UTS-Midterms-Reviewer
UTS-Midterms-Reviewer
UTS-Midterms-Reviewer
Independent Mead
It does not require any other self for it to exist. Acquiring a Self, the Process of Self-Constitution
The Self is a product of socialization. According to
Consistent George Herbert Mead, an American sociologist
Means that a particular self’s traits, and the Father of sociological tradition called
characteristics, tendencies, and potentialities are symbolic Interactionism, our concept of the self is
more or less the same. acquired through the use of symbolic gestures.
Two Sides of Self: Me & I Karen Horney Theorized three interaction styles
The 'me' is considered the socialized aspect of that individuals use to cope
the individual. 1. Moving towards people – which is
The 'me' represents learned behaviors, attitudes, characterized by compliance. These people
and expectations of others and of society. become very dependent on others, and seek
The 'me' is considered a phase of the self that is affection, acceptance, and approval.
in the past. 2. Moving against people – emphasizes hostility
and aggression. They have a tendency to bully
The ‘I’ is considered the unsocialized self. others, take advantage of others, or push
The ‘I’ – which responds on on going, moment to people around.
moment basis to the “ me” as well as those 3. Moving away from people- highlights isolation.
constantly emergent circumstances within which People who move away from others desire
particular social, interactive conduct unfolds. privacy, independence, and self-sufficiency.
The ‘I' is considered the present and future phase
of the self. Horney describes two views of the Self:
1. The real self – is a person’s actual and current
Culture being, the mix of a person’s strategies,
According to Edward Tylor (1871), “ culture is the strivings, strengths, and weaknesses.
complex whole which includes knowledge, belief, 2. The ideal self – is an imagined fantasy that
law, art , moral, custom, and other capabilities and promises a sense of positive identity, thus it is
habits acquired by man as a member of society. called the “impossible self”.
The Self and the Development of the Social World Identity Formation
- Schwatz, White, and Lutz Identity - is something that moves and grows
“Language as both a publicly shared and privately throughout life as people confront new challenges
utilized system in the site where the individual and and tackle different experiences in the family, circle
the social make and remake each other.” of friends, community and society.
The more investment of self-given to the particular Mariah Carey who was reported to have placed a
thing, the more we identify ourselves to it. huge amount for the insurance of her vocal cords
and legs (sukman, 2016).
B. CLOTHING Material Self Presentation and Identity
- is a form of self-expression . We choose and wear • Semiology – the study of objects as signs.
clothes that are reflection of our self. (Watson • Sign – anything that conveys meaning. Everyday
2014). objects are not just things but a complex system
- The fabric and style of the clothes we wear brings of signs which allows one to read meaning into
sensations to the body, to which directly affect our people and places.
attitudes and behavior. • Semiotics – from the Greek work semeion, the
study of signs and texts. Examine how words,
C. FAMILY photographs, images and objects can work as a
- Our parents and siblings hold another great language to communicate a range of ideas,
important part of our self. associations and feelings.
- when their lives are in success, we feel their
victories as if we are the one holding the trophy. Elements of Signs
- when an immediate family member dies, part of Signifier - refers to physical form. The function of
our self dies too. objects in semiotic analysis.
ex. diamond ring
D. HOME Signified – a mental concept it refers to.
- is where our heart is. It is the earliest nest of our ex. engaged to be married
selfhood.
- Our experiences inside the home were recorded Theory of the Meaning of material possessions
and marked on particular parts and things in our (Dittmar, 1992, 2004)
home. 1. Instrumental functions- relate to the functional
properties of a product.
EX. A person bought a pick-up style of car
William James (1890) described self as “a man’s for family and business functions.
self is the sum total of all what he can call his 2. Social symbolic functions – signify personal
possessions then become a part or an extension of qualities, social standing, group affiliation and
self. “ gender role.
EX. Buying an iPhone instead of other
Having investment of self to things, made us mobile phones.
attached to those things. The more investment of 3. Categorical functions – the extent to which
self is given to the particular thing, the more we material possessions may be used to
identify ourselves to it. We had the tendency to communicate group membership and status.
collect and possess properties. EX. Buying or renting a condo unit in Makati
City
Roland Barthes 4. Self-expressive functions – reflect a person's
• The French critical and literary theorist, unique qualities, values or attitudes.
essayist, philosopher, critic, and semiotician. EX. There are people who may represent
Barthes' ideas explored a diverse range of themselves by collecting objects with a
fields and he influenced the development of Hello Kitty brand. Others, their favorite color
many schools of theory, including structuralism, through the color of their accessories.
semiotics, social theory, design theory,
anthropology and post-structuralism. The Role of Mass Media In Shaping Behaviors
• He was one of the first to observe the 1. Advertising Media
relationships that people have with objects, and - Media is such a part of our daily lives that we
in particular looked at objects as signs or things don’t even realize it’s influencing us in big and
which could be decoded to convey message small ways. Media use in advertising is
beyond their practical value. purposely designed to elicit a change in
consumer action, belief and perception. While
it’s generally known that we’re being swayed for
commercial reasons, the consuming public
allows these forays because media pays for
shows on television or music on the radio as
well as the information and news we read in
newspapers and magazines.
2. Entertainment Media
- Media can shape who we are as both public
and private people. A celebrity wears a certain
clothes ensemble or mentions the designer,
manufacturer or store where it was purchased
and almost immediately, sales for that item
skyrocket.
- Celebrity endorses bring instant brand
awareness and receptivity even if indirect.
Advertisers pay to get their products
conspicuous placement in TV and movies
because they believe these seemingly non-
commercial associations will result in positive
uplift and eventually, sales.
3. Online Media
- The internet has added significantly to media’s
ability to influence consumers. There are
thousands of websites from both commercial
and private sources hawking everything for sale
under the sun.
Material Self – Spiritual Verse
Body – 1 Corinthians 6:19-20
Or do you not know that your body is a temple of
the Holy Spirit within you, whom you have from
God? You are not your own, for you were bought
with a price. So glorify God in your body.
Clothing – Luke 16:19-31
“There was a rich man who was clothed in purple
and fine linen and who feasted sumptuously every
day. And at his gate was laid a poor man named
Lazarus, covered with sores, who desired to be fed
with what fell from the rich man's table.
Family – Exodus 20:12
“Honor your father and your mother, that your
days may be long in the land that the Lord your
God is giving you.
Home – Proverbs 24:3-4
By wisdom a house is built, and by
understanding it is established; by knowledge
the rooms are filled with all precious and
pleasant riches.