Anushka Sharma
Anushka Sharma
Anushka Sharma
.
AJIO, a fashion and lifestyle brand, is Reliance Retail's digital
.
. commerce initiative and is the ultimate fashion destination for styles
that are handpicked, on trend and at prices that are the best you'll find
anywhere.
ABOUT AJIO
• AJIO was launched globally on 1st April 2016 at the Lakme
Fashion Week with its headquarters located in Bangalore,
Karnataka, India.
• AJIO is a newly developed app by the business tycoon Mukesh
Ambani. This app was built as an online shopping app that comes
with the trust and guarantee from the popular Reliance family.
• They are known for their innovative ideas and successful ventures.
In the Fashion market
in India, ajio.comGLOBAL
is ranked
NET #1 with
SALES >
(2021)
US$1,000m in 2021.US$1,119.3m
$USD
Therefore, ajio.com accounts for 5% -
GLOBAL RANK (2021)
10% of eCommerce #153net sales in this
category. #
• PRICE : The prices of the products are made keeping in mind the Indian
customers. The prices are not too low or not too high it depends on the design
and quality of the products.
• CUSTOMER SERVICE : Customers who buy the products from their app have
the facility of easy returns and replace making it more reliable for its
consumers.
USE OF SOCIAL MEDIA
MARKETING
• They applied various method’s to promote their products like a massive
promotion is done on various social media platforms like Facebook, YouTube,
Twitter, and from their official pages people were made aware of the
application.
• 1.3M Followers on Instagram, 241K Followers on Facebook, 25.4K followers
on twitter, 6.7k viewers on Pinterest.
• 2 posts per day. Posts includes AJIO's collection, campaigns, offers, contest &
new trends.
• IGTV Videos Direct Product links to AJIO
• They are more inclined towards discounts and offers because of the limited
disposable income.
• The target group of visitors is the age group of 18 – 24 year olds comprising of
55% male and 44% female audience.
• This Target Group is more concerned about the Designs and style of clothing.
• They are easy to tap through innovative online campaigns as this Target Group
is more concerned about the quality of the products.
CONCLUSION
• A major reason for the growth of social media advertising in India is the start-up
culture, which has created the necessary environment for them to advance and
market themselves with highly financed practices.
• The social media marketing industry is constantly evolving and bringing more
opportunities for business growth.
• Furthermore, the rise of digital media is geared towards academic courses and
internet marketing schools, which enable working professionals, start-ups, and
entrepreneurs to harness the power of digital marketing and enhance their
professional paths in the field of digital marketing in India.
THANK
YOU.
QUESTIONS?
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