Business Proposal
Business Proposal
Business Proposal
EXECUTIVE SUMMARY
The name of our product is Chooey’s (bread with chocolate fillings), this business will consist of
seven investors in particular including, Daisy Mae Babayran, Jassmen Abajar, Windel Aranas,
Maria Celesty Arapoc, Jeraldine Ruiz, Rosmae Abogatal, Alberto Maghinay, and Joshua Glen
Rosal. Our capital will cost 258 php consuming every member 36.8 php to reach our target market
in 7 weeks, which is 2,982 php. Our product, Chooey’s (bread with chocolate fillings) target market
consumers are especially students from inside and outside the Tangub City Global College
premises and some people who usually like the blend of sweet taste. The product will start from
going through inventory, then will proceed to estimating the numbers of Chooey’s (bread with
chocolate fillings) to be made a day. Then after, we’ll proceed in buying the ingredients needed to
complete preparations in producing the product. After that, we’ll proceed in making the packaging,
after packaging, we'll proceed to the product tasting. Lastly, we’ll proceed to the marketing and
selling of the product.
The Needs
A. Our group is planning on selling inside Tangub City Global College, focusing on the
students in the 3rd floor main building and the annex building. Because many students from
the 3rd floor and annex building usually choose not to have a snack at breaktime because
the canteen is far from their classrooms. Spending the next classes hungry is what the
students do, so we want to help them by not bringing them to the food but bringing food to
them. To resolve the hunger that the students choose to take.
B. Outside Tangub City Global College, it is usually unfamiliar for the customers so we will
provide them with an experience to taste a unique and delicious product at a cheap price.
C. We believe that our product will be known as a cheap, unique and delicious product that
will give experience to all the clients.
Vision: To become the best producer of a unique product and the most affordable product
which is delicious at the same time.
Mission: To provide an experience to the customer giving them a taste they never tasted
before.
Values: Chooey’s (bread with chocolate fillings) as a business committed to giving a unique
product to our clients. It will keep the best production clean and safe. The dedicated sellers
will provide the best service they can give in selling the product.
V. MARKET PROFILE
A. Research and Analysis: The proponents discovered that the canteen inside Tangub City
Global College is selling Chooey’s (bread with chocolate fillings), but it is different from
our product. Different in a way that it lacked flavor and fillings. Our management computed
if we’ll have a chance in competing against the school canteen and we also asked students
about it and they say, ‘tasting it might change their mind’.
B. Chooey’s marketing strategy will be selling to places where Chooey’s are not sold or where
Chooey’s are different from us. Also, online selling online will be our another strategy to
bring our product whose not studying to Tangub City Global College. The sellers will be
the ones to reach out to the customers.
C. Chooey’s will target customers who haven’t tried it yet and customers who want some
delicious and unique food for a cheap price.
VI. PRODUCTION/TECHNICAL PLAN
Our group will sell Chooey’s three times a week scheduled Monday, Wednesday, and
Friday (MWF ). The team will create an official Facebook page to apply the online marketing
which we will post Chooey’s and promote to attract potential buyers. We will accept orders from
social media located only in the City proper. It’s open for pickup.
INGREDIENTS:
Sliced bread
Breadcrumbs
Egg
Oil
In the first day of selling, the team aim to make 40 pieces of Chooey’s. We will sell the product
worth of 10 pesos each. So if the 40 pieces will be sold in 1 day, we have 400 pesos. The overall
money will be minus to our capital worth 258, so our profit is 142 per day. In three times a week
of selling, we can gain profit worth of 426 pesos. In a span of time starting March 18- May 6.
Below is the number of weeks in every month we are going to cook and sell Chooey’s.
March- 2 weeks
April- 4 weeks
May- 1 week
So we have 7 total weeks allocated time on this business. So 426 pesos multiplied by 7 weeks will
result to 2,982 pesos. However, we will keep on promoting our product online to attract potential
buyer and orders. The more sales, the more income.