PDF document brm 3
PDF document brm 3
BASIS FOR
PRIMARY DATA SECONDARY DATA
COMPARISON
Categorical Data
Data Handling
Sampling Methods
Data Collection and Organisation
Personal Interview – In this method, a person known as an interviewer is required to ask questions face to face to the
other person. The personal interview can be structured or unstructured, direct investigation, focused conversation, etc.
Telephonic Interview – In this method, an interviewer obtains information by contacting people on the telephone to ask the
questions or views orally.
Questionnaire Method
In this method, the set of questions are mailed to the respondent. They should read, reply and subsequently return the
questionnaire. The questions are printed in the definite order on the form. A good survey should have the following features:
Government publications
Public records
Historical and statistical documents
Business documents
Technical and trade journals
Unpublished data includes
Diaries
Letters
Unpublished biographies, etc