UNIT 1 Research methodology
UNIT 1 Research methodology
To Remember: You can associate each objective with its type of study (exploratory,
descriptive, diagnostic, hypothesis-testing) and focus on what each aims to uncover: new
insights, accurate portrayal, frequency or relationships, and causal connections.
Motivations in research
1. Desire to get a research degree and its benefits
o Key Point: Many undertake research to earn a degree, along with the career
and personal benefits that come with it.
2. Desire to face the challenge in solving unsolved problems
o Key Point: Practical problems or real-world challenges drive people to engage
in research, seeking solutions for unresolved issues.
3. Desire to experience the intellectual joy of doing creative work
o Key Point: The satisfaction of creating something new or contributing
intellectually can be a strong motivator.
4. Desire to be of service to society
o Key Point: Some are motivated by the opportunity to contribute to society by
solving important issues through their research.
5. Desire to gain respectability
o Key Point: Conducting research may bring recognition, esteem, or prestige in
academic or professional circles.
Additional Motivations: Other factors include government directives, employment
conditions, curiosity, the desire to understand causal relationships, and social thinking or
awakening.
To Remember: The motivations can be personal (e.g., career benefits, intellectual joy,
respectability) or driven by a sense of duty or curiosity (e.g., solving problems, serving
society, understanding new things).
TYPES OF RESEARCH:
Descriptive vs. Analytical
Descriptive Research: Focuses on describing the situation as they currently exist.
Includes surveys and fact-finding studies. It cannot control variables and only reports
what happens or has happened (e.g., Ex post facto research).
Analytical Research: Uses existing data to analyze and evaluate information
critically. The researcher assesses facts or data to draw conclusions.
Applied vs. Fundamental (Basic/Pure) Research
Applied Research: Aimed at solving immediate, practical problems in society or
business (e.g., market research, social problem-solving).
Fundamental Research: Focuses on generating knowledge for theoretical
understanding, such as understanding human behavior or natural phenomena. It adds
to the body of scientific knowledge without a specific practical application.
Quantitative vs. Qualitative
Quantitative Research: Deals with measurable data and aims at quantifying
variables. It focuses on numerical analysis (e.g., surveys, statistical studies).
Qualitative Research: Focuses on understanding the quality or nature of a
phenomenon, often through methods like interviews and case studies (e.g., motivation
research, attitude research). It aims to explore underlying reasons and motivations,
often in behavioral sciences.
Conceptual vs. Empirical
Conceptual Research: Focuses on abstract concepts or theories. It is often used by
philosophers and theorists to develop new concepts or reinterpret existing ones.
Empirical Research: Based on direct observation or experimentation. It uses data
and experiments to verify hypotheses, with control over variables to establish causal
relationships.
Other Types of Research
One-Time vs. Longitudinal Research: One-time research is conducted at a single
point in time, while longitudinal research spans multiple time periods.
Field-Setting vs. Laboratory Research: Field-setting research takes place in natural
environments, while laboratory research is conducted in controlled settings.
Clinical/Diagnostic Research: Uses case-study methods and deep probing to study
causal relationships in small samples.
Exploratory vs. Formalized Research: Exploratory research aims at developing
hypotheses, while formalized research tests specific hypotheses.
Historical Research: Involves studying past events or ideas using historical sources
to understand the past’s influence.
Conclusion-Oriented vs. Decision-Oriented Research: Conclusion-oriented
research is flexible, with the researcher exploring various paths. Decision-oriented
research focuses on providing answers for decision-making purposes, often in
business contexts (e.g., operations research).
Research Approaches and Significance
Research Approaches
The approaches to research can be broadly classified into two categories: quantitative
and qualitative. Each has distinct characteristics, methods, and applications.
1. Quantitative Approach
Definition: This approach focuses on generating data in quantitative form, which
can be rigorously analyzed in a formal and structured manner.
Sub-classifications:
o Inferential Approach:
Purpose: To form a database for inferring characteristics or
relationships of the population.
Methods: Typically involves surveys, where a sample is studied
(questioned or observed) to determine its characteristics. Findings
from the sample are then generalized to the population.
o Experimental Approach:
Characterized by greater control over the research environment.
Involves manipulating certain variables to observe their effect on
others.
o Simulation Approach:
Creates an artificial environment where relevant data can be
generated.
Purpose: To observe the dynamic behavior of a system or its sub-
systems under controlled conditions.
In business and social sciences, simulation refers to using
numerical models to represent the structure of dynamic processes.
Example: Running simulations with specific initial conditions to
predict system behavior over time.
2. Qualitative Approach
Definition: This approach is concerned with subjective assessments of attitudes,
opinions, and behavior.
Nature: Results are non-quantitative and not subjected to rigorous numerical
analysis.
Techniques Used:
o Focus Group Interviews: Gathering insights through group discussions.
o Projective Techniques: Using indirect methods to uncover hidden feelings
or motivations (e.g., word association, sentence completion).
o Depth Interviews: Conducting in-depth conversations to explore
underlying motives or behaviors.
Applications: Commonly used in behavioral sciences to analyze factors
motivating specific behaviors or preferences.
Significance of Research
Research plays a critical role in advancing knowledge and solving practical problems.
Its importance is evident in various fields, including government, business, and social
sciences.
1. General Importance
Research promotes scientific and inductive thinking.
It enhances logical habits of thought and organization, which are essential for
progress in any field.
2. Role in Government
Research is fundamental to formulating government policies.
Applications:
o Governments use research to prepare budgets based on an analysis of
people’s needs and revenue availability.
o Allocation of national resources depends heavily on research outcomes.
o Research helps design programs addressing societal challenges, such as
improving working conditions or solving economic issues.
Three Phases of Government Research:
1. Investigation: Collecting data on the economic and social structure of the
nation.
2. Diagnosis: Analyzing events and the underlying forces causing them.
3. Prognosis: Predicting future developments based on gathered data.
Governments employ research experts to assist in these tasks, ensuring informed
policymaking.
3. Role in Business and Industry
Research aids in solving operational, production, and marketing problems.
Key Areas:
o Market Research: Investigates market structures to optimize purchasing,
production, and sales.
o Operations Research: Uses mathematical and analytical techniques to
solve cost-minimization and profit-maximization problems.
o Motivational Research: Studies consumer behavior to understand
underlying motivations influencing their decisions.
Research also plays a significant role in:
o Demand forecasting, which helps firms adjust supply schedules.
o Sales forecasting, which informs production and investment programs.
4. Role in Social Sciences
Research in social sciences focuses on understanding social relationships and
addressing societal issues.
It provides intellectual satisfaction through knowledge generation while also
offering practical solutions for improving human interactions.
Social science research emphasizes two main goals:
o Developing a theoretical framework to predict and understand human
behavior.
o Offering practical guidance for solving immediate problems in human
relations.
Perspectives on Research
Research has diverse meanings and purposes depending on the individual’s role and
goals:
1. For Students: A pathway for achieving academic and career advancement.
2. For Professionals: A livelihood and specialization area.
3. For Philosophers and Thinkers: A platform for expressing new ideas and
insights.
4. For Literary Individuals: A way to develop innovative styles and creative works.
5. For Analysts and Intellectuals: A foundation for formulating and generalizing
theories.
Research Process
The research process is a systematic series of steps that guide the execution of research and
ensure its effectiveness. These steps are closely related and often overlap, rather than
following a rigid sequence. Researchers must anticipate future requirements at every stage to
avoid obstacles that may hinder the study’s completion. The general flow of the research
process includes the following steps:
1. Formulating the Research Problem
2. Extensive Literature Survey
3. Developing the Hypothesis
4. Preparing the Research Design
5. Determining the Sample Design
6. Collecting the Data
7. Execution of the Project
8. Analysis of Data
9. Hypothesis Testing
10. Generalizations and Interpretation
11. Preparation of the Report/Presentation of Results
1. Formulating the Research Problem
This is the foundational step in the research process. It involves:
Identifying the problem: Determine the general area of interest or specific issue to
be investigated. The problem may initially be broad and general, but it must be
clarified and refined into a precise research problem.
Understanding the problem: Engage in discussions with colleagues, experts, or
guides who can provide insights. In professional settings, the problem may originate
from administrative agencies or organizations.
Examining existing literature: Review conceptual and empirical studies to
understand theories and prior findings relevant to the problem. This helps identify
available data and guides the formulation of the problem in operational terms.
The research problem must be defined clearly and unambiguously to ensure the collection of
relevant data and the use of appropriate methods. As W.A. Neiswanger highlights, defining
objectives is essential for identifying relevant data, exploring relationships, and determining
techniques.
2. Extensive Literature Survey
Once the research problem is defined, conduct a thorough survey of the literature. This
includes:
Writing a summary or synopsis of the research problem, often required for academic
approval.
Consulting sources such as academic journals, abstracting and indexing journals,
conference proceedings, government reports, and books.
Using one source to discover others, creating a chain of references.
The literature survey helps understand the current state of research and identifies gaps or
opportunities for further study. A well-equipped library is invaluable at this stage.
3. Developing Working Hypotheses
After the literature survey, the researcher formulates working hypotheses, which are tentative
assumptions made to test logical or empirical outcomes. Key aspects of this step include:
Purpose of the hypothesis: It provides a focal point for the research, guides the data
collection process, and helps design the analysis.
Specificity: Hypotheses must be clear, precise, and limited to the scope of the
research.
Benefits: Hypotheses sharpen the researcher’s focus, delimit the area of investigation,
and indicate the type of data and methods required for analysis.
By narrowing the research scope and clarifying the focus, the hypothesis ensures that the
research remains targeted and meaningful.
Developing Working Hypotheses
The process of developing working hypotheses involves several steps, guided by both
theoretical thinking and empirical investigation. Researchers use the following approach to
develop precise and well-defined hypotheses:
1. Discussions with Colleagues and Experts:
o Engage in conversations with colleagues or subject-matter experts to
understand the problem, its origin, and the objectives behind finding a
solution. These discussions help clarify the scope and focus of the research.
2. Examination of Data and Records:
o Review any available data or records related to the problem, searching for
trends, patterns, or peculiarities that could provide clues about potential
relationships between variables or underlying causes.
3. Review of Similar Studies:
o Study previous research on similar problems or related areas. By
understanding how others have approached the issue, researchers can gain
insights into potential variables to examine and methodologies to employ.
4. Exploratory Personal Investigation:
o Conduct limited field interviews with interested parties or individuals
connected to the problem. This direct engagement allows the researcher to
gain deeper insights into the practical aspects of the issue and identify nuances
that may not be evident from secondary sources.
Nature of Working Hypotheses
Working hypotheses are informed by prior thinking, available data, related studies, and expert
opinions. The best hypotheses are precise, clearly defined, and aligned with the research
question. However, there are situations where working hypotheses are not necessary,
especially in exploratory or formulative research that does not aim to test a hypothesis. In
most research, though, clearly stating hypotheses is a critical step that helps guide the
research process.