0% found this document useful (0 votes)
57 views

Learning, Memory and Cognitive Functions

The document discusses memory and cognitive functions, including classical and instrumental conditioning, different types of memory like short-term and long-term, the hippocampus's role in memory formation, and memory disorders like Alzheimer's disease and Korsakoff's syndrome. It also covers topics like the search for the physical representation of memory in the brain and case studies of patients with localized brain damage.

Uploaded by

Xi En Look
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
57 views

Learning, Memory and Cognitive Functions

The document discusses memory and cognitive functions, including classical and instrumental conditioning, different types of memory like short-term and long-term, the hippocampus's role in memory formation, and memory disorders like Alzheimer's disease and Korsakoff's syndrome. It also covers topics like the search for the physical representation of memory in the brain and case studies of patients with localized brain damage.

Uploaded by

Xi En Look
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 90

Biological Psychology

Thirteenth Edition

Chapter 12 & 13
Learning, Memory and Cognitive
Functions

© 2019 Cengage. All rights reserved.


Localized Representations of Memory
(1 of 2)
• Classical conditioning
– Pioneered by Ivan Pavlov
– Pairing two stimuli changes the response to one of them
 Conditioned stimulus
 Unconditioned stimulus
 Unconditioned response
 Conditioned response

© 2019 Cengage. All rights reserved.


Localized Representations of Memory
(2 of 2)
• Instrumental conditioning
– Also known as operant conditioning
– Individual’s response followed by reinforcer or punishment
– Reinforcers
 Events that increase the probability that the response will
occur again
– Punishment
 Events that decrease the probability that the response will
occur again

© 2019 Cengage. All rights reserved.


Classical Conditioning

© 2019 Cengage. All rights reserved.


Instrumental Conditioning

© 2019 Cengage. All rights reserved.


Pavlov’s Proposal to Explain Learning

© 2019 Cengage. All rights reserved.


Lashley’s Search for the Engram (1 of 2)

• Engram
– A physical representation of what had been learned
– Example: a connection between two brain areas
– Hypothesis: a knife cut between the two brain areas
should abolish the newly learned response
 Hypothesis disproven

© 2019 Cengage. All rights reserved.


Lashley’s Search for the Engram (2 of 2)

• Lashley’s experiments showed that learning and


memory do not rely on a single cortical area
• Lashley’s principles about the nervous system
– Equipotentiality: all parts of the cortex contribute equally to
complex functioning behaviors (e.g., learning)
– Mass action: the cortex works as a whole, and more
cortex is better

© 2019 Cengage. All rights reserved.


View of Rat Brain, Showing Lashley’s
Brain Cuts in Various Rats

© 2019 Cengage. All rights reserved.


The Modern Search for the Engram (1 of 3)

• Richard F. Thompson and colleagues


– Suggested that the classical conditioning engram is
located in the cerebellum, not the cortex
• Lateral interpositus nucleus (LIP) identified as central for
learning
– Responses increase as learning proceeds
• However, a change in a brain area does not necessarily
mean that learning took place in that area

© 2019 Cengage. All rights reserved.


The Modern Search for the Engram (2 of 3)

• Thomson concluded from experiments in rabbits that


learning occurred in the LIP
– Later research identified cells and neurotransmitters
responsible for changes in the LIP
• PET scans on young adults led to the discovery that the
cerebellum is critical for classical conditioning
– But only if the delay between onset of CS and UCS is
short

© 2019 Cengage. All rights reserved.


The Modern Search for the Engram (3 of 3)

© 2019 Cengage. All rights reserved.


Types of Memory

• Hebb (1949) differentiated between two types of


memory:
– Short-term memory: memory of events that have just
occurred
– Long-term memory: memory of events from times further
back

© 2019 Cengage. All rights reserved.


Differences Between Short- and Long-Term
Memory (1 of 2)
• Short-term memory has a limited capacity, but long-term
memory does not
• Short-term memory fades quickly without rehearsal,
while long-term memories persist
• Long-term memories can be stimulated with a cue/ hint
– Short-term memories cannot

© 2019 Cengage. All rights reserved.


Differences Between Short- and Long-Term
Memory (2 of 2)
• Researchers propose all information enters short term
memory
– The brain consolidates it into long-term memory
• Later research weakened the distinction between short-
and long-term memory
– Not all rehearsed short-term memories become long-term
memories
– Time needed for consolidation varies

© 2019 Cengage. All rights reserved.


Our Changing Views of Consolidation

• Emotionally significant memories form quickly


– Locus Coeruleus increases release of norepinephrine
– Emotion causes release of epinephrine & cortisol to
activate amygdala and hippocampus—enhances
consolidation of recent experiences
• Working memory
– Proposed by Baddeley & Hitch as an alternative to short-
term memory
– Emphasis on temporary storage of information to actively
attend to it and work on it for a period of time

© 2019 Cengage. All rights reserved.


Working Memory

• Common test of working memory is the delayed


response task
– Requires responding to something you heard or saw a
short while ago
• Research points to the prefrontal cortex for the storage
of this information
– Damage impairs performance
– Manner of impairment can be very precise

© 2019 Cengage. All rights reserved.


Amnesia

• Amnesia is simply defines as memory loss


• Different kinds of brain damage result in different types
of amnesia
• Two common types related to disorders:
– Korsakoff’s syndrome
– Alzheimer’s disease

© 2019 Cengage. All rights reserved.


Korsakoff’s Syndrome

• Brain damage caused by prolonged thiamine (vitamin


B1) deficiency
– Impedes brain’s ability to metabolize glucose
– Leads to a loss of or shrinkage of neurons in the brain
• Often due to chronic alcoholism
• Distinctive symptom: confabulation (taking guesses to
fill in gaps in memory)
– Also apathy, confusion, and memory loss

© 2019 Cengage. All rights reserved.


Alzheimer’s Disease

• Associated with a gradually progressive loss of memory,


often occurring in old age
– Affects 50 percent of people over 85 and 5 percent of
people 65–74
– Early onset seems to be influenced by genes
 99 percent of cases are late onset
– About half of all patients with late onset have no known
relative with the disease
• No drug is currently effective

© 2019 Cengage. All rights reserved.


Brain Atrophy in Alzheimer’s Disease

© 2019 Cengage. All rights reserved.


Alzheimer’s Disease and Proteins

• Alzheimer’s disease is associated with an accumulation


and clumping of the following brain proteins:
– Amyloid beta protein
 Creates plaques from damaged axons and dendrites
– An abnormal form of the tau protein
 Creates tangles
 Part of the intracellular support system of neurons

© 2019 Cengage. All rights reserved.


Cerebral Cortex of an Alzheimer’s Patient

© 2019 Cengage. All rights reserved.


12.2 The Hippocampus and the Striatum

• Different areas of the hippocampus are active during


memory formation and later recall
• Damage results in amnesia—and much of what we have
learned about memory has been from patients with
localized brain damage

© 2019 Cengage. All rights reserved.


Memory Loss After Damage to the
Hippocampus (1 of 2)
• Person called H.M. is a famous case study in
psychology
– Hippocampus was removed to prevent epileptic seizures
• Afterwards, H.M. had great difficulty forming new long-
term memories
– Short-term/working memory remained intact
• Suggested that the hippocampus is vital for the
formation of new long-term memories
• https://www.youtube.com/watch?v=Y0Od5DrdPA4

© 2019 Cengage. All rights reserved.


Anterograde and Retrograde Amnesia

• Two major types of amnesia


– Anterograde amnesia: loss of ability to form new memory
after the brain damage
– Retrograde amnesia: loss of memory of events prior to the
occurrence of the brain damage
• H.M. showed both types of amnesia after the surgery

© 2019 Cengage. All rights reserved.


Intact Working Memory

• H.M.’s short-term or working memory remained intact


– Was able to remember a number after 15 minutes without
distraction
– When distracted, memory was gone in seconds

© 2019 Cengage. All rights reserved.


Semantic and Episodic Memory

• Semantic memory
– Memories of factual information
– H.M. was able to form a few weak semantic memories
• Episodic memory
– Memories of personal events
– H.M. could not describe any event since his surgery
– H.M. had severely impaired episodic memory

© 2019 Cengage. All rights reserved.


Better Implicit than Explicit Memory (1 of 2)

• Memory loss impacts a person’s ability to imagine the


future
• Explicit memory
– Deliberate recall of information that one recognizes as
a memory
– Also known as declarative memory

© 2019 Cengage. All rights reserved.


Better Implicit than Explicit Memory (2 of 2)

• Implicit memory
– The influence of experience on behavior even if one does
not recognize that influence
– Another patient, not H.M., was tested with three nurses:
one friendly, one neutral, one stern. He preferred the
friendly nurse and avoided the stern nurse, but couldn’t
state why.

© 2019 Cengage. All rights reserved.


Intact Procedural Memory

• Procedural memory
– Development of motor skills and habits
– Special kind of implicit memory
• Examples of amnesia patients with intact procedural
memory
– H.M. learned to read words written backward (as in a
mirror)

© 2019 Cengage. All rights reserved.


Theories of the Function of
the Hippocampus
• Research on hippocampus function suggests:
– Critical for declarative memory functioning (especially
episodic memory)

© 2019 Cengage. All rights reserved.


The Hippocampus and Declarative Memory

• Research with rats shows damage impairs abilities on


two types of tasks:
– Delayed matching-to-sample tasks
 Subject sees an object and must later choose the object that
matches
– Delayed nonmatching-to-sample tasks
 Subject sees an object and must later choose the object that
is different from the sample

© 2019 Cengage. All rights reserved.


The Hippocampus and Spatial Memory

• Navigation depends on your surroundings and your


spatial memory
• Damage to the hippocampus also impairs abilities on
spatial tasks such as:

© 2019 Cengage. All rights reserved.


The Striatum (1 of 3)

• Episodic memory, dependent on the hippocampus,


develops after a single experience.
– Many semantic memories also form after a single
experience.
• However, to learn habits or learning what will or will not
likely happen under a set of circumstances relies on part
of the basal ganglia
– The striatum is the caudate nucleus + putamen

© 2019 Cengage. All rights reserved.


The Striatum (2 of 3)

• “Will it Rain?” Example


– Multiple strategies for guessing yes or no with different
probabilities of being correct
– With more trials, you would likely get more accurate—
even if you couldn’t describe your “strategy”
– Gradual, probabilistic learning depends on the basal
ganglia

© 2019 Cengage. All rights reserved.


The Striatum (3 of 3)

© 2019 Cengage. All rights reserved.


Hippocampus vs. Striatum

• Results suggest a division of labor between the striatum


and other brain areas that include the hippocampus and
cerebral cortex
• However, most tasks activate both systems
• Hippocampal learning at the beginning of a task, but
once the task becomes “habitual” or “automatic,” more
emphasis on striatum

© 2019 Cengage. All rights reserved.


Brain Areas for Two Types of Learning

Table 12.1 Brain Areas for Two Types of Learning

Hippocampus Striatum

Speed of learning Can learn in a single trial Learns gradually over many trials

Type of behavior Flexible responses Habits

Based on what type of Sometimes connects information Generally requires prompt


feedback? over a delay feedback
Explicit or implicit Explicit Implicit
learning?
What happens after Impaired declarative memory, Impaired learning of skills and
damage? especially habits
episodic memory

© 2019 Cengage. All rights reserved.


Other Brain Areas and Memory

• Most of the brain contributes to memory


– Amygdala associated with fear learning
– Parietal lobe associated with piecing information together
– Damage to the anterior temporal complex results in loss
of semantic memory
 Semantic dementia
– Prefrontal cortex involved in learned behavior and
decision-making

© 2019 Cengage. All rights reserved.


Learning and the Hebbian Synapse

• Hebbian synapse
– A synapse that increases in effectiveness because of
simultaneous activity in the presynaptic and postsynaptic
neurons
– Such synapses may be critical for many kinds of
associative learning

© 2019 Cengage. All rights reserved.


Single-Cell Mechanisms of Invertebrate
Behavior Change
• Studies of how physiology relates to learning often focus
on invertebrates and try to generalize to vertebrates
• The aplysia is a slug-like invertebrate that is often
studied due to its large neurons
• This allows researchers to study basic processes such
as:
– Habituation
– Sensitization

© 2019 Cengage. All rights reserved.


Aplysia, a Marine Mollusk

© 2019 Cengage. All rights reserved.


Touching an Aplysia Causes a Withdrawal
Response

© 2019 Cengage. All rights reserved.


Habituation in Aplysia

• Decrease in response to a stimulus that is presented


repeatedly and accompanied by no change in other
stimuli
– Depends upon a change in the synapse between the
sensory neurons and the motor neurons
– Sensory neurons fail to excite motor neurons as they did
previously

© 2019 Cengage. All rights reserved.


Habituation of the Gill-Withdrawal
Reflex in Aplysia

© 2019 Cengage. All rights reserved.


Sensitization in Aplysia

• Increase in response to a mild stimulus as a result to


previous exposure to more intense stimuli
• Changes at identified synapses include:
– Serotonin released from a facilitating neuron blocks
potassium channels in the presynaptic neuron
– Prolonged release of transmitters from that neuron results
in prolonged sensitization

© 2019 Cengage. All rights reserved.


Long-Term Potentiation in Vertebrates

• Long-term potentiation (LTP) occurs when one or more


axons bombard a dendrite with stimulation
– Leaves the synapse “potentiated” for a period of time and
the neuron is more responsive

– https://www.youtube.com/watch?v=4Hm08ksPtMo

© 2019 Cengage. All rights reserved.


Long-Term Depression (LTD)

• A prolonged decrease in response at a synapse that


occurs when axons have been less active than others
– Compensatory process: as one synapse strengthens,
another weakens

© 2019 Cengage. All rights reserved.


Biochemical Mechanisms

• Studied most in the hippocampus


• LTP depends on changes at glutamate synapses
– Also GABA synapses, to a lesser extent
• Two types of glutamate receptors
– AMPA receptors
– NMDA receptors

© 2019 Cengage. All rights reserved.


The AMPA and NMDA Receptors
During Long-Term Potentiation

© 2019 Cengage. All rights reserved.


Presynaptic Changes

• Changes in the presynaptic neuron can also cause LTP


– Extensive stimulation of a postsynaptic cell causes the
release of a retrograde transmitter that travels back to
the presynaptic cell to cause the following changes:
 Decrease in action potential threshold
 Increase neurotransmitter release
 Expansion of the axons
 Transmitter release from additional sites

© 2019 Cengage. All rights reserved.


Improving Memory—Drugs

• Understanding the mechanisms of changes that impact


LTP may lead to drugs that improve memory
• Caffeine, Ritalin, and Modafinil enhance learning by
increasing arousal
• Some herbs have doubtful effects
– Ginkgo biloba
– Bacopa monnieri

© 2019 Cengage. All rights reserved.


13.1 Lateralization and Language

• Much of nature is symmetrical


– The human brain is asymmetrical
 Divided into left and right hemispheres
 Each has different functions
 Each controls the opposite side of the body, with some
exceptions
• Division of labor between the two hemispheres is
known as lateralization

© 2019 Cengage. All rights reserved.


The Left and Right Hemispheres (1 of 2)

• Information is exchanged between hemispheres


through:
– The corpus callosum
– The anterior commissure
– The hippocampal commissure
– A few other small commissures
• The corpus callosum allows each hemisphere of the
brain access to information from both sides

© 2019 Cengage. All rights reserved.


The Left and Right Hemispheres (2 of 2)

• Left hemisphere connects to skin receptors and


muscles on the right side of the body and vice versa
– Exception: both control trunk and facial muscles
• In most humans, the left side is specialized for
language
– True for 95 percent of right-handers and 80 percent of
left-handers
– Functions of right hemisphere more difficult to summarize

© 2019 Cengage. All rights reserved.


Two Views of the Corpus Callosum

© 2019 Cengage. All rights reserved.


Visual Connections to the Hemispheres
(1 of 2)
• Each hemisphere of the brain gets input from the
opposite half of the visual world
• The visual field is what is visible at any moment
• Human vision
– Light from the right half of the visual field shines into the
left half of both retinas
– Light from the left half of the visual field shines onto the
right half of both retinas

© 2019 Cengage. All rights reserved.


Visual Connections to the Hemispheres
(2 of 2)
• More about human vision
– The left half of each retina connects to the left
hemisphere
 Sees the right visual field
– The right half of each retina connects to the right
hemisphere
 Sees the left visual field
– Half of the axons from each eye cross to the opposite
side of the brain at the optic chiasm

© 2019 Cengage. All rights reserved.


Connections from the Eyes to
the Human Brain

© 2019 Cengage. All rights reserved.


Auditory Connections to the Hemispheres

• The auditory system is arranged differently


– Each ear sends the information to both sides of the brain
– Brain areas must compare input from both ears
• Each hemisphere does pay more attention to the ear on
the opposite side

© 2019 Cengage. All rights reserved.


The Corpus Callosum and the Split-Brain
Operation
• Damage to the corpus callosum prevents the
hemispheres from exchanging information
– Epilepsy: condition characterized by repeated episodes
of excessive synchronized neural activity (affects 1–2%
of people)
 Most people with epilepsy respond to anti-epileptic drugs
 However, if they don’t respond, doctors will attempt to
remove the focus (the point in the brain where the
seizures begin)

© 2019 Cengage. All rights reserved.


The Corpus Callosum and the Split-Brain
Operation
• Split-brain people have undergone surgery to the
corpus callosum
– Maintain normal intellect and motivation
– Still able to walk and talk
– But they tend to use hands independently in a way
others find difficult

© 2019 Cengage. All rights reserved.


Effects of Damage to the
Corpus Callosum

© 2019 Cengage. All rights reserved.


More About the Split-Brain Operation

• Sperry (1974) revealed behavioral differences for spilt


brain people
– When stimuli were limited to one side of body
– Because the left side of the brain is dominant for
language in most people, most split brain people:
 Have difficulty naming objects briefly viewed in the left
visual field
– A small amount of information can still be transferred via
several smaller commissures

© 2019 Cengage. All rights reserved.


The Right Hemisphere

• Right hemisphere: more adept at comprehending


spatial relationships
– Helps see the “big picture”
– Helps relate what one hears to the overall context
• Damage to the right hemisphere causes difficulty
perceiving other’s emotions, failure to understand
humor and sarcasm, and a monotone voice

© 2019 Cengage. All rights reserved.


Inactivated Left and Right Hemispheres

• Brain surgery patients with the left hemisphere


inactivated cannot speak
• With the right hemisphere inactivated, they can
describe traumatic or emotional experiences, but do not
remember feeling the emotion

© 2019 Cengage. All rights reserved.


People with Relatively Spared Language
but Low Overall Intelligence
• Williams syndrome characterized by intellectual
disability, but a skillful use of language
• Cause of Williams syndrome
– Deletion of several genes from chromosome 7
 Leads to decreased gray matter, especially in visual
processing areas

© 2019 Cengage. All rights reserved.


A Young Woman with Williams Syndrome
Draws and Describes an Elephant

© 2019 Cengage. All rights reserved.


Brain Damage and Language

• Music is a pre-verbal form of language and


communication
• Most knowledge of brain mechanisms of language
come from the study of people with brain damage
• Broca’s area
– Part of the left frontal cortex
– Damage results in some language disability
• Aphasia: language impairment

© 2019 Cengage. All rights reserved.


Two Areas Important for Language

© 2019 Cengage. All rights reserved.


Broca’s Aphasia (Nonfluent Aphasia)

• Serious impairment in language production


– Regions in Broca’s area contribute to language in distinct
ways
– Damage limited to Broca’s area results in only minor or
brief language impairment
 Speaking activates much of the brain, not just Broca’s
area

© 2019 Cengage. All rights reserved.


Impaired Language Production

• People with Broca’s aphasia are slow and awkward


with all forms of language communication
– Includes sign language of the deaf
• English speakers seldom use pronouns, prepositions,
helping verbs, and similar words
– Closed class of grammatical forms
– May omit grammatical words and endings because
speech is a struggle

© 2019 Cengage. All rights reserved.


Wernicke’s Aphasia (Fluent Aphasia)
(1 of 2)
• Wernicke’s area
– Located near the auditory cortex
• Wernicke’s/fluent aphasia
– Characterized by impaired language comprehension and
ability to remember object names
– Also called “fluent aphasia” because the person can still
speak smoothly
• Recognition of items is often not impaired; ability to find
word is impaired

© 2019 Cengage. All rights reserved.


Wernicke’s Aphasia (Fluent Aphasia)
(2 of 2)
• Typical characteristics
– Articulate/fluent speech, except with pauses to find the
right word
– Difficulty finding the right word: anomia refers to the
difficulty recalling the name of objects
– Poor language comprehension
 Difficulty understanding speech, writing, and sign
language

© 2019 Cengage. All rights reserved.


Broca’s Aphasia and Wernicke’s Aphasia

Type Pronunciation Content of Speech Comprehension


Broca`s aphasia Poor Mostly nouns and Impaired if the
verbs; omits meaning depends
prepositions and on complex
other grammatical grammar
connectives

Wernicke`s aphasia Unimpaired Grammatical but Seriously impaired


often nonsensical;
has trouble finding
the right word,
especially names of
objects

© 2019 Cengage. All rights reserved.


Dyslexia

• Specific impairment of reading in a person with


adequate vision, motivation, and cognitive skills
– More common in boys
– Linked to several identified genes
– Occurs in all languages
 Most common in English

© 2019 Cengage. All rights reserved.


Dyslexia—Causes

• People with dyslexia more likely to have abnormalities


in the left hemisphere
– Many also have parts of the right temporal cortex larger
than left
– Some have problems with poor auditory memory
– Some have impaired eye movements
• Different people have different kinds of reading
problems
– No one explanation works for all

© 2019 Cengage. All rights reserved.


Dyslexia—General Characteristics

• Difficulty with the temporal order of sounds


• Difficulty trading the first consonants of two words
(Spoonerisms)
• Abnormalities in attention
– Can more easily identify letters slightly to the right of the
visual fixation point

© 2019 Cengage. All rights reserved.


13.2 Conscious and Unconscious
Processes
• Mind-brain problem: what is the relationship between
the mind and the brain?
• Dualism
– Belief that mind and body are different substances that
exist independently
• Descartes proposed that the mind and brain interact at
a single point in space
– Suggested it was the pineal gland

© 2019 Cengage. All rights reserved.


Consciousness of a Stimulus

• Consciousness is a difficult concept to define


– Cannot be observed
• Operational definition used by researchers
– If a cooperative person reports the presence of a
stimulus but can not report the presence of a second, he
or she was conscious of the first and not the second

© 2019 Cengage. All rights reserved.


Experiments Using Masking

• Some experiments with consciousness use masking: a


brief visual stimulus is preceded and followed by longer
interfering stimuli
• Backward masking: brief stimulus and final stimulus
presented
• Consciousness of a stimulus depends on the amount
and spread of brain activity

© 2019 Cengage. All rights reserved.


Experiments Using Binocular Rivalry

• Binocular rivalry: slow and gradual shifts of the eye


sweeping from one side to another
• Stimulus seen by each eye evokes a brain response
measured by fMRI
• Research shows that switching to each stimulus is
accompanied by a shift in a pattern of activity over a
large portion of the brain

• https://www.youtube.com/watch?v=jCbgWNOZzYo

© 2019 Cengage. All rights reserved.


The Fate of an Unattended Stimulus

• Brain must identify a stimulus as meaningful before you


become conscious of it
• Much of brain activity is unconscious
• Even unconscious activity can influence behavior

© 2019 Cengage. All rights reserved.


Attention

• Attention is closely aligned with consciousness


• Inattentional blindness (change blindness)
– If something in a complex scene changes slowly or
changes while you blink your eyes, you are unaware of it
unless you are paying particular attention to the object
that changes

– https://www.youtube.com/watch?v=eu4P26bmz1E

© 2019 Cengage. All rights reserved.


Brain Areas Controlling Attention (1 of 2)

• Bottom-up process of attention is a reaction to a


stimulus
– Example: A deer runs past you in the park, grabbing your
attention
• Top-down process is intentional
– Looking for someone you know in a group
• Stroop effect: ignores words “green, blue, and so on”
and instead, indicate their color of ink
– Increases activity in color-vision areas of the cortex

© 2019 Cengage. All rights reserved.


Brain Areas Controlling Attention (2 of 2)

• Deliberate top-down processing depends on parts of


the prefrontal cortex and parietal cortex
• Ability to resist distraction varies among individuals
– Extensive playing of action video games can increase
top-down control
– Meditation also improves certain aspects of attention

© 2019 Cengage. All rights reserved.


13.3 Making Decisions and
Social Neuroscience
• Life is full of decisions and social interactions
• Brain activity during decision-making and social
behavior are two fairly new research areas in the field
of neuroscience

© 2019 Cengage. All rights reserved.


Decisions Based on Values
• Other decisions are based on preferences
– Typically the basal ganglia learns which choice has the higher
payoff
– Cells in the ventromedial prefrontal cortex modify the
responses of the basal ganglia
 People with damage seem less sensitive to the possible rewards
at the moment
 Also seems to monitor confidence in one’s decisions
– Information is relayed to the orbitofrontal cortex which
compares expected rewards compares to other possible
choices
 Damage leads to poor or impulsive decision making

© 2019 Cengage. All rights reserved.


Oxytocin

• Oxytocin stimulates contractions of the uterus during


childbirth, stimulates breasts to produce milk, promotes
maternal behavior, social approach, and pair bonding in
many mammalian species.
• Both men and women release it during sexual activity.
– It has been called the “love hormone,” although a better
term might be love-enhancing or love-magnifying
hormone.

© 2019 Cengage. All rights reserved.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy