning, and equity.
3. Case Study Discussions: Engage students in analyzing real-world marketing case studies from different industries. Follow it up with group discussions and presentations.
A.Code: Big DataMAPPING
COURSE OUTCOMES AND THEIR RESPECTIVE Analysis 3 Credits [LTP: 3-0-0]
CO1 Understand basics of Big Data. Understand
CO2 Appreciate the various Big Data Platforms. Appreciate
CO3 Understand the various Big Data storage and processing techniques. Understand
CO4 Learn about the “Big data” in enterprises. Learn
CO5 Appreciate the Big Data lifecycle. Appriciate
CO1
CO2
CO3
CO4
CO5
WT.
AVG

1. Introduction to Big Data
2. Fundamentals of Big Data Analytics
3. Big Data Platforms
4. “Big Data” in the Enterprise
5. The Big Data Analysis Lifecycle (From Dataset Identification to
Integration, Analysis and Visualization)

Unit Unit Details
1 Introduction to Big Data
Fundamental Terminologies and Concepts, A Brief History of Big Data, Business Drivers that have led to Big
Data Innovations, Characteristics of Big Data, Benefits of adopting Big Data, Challenges and Limitations of Big Data
2 Fundamentals of Big Data Analytics
Basic Big Data Analytics, “Big Data” in the Enterprise, Big Data and Traditional Business Intelligence and Data Warehouses, Big Data Visualization, Common Adoption Issues, Planning for Big
Data Initiatives,
New Roles Introduced by Big Data Projects, Emerging Trends
3 Big Data Platforms
Development of scalable and yet elastic virtualized platforms using innovation to cluster commodity hardware components (either cycle harvesting from local resources or through cloud based
utility computing services) coupled with open source tools and technology.
Big Data Storage and Processing

Big Data Storage (Query Workload, Sharding, Replication, CAP, ACID, BASE), Big Data Processing
(Parallel Data Processing, Distributed Data Processing, Shared-Everything/Nothing Architecture, SCV).
4 “Big Data” in the Enterprise
The New Information Management Paradigm, Big Data Implications for Industry, Emerging Database Landscape, Application Architectures for Big Data and Analytics, Data Modeling Approaches
for Big Data and Analytics Solutions, Big Data Analytics Methodology, Extracting Value from Big Data: In-Memory
Solutions, Real Time Analytics and Recommendation Systems.
5 The Big Data Analysis Lifecycle (From Dataset Identification to Integration, Analysis and Visualization)
Common Analysis and Analytics Techniques, A/B testing, Regression, Correlation, Text Analytics, Sentiment Analysis, Time Series Analysis, Network Analysis, Spatial Analysis, Automated
Recommendation, Classification, Clustering, Machine Language, Natural Language, Semantics, Data Visualization and Visual Analysis, Assessing Hierarchies, Part-to- Whole Relationships,
Plotting Connections and Relationships,
Mapping Geo- Spatial Data, Foundational Big Data Technology Mechanisms, Big Data & Cloud Computing
1 Big data science & analytics: Bahga, A., & Madisetti, V 2016
2 Big Data Analytics with R Simon, W. 2016 Packt Publishing

Ltd, UK
Important Web Links

BBA Booklet 2024-27

Uploaded by

Copyright:

Available Formats

BBA Booklet 2024-27

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BBA Booklet 2024-27

Uploaded by

Copyright:

Available Formats

FACULTY

OF MANAGEMENT AND COMMERCE

SCHEME & SYLLABUS

6 Assessment & Grade Point Average: SGPA, CGPA

7 Guidelines for MOOC Courses

8 Teaching Scheme of all Semesters

9 Teaching Syllabus of all Semesters

Semester: Year: Batch:

commitment to excellence in all spheres of life.

Nature of the Program: Undergraduate Program

Program Outcomes (POs):

PO1 Acquire knowledge in business management concepts and current practices

PO3 Demonstrate effective communication skills in academic & professional contexts

Program Specific Outcomes (PSOs):

PSO1 Demonstrate knowledge of business management through experiential learning

PSO2 Apply analytical and problem-solving skills to solve business issues

Marks Distribution of Theory Course:

A. Marks Distribution of Practical Course :

CO Wise Marks Distribution:

CIE-I 16 ( 8 + 8) 1&2 1&2 24 (12 + 12)

MSE 16 ( 8 + 8) 3&4 3&4 24 (12 + 12)

TOTAL 100 - - 100

Minimum Passing Percentage in All Exams:

Minimum Passing Percentage in

S. No. Program Name

IE Component ESE Component Total Component

2 B. Arch., FIRE Dept. ( BBA, B. Com., MBA) - 45% 50%

MBA, MCA, M.Des., M.Tech., M.Plan, MHA,

B. Tech., B. Des., BVA, BCA, B.Sc., BBA,

Very Good A 8 70 x <80 Very Good A 8 70 x <80

Good B+ 7 60 x <70 Good B+ 7 60 x <70

Above Average B 6 50 x <60 Above Average B 6 50 x <60

Fail F 0 x <50 Average C 5 40 x <50

Absent Ab 0 Absent Pass* P 4 35 x <40

* Not applicable for master programs

CGPA to percentage conversion rule:

Equivalent % of Marks in the Program = CGPA *10

CGPA Percentage Equivalent Division

7.50 CGPA 75% or more First Division with Distinction

6.00 CGPA < 7.50 60% x <75% First Division

5.00 CGPA < 6.00 50% x <60% Second Division

4.00 CGPA < 5.00 40% x < 50% Pass Class

1. Introduction of MOOCs: SWAYAM-NPTEL

▪ More than 56000 hours of video content, transcribed and subtitled

▪ Most accessed library of peer-reviewed educational content in the world

NPTEL Online Certification:

provided through the participating institutions and industry, as applicable.

Completed courses: 3496;

Enrollments across courses: 1.58 CRORE +

Number of exam registrations: 15.1 LAKH +

All the statistics pertaining to completed courses are available at https://beta.nptel.ac.in/courses.

2. MOOCs at Poornima University:

(a) MOOCs as Credit Courses

mandatory if the credits are to be transferred to regular degree.

per details given below:

(b) Important points related to MOOCs at Poornima University

conducted by the department as well as by the Examination Cell.

examinations etc. will be borne by the students only.

Ability Enhancement Courses Annexure-1

Value Added Course Booklet Annexure-2