Anushka Sharma

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SUBMITTED BY: SUBMITTED TO:

ANUSHKA SHARMA MS. MANU YADAV


BBA 1-’G’
SOCIAL MEDIA
MARKETING
What is Social Media
Marketing?
• It is a form of marketing that uses social media apps as
marketing tools.
• Maintaining and optimizing your profiles.
• Posting pictures, videos, stories, and live videos that
represent your brand and attract a relevant audience.
• Responding to comments, shares, and likes and monitoring
your reputation.
• Following and engaging with followers, customers, and
influencers to build a community around your brand.
Advantages
• social media is one of the most effective free
channels for marketing your business today.
• Humanize your business
• Drive traffic
• Generate leads and customers
• Increase brand awareness
• Build relationships
Major Social Media Marketing
Platforms
• FACEBOOK
• YOUTUBE
• INSTAGRAM
• TWITTER
• SNAPCHAT
• LINKEDIN ETC.
SCOPE OF SOCIAL MEDIA
MARKETING IN INDIA
• The scope of social media in India is huge and growing
rapidly.

• It has the 10th largest economy and the 2nd largest


population in the world. Top businesses agreed that 15-
20% of their marketing budget was made from social
media advertising.
• It is estimated that after China and the United States,
India’s Internet customers will end up being the largest
website in the world. Now with the internet era of new
marketing called internet marketing
• Being in the era of many social networking sites with
millions of members around the world, every company
strives to achieve a good online presence.
• Digital marketing offers a wide range of opportunities for
social media marketing. Social media marketing in India
has a bright future.
COMPANIES USING SOCIAL MEDIA
MARKETING

.
AJIO, a fashion and lifestyle brand, is Reliance Retail's digital
.
. commerce initiative and is the ultimate fashion destination for styles
that are handpicked, on trend and at prices that are the best you'll find
anywhere.
ABOUT AJIO
• AJIO was launched globally on 1st April 2016 at the Lakme
Fashion Week with its headquarters located in Bangalore,
Karnataka, India.
• AJIO is a newly developed app by the business tycoon Mukesh
Ambani. This app was built as an online shopping app that comes
with the trust and guarantee from the popular Reliance family.
• They are known for their innovative ideas and successful ventures.
In the Fashion market
in India, ajio.comGLOBAL
is ranked
NET #1 with
SALES >
(2021)
US$1,000m in 2021.US$1,119.3m
$USD
Therefore, ajio.com accounts for 5% -
GLOBAL RANK (2021)
10% of eCommerce #153net sales in this
category. #

GLOBAL NET SALES (2021)


US$1,119.3m
$USD
GLOBAL RANK (2021)
#153
#
MARKETING STRATEGIES
• VARIETY : The app has a variety of sections from casual wear, ethnic wear,
party wear, formal wear, and Indie wear collections specially created by
boutique designers from India and all over the world.

• PRICE : The prices of the products are made keeping in mind the Indian
customers. The prices are not too low or not too high it depends on the design
and quality of the products.

• CUSTOMER SERVICE : Customers who buy the products from their app have
the facility of easy returns and replace making it more reliable for its
consumers.
USE OF SOCIAL MEDIA
MARKETING
• They applied various method’s to promote their products like a massive
promotion is done on various social media platforms like Facebook, YouTube,
Twitter, and from their official pages people were made aware of the
application.
• 1.3M Followers on Instagram, 241K Followers on Facebook, 25.4K followers
on twitter, 6.7k viewers on Pinterest.
• 2 posts per day. Posts includes AJIO's collection, campaigns, offers, contest &
new trends.
• IGTV Videos Direct Product links to AJIO
• They are more inclined towards discounts and offers because of the limited
disposable income.

• The target group of visitors is the age group of 18 – 24 year olds comprising of
55% male and 44% female audience.

• This Target Group is more concerned about the Designs and style of clothing.

• Age Group 18-25 is mostly Youth Engaged in education.

• This TG is also active on social media and other online platforms

• They are easy to tap through innovative online campaigns as this Target Group
is more concerned about the quality of the products.
CONCLUSION
• A major reason for the growth of social media advertising in India is the start-up
culture, which has created the necessary environment for them to advance and
market themselves with highly financed practices.

• The social media marketing industry is constantly evolving and bringing more
opportunities for business growth.

• Furthermore, the rise of digital media is geared towards academic courses and
internet marketing schools, which enable working professionals, start-ups, and
entrepreneurs to harness the power of digital marketing and enhance their
professional paths in the field of digital marketing in India.
THANK
YOU.
QUESTIONS?

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