Revision 01

REPUBLIC OF THE PHILIPPIINES

NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY
OLD SAGAY, SAGAY CITY, NEGROS OCCIDENTAL
ISO 9001:2015 (034)722-4169/www.nonescost.edu.com
Certified

COURSE SYLLABUS
in
Purposive Communication
Second Semester AY 2023-2024

College: College of Agriculture and Allied Sciences Program: Bachelor of Science in Agribusiness
Prepared by: Reviewed by

EDSEL G. OPLAS, LPT, JD NADIA ROSE M. SISON, LPT, MAED MA. JANET S. GEROSO, LPT, Ph. D
MYRA T. VALLENTE, LPT, MED Subject Area Coordinator CIMD Chairperson
ARLEN T. ESMEÑA, LPT, MAED
NYLE A. PARDILLO, PhD DONNA FE V. TOLEDO, LPT, Ph. D
Chairperson, BSAB Director, Quality Assurance

Adapted by: MAE ANN S. TONGOL, PhD. JOCELYN D. BANTIGUE, Ph.D.

Dean, CAAS VP for Academic Affairs
RUBY JANE DARLING G. FAJARDO, LPT, MAED
JACKIELEE A, ANACLETO, LPT, MEd .
Director, GAD

Course Code: PURCOM 1 Descriptive Title: Purposive Communication

Course Description: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s.2013).
The CHED GE course Purposive Communication aims to develop student’s communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide opportunities for communicating effectively and appropriately to a multicultural audience in a local or a global context. It equips students with tools for critical evaluation of a variety of texts and focuses
on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in
their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.
Course Credit(s): 3 units
Pre-requisites: None Lecture Hours/Week: 3 hours Pre-requisites: None
Mandate. The College is mandated to provide higher technological, professional, vocational instruction and training in science, forestry, fishery, agriculture, education, marine biology, engineering and
industrial courses; it shall promote research, advance studies, extension work and progressive leadership.
It shall likewise offer short-term technical or vocational courses, provide non-formal education and undertake vigorous extension and research programs in food production, nutrition, and health and
sports development.
Core Values: G- Gender Responsiveness; R- Respect; A- Accountability and Openness; C- Creativity and Innovation; E- Excellence; S-Service
Vision: SUN – NEGROS: A globally recognized university offering distinctively-niched academic programs engaged in dynamic quality instruction, research, and extension by 2025.

Page PAGE 8 of NUMPAGES 11

Mission: To produce globally viable graduates through innovative learning and research environment and to contribute to nation-building by providing education, training, research, and resource creation
opportunities in various technical and disciplinal areas.
Goal: UPGRADEd instruction, research, extension and governance for global recognition.
Institutional Learning Outcomes:

The institution shall produce a graduate who can:

1. sustain willingness to serve the country and the world;
2. produce scientific and technological innovations;
3. engage in varied entrepreneurial activities;
4. practice as game-changer professional; and
5. demonstrate resiliency in any life challenges.

CHED BS Agribusiness Program Outcomes:

The program shall produce a graduate who can:
a. articulate and discuss the latest developments in the field of practice;
b. effectively communicate orally and in writing using both English and Filipino;
c. work effectively and independently in multi-disciplinary and multi-cultural teams;
d. act in recognition of professional, social and ethical responsibility;
e. preserve and promote “Filipino historical and cultural heritage”;
f. apply scientific method in the conduct of research activities;
g. discuss and apply the concepts of agricultural productivity and sustainability in the context of national, regional, and global developments;
h. engage in agricultural production and post-production activities;
i. promote sound agricultural technologies to various clients and in the manpower development for agriculture;
j. employ relevant tools in information technology in solving agriculture-related problems;
k. generate and share knowledge relevant to specific fields in the study of agriculture; and
l. formulate and implement agricultural development plans and programs.

NONESCOST BSAB Program Outcomes:

The program shall produce a graduate who can be:
1. conceptualize, utilize and commercialize agricultural business ideas;
2. analyze, plan and solve problems by using proper decision making tools to drive significant results to agribusiness environment; and
3. assess and address issues through scientific research and active extension participation in the agribusiness community.

Teaching/ Time Allotment

(Hours)
Remarks
Learning Activities Equipment or Textbook(T)
Assessment
Materials Reference(R)
Lec Lab
Competencies Topics ILO(s)
The students are NONESCOST At the end of the  Copy of the Students *Stop, Start, 1
expected to have VMGO session the students  Reading of the VMGO Handbook Continue,
internalized the VMGO should be able to: VMGO Commitment Sheet

Page PAGE 8 of NUMPAGES 11

of the School. 1. Share their personal
views on their  Insight Writing
(C – Creativity and commitment to the
Innovation; VMGO of the R1
A –Accountability and College.
Openness; R –
Module
Respect; 2. Identify expectations LMS
E – Excellence; S – for the course;
Service)

*CILOs 4 & 5
MODULE 1
Demonstrate mastery LESSON I 1. Demonstrate  Reading Activity  Activity Paper *CMO No. 20, S. *Getting to Know 3
of the different types of INTRODUCTION knowledge about the  Guidelines in 2013 Me and You”
communication Introduction to the role of language in  Video Presentation making research
course human proposal *CHED Syllabus *Concept Map
(A –Accountability and Definition of communication.  Module
Openness; R – Communication 2. Identify the types of  Reflective writing  Guidelines in T3 pp 2-5 *Essay
Respect; Types of communication in making research T4 pp. 7-12
E – Excellence) Communication relation to  Making a graphic proposal OR 9
According to communication organizer about the
*CILOs 1 & 2 - Mode mode, context and communication
- Context purpose and style. process
- Purpose 3. Differentiate verbal,
and Style non-verbal and visual
communication and
their sub-forms in
relation to
communication
modes.
4. Evaluate the
differences among
intrapersonal,
interpersonal,
extended,
organizational and
intercultural
communication.
5. Discuss the
advantages and
disadvantages of the

Page PAGE 8 of NUMPAGES 11

 different
communication types
in various
communication
settings.

1. Discuss the various  Video presentation  Graphic 9

Describe the nature, philosophies and Organizer T1 pp.11-25; *Portfolio
elements, and perspectives related  Create portfolio of
functions of verbal and to Language and the proponents of T2 17-26; 41-55
non-verbal Communication; the models of  Laptop
communication in LESSON II 2. Use knowledge of the communication
various and multi- COMMUNICATION nature of and key  SMART TV *Essay
cultural contexts. PROCESSES, concepts in language  Essay- writing
PRINCIPLES, AND to Purposive  Module
ETHICS Communication;
3. Describe the nature,
(C – Creativity and elements, and
Innovation; functions of types of
A –Accountability and Concept of communication in
Openness; R – Language and various multicultural
Respect; Communication contexts;
E – Excellence) Types of Models 4. Explain the various
Principles of communication
*CILOs 1, 2, 3, 4, 5, & Effective models;
6 Communication 5. Determine the type of
Ethical model through
Communication diagrams;
Recent 6. Determine the
Communication principles for effective
Situation (A Role oral and written
Play) communication;
7. Point out the ethical
issues involved in
communication;
8. Cite objective
resolutions to
address issues on
unethical
communications;
9. Write a 500-word
essay on the topic

Page PAGE 8 of NUMPAGES 11

 “Flight to
Conversation”.

LESSON III 1. Identify the various  Independent  Timeliner 6

COMMUNICATION communication learning  Guidelines for
Explain how cultural AND modes and their Activity oration
and global issues TECHNOLOGY uses to express  Research-  Rubrics for a Post T1 pp.51-55;
affect communication. Modes of communication based activity for a Cause
Communication intent;  Multi-media/ T2 pp.77-85
Types of 2. Identify the types of Video OR 15
Communication communication Presentation *Rubric-based post
(A –Accountability and According to according to  Journal-writing for a cause
Openness; R – Purpose and Style purpose and style; on current
Respect; Video, Audio, Text- 3. Demonstrate issues
E – Excellence) Based knowledge of
Communication in appropriate use of
*CILOs 2, 3, 4, 5 & 6 Social Media social media;
Ethical Practices in 4. Articulate a stance
Technology on the advantages
Invitation for a and disadvantages
Cause of social media
through a mini-
debate;
5. Distinguish the
concept of virtual
interaction to F-to-F
conversation;
6. Explain the role of
social media in
businesses;
7. Elucidate the effects
of unethical ***PRELIM
practices in using EXAMINATION
technology;
8. Show appreciation
on the impact of
communication on
society and the
world.
9. Examine the
challenges of the
responsible use of

Page PAGE 8 of NUMPAGES 11

 social media;
10. Create a social
media post for a
cause using
videos/audios or
text-based;
11. Deliver a message
for a variety of
audience using the
most appropriate
mode.

MODULE 2
LESSON I 1. Define the term  Multi-media/video 9
Adopt cultural and COMMUNICATION “Globalization” presentation  Laptop
intercultural awareness AND 2. Discern the impact of  SMART TV T1 pp. 38-62; 67- *Reaction Paper
and sensitivity GLOBALIZATION globalization and  Reflective writing  Module 79
 Gender Sensitive localization to with special focus on *Explanation Essay
Terms, communication; gender sensitivity T2 pp.89-99;115-
(G- Gender Expressions, and 3. Identify the factors 131;136154
Responsive A – Images leading to a greater *Picture – Situation
Accountability and  Local and Global integration of the  Essay-writing OR 2 Analysis
Openness; R – communication in Asian Region; OR 3
Respect; multicultural 4. Analyze how different OR 4 *Insightful Paper
E – Excellence) Settings countries used the OR 5
 Language universal language in OR 18
*CILOs 2, 3, 4, 5 & 6 registers, sources their business
and transactions;
misunderstanding 5. Use appropriate
s register depending on
 Process Writing: communication
GAD FOCUS: Explanation Essay situation;
on Various 6. Determine culturally
Gender Equality Cultural and appropriate terms,
Intercultural expressions, and
Communication images (sensitivity to
gender, race, class
and etc.)
7. Write a 3 paragraph

Page PAGE 8 of NUMPAGES 11

 reaction paper about
the topic presented
on the video;
8. Write an explanation
essay about cultural
diversity and
language unity.

LESSON II 1. Evaluate messages  Graphic Organizer  Pictures T1 pp. 92-119 Recorded Speech 3
Convey ideas through COMMUNICATION and/or images  Video Presentations /Images (audio/video)*Pron
oral, audio-visual AIDS AND (pictures, illustrations,  Recorded Speech  Laptop T2 pp. 155- unciation Rubric
and/or web-based STRATEGIES of different types of (audio/video)  Modules 163;222- 237 *Criticism Chart for
presentations for USING TOOLS OF texts reflecting the Speeches in
different target TECHNOLOGY global context; Essay OR 1 General
audiences in local and  World Wide Web 2. Evaluate multimodal OR 6
global settings using  Code Switching texts critically to
appropriate registers  Articulation and enhance receptive
Pronunciation (listening, reading
 Preparing and and viewing skills
(A –Accountability and delivering a 3. Cite important points
Openness; R – speech/talk/report whether to use or not
Respect;  FB, Twitter, to use code switching
E – Excellence) Instagram, SMS, in both oral and
emails vs. written
*CILOs 4, 5, & 6 Telegram, communication
Handwritten 4. Practice articulation
letters, Telephone and pronunciation
using the speech
laboratory.
5. Deliver effectively the
introduction and
conclusion of the oral
presentation;
6. Synthesize the
advantages and
disadvantages of the
different
communication
aids/apps.
7. Adopt awareness of

Page PAGE 8 of NUMPAGES 11

 audience and context
in presenting ideas

1. Demonstrate the  Guided

ability to transform Blogging/Vlogging
research into sound Activity
arguments;  Guided Writing
2. Write a research- Activity
based argumentative  Extemporaneous
essay of at least 500 speech individual
LESSON III
Create clear, words; presentation *Rubric-Based
COMMUNICATION
coherent, and effective 3. Employ presentation Through recorded Blog/Vlog
FOR VARIOUS
communication aids for effective video
PURPOSES
materials. delivery;  Project-based
 Research-Based
4. Present ideas Activity  Laptop
Argumentative
persuasively using  SMART TV *Graded PSA
Essay T1 pp.105-119
appropriate  Rubric-Based
 Slide Revolution
language, registers, PSA/Media
 Extemporaneous T2 pp. 182-189; 6
(A –Accountability and tone, facial Advocacy
Speech 195-215
Openness; R – expressions and Campaign
 Independent
Respect; gestures.
Learning: OR 16
E – Excellence; S – 5. Adopt awareness of  module
PSA/Media
Service) audience and context
Advocacy
in presenting and
Campaign
*CILOs 2, 3, 4, 5, & 6 communicating ideas;
and
6. Produce a
PSA/Media
Campaign ***MIDTERM
7. Adopt awareness of EXAMINATION
audience and context
in presenting ideas

MODULE 3
LESSON I 1. Identify the steps  Mock Job Interview  Laptop 6
Asses the COMMUNICATION involved in the job  Guidelines for T1 pp. 223-267
structure and dynamics FOR WORK application process; Portfolio Mock Job T2 pp. 277-291
of communicating for PURPOSES 2. Apply the Interview
work purposes having conventions and Reflective Essapys  Guidelines for OR 12
strong awareness of  Writing an some tips in writing Employment OR 13 *Portfolio
audience and context Application Letter application letter and Portfolio
in presenting ideas.  Preparing for a resumè; *Graded online

Page PAGE 8 of NUMPAGES 11

 3. Demonstrate
communication skills
in a mock job
interview;
4. Analyze different
communication and
Job Interview related materials in
 Writing Minutes of the workplace like
(C – Creativity and a Meeting minutes of the
Innovation;  Writing Memos/ meeting and memos; Mock Job Interview
A –Accountability and Inter-office 5. Answer exercise on
Openness; R – Communication communication *Insightful Papers
 module
Respect;  Writing Blotter materials for the
E – Excellence; S – Report workplace
Service)  News and other 6. Present samples of
writings for the blotter reports;
*CILOs 2, 3, 4, 5, & 6 media 7. Critique classmates
response in a Mock
Job Interview; and
8. Reflect on the
importance of
familiarization of
communications for
work purposes.
Write and LESSON II 1. Prepare note-cards  Webinar  LCD Projector 12
present academic COMMUNICATION for information  Individual Research  Laptop T1 pp.122-129 *Complete
papers using FOR ACADEMIC accessed from Activity  Rubric-Based Attendance for the
appropriate tone, style, PURPOSES various sources; Research webinar
convention, and 2. Use appropriate in- Proposal T2 pp 152; 161-167
references styles.  Note-Taking Skills text citation for  Module *Notetaking with
 Citing Information information in a proper
in Written written bibliographic entry
(C – Creativity and Discourse discourse/research
Innovation;  Parts of the paper; *Literature Review
A –Accountability and Research Paper 3. Organize a seminar-
Openness; R –  Literature Review workshop on the
Respect; parts of a research
E – Excellence; S – paper and the ***Endterm
Service) rudiments of EXAMINATION
research; and
*CILOs 2, 4, 5, & 6 4. Produce a research
Literature Review on

Page PAGE 8 of NUMPAGES 11

 the topic related to
Purposive
Communication
This syllabus is flexible, i.e., the teacher may add topics/activities which are deemed necessary.

Grading System:

ASSESSMENT: FOR LECTURE

Type of Assessment Weight

Quizzes/Seat works/Exercises/Summative Tests 30%
Attitude/Individual Performances 20%
Group Outputs/Reports/ Writing Activities/Research Proposal 20%
Term Examinations 30%
Total 100%
Final Grade = Prelim 30%
Midterm 30%
Endterm 40%
Total 100%

Course Requirements:
1. Thought Papers/Reflection Papers/Essays
2. Individual Presentations
3. Portfolio
4. Research Proposal
5. Term Exams/Assessments
6. Completed modules

Textbooks:

T1 – Dapat, Rizal O. et. al. 2018. Essence and Essentials of Purposive Communication in the 21st Century. Mandaluyong City:
Books Atbp. Publishing Corp.
T2 –.Madrunio, Marilu and Isabel Martin P. 2018. Purposive Communication: Using English in Multilingual Contexts. Quezon
City: C & E Publishing

Page PAGE 8 of NUMPAGES 11

Online References:
OR 1 https://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history
OR 2 https://www.really-learn-english.com/language-register.html
OR 3 http://www.icaltefl.com/category/varieties-of-english
0R 4 http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html
0R 5 https://mindspaceintuition.files.wordpress.com/2015/01/crosscu7ltural.jpg
0R 6 http://creatingmutimodaltexts.com/
OR 7 https://www.youtube.com/watch?v=nSGqp4bZQY
0R 8 http://www.omafra.gov.on.ca/english/rural/facts/03-033.htm
OR 9 http://www.capmembers.com/media/cms/l2l_mod2_ch8_effective_communication_63afca8970d43.pdf
OR 10 http://hplengr.engr.wisc.edu/Prof.Comm.pdf
OR 11 http://www.pearsonhighered.com/samplechapter/0205524214.pdf
OR 12 https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
OR 13 https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
OR 14 http://english28-payte.weebly.com/uploads/3/8/2/9/38294063/nortonfieldguide2pdf
OR 15 https://www.slideshare.net/Kitlaserna/communication-ethics
OR 16 https://www.lanecc.edu/llc/speech/ethical-communication video clips
OR 17 https://www.americanexpress.com/us/small-business/openforum/articles/5-social-media-activities-for-you-next-training-session/
OR 18 https://www.ted.com./talks/sherry_turkle_alone_together
OR 19 https://celsalangues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-register-in-english
OR 20 https://owl.english.purdue.edu/resource/685/05

Films:
“The Corporation” directed by Mark Archbar and Jennifer Abbott
“The Price of Sugar” directed by Bill Haney

Continuous Quality Improvement (CQI) Tracking:

Revisions 01: Change of the Vision, Mission, and Core Values to achieve the 7 Strategic Agenda (UPGRADEd) as the College Roadmap 2025.

Page PAGE 8 of NUMPAGES 11