Un Flipped

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Almost every older house has

been flipped to some extent:


painted brick, bottom of the
line appliances, the same
farmhouse faucet, subway
tile, poorly laid laminate or
mismatched carpet
remnants, and that's just the
cosmetics. The worse the
cosmetics, the bigger the
chance that the roof was
patched by raccoon's in the
attic and the wiring is made
of spun together cobwebs.
New half hour series, Unflipped, will
follow a skilled team as they “unflip”
poorly done renovations. It will
uncover the not only the cosmetic
flaws in these renovations that strip
down the quirks of a house built
decades ago, but also find and fix
the hidden structural mistakes done
by past flippers.
Format
Format Beats HQ: The talent will be seen at a starting location home, store front,
workplace, etc. will be different each episode and will feel organic (and will
vary based on chosen talent)

Call to Action: The talent receive pictures/video of a house, before it was


“flipped”, alongside the homeowners request for their help. The talent discuss
the pictures of the before that they are sent, then go to the house.

Meet the family: Viewers are introduced to the homeowners while they
stand outside their home, eagerly awaiting the talents arrival .

House Tour: The flip is being revealed to the talent. The homeowners are
leading the reveal instead of the talent. The talent are taken through the
house idyllically but also they move through the house they are the ones who
point out the mistakes of the past renovation. House history will be seen
discussed and highlighted throughout.
Format Beats Design plan: The talent discusses safety and structural issues with the

renovations as well as aesthetic issues. Budget then will be discussed, the


budgets will be on the lower side since they already spent money on one
renovation.

Demo: This will look different for each family, but homeowners will help with the
initial demolition. Example: ripping up poorly laid carpet, taking down walls

covering a fireplace, destroying dysfuctional cabinetry.

Working on the house: The talent will be hands on in the work, these will not be

whole house renovations, the flip with target the mistakes of past work done.

Bumps in the road: The renovation will at some point or another reveal an
unseen error made in the past renovation jeopardizing the current work being
done
Format Beats

Reveal: The talent will bring the homeowners back to show


them their unflipped house!
The Goal
The renovation and flipping space is more relevant than ever, it’s
all over our own network as well in the current real estate of the
US today. As homes are being flipped, in the real and television
worlds, they are often stripped of character and personal style,
and come with structural and construction mistakes. This show
will breathe new life and bring back personality to the flipping
space, bringing fresh makeovers to our network. This show will
also bring reliability and reality back to renovation!
Possible talent
Ideally someone who has unique perspective and design style and
appreciates character in a home

Ashley Basnight & Steve Lewis Poonam Moore

Peti Lau Johnny Yousseff

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