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    Mil Week 3

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    Ma Belle Jasmine Delfin
    This document provides an overview of the evolution of media and communication tools over different eras, from pre-industrial times to the present information age. In pre-industrial times before the 1700s, communication methods included cave paintings, clay tablets, papyrus, and woodblock printing. During the industrial age from 1700s-1930s, the printing press, newspapers, telegraph, telephone, and early motion pictures were developed. The electronic age from the 1930s-1980s saw the transistor radio, television, computers and other advancements. Finally, the information age from the 1990s onward has been defined by the internet, social media, smartphones, and digital technologies.

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    Mil Week 3

    Uploaded by

    Ma Belle Jasmine Delfin
    12 views23 pages
    This document provides an overview of the evolution of media and communication tools over different eras, from pre-industrial times to the present information age. In pre-industrial times before the 1700s, communication methods included cave paintings, clay tablets, papyrus, and woodblock printing. During the industrial age from 1700s-1930s, the printing press, newspapers, telegraph, telephone, and early motion pictures were developed. The electronic age from the 1930s-1980s saw the transistor radio, television, computers and other advancements. Finally, the information age from the 1990s onward has been defined by the internet, social media, smartphones, and digital technologies.

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    MIL-WEEK-3

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    This document provides an overview of the evolution of media and communication tools over different eras, from pre-industrial times to the present information age. In pre-industrial times before the 1700s, communication methods included cave paintings, clay tablets, papyrus, and woodblock printing. During the industrial age from 1700s-1930s, the printing press, newspapers, telegraph, telephone, and early motion pictures were developed. The electronic age from the 1930s-1980s saw the transistor radio, television, computers and other advancements. Finally, the information age from the 1990s onward has been defined by the internet, social media, smartphones, and digital technologies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    12 views23 pages

    Mil Week 3

    Uploaded by

    Ma Belle Jasmine Delfin
    This document provides an overview of the evolution of media and communication tools over different eras, from pre-industrial times to the present information age. In pre-industrial times before the 1700s, communication methods included cave paintings, clay tablets, papyrus, and woodblock printing. During the industrial age from 1700s-1930s, the printing press, newspapers, telegraph, telephone, and early motion pictures were developed. The electronic age from the 1930s-1980s saw the transistor radio, television, computers and other advancements. Finally, the information age from the 1990s onward has been defined by the internet, social media, smartphones, and digital technologies.

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    Media &

    Information
    Literacy
    EVOLUTION OF MEDIA
    At the end of this lesson, the learners are expected
    to:
    1. identify traditional and new media;

    2. Identify different sources of information in


    various ages;

    3. discuss the importance of evaluating information


    from the internet;

    4. Compare and contrast indigenous media to other


    sources of information
    Are you aware of what is happening in
    your community? Are you still updated
    with the current issues that our country
    is facing today?

    If yes, that’s good! I bet you have your


    cellphone, television or radio with you to
    stay updated on what is happening
    around you. Did you ever wonder how
    people in the past received and
    delivered information or data?

    - WATCH EVOLUTION OF COMMUNICATION


    EVOLUTION OF COMMUNICATION
    Youtube link:
    https://tinyurl.com/53cv6hfu
    POSTER ANALYSIS

    1. What is the message of this poster?


    2. Do you agree with the message? Why or why not?
    FORMATIVE ASSESSMENT
    Traditional or New Media?
    1. Magazine 6. Tabloid
    2. Broadsheet 7. Paperback novel
    3. Radio 8. Television
    4. Online Video Games 9. Web video portals
    5. Online Telephony and
    Messaging Capability
    TOOLS THAT WERE USED
    IN VARIOUS ERAS
    OF COMMUNICATION
    PRE-INDUSTRIAL AGE
    Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged
    weapons and tools with stone, bronze, copper and iron.

    Cave paintings (also known as “parietal Clay tablets are used as a writing medium
    art”) are numerous paintings and engravings found especially for writing in cuneiform. Cuneiform is one of
    on cave walls or ceilings around 38 000 BCE. the oldest forms of writing. This means of
    communication was used for over 3 000 years in 15
    different languages
    PRE-INDUSTRIAL AGE
    Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged
    weapons and tools with stone, bronze, copper and iron.

    OTHER EXAMPLES:

    1. Acta Diurna in Rome (130 BC)


    2. Dibao in China (2nd Century)
    3. Codex in the Mayan region (5th Century)
    4. Printing Press using wood blocks (220 AD)

    PAPYRUS is made from pith of papyrus plant. It is


    used in ancient times as writing surface to
    designate documents written on its sheets, rolled
    up to scrolls.
    INDUSTRIAL AGE
    Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established
    iron production, and the manufacturing of various products (including books through the printing press).

    Printing press for mass production (19th Telegraph is used for long-distance
    century) A printing press is typically used for texts. communication by transmitting electrical signals
    It is a device that applies pressure to an inked over a wire laid between stations.
    surface resting upon a print medium (like paper or
    cloth).
    INDUSTRIAL AGE
    Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established
    iron production, and the manufacturing of various products (including books through the printing press).

    OTHER EXAMPLES:

    1. Newspaper – The London Gazette (1640)


    2. Typewriter (1800)
    3. Telephone (1876)
    4. Motion Picture Photography/Projection (1890)
    5. Commercial Motion Pictures (1913)
    6. Motion Picture with sound (1926)
    7. Punch cards
    Motion picture (also known as film or movie) is
    series of still photos on film, projected in rapid
    succession onto a screen by means of light.
    ELECTRONIC AGE
    Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People
    harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early
    computers. In this age, long distance communication became more efficient.

    TRANSISTOR RADIO LARGE ELECTRONIC COMPUTERS MAINFRAME COMPUTERS

    OTHER EXAMPLES:
    Television
    Personal computers
    LCD projectors
    NEW AGE OR INFORMATION AGE
    Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People
    advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice,
    image, sound and data are digitalized. We are now living in the information age distanceefficient. communication became more

    LAPTOP SOCIAL NETWORK VIDEO CHAT


    OTHER EXAMPLES:
    Web browsers: Mosaic (1993), Internet Explorer (1995) Augmented Reality / Virtual Reality
    Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) Video chat: Skype, Google hangouts
    Search Engines: Google, Yahoo
    Social Networks: Friendster (2002), Multiply (2003), Facebook (2004) Portable computers: Laptops, netbooks, tablets
    Smart phones
    Video: Youtube (2005) Cloud and Big data
    Microblogs: Twitter (2006), Tumblr (2007)
    HISTORY OF SOCIAL MEDIA
    Youtube link:
    https://tinyurl.com/3js98n27
    MEDIA AND THE GOVERNMENT
    Normative Theories of the Press

    Authoritarian

    Soviet Media

    Libertarian

    Social Responsibility
    AUTHORITARIAN THEORY - describe that all forms of
    communications are under the control of the governing elite or
    authorities or influential bureaucrats.

    • Authoritarians are necessary to control the media to protect and


    prevent the people from the national threats through any form of
    communication (information or news). The authorities have all
    rights to permit any media and control it by providing license to
    the media and make certain censorship.
    • If any media violate the government policies against license,
    then the authority has all right to cancel the license and revoke
    it. The government have all right to restrict any sensitive issues
    from press to maintain peace and security in the nation.
    Censorship is a suppression of any communication which
    may consider as harmful to the people, King, government
    and its nation.

    Types of censors:
    • Political censor
    • Moral censor
    • Religious censor
    • Military censor
    • Corporate censor
    LIBERTARIAN THEORY - people are more than enough to
    find and judge good ideas from bad. The theory says
    people are rational and their rational thoughts lead them to
    find out what are good and bad. The press should not
    restrict anything even a negative content may give
    knowledge and can make better decision whilst on worst
    situation. The libertarian thoughts are exactly against or
    opposite to the authoritarian theory which means the
    authoritarian theory says “all forms of communication works
    under the control of government or elite like king”.
    SOCIAL RESPONSIBILITY THEORY - allows free press
    without any censorship but at the same time the content of
    the press should be discussed in public panel and media
    should accept any obligation from public interference or
    professional self regulations or both. The theory lies
    between both authoritarian theory and libertarian theory
    because it gives total media freedom in one hand but the
    external controls in other hand. Here, the press ownership
    is private.
    SOVIET MEDIA THEORY - The government undertake or
    controls the total media and communication to serve
    working classes and their interest. The theory says that the
    state have absolute power to control any media for the
    benefit of the people. They put an end to the private
    ownership of the press and other media. The government
    media provide positive thoughts to create a strong
    socialized society as well as providing information,
    education, entertainment, motivation and mobilization.
    FORMATIVE ASSESSMENT
    How will you
    describe media in
    the Philippines
    using the
    normative theories
    of the press?
    END OF CLASS

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